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Abdul Kodir
UIN Sunan Gunung Djati Bandung
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Journal : Agrotechbiz

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The Umkm Banana Chips Analisis Faktor-Faktor Keberhasilan Dalam Pengembangan Usaha Keripik Pisang Lumer (Studi Kasus Umkm Keripik Pisang Di Desa Pucangsari Kecamatan Purwodadi ) Aji, Teguh Sarwo; Kodir, Abdul
Agrotechbiz : Jurnal Ilmiah Pertanian Vol 11 No 2 (2024): Agrotechbiz: Jurnal Ilmu Pertanian
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/agrotechbiz.v12i2.2122

Abstract

Micro, Small and Medium Enterprises (UMKM) are one of the important pillars of the Indonesian economy. MSMEs play a significant role in creating jobs, increasing people's income, and supporting national economic growth. One form of UMKM that has quite potential and is very popular with the public is the banana chips business. The melted banana chips innovation is a development of traditional banana chips by adding melted chocolate sauce, providing a unique and interesting taste sensation. The research objective in analyzing the success factors of the banana chips business is to analyze the influence of internal and external factors on the success of developing the banana chips business using the SWOT matrix. And Analyze the appropriate and influential factors for BMC recommendations in developing the banana chips business. The research location was carried out in Pucangsari village, Purwodadi subdistrict using qualitative methods. Qualitative methods are research approaches that focus on collecting and analyzing non-numerical data, such as words, images, or objects, to understand concepts, opinions, or experiences. This research can use survey methods to collect data from banana chips business actors, in-depth interviews with industry stakeholders, and secondary data analysis from previous studies. Research results Based on the SWOT matrix, the influencing factor in developing the banana chips business is the product diversification strategy using strengths to face various threats. Improving product quality so that it can compete with similar products already circulating on the market (S1, T1, T3), Promoting product excellence to increase consumer buying interest (S3, S4, S5, T1, T2), Maintaining product price stability so that it is affordable and attractive increasing consumers (S2, T2), Establishing partnerships with banana farmers and traders to provide quality raw materials at stable prices (S1, S2, T4). The appropriate strategy in developing a banana chips business is to implement 9 BMC components starting from determining the value offered (value proposition) which has distinctive characteristics and product advantages, selecting the right consumer segment through market survey activities, implementing sales strategies and appropriate promotion to attract consumer buying interest (customer relationship), utilize resources (key resources) both human resources, capital and raw materials in accordance with business needs, carry out hygienic production activities (key activities) and maintain product quality, provide convenience for product can be distributed quickly to buyers (channel), calculate capital requirements correctly (cost structure), identify business partners (key partners) correctly and identify opportunities for revenue sources correctly (revenue stream).
Co-Authors Abd Mu’id Aris Shofa Agung Purnama Agus Suyadi Raharusun Ahmad Arif Widianto Ahmad Fawaiz Hakim Ahmad, Risdawati Al-Rafi’i, Mushthafa Shadiq Aladdin, Ashinida ali, yusuf Ananda, Kun Sila Ardyanto Tanjung Arifin, Aisyahrani Ayi Yunus Rusyana Boyke Mulyana Budi, Firmansah Setia Dadan Mardani Daniel Susilo Dedih Wahyudin, Dedih Deny Wahyu Apriadi Dini, Alya Muflihatud Dwi Rosita, Febty Andini El Hayati, Putri Avivah Fahmi, Muhammad Ghoniyul Faizurrizqi, Faizurrizqi Fajri, M Nurul Fatiya Rosyida, Fatiya Fitri Nurhayati Hakimah, Nurul Lathifatul Harahap, Maulidya Hariyono, Eko Hezam, Motea Naji Dabwan Hikmah Maulani Hilmi, Irpan I GUST MADE SANJAYA Latifah, Vina Lukman Hakim Mahdi, Tubagus Ahmad Mahfuddin, Choirul Mardi, Isra Megasari Noer Fatanti Meiji, Nanda Harda Pratama Mifdal Zusron Alfaqi Muhammad Aceng Tata Muhammad Aliansah Muhammad Khafid Mulyana Mulyana Mustafa, Izzuddin Muttaqin, Aqiq Nandang, Ade Nantana, M. Gebryna Rizki Neni Wahyuningtyas, Neni Nur Fitria, Nisa Nurmawati, Kikiy Mega Opik Taopik Ibrahim Pratiwi, Seli Septiana Qawiyya, Azzam Sidqin Rahmah, Sofia Laila Ramdhani, Diyan Rifky Rd. Heri Solehudin Rohanda Rohanda Rohanda Rohanda, Rohanda Rosihon Anwar, Rosihon Rotim, Rotim Rudy Gunawan Rusdarti - Shafirayanti, Marwa Shahruddin, Mohd Solahuddin Sidiq, Apip Ansurullah Subekti, Arif Sudarya, Agus Suklani Suparna, Ahmad Syafei, Isop Syafiq, Royhan Muhammad Syafrawi, Aziz Syafruddin Syairazi, Yasril Ahmad Teguh Sarwo Aji Tolkhah, Lalu M. Ulumuddin Ulumuddin Waladul Mufid, M. Khoirul Annas Yustina Sari, Ninik Zulfiqar, Ahid Ilham Zulhilmi Haron, Muhd