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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Lingua Cultura SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri YUME : Journal of Management Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management Journal of Digital Marketing and Halal Industry Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Prima Abdika: Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Journal of Applied Management Research Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Multidisiplin West Science Jurnal Industri dan Inovasi (INVASI) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Economic: Journal Economic and Business Ulil Albab Joong-Ki Jurnal Kesehatan
Juniwati Juniwati
Binus University
Religion Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Transportation Other

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The Effect of Discount Live-Stream and Bundling Product on Impulse Buying Through Positive Emotions Maulidia, Nur Azizah; Afifah, Nur; Pebrianti, Wenny; Juniwati, Juniwati; Heriyadi, Heriyadi
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.4799

Abstract

Purpose: This study aims to analyze the influence of Discount Live Streaming and Bundling Products on Impulse Buying through Positive Emotion as an intervening variable among TikTok Shop users in Indonesia. Methodology/approach: This was a causal research design. The collected data were analyzed using the SEM-PLS method through the SmartPLS4 application, with a total of 280 respondents. Results: Discount live streaming has a positive and significant effect on positive emotions. Product bundling also has a positive and significant effect on positive emotions. Both discount live streaming and product bundling have a direct effect on impulse buying; however, this effect becomes stronger when mediated by positive emotions. Conclusions: All hypotheses proposed in this study were accepted, indicating that positive emotions play an important role in strengthening the influence of discount live streaming and product bundling on impulse buying. Limitations: This study was limited to respondents aged 17–40 years and predominantly from the Kalimantan region. It did not consider other variables, such as urgency perception, social proof, or trust. Contributions: This study develops and tests a conceptual model that integrates digital sales promotion factors (discounts and bundling) with psychological aspects (positive emotions) to explain impulsive buying behavior.
The influence of information quality and innovation on satisfaction with perceived value as a mediating variable (a study of chatgpt plus users in Indonesia) Syifa, Alifiya Adhiya Asy; Ramadania, Ramadania; Juniwati, Juniwati
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1552

Abstract

This study aims to analyze the influence of information quality and innovation on ChatGPT Plus user satisfaction, with perceived value as a mediating variable. This study used a quantitative approach with a purposive sampling technique on 207 ChatGPT Plus user respondents in Indonesia. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with WarpPLS 7.0. The results showed that information quality and innovation had a positive and significant effect on perceived value and user satisfaction. In addition, perceived value was proven to have a significant effect on satisfaction and acted as a mediating variable. These findings indicate that improving information quality and service innovation can increase perceived value and user satisfaction. Future research is recommended to add variables such as trust, ease of use, and user experience to enrich the research model.
Co-Authors Agung, Anindya Annisa Ahmad Salahuddin AHMADI Al Vayyed Shalatar Barqah Djus Alika, Florensia Alisa, Alisa Alqhani, Adip Amalia, Joezka Ana Fitriana Andriano, Theo Anggraini Syahputri Anwar Azazi Apriyadi, Ridho Nur Ardhionova, Reyhan Davin Ardiansyah, Fito Arman Jaya Badariah, Alya Barkah, Barkah Cahyadi, Muhammad Byan Farreldipo Cendrawaty Cendrawaty Cristianto, Dwi Adnes Julians Dapa Rahmadana Daud, Ilzar Endah Mayasari Erna Listiana Fahri Fahri Fahruna, Yulyanti Fatoni, Afif Fauzan, Rizky Fredericha Titania Yusara Giriati, Giriati Gita, Leiya Goyovi, Julia Hapsari, Fadhilla Anindita Harry Setiawan Helma Malini Heriyadi, Heriyadi Hermanto, Dicky Husna Yetti Intan Mardiono Iqbal*, Muhammad Julianto, Alven Karina Nadjwa Amardi Karlina, Tety Latifah Latifah Maghribi, Rizqi Marwan, Nayla Inayah Meliani, Dwi Rosita Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Nadila Rizki Ningrum, Imas Dwi Nur Afiah, Nur NUR AZIZAH MAULIDIA, NUR AZIZAH Pardede, Kaleb El Nusa Penampe, Marie Anne Ester Perawati Perawati, Perawati Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Purwanto, Dimas Putri Pangestika, Putri Putri, Shafira Ananda Rahayu, Nika Gita Rahayu, Ratna Bhanuwati Ramadani, Lusi Ramadania Ramadania, Ramadania Rifqy, Muhammad Rizqi Wahyudi Riztika, Dheanisa Tri Saputra, Wira Sartika, Fiona Setiawan, Bayu Ajib siti zahra zahira Soe, Sinta Bella Suryanita, Fitri Novianti Syahbandi Syahbandi Syaifullah, Muhammad Hasan Syifa, Alifiya Adhiya Asy Uray Ndaru Mustika Videlya, Viola Wang, Yu-Chieh Wendy Wenny Pebrianti Yovita Yovita Yuniar Lestari