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All Journal JURNAL MANAJEMEN DAN AKUNTANSI JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Inspirasi Manajemen dan Kewirausahaan JOURNAL OF SCIENCE AND SOCIAL RESEARCH EDUPEDIA Jurnal Optimalisasi Cakrawala Repositori Imwi Indonesian Journal of Law and Economics Review Jurnal Ilmu Komunikasi Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Journal of Economics and Business UBS Jurnal Cahaya Mandalika Indonesian Journal of Industrial Engineering & Management Journal of English Language and Education Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Manajemen dan Profesional Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Jurnal Ilmiah Kampus Mengajar Bursa : Jurnal Ekonomi dan Bisnis Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pendidikan Indonesia (Japendi) Journal of Educational Management Research JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Journal of Accounting Law Communication and Technology Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Dinamika Kerajinan dan Batik: Majalah Ilmiah
Tin Agustina Karnawati
Department Of Management/Faculty Of Economic And Business, Institute Of Technology And Business Asia Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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The Influence of Educational Quality, School Facilities, and Brand Image on Students' School Choice Decisions Tambunan, Rizal L; Bukhori, Moh; Karnawati, Tin Agustina
Journal of English Language and Education Vol 11, No 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i2.2164

Abstract

This study examines the influence of educational quality, school facilities, and brand image on students’ decisions to enroll at RK Bintang Timur Rantauprapat Private High School. Increasing competition among private secondary schools in the Labuhanbatu region compels institutions to identify and understand the determinants shaping students’ school selection decisions. A quantitative research design with a survey method was employed. The population comprised all Grade 10 students of RK Bintang Timur Rantauprapat Private High School, totaling 146 students. A saturated sampling technique was applied, whereby the entire population served as the research sample. Data were collected through a structured questionnaire using a Likert scale. Statistical analysis was conducted using SPSS, including validity and reliability testing, classical assumption testing, and multiple linear regression analysis. The findings reveal that educational quality, school facilities, and brand image each exert a positive and statistically significant partial effect on students’ school choice decisions. Simultaneously, the three independent variables demonstrate a significant collective influence on students’ enrollment decisions. The coefficient of determination indicates that a substantial proportion of variance in students’ decisions is explained by these variables, while the remaining variance is attributable to other factors beyond the research model. These results highlight the strategic importance of improving instructional quality, enhancing facilities, and strengthening institutional branding to attract prospective students.
Co-Authors Abdul Rahman Agus Purnomo Sidi Ahmad Firman Ahmad Junaedi Ahmad Mufid Anggraini, Maulidia Wulan Armenia Widiastuti Ayndri Nico Prayudo Baeruma, Verowati Nona Bawono, Catharina Niken Dyah Ariwarti Bukhori, Moh BUKHORI, MOHAMMAD Bukhori, Muhammad Dany Moenindyah Handarini, Dany Moenindyah Dewi, Luh Komang Sanistri EKA SRIWAHYUNI Eyen Haryanto Yusuf Hanapi Fathorrahman Fatmawati, Alip Ferdy Andriawan Fitrian, Ifan Florencia, Florencia Handarini, Dany M Heru Kustanto Ichlasurohmah, Nuke - Ike Kusdyah Rachmawati Ivana, Putri Selisawati Wahyu Ivanry Matu Jaisah, Jaisah Jusak Dendel Hento Justita Dura Kibtiyah, Asriana Latief, Fitriani Lubis, Rahmayanti M. Handarini, Dany Majidah, Yuniz Matu, Ivanry Maulidia Wulan Anggraini Mohammad Bukhori Mohammad Bukhori Mubyl, Mutiarini Murtianingsih Murtianingsih Murtianingsih Murtianingsih, Murtianingsih Musafak, Moh Nanik Wilujeng Natanael, Michael Nilasari, Ratna Putri Putri, Sisi Septiani Ratna Putri Nilasari Rosadi, Arifa Mahabbah Ruslan Ruslan Ruspitasari, Widi Dewi Sandra, Jelita Virliana Santoso, Risa Saputra, Fandhi Suherman, Novie Stephanie Christie Sulis Setiawati Suwardi Suwardi Tambunan, Rizal L Teguh Widodo Utama, Imelda Widayat, Bima Satrya Widi Dewi Ruspitasari Widianto, Yasminta Kris Widodo , Teguh Winarni, Yosepha Tanti Yandha, Krishna Niki Yanuarto, Rudy Yohanna Indah Setyaningsih, Yohanna Indah Yulia Puspita Yulia Puspita, Yulia Yuniar Fitriyani Yunita, Hanifah Yuniz Majidah Yunus Handoko Yunus Handoko Yunus Handoko