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Riri Trinanda
Universitas Negeri Padang
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Journal : E-JRM

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Implementasi Strategi Pemasaran Dengan Menggunakan Metode Swot Dalam Upaya Meningkatkan Penjualan Produk Di CV. Maju Djaya Beton Muhammad Ikhsan; Muhammad Mansur; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Companies need to have more effective and efficient strategies so as not to lose consumers to sell their products. CV. Maju Djaya Beton said the company was experiencing several problems related to the marketing of its products. Therefore, several new strategies are needed to further increase the advantages and minimize the disadvantages that have a negative impact on the company. The purpose of this study was to determine the marketing strategy of CV. Maju Djaya Beton using SWOT analysis. This study uses data collection methods directly in the field by means of interviews and observations. Based on the results of the analysis, it can be seen that CV. Maju Djaya Beton is in quadrant I position which is a favorable condition for the company. Opportunities can be obtained by maximizing existing strengths. So it can be concluded that the best strategy that must be applied is to use the Growth Oriented Strategy. Keywords: Marketing Strategy, SWOT Analysis, Sale.
Co-Authors Abbas, Dirvi Surya Abdillah Abdul Aziz Nasihuddin Adib Shammakh Aju Deska Alimuddin Siregar Amariansah, Widayat Anis Zain Nadiya Antika, Rindilla Aprilliani Tri Wiyanti Arianto Arianto Ary Ramadhan Athallah Prawira Bima Nursandah Aulia Mahdaniyati Baigo Hamuna Baiq Dwi Sagita Alawiah Bambang Kurniadi Basran Basran Cahyadi Saputra Akasse Damianus Manesi Dedi Kuswandi Deri febrian Dewi, Susi Fitria Diah Permata Sari Dilfa, Alrizka Hairi dini rahmayani Diyan Permata Yanda Djenny Sasmita Edwin Warwer Eka Murtiasri Endang Hilmi Engel Victor Pandey Eni Purwanty Ervina Indrayani Eviyanti Palimbong Fajri Alfallah Fatmariza Fatmariza Feny Mentang Firsty Ramadhona Amalia Lubis Flowerrence Christin Lamia Gatot Kusjono Girang Razati, Girang Hafaz Zakky Haljannah, Miaftul Hamdani . Hanny Welly Mewengkang Hari Mulyadi, Hari Hartini Hartini Hendra Afriwan Henny Adeleida Dien Heru Herlambang Hidayat, Hengki Armez Hilfi Pardi Hutkemri Zulnaidi Ibrahim Ibrahim Imas Kismanah Imawan Taufiqy Indana Rahmah Fitriani Indra Mahyudi Irfan Fadholi Putra Jemssy R. Rohi Junaidi Junaidi Kabit Utomo Lestari Ningsih Lestari Sukarniati Lira Hayu Afdetis Mana M Doni Febriansah M Nasrul Kamal M. Bayu Firmansyah, M. Bayu m.nasrul kamal maharani haila Mai Efdi Melvin Serlina Wati Gulo Meta Amalya Dewi Mohamad Zulman Hakim Muh. Nasir Muhammad Agus Sahbana Muhammad Ali Muhammad Arif Muhammad Asrori Muhammad Irfan Muhammad Mansur Muhammad Noor Ardiansah Nadira Yumna Nancy Willian Nehru Nehru Nihal Bouabida Nizam Haqqizar Nur Diana Nurman S Nurti Kusuma Anggraini Pambudi, Januar Eky Pasinggi, Defilia Winrianti Purwanto Qori Rizqiah H.Kalingga Rachmat Budiwijaya Suba Rani Raharjani Reni Anggraeni Ridwan, Ridwan Riri Maria Riski Islami Syaiful Rizky Adriansyah Rosy Dwi Anita Roy Andreas Rukayah Rukayah Rusmiati Rusmiati Sabariah Sabariah Santo Purwo Saripah Ulpah Sasmito Sari Selvianih Debora Septi Gumiandari Sri Endang Kornita Sri Wahyuni Suratman Suratman Sustari Alamsyah Syamruddin Syamruddin Syapsan Syapsan Syukri - Talitha Zhafira Tevi Leviany Tina Christina Tobing Tri Budiharto Upita Septiani Uswatul Hakim Victor Th. Manengkey Vivi Yuderna Wahyu Indah Permatasari Wateno Oetomo Wijatmoko Rah Trisno Wiwik Sari Aprianturi Yosep Ruslim Yuni Dwi Setyaningsih Zahid Zufar At Thaariq