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All Journal JAM Jurnal Teknologi Pendidikan EDUTECH: Jurnal Ilmu Pendidikan dan Ilmu Sosial Language Literacy: Journal of Linguistics, Literature, and Language Teaching Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Biblio Couns : Jurnal Kajian Konseling dan Pendidikan Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Scientia Nusantara Science and Technology Proceedings Journal Economy And Currency Study (JECS) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JUKESHUM: Jurnal Pengabdian Masyarakat Proceeding International Seminar of Islamic Studies JURNAL TEKNOLOGI INFORMASI & KOMUNIKASI DALAM PENDIDIKAN Jurnal Ekonomi dan Manajemen (JEKMA) Outline Journal of Management and Accounting Journal of Education Technology and Civic Literacy (JET CIVIL) WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains ) Neraca Manajemen, Akuntansi, dan Ekonomi Journal of International Multidisciplinary Research Jurnal Ekonomi, Akuntansi dan Perpajakan Holistik Analisis Nexus Jurnal Intelek Insan Cendikia Economic: Journal Economic and Business Jurnal Manajemen Bisnis Digital Terkini Jurnal Manajemen dan Pemasaran Outline Journal of Economic Studies
Imamul Khaira
Universitas Negeri Medan
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Journal : TIN: TERAPAN INFORMATIKA NUSANTARA

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Implementasi Digital Marketing Menggunakan Platform E-Commerce dan Media Sosial Terhadap Masyarakat Dalam Melakukan Pembelian wisnu rayhan adhitya; Tengku Teviana; Sienny Sienny; Ahmad Hidayat; Imamul Khaira
TIN: Terapan Informatika Nusantara Vol 5 No 1 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i1.5293

Abstract

This research aims to determine the implementation of digital marketing using e-commerce platforms and social media for the public in making purchases. The aim of implementing digital marketing using e-commerce platforms and social media for people to make purchases includes several important aspects, namely that e-commerce platforms and social media enable businesses to reach a wider audience globally. By leveraging this technology, businesses can get their products or services in front of more people, increasing their chances of attracting new customers. E-commerce makes it easy for people to make purchases anytime and anywhere without having to come to a physical store. A fast and easy purchasing process improves the customer experience and drives loyalty. Through social media and e-commerce platforms, businesses can collect data on consumer preferences and behavior. This data is used to create more relevant and personalized marketing campaigns, thereby increasing the likelihood of conversion. Social media allows businesses to interact directly with customers, receive feedback and build stronger relationships. This interaction can increase customer trust and encourage them to make purchases. Digital marketing is usually more cost efficient compared to traditional marketing. Businesses can reach a large audience with a smaller budget through online advertising and promotions on social media. Digital platforms provide tools to measure and analyze marketing campaign performance in real-time. This data helps businesses to evaluate their strategies and make necessary adjustments to improve results. Digital marketing allows businesses to be more creative in their marketing approach. Interactive content, videos, and other creative campaigns can capture audience attention and make brands stand out. Through social media, businesses can work with influencers to expand their reach and leverage user-generated content to increase brand authenticity and trust. By effectively utilizing e-commerce and social media platforms, businesses can achieve their marketing goals more efficiently, increase sales and build stronger relationships with customers.
Co-Authors Adhitya, Wisnu Rayhan Adlina, Zuraidah Adzra Nabilanasywa Afnaria, Afnaria Agnes Mika Cristina Br. Manik Agustiana, Intan Rizki Agustina Nainggolan Ahmad Ahmad Suhenri Lubis Ahmad Hidayat Ali Ali Ali Ali Alya Febrina Harahap Amanda Agustin Ananda Amelia Anita Br Saragih Aprilia Putri Liany Aprinawati, Aprinawati Ardana, Amelia Arta Yesaro Sinaga Atmawarni . Ayu Triani Hutagalung Berta Lipaini Manullang Betsyeba , Jelitha Boy Luisfigo Sinaga Boy Luisfigo Sinaga Chintia, Ayu Christina Cessa Febyola Harianja Damanik, Yogi Prasetya Desi Melyanti br.Tarigan Dina Rahmatul Hasanah Elfi Damayanti Enzelika Hutasoit Erika Ferawati Situmorang Evi Suryani Harahap Evi Susilawati Evi Susilawati Evi Syuriani Harahap Evi Syuriani Harahap Fadila Saragi Fahmi Ashari S. Sihaloho Fazira, Laila Erra Febri Milano Felix Felix Fonataba, Putri Waiwini Grestin Analia Br Togatorop Hasiandra Simanjuntak Hasibuan, Keni Mayori Hidayat Hidayat Hotma Liana Siagian Hutauruk, Nadya Irma Siagian Jannah, Raihanatul Jenny Lamlam Sihaloho Jizdan Ramadan Jonathan Franciscus Siringoringo Kabeakan, Siat Putri Khairur Rahma Loranty Folia Simanjuntak Lubis, Muthiah Balqis Luhut Manurung Maceru Edwardo Hutagaol Manalu, Tressia Manik, Enjelia Manurung, Grace Silvia Marisa Angelica Maya Martiza Sari Metrilitna Br Sembiring, Metrilitna Br Mijy Swandi Tanjung Muammar Rinaldi Muhammad Daffa Muhammad Haikal Munthe, Yeyen Aprilia Nadiva Adista Yulia Putri Najha Nawanda Zhurfiy Narda Kalyana Rajagukguk Nico Nico Nisa Artia Nababan Nur Ainun Nur Ainun Nurul Aini Octariani, Dhia Pandiangan, Gita Panjaitan, Rona A. P. Pasaribu, Ronauli Patricia Wanda Sianturi Pratama, Muhammad Farid Putri Salma Dinna Putri Sandrina Sitompul Putri Suci Yasa Rahma, Zulaika Rambe, Isnaini Halimah Refli Renaldi Regina Emeninta br.Tarigan Regita Cahyani Br Karo Sekali Rika Marsulina Pandiangan Rosana Vanessa Triyulina Girsang Ruly Manuel Nainggolan S, Khawarizmi Annadi Samosir, Rut Samuel Indra Sitorus Sapta Kesuma Septelina Purba Siagian, Irma Sienny Sienny Silvia Putriani Silitonga Simanjuntak, Irma Folia Sinaga, Mulyati Patresia Sinaga, Sri Rahayu Sindi br.Sembiring Siregar, Wildawani Siregar, Zulkarnain Siti Fauziah Siti Sahira Stephen Malau Suastiana Anja Kelauri Sutantio, Andy Syati Manaharawan siregar Syati Manaharawan Siregar T Teviana Tamara Meilita Marpaung Tesalonika Simalango Tiara Reizsa Adhitya Wahyuni, Futri Wan Ridha Khairuna Willy Linchon Sihombing Windah Frawyta Lestary Sinaga Wiwik Afrida Wudda, Afifa Rahma Wulan Erdianti Putri Yurida Aulia Zulfri, Andika Zuraidahadlina Zuraidahadlina