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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Jurnal Prima Edukasia Asia-Pacific Management and Business Application Edukasi Islami: Jurnal Pendidikan Islam Jurnal Teknologi Sistem Informasi dan Aplikasi Inovator : Jurnal Manajemen AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM JAKP (Jurnal Administrasi dan Kebijakan Publik) Jurnal Ilmiah Mandala Education (JIME) Al-Bayan: Jurnal Ilmu al-Qur'an dan Hadist International Journal of Financial, Accounting, and Management Enrichment : Journal of Management At-Tajdid : Jurnal Pendidikan dan Pemikiran Islam International Journal Of Science, Technology & Management (IJSTM) International Journal of Business, Law, and Education Indonesian Collaboration Journal of Community Services (ICJCS) ProBisnis : Jurnal Manajemen Journal Of World Science Pedagogy : Jurnal Pendidikan Matematika International Journal of Ethno-Sciences and Education Research Journal of International Conference Proceedings Journal of Artificial Intelligence and Digital Business Jurnal Edukasi dan Pengabdian kepada Masyarakat (JEPKM) Jurnal Fairness As-Syifa Journal of Islamic Studies and History Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Pelita Nusantara : Kajian Ilmu Sosial Multidisiplin Jurnal Madinasika: Manajemen dan Keguruan Multifinance Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Law, Policy and Governance Proceeding Of International Conference On Education, Society And Humanity Jurnal Insan Pengabdian Indonesia BACA: Jurnal Dokumentasi dan Informasi Ulil Albab
Kamaludin Kamaludin
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Journal : Jurnal Insan Pengabdian Indonesia

 1 
Optimalisasi Pemasaran UMKM Dalam Meningkatkan Jiwa Wirausaha di Kalangan Pemuda Desa Cijulang Kecamatan Cijulang Kabupaten Pangandaran Nupusiah, Ulpah; Kamaludin, Kamaludin; Putra Hani Pitriyani; Gunawan, Gunawan; Predi Supriadi; Yayat Hidayat; Irpan Ilmi
Jurnal Insan Pengabdian Indonesia Vol. 2 No. 4 (2024): Desember : Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v1i4.229

Abstract

The development of the times, especially in this digital era, requires MSME actors to be able to compete in marketing their products. The problems faced are still many MSME actors who lack knowledge and do not keep up with developments in the technological era. The purpose of this community service is to improve digital marketing and foster an entrepreneurial spirit among youth so that they are able to compete in increasing the level of the economy. This research uses the PAR method ((Participatory Action Research). The community service activities carried out are very beneficial for participants in increasing their knowledge and utilization of digital media as a means for product marketing, thus providing great opportunities within the reach of market share which can impact on income turnover. Community service in the form of seminars on optimizing MSME marketing in increasing the entrepreneurial spirit among youth is urgently needed because of the development of the technological era which requires MSME actors to compete globally with the online marketing system, this is where the role of youth is needed to bridge and deal with this development with an in-depth understanding of the utilization digital media.
Co-Authors . Darmansyah ., H.M. Chiar Agustina Ekaputri, Retno Ahmad Nahrowi Akram Harmoni Wiardi Alesa, Nelly Amelia, Aas Anwar, Miftahul Apriansyah, Syahrud Ariatpi, Fina Arief Rijaluddin Aziza, Nurna Badriyah Badriyah, Badriyah Berto Usman, Berto Burhanudin Burhanudin Chairil Afandy Dantika, Fina Azizah Deri, Rahmi Rismayani Dessy, Dessy Dewi Rahmayanti Dian Dian Dianti, Salma Ratna Divianto Divianto Endang Endang, Endang Evendi, Erpin Fatwanah, Fatwanah Fauzi, Erpan Fauziah, Siti Nur Indah Firdaus, M. Azis Firmansyah, Rendy Rizkyta Fitranita, Vika Fitri Santi Fridian, Sonny Agus Gunawan Gunawan Harisudin, Mohamad Harry Triana Heru Irianto Hijroini, Hijroini Himmah Taulany Hoirunnisa Apriyanti Husaini⁴, Husaini⁴ Indriani, Rini Irianto, Kurniawan Budi Irpan Ilmi Jahudin, Andi Aswad Jata, Anak Agung Gede Darma Joko Sutrisno Julir, Nenan Kankarofi, Rabiu H. Kurnianto, Egi Kurniati Karim Latif, Latif Lenny Marlina, Lenny Lestari, Ikhlazia Indah Linda Ika Mayasari, Linda Ika Listyasari, Winda Dewi Lutfia, Lutfia Syafrudin Marvin, Marvin Masduki Ahmad Midiastuty, Pratana Puspa Muhammad Afif Nabawiyah, Habsatun Nikmah Nikmah Nupusiah, Ulpah Nurhattati Nurlaelatul, Neneng Pardi, Husnial Permana, Maya Raeimona Prasetijo , Joewono Predi Supriadi Putra Hani Pitriyani Putra, Mukti Trio Rahayu, Azi Juliar Rahmi Maulida Rajagukguk, Handyka Oktra Ramadhan, Nabil Auliya Ramanda, Aprilia Robiansyah, Anton Runiasih, Mawar Sahro Wardi Saiful Saiful Sari, Nirwana Nilam Sidiq, Fahmi Siti Zulaikha Situmorang, Marika Slamet . Sri Mulyati Sunarto, Ading Suranta, Eddy Suthia Hayu, Rina Syahrum Agung Takdir, Muh. Taqiyya, Hana Teti Desyani Triana, Harry Tupan Tupan Wahyudi . Yarmunida, Miti Yayat Hidayat Zoraya, Intan