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Journal : Jurnal Komunikasi Profesional

Pemanfaatan media sosial bagi pengembangan umkm di desa kedungrejo, kecamatan jabon, sidoarjo Istanti, Enny; Sanusi, Ruchan
Jurnal Komunikasi Profesional Vol 4 No 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3858.801 KB) | DOI: 10.25139/jkp.v4i2.2987

Abstract

Social media is a tool or means that can be accessed by everyone without limitation of time and distance as long as there is an internet network. The existence of social media that has wide, easy, and fast access is used by MSME small entrepreneurs to be more courageous in promoting their products as an effective and efficient marketing medium. The rapid development of MSMEs has made the use of social media even higher. The existence of MSMEs is expected to be able to expand employment opportunities, accelerate the process of economic equality, increase community income, and promote national stability. The use of social media is expected to be able to increase the marketing reach of MSME businesses. With the Thematic Real Work Lecture program, it is hoped that outreach and training activities on the development of MSME marketing in Kedungrejo Village through social media can provide an understanding of the importance of social media in developing business while keeping up with the times and can be used as much as possible. Keywords: UMKM; Social media; Extension; Training.
Pemanfaatan media sosial bagi pengembangan umkm di desa kedungrejo, kecamatan jabon, sidoarjo Istanti, Enny; Sanusi, Ruchan
Jurnal Komunikasi Profesional Vol. 4 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3858.801 KB) | DOI: 10.25139/jkp.v4i2.2987

Abstract

Social media is a tool or means that can be accessed by everyone without limitation of time and distance as long as there is an internet network. The existence of social media that has wide, easy, and fast access is used by MSME small entrepreneurs to be more courageous in promoting their products as an effective and efficient marketing medium. The rapid development of MSMEs has made the use of social media even higher. The existence of MSMEs is expected to be able to expand employment opportunities, accelerate the process of economic equality, increase community income, and promote national stability. The use of social media is expected to be able to increase the marketing reach of MSME businesses. With the Thematic Real Work Lecture program, it is hoped that outreach and training activities on the development of MSME marketing in Kedungrejo Village through social media can provide an understanding of the importance of social media in developing business while keeping up with the times and can be used as much as possible. Keywords: UMKM; Social media; Extension; Training.
Co-Authors Agripina, Ailsa Agus Mahmdi Akbar Fadhillah, Maulana Ali Muhdor Amaliyah Amiartuti Kusmaningtyas Andrianto Andrianto Andrianto Andrianto Anis Ratih Mariana Anis Yuli Astutik Anita Sanana Arimbi Dwimita Putri, Devina Asmawan, Darul Asmie Poniwatie, Asmie Aulya Yunitasari, Dwi Ayuningtyas, Fitri Bambang Karnain Bramastyo Kusumo Bramastyo Kusumo Negoro Bramastyo Kusumonegor Bramastyo Kusumonegoro Budiyanto, Satrio Cholifah Cholifah Claudia Tamara Herman Daeng G. S., Achmad Daengs GS , Achmad Dewi Alviana Dewi, Rina Diana Zuhro Diana Zuhroh Dody Suhermawan Dwi Nugroho, Alfian Dwi Prasetyo Ekantoro, Julyanto Elly Yuniar Nitawati Fauzan Firaus, Azka Firmansyah, Moch. Rachmandany GS , Achmad Daengs GS*, Achmad Daengs Handayan, Erna Hariyanie, Erni Haryono Haryono Hermawan Febrianto , Agung Hwihanus Indah Noviandari Indah Noviandari Indriana Kritiawati Iwan Abadi Junaidi, Muhamad Karnain, Bambang KN, RM Bramastyo Kristiawati, Indiana Kristiawati, Indriana Kurnia Budiawan, Nadjib Kusumo Negoro, R.M. Bramastyo Kusumo Negoro, RM. Bramastyo Mahjudin Mahjudin Mahjudin Maulana Syahputra, Aditya Maulana Wibowo, Ariel Maulana, Nur Mayrine Aulia Faustin Mila Priwanti Ningrum Moch Rachmandany Firmansyah Moch. Rachmandany Firmansyah Moch. Rizaldy Rahmansyah Moh. Fatkhur Rohman Muhamad, Pagi MUHAMMAD ILHAM Muslichah Erma W Muslichah Erma Widiana Musriha Musriha Nada Kusnendar, Ahmad Nanis Susanti Nansa Anwar, Ulis Negoro, Bramastyo Kusumo Negoro, Bramstyo Kusumo Nova Retnowati Nur Baitti, Silvi Nuri Annisa Nuroini, Indi Nurul Iman Nurul Qomari Nurun Ala, Hindun Pandu Widodo, Hesti Prada, Arys Pranoto, Imam Aji Prasta, Vamilia Indah Pribadiyono Pribadiyono Purnama Putra , Nuzul Putri Ilhami, Ginaris Qomari, Nurul R Dimas Adityo Rachmansyah, Moch. Rizaldy Rahayu Dinda Rahayu, Sintia Ramadhan, Alfajri Retno Susanti Rina Dewi Riyadi Nugroho RM Bramastyo KN RM Bramastyo Kusumo Negoro RM. Bramastyo KN Rofi Ariansyah, Muhammad Ruchan Sanusi Ruhan Sanusi Sanusi, Ruchan Savira Aisyah Savitri Ashifa Diastuti Sindy Devi Indriani Siti Mujanah Soegeng Suprayitno, Halim Sugiharto Sugiharto Sugiharto Suherman, Achmad Daengs Gatot Sumiati Sumiati Sutini Sutini Sutini Sutini, Sutini SUTOPO Sutopo Sutopo Syafi'i Syafi'i Tri Ginanjar Laksana Ulfah, Firdaus Sururia Wiyasa, I Gede Yanuardi Leksono, Fatur Zuhro, Diana