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PEMASARAN BUAH NENAS (KAJIAN STRUKTUR, PERILAKU, DAN PENAMPILAN PASAR) DI DESA KUALU NENAS KECAMATAN TAMBANG KABUPATEN KAMPAR Sandro Chrystop Sinaga; Novia Dewi
Jurnal Ilmiah Pertanian Vol. 13 No. 1 (2016): Jurnal Ilmiah Pertanian
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jip.v13i1.975

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This study aims to identify marketing channels and market structure pineapple, pineappleanalyzing market behavior and analyzing the performance of pineapple fruit market in thevillage of Kualu Nenas. The data collection method is a survey method. Determination bypurposive sampling of respondents and the formula slovin on pineapple growers as much as33 farmers. Determination of the number of traders, wholesalers and agents agroindustrialdetermined by census where traders, wholesalers and agents agroindustrial taken based on theaccumulation of 33 farmers who sell pineapples to traffickers and agro industry in the villageKualu Nenas, there are 8 traders , 6 wholesalers, and 8 players in the industry. Descriptiveanalysis of data on the market structure and concentration ratio harfindahl index (HI), for thebehavior of markets analyzed by correlation and elasticity of the transmission, and theappearance of markets analyzed by the equation margin trading system. The results showedthe market structure market share, concentration ratios, and HI traders at 0.5469, 54.69%, and0.2990, market share, concentration ratios, and HI wholesalers at 0.6878, 68.78%, and0.4730, and market share, concentration ratios and HI agro-industry amounted to 0.5145,51.45%, and 0.2647 of its market structure among the three is oligopsony. Market behaviorindicates correlation values 0523 and 0515 transmission elasticity analysis. Appearancemarket views on marketing margin is relatively large and is dominated by the great resultsand uneven. Apart from it can be seen also from the uneven distribution margin, the shareprice received by farmers is still relatively low and the ratio of benefits and costs to farmers isstill low. In addition, the bargaining power of farmers is weak because prices are determinedunilaterally by traders, especially on the channel I and channel II while the third channel isrelatively better because of the level of efficiency is lower
STRATEGI PEMASARAN AGROINDUSTRI DODOL RASA BUAH LOKAL Debby Anggina; Novia Dewi; Fajar Restuhadi
Jurnal Ilmiah Pertanian Vol. 17 No. 1 (2020): Jurnal Ilmiah Pertanian
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jip.v17i1.3892

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Penelitian ini bertujuan untuk merumuskan strategi pemasaran dodol buah di Kabupaten Siak. Penelitian ini menggunakan metode survei. Pemilihan responden pada penelitian ini dilakukan secara sengaja (purposive sampling). Penentuan responden berdasarkan kepakaran dan perannya dalam pengambilan kebijakan yang berkaitan dengan agroindustri dodol buah. Analisis data menggunakan analisis Multidimensional Scaling (Mds), prospektif dan Analitic Hierarchi Process /AHP. Hasil analisis menunjukkan bahwa faktor penentu pengelolaan bauran pemasaran dodol buah terdiri atas; dimensi produk, harga, promosi, dan distribusi. Atribut pengungkit dalam pengelolaan bauran pemasaran dodol buah di Kabupaten Siak diperoleh bahwa tipe sebaran cenderung mengumpul di kuadran I dan kuadran III. Strategi pemasaran dodol buah di Kabupaten Siak kegiatan promosi terdiri dari semua kegiatan pemasaran yang mencoba terjadinya aksi pembelian suatu produk yang cepat atau terjadinya pembelian dalam waktu yang singkat.
ANALISIS RANTAI NILAI AGROINDUSTRI SUSU BUBUK KEDELAI (Studi Kasus Industri Sumber Gizi Nabati dan Melilea di Kota Pekanbaru) Hedron Asfira Monzery; Shorea Khaswarina; Novia Dewi
Jurnal Sagu Vol 13, No 1 (2014)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1271.875 KB) | DOI: 10.31258/sagu.v13i1.2133

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The objective of study was to analyse value chains and marketing margins from Sumber Gizi Nabati (SGN)and Melilea soybean milk agro-industries. This study was conducted from Februari until Maret 2013. Datacollected were those of primary and secondary data. The methods of study used case studies, while thedetermination of the population is conducted by survey method. The data obtained was analyzed usingdescriptive method, scoring in each indicators, multiple regresi analysis and then analysis of the marketingmargins. Most of respondents drawn from incidental consumersof soybean milk powder with number ofsample from SGN 30 people and Melilea 30 people.The result of this study; the value chain showed thatthere are two activities in a company, the primary activity and the support activity; margin analysis showedthat marketing margin of SGN industry greater than Melilea.Key words : Soybean Milk, Value Chain, Consument
ANALISIS CAPAIAN STANDARINDONESIAN SUSTAINABLE PALM OIL (ISPO) PEKEBUN KELAPA SAWITPOLA SWADAYA DI KABUPATEN KAMPAR Rudy Hery Syahfutro; Syaiful Hadi; Novia Dewi
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 9 (2022): Edisi 2 Juli s/d Desember 2022
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar

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Oil palm is one of the leading plantation commodities in Indonesia. The advantages of palm oil make Indonesia the largest producer and exporter of palm oil in the world. ISPO or Indonesia Sustainable Palm Oil is Indonesian sustainable palm oil that was formed and implemented by the provisions in force in Indonesia. ISPO provisions were drafted in 2011 with the issuance of Minister of Agriculture No.19/Permentan/OT.140/3/2011 concerning Guidelines for Sustainable Oil Palm Plantations in Indonesia and has been updated to Minister of Agriculture No. 11 of 2015. ISPO is mandatory and any violation will be dealt with. In 2020, new provisions on ISPO were drafted with the issuance of Presidential Decree No. 44 of 2020 concerning the Indonesian Sustainable Oil Palm Plantation Certification System. The purpose of this study was to analyze the level of achievement of the ISPO standard for independent oil palm smallholders in Kampar Regency. Sampling a representative area using multistage sampling. From all urban sub-districts in Kampar Regency, 3 sub-districts were selected as samples in this study, namely Tapung Hulu District, Tapung District, and TapungHilir District. There are two types of data used in this study, namely primary data and secondary data. The use of qualitative descriptive analysis in this study is to evaluate the achievement of the ISPO principles and criteria by smallholders. The results of this study indicate that independent oil palm smallholders in Kampar Regency are still not able to apply the best standards for oil palm plantations in accordance with ISPO principles, criteria and indicators. Key words: Smallholders, Independent Oil Palm, ISPO
ANALISIS PERSEPSI KONSUMEN TERHADAP IKAN SALAI DI KABUPATEN KUANTAN SINGINGI Firdaus Alam Budi; Novia Dewi; Yeni Kusumawaty
JAS (Jurnal Agri Sains) Vol 6, No 2: Desember 2022
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v6i2.923

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ABSTRAK Penelitian ini bertujuan untuk mengetahui persepsi konsumen terhadap ikan salai di Kabupaten Kuantan Singingi. Masih rendahnya konsumsi ikan masyarakat di Kabupaten Kuantan Singingi membuat stakeholder terkait harus mengupayakan peningkatan konsumsi ikan. Salah satunya adalah dengan meningkatkan minat masyarakat terhadap produk olahan ikan yaitu ikan salai. Pemahaman mengenai persepsi konsumen terhadap ikan salai akan memberikan informasi penilaian-penilaian terhadap atribut yang melekat pada produk ikan salai yang akan menentukan pilihan konsumen terhadap ikan salai. Pemilihan tempat pada penelitian ini dilakukan secara sengaja (purposive), yaitu di Pasar Tradisional Berbasis Modern Teluk Kuantan Kabupaten Kuantan Singingi sebagai pasar pusat tradisional. Metode pengambilan sampel pada penelitian ini adalah purposive sampling, dengan jumlah sampel yang diambil yaitu sebanyak 100 responden. Sumber data yang digunakan pada penelitian ini yaitu data primer dan data sekunder. Metode analisis data yang digunakan pada penelitian ini yaitu analisis Multi Dimensional Scalling menggunakan program software IBM SPSS (Statistical Product and Service Solutions) Statistic 2. Hasil penelitian menunjukkan bahwa persepsi konsumen terhadap ikan salai di Kabupaten Kuantan Singingi berdasarkan penilaian konsumen terhadap atribut yang melekat pada ikan salai, untuk penilaian terbaik konsumen terhadap atribut rasa yaitu produk ikan baung salai, kemudian untuk atribut aroma yaitu produk ikan patin salai, selanjutnya atribut tekstur yaitu produk ikan patin salai, untuk atribut warna yaitu produk ikan patin salai, untuk atribut ukuran yaitu produk ikan patin salai, dan atribut tulang/duri yaitu produk ikan pantau salai. Penilaian konsumen terhadap atribut yang melekat pada produk-produk ikan salai, dapat dijadikan sebagai infromasi tambahan dalam melakukan pengembangan pemasaran ikan salai di Kabupaten Kuantan Singingi. Kata kunci : Persepsi Konsumen, Ikan Salai, Multi Dimensional Scalling ABSTRACT This study aims to determine consumer perceptions of smoked fish in Kuantan Singingi Regency. The low consumption of fish by the community in Kuantan Singingi Regency has forced relevant stakeholders to strive to increase fish consumption. One way is to increase public interest in processed fish products, namely smoked fish. An understanding of consumer perceptions of smoked catfish will provide information on the evaluations of the attributes attached to smoked fish products which will determine consumer choices for smoked fish. The choice of place in this study was carried out purposively, namely at the Teluk Kuantan Modern-Based Traditional Market, Kuantan Singingi Regency as the central traditional market. The sampling method in this study was purposive sampling, with the number of samples taken as many as 100 respondents. The data sources used in this study are primary data and secondary data. The data analysis method used in this study is Multi-Dimensional Scalling analysis using the IBM SPSS (Statistical Product and Service Solutions) Statistic 2 software program. The results showed that the consumer's perception of salai fish in Kuantan Singingi Regency was based on the consumer's assessment of the attributes attached to the salai fish, for the best consumer assessment of the taste attribute, namely the salted baung fish product, then for the aroma attribute, namely the salai catfish product, then the texture attribute namely smoked catfish products, for color attributes, namely smoked catfish products, for size attributes, namely smoked catfish products, and bone/thorn attributes, namely smoked catfish products. Consumer evaluation of the attributes attached to smoked fish products can be used as additional information in developing the marketing of smoked fish in Kuantan Singingi Regency. Keywords: Consumer Perception, Smoked Fish, Multi Dimensional Scalling
Struktur Pendapatan dan Kesejahteraan Rumah Tangga Petani Jeruk Manis di Kecamatan Raya Kabupaten Simalungun Jhon Witner Purba; Novia Dewi; Yulia Andriani
JIP ( Jurnal Industri dan Perkotaan ) Vol 19, No 1 (2023)
Publisher : Pusat Studi Industri dan Perkotaan (PSIP) Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jip.19.1.93-99

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The purpose of this study was to determine the income structure and welfare of sweet orange farmer households. This research was conducted in Raya District, Simalungun Regency. The method used in this study was a survey method with a total of 57 farmers taken as respondents using a purposive sampling method, namely farmers who have productive citrus plants. Based on the results of household income analysis, it shows that the average household income of sweet orange farmers is Rp 42,897,107/cultivated area/year. The structure of household income for sweet orange farmers comes from the sweet orange farming sector (68.46%), non-sweet orange farming (19.33%) and non-agriculture (12.21%). The welfare level of sweet orange farmer households based on 7 BPS indicators is in the prosperous category (91.23%).
ANALISIS DAYA SAING USAHATANI KOPI LIBERIKA DI KABUPATEN KEPULAUAN MERANTI PROVINSI RIAU DENGAN PENDEKATAN POLICY ANALYSIS MATRIX (PAM) Nur Azizah; Elinur Elinur; Novia Dewi
Jurnal Agribisnis Vol. 19 No. 2 (2017): Jurnal Agribisnis
Publisher : UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.801 KB) | DOI: 10.31849/agr.v19i2.780

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Kopi merupakan salah satu komoditas unggulan dan penting bagi Kabupaten Kepulauan Meranti. Di Kabupaten Kepulauan Meranti, kopi merupakan komoditas yang menjadisalah satu komoditas unggulan daerah. Saat ini isu startegi daerah yang tertuangdalam RPJM Kabupaten Kepulauan Meranti 2016 -2021 adalah peningkatan daya saingproduk pertanian.Penulisan ini bertujuan untuk 1) Menganalisis keunggulan kompetitif usahatanikopi liberika di Kabupaten Kepulauan Meranti, 2) Menganalisis keunggulan komperatifusahatani kopi liberika di Kabupaten Kepulauan Meranti, 3) Menganalisis dampakkebijakan pemerintah terhadap daya saing kopi liberika di Kabupaten Kepulauan Merantidan 4)Menganalisis sensitivitas daya saing kopi liberika terhadap perubahan input output. Penelitian ini dilakukan dengan metode Stratified random sampling dengan jumlah sampel54 responden. Penentuan daerah penulisan dilakukan dengan sengaja (purposive). Hasil analisis dengan menggunakan metode Policy Analiysis Matrix (PAM) didapatkan bahwa usahatani kopi liberika di Kabupaten Kepulauan Meranti memiliki dayasaing yang tinggi, (keunggulan kompetitif dan keunggulan komperatif) hal inidiketahui dengan nilai PCR dan DRCR yang kecil dari satu yaitu sebesar 0,39 dan0,07. Untuk kebijakan pemerintah terhadap output. Untuk nilai Transfer factor positif 11.950 menunjukkan adanya kebijakan pemerintah terhadap inputdomestik berupa pajak. Untuk kebijakan input – output belum berjalan secara efektifatau kebijakan pemerintah saat ini kurang mendukung atau melindungi petani kopi diKabupaten Kepulauan Meranti. Kebijakan pemerintah ini terjadi pada perdagangan kopisehingga petani kopi belum dapat menerima harga kopi seperti harga sosial, hal ini disebabkan rantai pemasaran kopi yang harus di lalui petani.Hasil analisis sensitivitas menunjukan bahwa usaha tani kopi liberika tetapmempunyai daya saing yang baik (keunggulan kompetitif dan komparatif) walaupunterjadi perubahan input dan output dengan asumsi faktor lainnya tetap (ceterisparibus) yang terlihat dengan nilai PCR dan DRCR tetap di bawah 1. Kata Kunci : Daya saing, Policy Analysis Matrix, PAM
ANALISIS STRUKTUR PERILAKU DAN KINERJA PASAR (STRUCTURE, CONDUCT AND MARKET PERFORMAN) KOMODITI PADI DI DESA BUNGA RAYA DAN DESA KEMUNING MUDA KECAMATAN BUNGA RAYA KABUPATEN SIAK Novia Dewi; Jum’atri Yusri; Ari Jolanda Saputra
Jurnal Agribisnis Vol. 19 No. 1 (2017): Jurnal Agribisnis
Publisher : UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.189 KB) | DOI: 10.31849/agr.v19i1.897

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Penelitian ini bertujuan untuk menganalisis struktur, perilaku, dan kinerja pemasaran beras di Kabupaten Bunga Raya. Lokasi penelitian ditentukan dengan menggunakan metode purpossive sampling yaitu dua desa menjadi sentra produksi padi. Responden penelitian adalah petani padi dan semua agensi pemasaran yang terlibat dalam pemasaran beras dari petani sebagai produsen ke pedagang besar sebagai konsumen. Hasil penelitian menunjukkan ada tiga saluran pemasaran beras yaitu saluran pemasaran I petani menjual kepada pedagang pengumpul dan kemudian dijual ke pedagang besar, saluran pemasaran II petani menjual ke pedagang pengumul yang memiliki penggilingan padi kemudian dijual ke pedagang grosir dan saluran pemasaran III yaitu petani menjual langsung ke pedagang grosir. Struktur pasar beras adalah pasar oligopsoni karena dilihat dari jumlah pembeli yang relatif sangat sedikit, kemudian dilihat dari nilai market share, rasio konsentrasi dan indeks Herfindahl dari pedagang manapun menunjukkan nilai yang tidak terlalu berbeda. Petani sebagai produsen adalah penerima harga (price taker), dimana petani sebagai produsen mendapatkan perubahan nilai harga lebih kecil dibandingkan dengan pedagang grosir sebagai konsumen. Margin pemasaran terlihat dari setiap saluran pemasaran yang terjadi menunjukkan bahwa margin dan keuntungan paling banyak didapat oleh pedagang yang melakukan lebih banyak fungsi pemasaran. Kata Kunci: Struktur, Perilaku, Kinerja, Pasar, Padi
ANALISIS SIKAP KONSUMEN TERHADAP BERAS IMPOR DI KOTA PEKANBARU M. Fadli; Novia Dewi; Eliza Eliza
Jurnal Agribisnis Vol. 23 No. 2 (2021): Jurnal Agribisnis
Publisher : UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.363 KB) | DOI: 10.31849/agr.v23i2.5781

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ABSTRACT This research aims to analyze the determining attributes of consumer attitudes in consuming import rice. Imported Rice is a relatively new business entering the Indonesian market, especially Pekanbaru city, so it is necessary to carry out a good strategy to maintain its business. The strategy for distributors is through a market-oriented marketing understanding that requires a good understanding of consumer attitudes. This study used accidental sampling method with 36 respondents and purposive sampling for expert or key person as many as 18 respondents. Data was analyzed using prospective analysis. The results showed the determining attributes of consumer attitudes in consuming and buying imported rice based on quadrant I. Prospective analysis consisting of attributes of taste which are not pulen, cream coloured, discount, medium, type of Beras Kita, plain, price and premium that has a strong influence on consumer attitudes and has a dependence between attributes is low. The implications of marketing development are based on quadrant III which consists of attributes of packaging size of 5 kg, packaging size of 10 kg, number of broken granules, cleanliness of no grain. which has a low influence on consumer attitudes and dependence between high attributes so that it becomes output in the system, this applies as a consideration for the producers what should be improved and improved for the development of marketing Rice Imports. Keywords : Consumer Attitudes, Import Rice, Prospective Analysis
Respon Penawaran dan Permintaan Pala Indonesia di Pasar Internasional Orchida Indahwaty T; Djaimi Bakce; Novia Dewi
JURNAL AGRICA Vol. 16 No. 1 (2023): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v16i1.7789

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Indonesia is one of the largest nutmeg producing country globally, followed by Guatemala, India and Nepal. Indonesia also the world’s leading largest harvest area with the nutmeg exporter which accounts for significant part of the nutmeg demand approximately 31.03 percent of the world's nutmeg production. This study aims to analyzed the response of supply and demand for Indonesian nutmeg in the international market over the period of 1985-2019. Secondary data were collected from various sources, including FAO and World Bank. This research used an econometric approach by constructed simultaneous equation model. Result showed that responsive factors affecting supply and demand for Indonesian nutmeg in the short term were export and nutmeg production and in the long terms were fertilizer urea Indonesia price in the previous year, growth nutmeg harvested area, Indonesian nutmeg supply, exchange rate of US dollars, per capita income, and the world nutmeg prices. Recommended policy for the Government that Indonesian nutmeg can be developed through a program directed at improving the price and expanding the harvest area. As a result of this policy implication, nutmeg supply grew significantly. By raising the farm level nutmeg price, able to increasing  Indonesian nutmeg farmers' incomes affect to increasing their welfare.
Co-Authors Adi Wahyu Dwi Nugroho Nugroho Afprida Yanti Afriani Sijabat Agustina Pasaribu, Agustina Ahmad Rifai Ahmad Rifai Alfis Yuhendra Andy Utomo Gurusinga Antika Sari Ari Jolanda Saputra Ari Jolanda Saputra Arifudin Arifudin arifudin Assyaidah, Sonda Nur Asti, Nurul Fitri Astuti, Nesri Aumora, Nova Sri BAYU KURNIAWAN Bina Presty Dokta Cepriadi Citra Sania Br. Ginting Debby Anggina Denisyah, Denisyah Dewi Yosefin Tumiar Sibarani Didi Muwardi Djaimi Bakce Dody, Dody Eka Ernia Lestari, Eka Elinur, Elinur Elisabeth Situmorang Eliza Eliza ' Eliza Eliza Eliza Eliza Ermi Tety Evy Maharani Fadilah Fadilah Fajar Restuhadi Fanny Septya Febri Yeni Febro Sarjana Purba Fikri Munawar Firdaus Alam Budi Gustia Kusuma Wardani Halomoan Halomoan Hanifaturrahmi Andrina Hedron Asfira Monzery Huswatun Hasanah Ira Mardina Jan Everhard Riworuhi Jeny Setiawan, Jeny Jhon Witner Purba Jum'atri Yusri Jumatri Yusri Jum’atri Yusri Jum’atri Yusri Jum’atri Yusri Kartika Malau Kriston Harianja Kurnia, Deby Leonardo Tobing Lita Arfah M. Fadli Maliza Mardianis Mardianis Mitha Aprilia Mubarak Mubarak Muhammad Yamin Saputra Mustaqim Mustaqim, Mustaqim Nabila Audean Nana Endelfi Nasril Sany Nastiana, Dea Aulia Novandri Ain Novian Novian, Novian Nur Azizah Nurhaliza Nurhaliza Ocenia, Yolanda Orchida Indahwaty T Pramudiya, Widi Priyo Pangestu Putri, Hilma Anisa Rahmadani ' Raka Prasetyo Refliana ' Restuhadi, Fadjar Reza Adres Novera Riyadi Mustofa Rose Victoria TS Rosnita Rosnita ' Rosnita Rosnita Rosnita Rosnita Rosnita Rosnita Roza Yulida Roza, Yuni Rudy Hery Syahfutro Sakti Hutabarat Samsul Aripin Sandro Chrystop Sinaga Sari, Putri Satria Ahmad Negara Satria Gunawan Shorea Khaswarina Sihombing, Arthur Simamora, Dinsa Iman Sari Siti Nurul Atika, Siti Nurul Siti Nurul Fadhillah Sri Puji Asweti Stifany Christin Susy Edwina Syaiful Hadi Tiara Aninditha Triningsih, Cici Ummi Noviqah Zarliyanti Wahyu Sartika Widia Wati Yeni Kusumawaty Yulia Andriani, Yulia Yulia Yulia Yusmini Yusmini, Yusmini Yusri, Jum'atri Yusri, Jum’atri Yusriwandi Yusriwandi YUSRIWANDI, YUSRIWANDI Zulhamid Ridho