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All Journal JMARS: Jurnal Mosaik Arsitektur Jurnal Farmasi Sains dan Terapan (Journal of Pharmacy Science and Practice) Industrial and Systems Engineering Assessment Journal (INASEA) Jurnal Titra Jurnal Hospitality dan Manajemen Jasa iBuss Management Tax & Accounting Review Universa Medicina Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business Surya Octagon Interdisciplinary Journal of Science and Technology Jurnal Otomasi Kontrol dan Instrumentasi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Unes Law Review Jurnal Medika Malahayati Koneksi Ensiklopedia Education Review eL.Muhbib: Jurnal Pemikiran dan Penelitian Pendidikan Dasar Jurnal Mantik Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Abdimas Universal Jurnal Sains dan Teknologi Review of Management and Entrepreneurship Prosiding National Conference for Community Service Project Enrichment : Journal of Management JURNAL AKUNTANSI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE International Journal Of Science, Technology & Management (IJSTM) Jurnal Media Ekonomi Journal of Food Technology and Health CENDEKIA : Jurnal Ilmu Pengetahuan DEVICE PAEDAGOGY : Jurnal Ilmu Pendidikan dan Psikologi Journal of Innovation Research and Knowledge Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Jurnal Indonesia Sosial Teknologi Cerdika: Jurnal Ilmiah Indonesia Priviet Social Sciences Journal International Journal of Application on Economics and Business Scientica: Jurnal Ilmiah Sains dan Teknologi Jurnal Manajerial dan Bisnis Tanjungpinang Neraca Manajemen, Akuntansi, dan Ekonomi The International Journal of Medical Science and Health Research The Indonesian Journal of General Medicine Jurnal Sistem Informasi, Akuntansi dan Manajemen E-Amal: Jurnal Pengabdian Kepada Masyarakat Ulil Albab Public Knowledge Jurnal Farmasi Sains dan Terapan (Journal of Pharmacy Science and Practice) Balance: Jurnal Ekonomi
Jessica Jessica
Program Studi Teknik Kimia, FTI, Universitas Katolik Parahyangan Bandung, Jalan Ciumbuleuit no. 94 Bandung 40141
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Journal : iBuss Management

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Raising and Maintaing the Market Presence of XYZ Jessica, Jessica; Nathania, Clarissa
iBuss Management Vol 2, No 2 (2014): iBuss Management
Publisher : iBuss Management

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Abstract

With the recent issue, from being only  a supporting office to a partner of ABC, that forced XYZ  to transform its role and to expand its function. XYZ shall no longer depend on the funds given by other countries; instead they must seek aids from their local citizens. This issue results in the necessities of XYZ  to make their mission and ideas known to public. One of the ways to do so is through delivering an effective content marketing in order to gain the brand awareness.  Thus, this research aims to find the most effective content marketing that contributes the highest level of convincement to raise their awareness, by analyzing the responses gathered from 100 respondents using the ordinal regression method. The 100 respondents are sampled using the stratified sampling method. This research found that infographics is the most effective content marketing, the writers also provide the most desired feedbacks by donators in order to maintain their loyalty which is the display of improvement of the people.   Keywords: Non-Profit Organization, Content Marketing, Brand Awareness, and Feedbacks
Co-Authors Abed, Abed Adam Afiezan Agus Arianto Toly Allysya, Stefhanie Anastasia Anna Andri Wibowo Aria Ganna Henryanto Ariawan Gunadi Arnold Christian Somalinggi Arvaisya, Arfeina Benazir Ayu Prawesti Priambodo Azis Boing Sitanggang Azzahra, Naiya Nabilah Belinda, Erin Camelia Minarry Citra Carolina Novi Mustikarini Catherine Caroline Cecilia Clarissa Chandra Thio Chandra, Steven Christian Che, Kalvina Christianti, Sisilia Christien, Intan Clarissa Nathania Congstantia, Michelle Cristi, Cristi Denli, Denli Deny Tri Ardianto Devi Devi, Devi Devina, Helma Dewi Fortuna, Putri Dhinata, Monica Djuranovik, Evelyn Dwi Septi Haryani Elin, Elin Eltrikanawati, T Erandaru Erandaru Erda, Roza Erikka, Erikka EVELYN EVELYN Fanny, Dea Fauzan, Muhammad Farhan Febrinova, Melanie Fedric, Fedric Felicia Felicia Fernando Fernando, Fernando Goh, Wisely Golan Hasan, Golan Hakeem, Muhammad Hilmy Halim Agung Hartomo, Eric Hawidi, Regina Michelle Hermeindito Heru Renaldy Hesty Susanti Hindra, Aurelia Ho Hwi Cie HUTAHAEAN, THOMAS FIRDAUS Indrayana , Andika Isnen Fitri Ivander, Willy Jambak, Muhammad Ihsan Januar, Rizky Jecky, Jecky Jenifer, Jenifer Jessica Jewarut, Siprianus Johan Johan Jordan, Evan Khewin, Khewin Kosasih, Velany Kurnisa, Lerian Lim, Arvin Listyorini, Niken Taufiqurrahmi Listyowati Sumanto Lorencia, Meirike Luvia, Gabrie Made Diah Lestari Mahesha Al Mubarak Manurung, Susi Marlinda Martin Martin Melandy, Debby meriani, meriani Monica Monica, Monica Mubarak, Mahesha Al Mursito Budi, Eko Mustikarini, Carolina Novi Nadia, Puteri Ariesta Natalia, Vina Marselina Nugroho, Vina Nyoman Sutapa P. Tommy Y. S. Suyasa Pangestu, Krisnawati Yeni Pramudita, Andini Prastius, Eko Pulungan, Delyanti A. R. Rahaditya Rachmawan, Rachmawan Rahmah Hastuti Riana Sahrani Riyadi, Windy Rizka Indri Arfianti Robin Robin, Robin Rosana, Jackie Rosetia, Amanda Rossalina, Emilia Sahara, Putri Salim, Cynthia Samantha, Samantha Sari Dewi Sari, Elsi Kartika Senly, Senly Setio, Celine Shelsy, Shelsy Sihombing, Ririsma Simanjuntak, Demak Claudia Yosephine Simdy, Vivian Sinaga, Wenny S.L. Situmeang, Fery Wahyu Sumbo Tinarbuko Sunardi Oetama, Raymond Suprijanto Suprijanto supryadi, supryadi Surilena Hasan Surjo, Fernando Romero Suryajaya, Tommy Tanesia, Cindy Yoel Tannitri, Silvi Terisha Azzikr, Fikra TIRTABUDI, MICHELLE Trianingsih, Hoza Tryana, Meilita Tutuk Budiati Tutun Nugraha Untung, Laura Aurelia Austine UTAMA, TASIK Utami, Lusia Savitri Setyo Valentina Valentina, Valentina Valentine, Ivo Vania, Heni Yanti Yanti Yehova, Patrick Gracezando Yesaya, Yesaya Yichunanto, Stanley Yoan Yoan YUDHA, IDHZHA WIRA Yunaspi, Didi Yunus, Roni Yuswardi yuswardi, Yuswardi Zamralita, Zamralita