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All Journal Jurnal Teknik Industri Protobiont: Jurnal Elektronik Biologi Jurnal Pengolahan dan Bioteknologi Hasil Perikanan TRANSIENT: Jurnal Ilmiah Teknik Elektro Medula Jurnal Transportasi Wiraraja Medika: Jurnal Kesehatan Harmoni Sosial: Jurnal Pendidikan IPS Jurnal Fisika Unand Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Tadulako Law Review Jurnal Pendidikan Ilmu Sosial JETT (Jurnal Elektro dan Telekomunikasi Terapan) Sosial Horizon: Jurnal Pendidikan Sosial International Journal Pedagogy of Social Studies Jurnal Geografi, Edukasi dan Lingkungan Jurnal Ilmiah Al-Syir'ah Anuva: Jurnal Kajian Budaya, Perpustakaan, dan Informasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Ilmiah Ecosystem Almana : Jurnal Manajemen dan Bisnis Paspalum: Jurnal Ilmiah Pertanian JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Tabarru': Islamic Banking and Finance Jurnal Entomologi Indonesia Jurnal Riset Kesehatan Poltekkes Depkes Bandung Jurnal Studi Guru dan Pembelajaran Jurnal Dinamika UMT The Indonesian Journal of Social Studies Bahtera Indonesia; Jurnal Penelitian Bahasa dan Sastra Indonesia Akademika : Jurnal Keagamaan dan Pendidikan Jurnal of Applied Multimedia and Networking Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Pamulang Law Review Jurnal Pengendalian Pencemaran Lingkungan (JPPL) Jurnal Teknologi Informatika dan Komputer JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Promotif Preventif TAJDID: Jurnal Pemikiran Keislaman dan Kemanusiaan Jurnal Rekayasa Energi dan Mekanika Jurnal Pendidikan Teknik Bangunan Jurnal Komputer, Informasi dan Teknologi Banua: Jurnal Kesehatan Lingkungan Gemakes: Jurnal Pengabdian Kepada Masyarakat Jurnal Insan Journal of Comprehensive Science Universal Journal of Science and Technology Jurnal Sanitasi Profesional Indonesia Jurnal Teknik Elektro Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Management and Administration Provision KOLONI Cakradonya Dental Journal Innovative: Journal Of Social Science Research Fastabiq: Jurnal Studi Islam Buletin Ilmiah Ilmu Komputer dan Multimedia (BIIKMA) Jurnal Pengabdian Masyarakat Kesehatan Indonesia IIJSE JURNAL BUANA
Muhamad Iqbal
Program Studi Teknologi Hasil Perikanan Fakultas Pertanian Universitas Sriwijaya, Indralaya, Ogan Ilir 30662 Sumatera Selatan Telp./Fax. (0711) 580934
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Journal : Jurnal of Applied Multimedia and Networking

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Analisis Video Reels Terhadap Pemasaran Digital Untuk Meningkatkan Engagement Media Sosial Instagram @ruasjaricoffee Iqbal, Muhamad; Sembiring, Evaliata Br
JOURNAL OF APPLIED MULTIMEDIA AND NETWORKING Vol 8 No 1 (2024): Journal of Applied Multimedia and Networking
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jamn.v8i1.8163

Abstract

Cafe Ruas Jari has recently experienced a decline in visitors, so the management needs innovative promotional media. Adapting to current trend developments, the management of Cafe Ruas Jari highlights promotional activities through social media. This is because social media has the opportunity to increase the number of visitors who come to Cafe Ruas Jari. This research focuses on creating promotional content in the form of videos that will be distributed via social media, then analyzing the increase in visitors through Instagram engagement. The research method used is Research and Development, namely creating promotional content in the form of video reels, which is then analyzed in order to determine the development of video promotional content based on the AIDA approach model. This analysis is carried out by measuring aspects of the development of engagement and insight contained in promotional video content that has been published on Instagram. The research results show that promotional content that has interaction and is produced using the AIDA model has quite a significant difference in user reach when compared to previous videos. There has been an increase in engagement on the Finger Segment Instagram to increase visitors and through respondents' assessment that the video meets the criteria for use as promotional media and can attract the attention of the audience.
Co-Authors - Sumardianto A.A. Ketut Agung Cahyawan W Abdul Rauf Chaerudin Adz Dzakiyyah, Tsamarah Agus Sulaeman Akmal Hadi Alan Marino Alghifari, Gilang Arya Alimuddin Unde, Alimuddin Alkanan, Omer Mohamed Taha almuarif, almuarif Amelia Kurniawati Annisa Azzahra, Annisa Arief Rakhman, Muhammad Arintya, Fridia Aris Triwiyatno Arliando, Yode Atthoriq, Baihaqqi Daffa Bambang Purnama, Lubis Bambang Wiyono, Bambang Bastianon, Bastianon Broms, Kristin Budi Setiyono Budiyanto, Tasya Mutiara Burhanuddin Burhanuddin Choeroni Choeroni Ciptadi, Yulius Dika Clark, Thomas Costrada, Aldo Novaznursyah Dadang Sundawa Daniel Happy Putra Darul Ilmi Dede Jatmika Prawira, Dede Jatmika Desiany, Mia Dessy Agustiany Deswalantri, Deswalantri Dindin Wahyudin, Dindin Dzaki Muhtadin, Rizky Ekalianna, Riedha Fahrizal, Al Farhaeni, Annisa Faried, Muhamad Fatmawati, Fatmawati Faturochman, Rizky Febriani, Nida Febriansyah, Raja Dafa Firdausi, Chandra Ardy Fitranti, Ajeng Fuad, Mohammad Haddiel H, Maudy Dirgahayu Hadi Paramu Hamim Sudarsono . Hanurawati, Neneng Yetty Harmadi Harmadi Hartawan, Liman Haryono , Wasis Hefnita, Hefnita Heni Noviarita Herbawani, Chahya Kharin Herdiana, Dadan Hidayat, Moch Umar Iing Yulianti Ilsya Mulya Insani, Ilsya Mulya Insani Indriani, Iin Irianto, Redi Yudha Irwati, Dwi Iswantir M Jasmienti, Jasmienti Joko Purwanto Jumino Jumino Kahar Kahar, Kahar kamaludin, ade Kamaruddin, Imran Kaniawati, Nina Khampuang, Kankunlanach Khoiriyyah, Khofawati Krisna Dwiputra, Dimas Febriansyah Kurnia, Shyfa Reyhana Leon, Farah Margaretha Ma'ruf, Widodo Farid Mahadika, Renaldi Mamat Rahmat Marman, Maulana Maulana, Muhamad Bilal irsa Meinhold, Peter Mesterjon, Mesterjon Mikael, Noftania Alfando Miskiyah, Siti Muchtar, Asmaji Muhammad Arif Mukarlina, Mukarlina Mursalim Nohong Nabilla, Chintya Shafwa Nori Anggraini, Nori Novan Ardy Wiyani nugraha, noviyanti Nugroho, Agung Nur Hidayah, Fitri Nurliana Oksidelfa Yanto Pramono, Muhammad Cendika Pramudianto, Muhammad Agus Kurniawan Pratama, Aganeka Prawening, Cesilia Purba, Enjelika Qudratullah, Qudratullah Rahayu, Citra Resmi Rahmawati, Salsabila Redi Yudha Irianto Rery Novio Rismawati . Riyan Arthur Riza Linda Saepul, Saepul Saffa Sallina, Vianca Saleh, Rosmawita Saputra, Suhanda Sembiring, Evaliata Br. Setiadi Djohar Setiawan, Muhamad Budi Sham, Said Luthfil Siti Jahroh Siti Nurbayani Siti Nurhayati Sri Murtiasih Sri Slamet Mulyati, Sri Slamet Sri Utaminingsih Srigiriraju, Lakshmipathi Sripeangchan, Mongkol Supriyatna, Wawan Susanti, Ressi Susanto Susanto Syaiful Anwar Syawaluddin Soadiq, Syawaluddin Tania, Lutfi Zahra Taqrim Ibadi Tran, Khai Trihandayani, Estiningsih Triyandi, Ramadhan Utomo, Nugroho Priyo Utomo, Yuyut Budi Wardana, Muhammad Fitra Wiarfa, Nisrina Ananda Wulandah, Safirah Yesi, Yesi Yety Hanurawaty, Neneng Yollanda, Resty Fadhillah Zahra, Trisha Fauziah