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PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN AGROINDUSTRI KERIPIK NENAS DI DESA KUALU NENAS KABUPATEN KAMPAR Nabila Audean; Novia Dewi; Roza Yulida
Indonesian Journal of Agricultural Economics Vol 7, No 2 (2016)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.7.2.101-109

Abstract

The objective of this study was to analyzed marketing mix on agroindustrialof pineapple chips in Kualu Nenas Village based on 1) variables of marketing mix, 2) sales volume. This study used survey method with 14 pineapple chips maker as respondents which is they selected by sensus method. Data analyzed using descriptive analysis, analysis of the coefficient of determination (R2), simultaneous test (F test), partial test (t test), and multiple regressions analysis. The results of this study showed that five variables of the marketing mix, entirely in the category "Pretty Good". The affected variables of marketing mix on volume of sales is variable of product (X1) 123.21 and distribution (X5) 0.052. The author’s suggestion to the pineapple chips maker are to be able to utilize the Internet as a media campaign, maintains the certificates present on the packaging and make arrangement stall as attractive as possible.
ANALISIS PENDAPATAN USAHATANI KELAPA SAWIT POLA SWADAYA DI KABUPATEN ROKAN HILIR Mardianis Mardianis; Novia Dewi; Rosnita Rosnita
Indonesian Journal of Agricultural Economics Vol 14, No 1 (2023)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.14.1.59-68

Abstract

The oil palm farming of independent farmers plays an important role as a source of income in Rokan Hilir Regency. This study aims to analyze the income of independent oil palm smallholders in Rokan Hilir. This study used survey methods and interviews with key persons and independent farmers oil palm. The location of this research was determined purposively. A sampling of representative areas using multistage area sampling. The number of respondents was 93 persons. The research data taken consisted of primary data and secondary data. Data analysis used to use farming analysis: production costs, revenue, income. The result of the study was that the average total income 0f independent palm oil in Rokan Hilir was IDR 11,434,710.28 per year per hectare or IDR 37,085,765.71 per year per cultivated area. Meanwhile. The average total production cost incurred is IDR 166,888.65 per year per hectare or IDR 1,671,519.76 per year per cultivated area. So that an average net income of IDR 9,124,415.74 per year is obtained per hectare or IDR 30,696,704.21 per year per cultivated area.
ANALISIS POTENSI LESTARI PERIKANAN TANGKAP DI KOTA DUMAI Hazmi Arief; Novia Dewi; Jumatri Yusri
Indonesian Journal of Agricultural Economics Vol 5, No 2 (2014)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.5.2.137-155

Abstract

The purpose of this study was to know of the potential for sustainable of capture fisheries. This research background is decreasing of capture fisheries in Dumai for a few years. This research used primary and secondary data.. While the methods used in this study is a quantitatif analysis of potential for sustainable fisheries resources, Schaefer model technique CYP. According to bioeconomy analysis of three products fisheries resources ( shrimp, fish source, lomek ), the utilization of fishery resources in Dumai, especially shrimp was still below the optimal point and belongs to flagship poduct.The result of research showed that the optimal catches based on the result various fisheries management regimes that is:Maximum Economic Yield (MEY) of shrimp 125.483,70 tons, biang fish 1.740,82 tons, and lomek fish 77.664,16 tons. Maximum Sustainable Yield (MSY) of shrimp 34.901,39 tons, biang fish 117,18 tons, and lomek fish 461,10 tons
ANALISIS SIKAP KONSUMEN DALAM KONSUMSI BUAH KALENG IMPOR DI KOTA PEKANBARU Halomoan Halomoan; Novia Dewi; Jumatri Yusri
Indonesian Journal of Agricultural Economics Vol 11, No 1 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.1.87-96

Abstract

The purpose of this research is to find out how consumer attitudes in the consumption of canned fruit imports against attributes (packaging, pricing, nutrient content, trademarks). Consumer sampling methods in this research using Random Sampling techniques that respondents who meet in person and buy canned fruit imports in the market in the city of Pekanbaru. Method of data collection is done by way of observation, interviews using questionnaire and documentation. Technique of data analysis used analysis techniques in the theory of reasoned action,namely the model developed by Fishbein. The results showed a model of attitudes and subjective norms model. The attitude of consumers towards the purchase of imported fruit in the city of Pekanbaru is positive with a score of 3,422 and still influenced by price, packaging, trademarks, and content of substance.
ANALISIS RANTAI NILAI (VALUE CHAIN) USAHA AGROINDUSTRI PAKAN IKAN DI KECAMATAN KUOK KABUPATEN KAMPAR Novia Dewi; Jum'atri Yusri; Leonardo Tobing
Indonesian Journal of Agricultural Economics Vol 9, No 1 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.1.26-37

Abstract

The purpose of this research was to analyze the value chain, margins, and value-added of fish food agroindustries in district of Kuok Kampar Regency. The method of taking respondents was conducted by census where total population in Kuok district was 5 fish food producers. The results showed the mapping activities and actors involved in the value chain, the value of the margin and the value added of fish food products. Actors involved in the value chain of fish feed is the suppliers of raw materials, manufacturers of fish food, and retailers. There are 2 activities in the value chain of fish food, that are primary and secondary activities. The profit margin value received by producers in the value chain of pattern I is IDR 785/kg. The value of the profit margin of producers in the value chain pattern II is IDR 726,03/kg and the value of the received profit margin retailers in chain the value of pattern II is 1.858,58/kg. The value of marketing efficiency in the value chain of patterns I of 8.34% and the value of the marketing efficiency in pattern II is 7.92%.  The value chain of pattern II is more efficient because producers did not issue the transport costs in the sale of fish food. The value added of the raw material into fish food is IDR 3.648/kg fish food.
ANALISIS STRUKTUR, PERILAKU, DAN KINERJA PEMASARAN IKAN PATIN SALAI DI KECAMATAN XIII KOTO KAMPAR KABUPATEN KAMPAR Rahmadani '; Novia Dewi; Eliza '
Indonesian Journal of Agricultural Economics Vol 7, No 1 (2016)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.7.1.32-45

Abstract

The research was conducted at November 2015 in processing center time after harvest Koto Mesjid village, Pulau Gadang village and in some market, the marketing purpose is Kuok market, and Air Tiris market. The purpose of the research was to know marketing path, market structure, market conduct, and market performance. Market structure approach are usingmarket share analysis, CR4 (Concentration Ratio for Biggest Four), Hirschman Herfindahl Index,and Barrier to Entry. Market conduct approach is using descriptif qualitatif analysis about the market that become research object. While market performance approach is using marketing margins analysis in this case based on the concept of the product reference.Respondent in this research was smoke catfish stake holder, and saleswith respondent totally 35 respondent people. This research used survey method. The result of this research showed that structure of market smoke catfish Pangasius Sutchi in Kampar regency at perfect market competition. Result of CR4 (Concentration Ratio for Biggest Four) showed that concentration rasio highest was retailer 34,64 % by IHH average 0,1242. Average value of Minimum Effisiency of Scale (MES) highest is 13,41 %. The marketingmargin value for distributor Rp 7.235/kg, for agency was Rp 7.778/kg and for retailer was Rp 12.250/kg.
PEMASARAN BERAS (TINJAUAN STRUKTUR PERILAKU DAN PENAMPILAN PASAR) DI KABUPATEN KUBU KABUPATEN ROKANHILIR Novia Dewi; Jum’atri Yusri; Muhammad Yamin Saputra
Indonesian Journal of Agricultural Economics Vol 11, No 2 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.2.136-148

Abstract

This study aimed to analyzed the rice marketing used behavioral structure approach and market appearance in Kubu Rokan Hilir. The location of this study was determined purposive at Teluk Piyai and Teluk Piyai Pesisir. The method of this study used survey method. The respondent of this study were rice farmers and marketing agencies that involved. The result of this study concluded there were two marketing structures in this study; the first, the farmer sell rice to rice collector then it sell to wholesaler then it sell to rice milling in north Sumatera. The second, the farmer sell rice to rice milling in Kubu then it sell to resellers in Kubu. The market structure that occurs is oligopsoni market, small buyer, value of market share, rasio concentration, and Herfindhal index were not too different from every seller. Total market margin at Teluk Piyai is Rp. 1.057/kg with details of marketing cost is Rp. 501/kg and the profit is Rp. 557/kg, and total margin of rice milling is Rp. 2.000/kg with details of marketing cost is Rp. 351/kg and the profit is Rp. 1.649/kg. Total market margin at Teluk Piyai Pesisir is Rp. 1.100/kg with details of market cost is Rp. 505/kg and the marketing agencies profit is Rp. 595/kg, and total margin of rice milling is Rp. 2.000/kg with details of marketing cost is Rp. 361/kg and the profit is Rp. 1.639/kg.
ANALYSIS OF ISPO CERTIFICATION APPLICATION ON INDEPENDENT PALM OIL PLANTATION IN SAWIT JAYA COOPERATION AT BENTENG HULU VILLAGE, SIAK REGENCY Rose Victoria TS; Sakti Hutabarat; Novia Dewi
Indonesian Journal of Agricultural Economics Vol 9, No 1 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.1.81-90

Abstract

The ability of palm oil to produce vegetable oil with the highest oil productivity per hectare and cheaper price than other vegetable oils has made palm oil the most popular and widely consumed vegetable oil available today and can be produced throughout the year. Despite generating economic benefits, the Indonesian oil industry has been heavily criticized from within and abroad. Critics argue that the benefits of palm oil are generated at the expense of forests and forest-dependent rural communities, resulting in large greenhouse gas emissions (GHG) from land conversion and destructive habitats rich in biodiversity. The development of oil palm agribusiness should be carried out with due observance of the sustainability aspect. This study aimed to measure and compare practices undertaken in the field with ISPO (Indonesian Sustainable Palm Oil) standards. This research was conducted by collecting primary data and secondary data in the form of information and conducting interview process to self-employed oil palm smallholders. The result of the research shows that the management of independent oil palm plantation in Sawit Jaya Cooperation has not applied ISPO Certification standard. Level of application of Principles and Criteria of ISPO in self-supporting smallholders in Sawit Jaya Cooperation is still low, that is only 42% indicator that has been fulfilled 
ANALISIS STRUKTUR PENDAPATAN DAN PENGELUARAN KONSUMSI RUMAH TANGGA PETANI NENAS DI DESA KUALU NENAS KECAMATAN TAMBANG KABUPATEN KAMPAR Bayu Kurniawan; Novia Dewi; Roza Yulida
Indonesian Journal of Agricultural Economics Vol 8, No 2 (2017)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.8.2.174-188

Abstract

The purposes of this research were 1) assessing the income structure of pineapple farmer household in Kualu Nenas, Tambang, Kampar, analyzing the consumption expenditure of pineapple farmer household in Kualu Nenas Village Tambang Kampar, 3) analyzing the dominant factors that influence food consumption expenditure of pineapple farmer household conducted in the Kualu Nenas Village Tambang District Kampar Regency by using survey method. The respondents were chosen by using simple random sampling technique. The population of this research were pineapple farmers with the total number was 67 farmers which was selected randomly of 30 farmers. The data was analyzed by using income analysis, income structure analysis and binary logistics analysis. Based on the result of the income structure analysis, the biggest household income is from the pineapple farm. The consumption system of pineapple farmer household shows that the expenditure of food comsumption is more than non food comsumption. The dominant factor that influences the system of the pineapple farmer household food comsumption is job status. The correlation between job status and opportunities expenditure allocation is inversed. It means that the use of more laborer from outside of the family causing the farmers' opportunity in allocating the consumption expenditure became smaller.
ANALISIS PEMASARAN TBS (TANDAN BUAH SEGAR) KELAPA SAWIT PEKEBUN SWADAYA DI KOPERASI SAWIT JAYA KAMPUNG BENTENG HULU KECAMATAN MEMPURA KABUPATEN SIAK Fadilah Fadilah; Novia Dewi; Sakti Hutabarat
Indonesian Journal of Agricultural Economics Vol 9, No 2 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.2.%p

Abstract

Palm oil marketing in Fresh Fruit Bunch (FFB) form is often become a problem faced byindependent farmers. Independent farmers often used marketing organization to offer their FFBto palm oil factory. The marketing organization such as KUD (Koperasi Unit Desa), collectingtraders/middlemen, and wholesalers. The existency of marketing organization causing higher costof marketing and higher marketing margin. In this condition, independent farmers suffer the mostfinancial loss. The aims of this study were (1) identification and analysis of FFB marketingchannel for independent farmers (2) analysis of marketing margin, farmer share, and marketingefficiency. Population in this study was independent farmers in Sawit Jaya Corporation. Theresult of this study showed that the marketing channels of independent farmers consist of threechannels: marketing channel I from farmers, KUD (Koperasi Unit Desa), and wholesalers,marketing channel II from farmers, collecting traders, and wholesalers, and marketing channel IIIfrom farmers directly to wholesalers. Channel III has the lowest margin value of IDR 200/kg.Channel III is more efficient than channel I and channel II. Channel III has an efficiency value of8,82% with a total marketing cost of IDR 150/kg and only involves wholesalers in its marketingchannel. Farmer’s share in marketing channel I is 86,18%, marketing channel II 79,41% andmarketing channel III 88,24%.
Co-Authors Adi Wahyu Dwi Nugroho Nugroho Afprida Yanti Afriani Sijabat Agustina Pasaribu, Agustina Ahmad Rifai Ahmad Rifai Alfis Yuhendra Andy Utomo Gurusinga Antika Sari Ari Jolanda Saputra Ari Jolanda Saputra Arifudin Arifudin arifudin Assyaidah, Sonda Nur Asti, Nurul Fitri Astuti, Nesri Aumora, Nova Sri BAYU KURNIAWAN Bina Presty Dokta Cepriadi Citra Sania Br. Ginting Debby Anggina Denisyah, Denisyah Dewi Yosefin Tumiar Sibarani Didi Muwardi Djaimi Bakce Dody, Dody Eka Ernia Lestari, Eka Elinur, Elinur Elisabeth Situmorang Eliza Eliza ' Eliza Eliza Eliza Eliza Ermi Tety Evy Maharani Fadilah Fadilah Fajar Restuhadi Fanny Septya Febri Yeni Febro Sarjana Purba Fikri Munawar Firdaus Alam Budi Gustia Kusuma Wardani Halomoan Halomoan Hanifaturrahmi Andrina Hedron Asfira Monzery Huswatun Hasanah Ira Mardina Jan Everhard Riworuhi Jeny Setiawan, Jeny Jhon Witner Purba Jum'atri Yusri Jumatri Yusri Jum’atri Yusri Jum’atri Yusri Jum’atri Yusri Kartika Malau Kriston Harianja Kurnia, Deby Leonardo Tobing Lita Arfah M. Fadli Maliza Mardianis Mardianis Mitha Aprilia Mubarak Mubarak Muhammad Yamin Saputra Mustaqim Mustaqim, Mustaqim Nabila Audean Nana Endelfi Nasril Sany Nastiana, Dea Aulia Novandri Ain Novian Novian, Novian Nur Azizah Nurhaliza Nurhaliza Ocenia, Yolanda Orchida Indahwaty T Pramudiya, Widi Priyo Pangestu Putri, Hilma Anisa Rahmadani ' Raka Prasetyo Refliana ' Restuhadi, Fadjar Reza Adres Novera Riyadi Mustofa Rose Victoria TS Rosnita Rosnita ' Rosnita Rosnita Rosnita Rosnita Rosnita Rosnita Roza Yulida Roza, Yuni Rudy Hery Syahfutro Sakti Hutabarat Sakti Hutabarat Sakti Hutabarat Samsul Aripin Sandro Chrystop Sinaga Sari, Putri Satria Ahmad Negara Satria Gunawan Shorea Khaswarina Sihombing, Arthur Simamora, Dinsa Iman Sari Siti Nurul Atika, Siti Nurul Siti Nurul Fadhillah Sri Puji Asweti Stifany Christin Susy Edwina Syaiful Hadi Tiara Aninditha Triningsih, Cici Ummi Noviqah Zarliyanti Wahyu Sartika Widia Wati Yeni Kusumawaty Yulia Andriani, Yulia Yulia Yulia Yusmini Yusmini Yusmini, Yusmini Yusri, Jum'atri Yusri, Jum’atri Yusriwandi Yusriwandi YUSRIWANDI, YUSRIWANDI Zulhamid Ridho