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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Pendidikan Karakter Cakrawala Pendidikan Jurnal Penelitian dan Evaluasi Pendidikan Humanika : Kajian Ilmiah Mata Kuliah Umum Socia : Jurnal Ilmu-Ilmu Sosial Jurnal Penelitian Humaniora Jurnal Civics: Media Kajian Kewarganegaraan INFORMASI Efisiensi : Kajian Ilmu Administrasi HUMANIKA Dinamika Pendidikan Komuniti : Jurnal Komunikasi dan Teknologi Informasi Al Ishlah Jurnal Pendidikan Jurnal Penelitian Pendidikan IPA (JPPIPA) Visipena Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA JMM (Jurnal Masyarakat Mandiri) Assets: Jurnal Akuntansi dan Pendidikan Journal on Education Bioedusiana: Jurnal Pendidikan Biologi Jurnal Profetik eL.Muhbib: Jurnal Pemikiran dan Penelitian Pendidikan Dasar Journal of Media and Communication Science (JcommSci) Jurnal Magister Pendidikan Matematika (JUMADIKA) Journal of Social Studies (JSS) Widya Komunika: Jurnal Komunikasi Pendidikan SEMAR Chronologia Indonesian Journal of Community Services in Engineering & Education (IJOCSEE) Journal of Educational Sciences Electronic Journal of Education, Social Economics and Technology Lektur, Jurnal Ilmu Komunikasi
Suranto
Universitas Negeri Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Jurnal Profetik

 1 
THE DETERMINANT FACTORS OF TELEVISION’S AUDIENCE IN CHOOSING TV CHANNEL IN THE DISRUPTIVE ERA Rendra Widyatama; Suranto AW; Maizatul Haizan Mahbob
Profetik: Jurnal Komunikasi Vol 14, No 2 (2021)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v14i2.2372

Abstract

This qualitative research article aims to explain the determinant factors that influence viewers to choose TV's channels in the disruptive era. In the period triggered by the increase of the internet and digital technology, many innovations emerged, potentially disturbing and destroying the old system. Loyalty in the broadcasting industry of the disruptive age is temporary and can change quickly. Viewers effortlessly change their TV channels according to their interests and desires. Therefore, TV managers have to pay attention to various factors on TV's audience to choose TV channels. These determinant factors occupy a prominent position among TV station managers in Indonesia and around the globe as an essential contrive to grab the attention of TV viewers. Primary data was dig using the focus group discussion (FGD) before the Covid-19 pandemic occurred. The authors conducted five FGDs involving 9-12 participants in each FGD. This research found that there are 23 determinant factors influencing audience in choosing TV channels in the disruptive era. The 23 factors are divided into four categories namely, TV program content, audience's purposes, corporate action, and community influence. The conclusion is, from four determinants factors, the range of TV content comprises the most varied category. In contrast, community influence factor occupies the last position with one variation.
Co-Authors Addien Ismi Fadhilah Adinda Paramitha Alfi Yuni Astuti Alif Lam Mim Huda Amir Safruddin Safruddin amrullah surya hartama Anggitya Khalifa Bumi Apriyani Putri Rezeki Arif Hidayad arif hidayat Asfi Ma’ruf Fairuzzabad Auni Candra Trianaputri B, Nur Khafifah Luthfiyah Badrun Kartowagiran Bambang Setyomoko Benni Setiawan Budiman Budiman Cahyo Dwi Prastowo carissa ervania charis hamdani Chatia Hastasari dainty dheanara Danu Eko Agustinova * Dewi Ambarwati Dinda Isradilah Djemari Mardapi dwi fitri ani Dwi Gesti Jayanti DWI OETOMO Dyah Kumalasari Dyna Herlina Suwarto Eko Widodo Eva Zulaefa Fadli, Muhammad Rijal Faniyah, Isti Febrika Yogie Hermanto Finnas Fauzia Trisani Fitriana, Kurnia Nur Gaspersz, Magy Gaspersz, Netty geby alfariza Grendi Hendrastomo Hadi, M. Fathul Husnul Hotima Siregar Ida Nur Amini Imam Nur Prasetya istifaroh imaniyati Joko Kumoro Kalvin Kalvin Kiki Sipa’ul Hafid Kistantia Elok Mumpuni Krisma Haryuniati Kusdaryanta, Raihan Ghulammuhadzib lailatun najihah Lisna Indriyani Lolita Paramesti Nariswari Luthfan Rahmanda Allam Maizatul Haizan Mahbob Mami Hajaroh Martiana, Aris Mas’ud Hamdani Bin Rohmad Mei Indra Jayanti Melani Nur Anggraini Mia Rahayu Mohd Nor Shahizan Ali Muh Fitrah Muhammad Bukhori Dalimunthe muhammad firdaus alhakim Muhammad Kaisar Melgajanarsyah Muhammad Tigor Irfandani Mujiyanto Mujiyanto Mutiara, Era Myristica Imanita Nadalia Silmi Fathinah Nadalia Silmi Fathinah Nadya Angelica Mutiara Amanda Norika Hidayati Yusyah Normah Mustaffa Nunung Fatimah Nur Fitrah Ramadhani Liesfi Nur Lailly Tri Wulansari Nuradiah, Mawaddah Fatin Nurizky Handayani Nursida Arif Permata Dian Fathinah Permata Dian Pratiwi Pratiwi Wahyu Widiarti Puji Lestari Purna Dhatu Martani Putu Fahrudin Rani Bella Rendra Widyatama rizal fahmi muhammad Rosanna Saskhia Rosidah Rosidah Salma Yasmin Reyhanah Saputri, Bernadeta Elsa Gita Saskhia, Rosanna savannah yohan devi Savira Indah Rahmadanti Setiawan, Johan Shafir Walida Haq Sholikah, Mar’atus Sholikah, Mar’atus Siti Hanifah Siti Irene Astuti D Slamet Santosa Sri Wening Suhadi Purwantara Supardi Supardi Syarifudin Syarifudin Tania Klasinki Trie Hartiti Retnowati twista gilang ramadhan Ulfah Hidayati Violine Intan Puspita Widianingrum, Riska Wisataone, Voettie Wulandari, Aprilianti Yundari, Yundari yunita noor wijayantie Zamroni Zamroni