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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PEMASARAN INDONESIA Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR Perkebunan dan Lahan Tropika Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Agro Ekonomi Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Dinamika Pengabdian (JDP) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL GALUNG TROPIKA JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal Of Nursing Practice Jurnal PAJAR (Pendidikan dan Pengajaran) Agrin : Jurnal Penelitian Pertanian Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Agribusiness and Community Empowerment (JACE) JURNAL AGRICA Jambura Agribusiness Journal Jurnal Bisnis dan Akuntansi Jurnal E-Bis: Ekonomi Bisnis Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Agri Socio Economics and Business Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Jurnal Dinamika Sosial Ekonomi Jurnal Borneo Akcaya : Jurnal Penelitian dan Pengembangan Pelayanan Publik Jurnal Sains Agribisnis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat Journal of Artificial Intelligence and Digital Business KOLONI Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat International Journal of Midwifery and Health Sciences AGRIC Economic Development Analysis Journal Botani: Publikasi Ilmu Tanaman dan Agribisnis Dinamika Kerajinan dan Batik: Majalah Ilmiah
Dewi Kurniati
Magister Of Agribusiness, Faculty Of Agriculture, University Of Tanjungpura, West Kalimantan, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS PERSEPSI PETANI TERHADAP BENIH PADI UNGGUL BERSERTIFIKAT DI DESA SUNGAI KAKAP KECAMATAN SUNGAI KAKAP KABUPATEN KUBU RAYA HADI, FAIZAL; YURISINTHAE, ERLINDA; KURNIATI, DEWI
Jurnal Sains Pertanian Equator Vol. 9 No. 1 (2020)
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v9i1.37075

Abstract

ABSTRAKPenggunaan benih padi unggul bersertifikat merupakan salah satu usaha intensifikasi pertanian untuk meningkatkan hasil produksi tanaman padi, pada kenyataannya persentase petani dalam menggunakan benih padi unggul bersertifikat masih tergolong rendah. Penelitan ini bertujuan melihat persepsi petani dan hubungan karakteristik petani terhadap benih padi unggul bersertifikat. Metode penelitian ini menggunakan metode deskriftif. Teknik pelaksanaan penelitian menggunakan teknik survei. Penentuan lokasi penelitian dilakukan secara sengaja (purposive). Penelitian ini dilakukan di Desa Sungai Kakap Kecamatan Sungai Kakap Kabupaten Kubu Raya. Sampel yang diperoleh dari teknik berstrata secara proposional berjumlah 92 responden. Analisis persepsi terdiri dari (1) keuntungan relatif, (2) kesesuaian, (3) kerumitan, (4) kemungkinan dicoba dan (5) kemungkinan diamati. Menggunakan skala likert untuk mengetahui kategori persepsi. Untuk mengetahui karakteristik dihitung menggunakan rank spearman. Hasil penelitian menunjukkan Persepsi petani terhadap benih padi unggul bersertifikat adalah baik. faktor-faktor yang mempengaruhi adalah tingkat keuntungan relatif, kemungkinan dicoba dan kemungkinan diamati. Penggunaan benih unggul bersertifikat akan berimbas pada kenaikan produksi padi dan pendapatan petani. Adapun hubungan yang berkorelasi dengan persepsi petani menggunakan benih unggul bersertifikat adalah variabel umur dan pengalaman bertani.Kata Kunci : Pesepsi, Benih Bersertifikat, Padi
RISK IDENTIFICATION IN INCREASING THE ADDED VALUE OF KERUPUK AMPLANG AT KETAPANG DISTRICT Putro, Haryo; Kurniati, Dewi; Oktoriana, Shenny
Jurnal Sains Pertanian Equator Vol. 12 No. 4
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v12i4.69436

Abstract

The obstacles faced by IKM that want to add value to similar products are increasingly complex, especially the amplang IKMs in Ketapang Regency. In order to have good competitiveness with various problems, it is necessary to have an elaboration of value-added improvement activities. then survey activities were carried out to find 9 IKMs, then compiled a questionnaire by making closed questions to Amplang IKM owners by violating the restrictions during production activities. on production risks such as machine breakdown, work environment discomfort, work accidents and requests such as contracts not going according to plan, demand for amplang fluctuates, competitors for amplang products. Furthermore, researchers seek to formulate several methods from experts in mitigating risk, namely using FMEA calculations so that they can prioritize the highest risk, namely the demand for ampalng which fluctuates by 28.87 because the IKM predicts orders from big holidays, using the ordering method via Whatsapp media, when Currently, IKM is trying to use social media, but it is difficult to access because using Google Mail which seems complicated, so IKM continues to use Whatsapp media as well as promotional media.
Mitigating Production Risk in Aloe Vera Farming on Peatlands: An Analysis of Input Factors in North Pontianak, Indonesia Riki Riyansah; Dewi Kurniati; Imelda Imelda
Jambura Agribusiness Journal VOLUME 6, ISSUE 2, 2025: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v6i2.33484

Abstract

Indonesia has extensive peatland areas that play an important role in national agricultural production. Still, farming on peat soils is often constrained by high production risks caused by low soil fertility, acidity, and unstable structure. Aloe vera is one of the leading horticultural commodities in Pontianak and has high economic value; however, its cultivation on peatlands is increasingly threatened by fluctuating yields and land conversion. This study analyzes the level of production risk in aloe vera farming on peatlands and identifies key factors that influence this risk. Using primary data from 81 farmers selected through saturated sampling, production risk was measured using the Coefficient of Variation (CV). In contrast, factors affecting production and its variability were examined using the Cobb–Douglas production function with the Just Pope approach. Results show that aloe vera farming on peatlands has a low production risk (CV=20.3%). Labor and seedlings significantly increase production, while manure plays a crucial role in reducing production risk. The finding that manure contributes substantially to risk reduction provides practical insights for peatland management and can serve as a key recommendation for improving the sustainability of aloe vera farming in North Pontianak District.
Pengaruh Faktor Budaya, Sosial, Pribadi, dan Psikologis Terhadap Keputusan Pembelian Produk Sambal Kaisar di Kota Pontianak Nuriska Sepsi; Eva Dolorosa; Dewi Kurniati
KOLONI Vol. 5 No. 3 (2026): SEPTEMBER 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v5i3.1076

Abstract

This study aims to analyze the influence of cultural, social, personal, and psychological factors on the purchase decisions of Sambal Kaisar products in Pontianak City and to examine the moderating role of brand image. A quantitative approach with descriptive and associative research designs was employed. Data were collected through questionnaires distributed to 100 Sambal Kaisar consumers selected using purposive sampling. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4 software. The findings indicate that cultural and social factors have a positive and significant effect on purchase decisions, with the social factor emerging as the most dominant determinant. In contrast, personal and psychological factors do not significantly influence purchase decisions. Brand image also has no significant direct effect on purchase decisions and fails to moderate the relationships between cultural, social, personal, and psychological factors and purchase decisions. The structural model demonstrates satisfactory explanatory power, with an R² value of 0.736, indicating that 73.6% of the variance in purchase decisions is explained by the proposed variables, while the Q² value of 0.408 confirms good predictive relevance. These findings suggest that consumers' purchase decisions toward Sambal Kaisar are primarily driven by cultural consumption habits and social influences rather than personal characteristics, psychological considerations, or brand image.
The Effect Of Brand Image On The Purchase Decision Stages Of The Amplang Sari Belidak Product in Ketapang City Dewi Kurniati
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.24982

Abstract

Increasing competition in the food and beverage sector requires SMEs to build a strong brand image in order to attract and retain customers. Amplang Sari Belidak, a traditional snack from KetapangCity, has market potential but still faces challenges in expanding its market reach. This study employs a quantitative descriptive method with purposive sampling, the respondents consist of 100 consumers who have purchased Amplang Sari Belidak at least once in the past six months. Data were collected via a questionnaire using a Likert scale and analyzed using Structural Equation Modeling – Partial Least Square (SEM-PLS) with the assistance of SmartPls 4.0. software. The results indicate that brand image has a positive and significant influence on the stages of the purchase decision process, with a T-Statistic value of 3.151 and a P-Value of 0.000. An R-Square value of 0.838 indicates that brand image explains 83.8% of the variation in the purchase decision stages, and a Q-Square value of 0.525 indicates that the model has good predictive relevance. The most dominant indicators in shaping brand image are corporate image, particularly consumer trust in the manufacturer and corporate reputation. These findings suggest that a strong brand image can drive consumer purchasing decisions from the need recognition stage through to post–purchase behavior.
Strategi Promosi Digital Usaha Mikro Keripik Incess dalam Memperluas Pemasaran Produk Menggunakan Analisis SWOT dan AHP Safira Miranda; Dewi Kurniati; Anita Suharyani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.22987

Abstract

This research aims to formulate an effective digital promotion strategy for the Incess Chips micro business in expanding the marketing reach of its products in Pontianak City. The background of this research is based on the low effectiveness of digital promotions run by Incise Chips, characterized by the lack of consumer involvement on various digital platforms such as Instagram, Facebook, and Shopee. This study uses a mixed method approach by combining SWOT analysis to identify internal and external factors, and the AHP (Analytical Hierarchy Process) method to determine the priority of promotion strategies. The results of the SWOT analysis show that Incess Chips are in quadrant I (aggressive strategy), with a coordinate value (X=0.94; Y=0.49), which indicates that the business can leverage internal strengths to pursue external opportunities to the fullest. This position shows that the current limited reach is not due to product quality, but to the lack of optimal market penetration. Furthermore, the results of the AHP calculation determined the priority strategy with the highest weight, namely SO1: digital marketing optimization by utilizing product quality and customer reviews (weight 0.37), followed by SO4: optimization of incubation programs in independent production, technology, and promotion (weight 0.34). Both strategies are considered to be able to increase business visibility, credibility, and competitiveness in a sustainable manner. Thus, this research contributes to the preparation of a directed and systematic analysis-based digital promotion strategy in order to encourage growth.
Co-Authors . Lolita A Hamid A. Yusra Abdul Hamid A Yusro Adi Suyatno Adi Suyatno Adi Suyatno ADITYA NUGRAHA Aditya Nugraha Adriyansyah, Muhammad Afi, Nur Diyanah Aga Sugara agum gumilang Agustinus Bertolomeus Eko Dony Prayudi Aisyiah, Nur Alfonsius Dedeo Raden Mas Alyssa, Venny Anas Nikoyan Andriani Andriani Andriyani Andriyani Ani Muani Anita Suharyani Anita Suharyani Apriliani, Cindy Arpandi, Julian Artiandi, Muhammad Atmojo, Singgih Tiwut BELLA BELLINDA Burga, Adrianus Edil Chaerul Aziz Fatoni Desmi Pranoto Didik Saifuddin Anshori Dwi Ernawati Dwi Septiyarini Eggi Anugriansyah Eggi Anugriansyah Eligia Paginian Ella Putriana Emeliani, Monika Enny Irdiana Erlinda Yurisinthae Erlinda Yurisinthae Erlinda Yurisinthae Erlinda Yusinthae Esidorus, Esidorus Eva Dolorosa Eva Dolorosa Eva Dolorosa Eva Dolorosa Fajar, Muhamad Iqbal Febrian, Ryan Firman Firman Fitri, Ummi Khairul Fitriani, Ilda Gabriella Dale Apriyani Gimin Gunawan, Chandra Gusvita Chandra Dewi hadi, faizal Hasnah Faizah AR Hengki Hengki Herlina Herlina Hidayah Hidayah Imelda Imelda Irba’ Muhlas Sambodo Irman Irman Istikhomah Istikhomah, Istikhomah Jaeni, Siti Jay Hendrayana Josua Parulian Hutajulu Josua Parulian Hutajulu Josua Parulian Hutajulu Josua Parulian Hutajulu Josua Parulian Hutajulu Ketut Sukiyono Khairul Umam Komariyati Komariyati Kumala Sari Kurniawan, Renaldi Kusumawati, Ely Marini Lestari, Yuti Lisa Lisa, Lisa Lusiana Lusiana Lusiana Lusiana Mahrani Fiansyah Marini, Heny Marisi Aritonang Marisi Aritonang Maswadi Maswadi - Maswadi Maswadi Maswadi Maswadi Maulidia, Siti Mayang Putri Melisarah, Endah Miswati Miswati Mochammad Imron Awalludin Muftia, Dika Muhammad Nurdin Nia Permatasari Nia Permatasari Nia Permatasari, Nia nojin, Vinsensius Novira Kusrini Novira Kusrini Novira Novi Kusrini Nuriska Sepsi Nurkholis, Faris Nurliza Nurliza Nurliza Nurliza Obagu, Julianus Olivia Syafa Husna Pamela Paulina, Yohana Permasi, Defi Philipus, Philipus Pranoto, Desmi Putra, Yudistira Aditya Putri Destiani Putro, Haryo R Yulia Pratiwi Rahim, Rahim Rahimin, Rahimin - Rahmawati, Rani Septiani Raja Nammy Petrus Purba Rara Aurelia Riki Riyansah Rini Kundaryati Ristia Suningsih RIZKIANSAH, TARYO Ronaldo, Ronaldo Rossie Wiedya Nusantara Safira Miranda Sahbudin Sahbudin Sahbudin Sahbudin Septiyarini, Dwi Setiani, Wulan Severianus Bito Palar Shenny Oktoriana Siti Sawerah Sopiana, Mika Sri Pujiati SRI WARDANI Sriwana, Ela Suharyani, Anita SUKIRNO Sulastri, Nerlih Suriadi Suriadi Suriana Suriana TENTI, YUSTINA Triana Indrayani Ulfika, Ulfika Urai Suci Yulies Vitri Indrawati Veronika, Yohana Wanti Fitrianti Widi Astuti wirdati, chusnul Wulan Setiani Wulandari, Asih Sri Yurisinthae, Erlida YVI, Urai Suci Zulfikri