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Samsul Huda
Fakultas Adab IAIN Sulthan Thaha Saifuddin Jambi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Manajemen Pendidikan

 1 
PENGARUH STARTEGI PEMASARAN DAN KUALITAS LAYANAN TERHADAP CALON SANTRI DI PESANTREN TAHFIZH DAARUL QUR’AN LAMPUNG Huda, Samsul; Nurman, Muhamad; Haris, Ibnu
Jurnal Manajemen Pendidikan Vol. 10 No. 3 (2025): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i3.775

Abstract

In the increasingly competitive world of Islamic boarding school education, understanding how marketing and service quality influence the choices of prospective students is crucial for formulating effective strategies. Therefore, this research was conducted to delve into these two factors and offer recommendations to help the boarding school maximize its strategies. Using a quantitative approach through a survey, data was collected from 50 respondents, including prospective students and their parents. A 5-point Likert scale questionnaire was used to measure marketing strategies, service quality, and prospective students’ decisions. Multiple linear regression analysis was then applied to test the relationship between variables. The findings of the study indicate that marketing strategies (X₁) and service quality (X₂) significantly influence prospective students’ decisions (Y). The coefficient of determination (R²) of 0.643 confirms that 64.3% of the variation in prospective students’ decisions can be explained by the contribution of these two variables. This study concludes that effective marketing strategies and good service quality significantly influence prospective students’ decisions in choosing the Daarul Qur’an Lampung Tahfizh Boarding School. Therefore, the boarding school needs to continue strengthening its digital marketing strategies and improving its service quality to compete in the increasingly competitive boarding school education market.
Co-Authors Abela, Michelia Grace Abu Khaer, Abu Agus Eko Sujianto Agus Piadi Aprilianto , Muchamad Iqbal Awalia, Amanda Awaludin S., Muhamad Robie Ayu Yudianti, I Gusti Binti Nur Asiyah Chamidi, Achmad Luthfi Chamidi Chusnul Chotimah Darul Prayogo Djari, Janny Adriani Dwi Antoro, Dwi Dwi Putri, Sulistiani Efri Mardawati Eka Susanti Fadhel Mubarak Faris Nofandi Febria Surjaman Firdaus Sitepu Fitriani Fitrianingsih, Ariyanti Habibah, Natasya Hakim, Hasan hana lestari Haq Tarifuzuri, Ferdinand Izzul Haris, Ibnu Hartono, Elvianto Dwi Hasan Basri Hasanah, Tita In-In Hanidah Jamilah , Siti Saniatul Komari, Ana Kuddah, Zakaria Ali M. Choeroni, M. Choeroni Madarisa, Fuad Mahfudin, Muhamad Manshur, umar Margaretha Maria Shinta Pratiwi Misbahul Munir Mohammad Mansur Mooy, Elvanndana Lae Mu'man, Mu'man Muhammad Khoirul Umam Mulyono, Agung Tri Musyaropah, Wardatul Nanditya Ika Faramita Natasya habibah Naufal, Nabil naviah, siti Novarista, Noni Nugraha, Alditio Aji Nurman, Muhamad Pranata, Bayu Kasa Pratama, Tisa Putra Purwantono, Purwantono Putra, Riza Andesca Qudsiyyah, Zayyun Chadirotul Rafiudin, Nadha Rahayu, Trisnowati Ramadhan, Riyan Fadilla Ridwanudin Rifqi Muzaki Husni Robi Andoyo Rokhmat Subagiyo, Rokhmat Roni Jarlis Rusdiono Rusydi, Lina Najwatur Sain, Zohaib Hassan Santoso, Agus Dwi Saputra, Ferdi Rohmi Sari, Latifa Ika Setiawan, Fajar Tri Sirojuddin, Didin Siti Naviah Siti Uswatun Hasanah Slamet Riyadi Sofyan , Sofyan Sugiyarto Sugiyarto Suhardi Suhardi Supendi, Supendi Sutralinda, Dety Suwondo, I'ie Syifa, Muhammad Miftahusy Tripariyanto, Afiff Yudha Venni Avionita Wahyu Budi Priatna Widyaningsih, Upik Winta, Mulya Virgonita I Yusrudin, Yusrudin Zarfina Yenti Zuhriyah, Fitri