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Kamaludin Kamaludin
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Journal : Indonesian Collaboration Journal of Community Services (ICJCS)

 1 
KETAHANAN BERWIRAUSAHA, DAYA HIDUP UKM DAN KEBERLANGSUNGAN DALAM MENGHADAPI PERSAINGAN USAHA UNTUK MENCIPTAKAN SDM YANG UNGGUL Latif, Latif; Kamaludin, Kamaludin; Sunarto, Ading
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 2 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i2.162

Abstract

The aim of this PKM program is to increase the role and participation of Pamulang University PSDKU Serang City in providing suggestions and solutions based on problems faced by the community, namely the lack of knowledge about management and modern business management. The activity implementation method consists of direct face-to-face meetings through training with SME business actors, using learning methods: Lecture, Discussion and Interaction. It is hoped that in the future SMEs will be managed professionally and become the mainstay of the people's economy. The packaging is still very simple and cannot provide information regarding the products being sold so that the scope of marketing is only local consumers. The object of this activity is the MSMEs of Sasahan Village, Waringinkurung District, Serang Regency. The long-term goal of PKM activities is to prepare MSMEs in Waringinkurung Village, Serang Regency, to have human resources who have insight and knowledge in the potential for managing MSMEs, such as machete craftsmen, melinjo and durian produce. In achieving this goal, there are several stages/strategies that are followed, one of which is related to increasing the insight and capabilities of human resources. There are 3 factors that must be considered regarding the causes of failure, especially in this case for SME entrepreneurs, namely: (1). Forty-five percent of SMEs fail due to a lack of understanding of basic marketing techniques (actually including management, namely marketing management). (2). Thirty-five percent fail due to weak management capabilities. (3). Twenty percent fail due to limited funding sources. The results of this training are that MSME actors are able to improve the local economy, improve the quality of local products, provide positive social impacts, increase creativity and innovation, increase entrepreneurial awareness, and increase the economic independence of the community in forming superior human resource characters
Co-Authors . Darmansyah ., H.M. Chiar Agustina Ekaputri, Retno Ahmad Nahrowi Akram Harmoni Wiardi Alesa, Nelly Amelia, Aas Anwar, Miftahul Apriansyah, Syahrud Ariatpi, Fina Arief Rijaluddin Aziza, Nurna Badriyah Badriyah, Badriyah Berto Usman, Berto Burhanudin Burhanudin Chairil Afandy Dantika, Fina Azizah Deri, Rahmi Rismayani Dessy, Dessy Dewi Rahmayanti Dian Dian Dianti, Salma Ratna Divianto Divianto Endang Endang, Endang Evendi, Erpin Fatwanah, Fatwanah Fauzi, Erpan Fauziah, Siti Nur Indah Firdaus, M. Azis Firmansyah, Rendy Rizkyta Fitranita, Vika Fitri Santi Fridian, Sonny Agus Gunawan Gunawan Harisudin, Mohamad Harry Triana Heru Irianto Hijroini, Hijroini Himmah Taulany Hoirunnisa Apriyanti Husaini⁴, Husaini⁴ Indriani, Rini Irianto, Kurniawan Budi Irpan Ilmi Jahudin, Andi Aswad Jata, Anak Agung Gede Darma Joko Sutrisno Julir, Nenan Kankarofi, Rabiu H. Kurnianto, Egi Kurniati Karim Latif, Latif Lenny Marlina, Lenny Lestari, Ikhlazia Indah Linda Ika Mayasari, Linda Ika Listyasari, Winda Dewi Lutfia, Lutfia Syafrudin Marvin, Marvin Masduki Ahmad Midiastuty, Pratana Puspa Muhammad Afif Nabawiyah, Habsatun Nikmah Nikmah Nupusiah, Ulpah Nurhattati Nurlaelatul, Neneng Pardi, Husnial Permana, Maya Raeimona Prasetijo , Joewono Predi Supriadi Putra Hani Pitriyani Putra, Mukti Trio Rahayu, Azi Juliar Rahmi Maulida Rajagukguk, Handyka Oktra Ramadhan, Nabil Auliya Ramanda, Aprilia Robiansyah, Anton Runiasih, Mawar Sahro Wardi Saiful Saiful Sari, Nirwana Nilam Sidiq, Fahmi Siti Zulaikha Situmorang, Marika Slamet . Sri Mulyati Sunarto, Ading Suranta, Eddy Suthia Hayu, Rina Syahrum Agung Takdir, Muh. Taqiyya, Hana Teti Desyani Triana, Harry Tupan Tupan Wahyudi . Yarmunida, Miti Yayat Hidayat Zoraya, Intan