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Journal : Jumat Ekonomi: Jurnal Pengabdian Masyarakat

Inovasi Masyarakat Desa Kalikejambon dalam Pembuatan Hand Sinitizer dengan Menerapkan Teknologi Tepat Guna Fatikhatun Nikmatus Sholihah; Ospa Pea Yuanita Meishanti; Mucharommah Sartika Ami; Anggun Wulandari
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimas_ekon.v3i2.2616

Abstract

The people of Kalikejambon Village, Tembelang District, Jombang have several kinds of potential in the fields of agriculture, animal husbandry and natural resources. Therefore, during the Covid-19 pandemic, people must always maintain their health and hand hygiene. One of the things to maintain cleanliness is by using hand sanitizer. During the pandemic, the need for hand sanitizers continues to increase so that solutions are needed, one of which is by making hand sanistizers using natural ingredients. The ingredients used are betel leaves and lime. One of the uses of these materials is a bacterial killer substance. Both ingredients contain essential oils and anti-bacterial substances. The purpose of this service is to invite the community to innovate in using appropriate technology (TTG). The discussion and lecture method is carried out in this activity with intensive assistance. The results of the questionnaire for making hand sanistizers are that 70% of this activity can improve the community's economy, 10% of residents consider hand sanitizers as natural disinfectants and as community innovations, 8% practice skills, and 2% as experiences. However, in reality on the ground, it turns out that residents still need to learn and continue to practice their skills in making betel leaf extract and lime hand sinitizers. After this service activity, it is hoped that the community can practice skills in making the hand sinitizer. The public knows the importance of making hand sinitizer and can be made using natural materials so that people do not need expensive costs in using hand sinitizers.
Pemberdayaan Masyarakat Melalui Digital Marketing Dalam Meningkatkan Penjualan Produk UMKM Di Desa Pesantren Suci Prihatiningtyas; Fitri Umardiyah; Anggun Wulandari; Aisyah Lu'lu'ul Husna; Dian Kusuma Wardani; Wahyu Setyo Ningsih; Ilham Agus Mufajar; Muhammad Abu Wildan
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.4495

Abstract

Pemasaran digital adalah proses pemasaran produk dan layanan menggunakan media digital secara online atau internet, baik menggunakan e-commerce, atau media sosial yang bertujuan untuk mempromosikan produk. Pemasaran digital yang digunakan termasuk e-commerce seperti Shopee dan Tokopedia, sedangkan media sosial yang digunakan adalah Instagram. Pemasaran digital diperlukan untuk memperluas promosi produk yang dijual oleh pelaku UMKM, sehingga mereka dapat meningkatkan pendapatan dan mengundang lebih banyak konsumen potensial untuk memesan produk yang mereka produksi. Metode yang akan digunakan dalam layanan ini dibagi menjadi beberapa tahap, termasuk: observasi, sosialisasi, implementasi, evaluasi. Instrumen pengumpulan data menggunakan kuesioner respons sosialisasi. Pelatihan dan sosialisasi tentang pemasaran digital, khususnya yang terkait dengan pemasaran digital untuk UMKM A-AZ makanan ringan di dusun Kedung Lempuk Pesantren Tembelang Jombang memiliki dampak positif bagi pelaku UMKM sehingga mereka dapat mengelola bisnis mereka dengan lebih baik dan memperluas pasar sehingga dapat mendukung perkembangan dan kemajuan bisnis yang pada gilirannya dapat meningkatkan pendapatan masyarakat.
Inovasi Masyarakat Desa Kalikejambon dalam Pembuatan Hand Sinitizer dengan Menerapkan Teknologi Tepat Guna Sholihah, Fatikhatun Nikmatus; Meishanti, Ospa Pea Yuanita; Ami, Mucharommah Sartika; Wulandari, Anggun
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimas_ekon.v3i2.2616

Abstract

The people of Kalikejambon Village, Tembelang District, Jombang have several kinds of potential in the fields of agriculture, animal husbandry and natural resources. Therefore, during the Covid-19 pandemic, people must always maintain their health and hand hygiene. One of the things to maintain cleanliness is by using hand sanitizer. During the pandemic, the need for hand sanitizers continues to increase so that solutions are needed, one of which is by making hand sanistizers using natural ingredients. The ingredients used are betel leaves and lime. One of the uses of these materials is a bacterial killer substance. Both ingredients contain essential oils and anti-bacterial substances. The purpose of this service is to invite the community to innovate in using appropriate technology (TTG). The discussion and lecture method is carried out in this activity with intensive assistance. The results of the questionnaire for making hand sanistizers are that 70% of this activity can improve the community's economy, 10% of residents consider hand sanitizers as natural disinfectants and as community innovations, 8% practice skills, and 2% as experiences. However, in reality on the ground, it turns out that residents still need to learn and continue to practice their skills in making betel leaf extract and lime hand sinitizers. After this service activity, it is hoped that the community can practice skills in making the hand sinitizer. The public knows the importance of making hand sinitizer and can be made using natural materials so that people do not need expensive costs in using hand sinitizers.
Pemberdayaan Masyarakat Melalui Digital Marketing Dalam Meningkatkan Penjualan Produk UMKM Di Desa Pesantren Prihatiningtyas, Suci; Umardiyah, Fitri; Wulandari, Anggun; Husna, Aisyah Lu'lu'ul; Wardani, Dian Kusuma; Ningsih, Wahyu Setyo; Mufajar, Ilham Agus; Wildan, Muhammad Abu
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.4495

Abstract

Pemasaran digital adalah proses pemasaran produk dan layanan menggunakan media digital secara online atau internet, baik menggunakan e-commerce, atau media sosial yang bertujuan untuk mempromosikan produk. Pemasaran digital yang digunakan termasuk e-commerce seperti Shopee dan Tokopedia, sedangkan media sosial yang digunakan adalah Instagram. Pemasaran digital diperlukan untuk memperluas promosi produk yang dijual oleh pelaku UMKM, sehingga mereka dapat meningkatkan pendapatan dan mengundang lebih banyak konsumen potensial untuk memesan produk yang mereka produksi. Metode yang akan digunakan dalam layanan ini dibagi menjadi beberapa tahap, termasuk: observasi, sosialisasi, implementasi, evaluasi. Instrumen pengumpulan data menggunakan kuesioner respons sosialisasi. Pelatihan dan sosialisasi tentang pemasaran digital, khususnya yang terkait dengan pemasaran digital untuk UMKM A-AZ makanan ringan di dusun Kedung Lempuk Pesantren Tembelang Jombang memiliki dampak positif bagi pelaku UMKM sehingga mereka dapat mengelola bisnis mereka dengan lebih baik dan memperluas pasar sehingga dapat mendukung perkembangan dan kemajuan bisnis yang pada gilirannya dapat meningkatkan pendapatan masyarakat.
Menejerial Marketing Melalui Sosial Media Sebagai Strategi Pemasaran bagi UMKM di Desa Rejosopinggir Jombang Wulandari, Anggun; Husna, Asiyah Lu’lu’ul; Prihatiningtyas, Suci
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5247

Abstract

The development of digital technology allows MSME actors to market their products online and make transactions through the online banking system as well. Social media is the easiest digital marketing to use. Marketing activities carried out by MSMEs in the village of Rejosopinggir Jombang by visiting shops/ restaurants/ markets. In addition, MSMEs only produce their products after there is an order. Marketing activities are still Jombang area and its surroundings. The use of digital technology in marketing has not been carried out optimally. In the implementation of this community service activity, the Asset Based Community Development (ABCD) method is used. Implementation of activities includes: Coordination with partners, Preparation, Socialization of Activity Materials and Instructors, Training and Mentoring. Based on the activities that have been carried out, it can be concluded that managerial marketing through social media has an important role in the MSME marketing process. The result of this socialization is that marketing manager can develop the marketing process so that it can maximize the latest technology
Co-Authors Achmad, Nora Iffatul Maula Afro, Rahmafika Cinthya Agnesia, Cindy Agusetiawan, Muhammad Andrian Ainul Muslimatul Jannah Ainul Yaqin Aisyah Lu'lu'ul Husna Akbar, Alfito Dodi Forsatama Alifa Nayla, Nurul Ami, Mucharommah Sartika Aminullah, Nur Sabrina Andini Octaviana Putri, Andini Octaviana Andrea, Siti Nur Venes Andriani, Nia Angela Mara Mardiana Ardianto, M. Bagus Assyaida, Muhammad Abdus Salam Azizah, Luthfi Azmiyannoor, Muhammad Bambang Subali Bekti Widyaningsih Dian Kusuma Wardani Dian Kusuma Wardani Dian Kusuma Wardani Dian Rahmawati, Rina Ernawaty Ernawaty Fadhilatus Syarifah Faisal, Muhammad Ali Fatikhatun Nikmatus Sholihah Fauzie Rahman Filsahani, Nuraida Keisya Firdaus, Alfina Ni’matul Fitri Umardiyah Fitriyah, Isda Nur Hanifah, Elsa Ummi Hidayah, Wahyu Nurul Husna, Aisyah Lu'lu'ul Husna, Asiyah Lu'Lu'ul Husna, Asiyah Lu’lu’ul Ilham Agus Mufajar Ino Angga Putra Jannah, Alya Miftahul Kamilah, Maisy Keisya Filsahani, Nuraida Lia Anggraini Lukluil Maknun, Lukluil Mafazatul Ilma Maya Sari Dewi, Maya Sari Meishanti, Ospa Pea Yuanita Miruki, Siti Sukowati Wanafaktu MOCH. FAIZUL HUDA Mohammad Badrut Tamam Mucharommah Sartika Ami Mufajar, Ilham Agus Muhammad Abu Wildan Muhammad Rudiansyah Mulia Wati, Ratna Navijay, Ahmad Neka Erlyani Ningsih, Wahyu Setyo Nisa’, Izzatin Nur Laily Nurhalimah, Caci Ospa Pea Yuanita Meishanti Putri, Aura Salsabila Yunizar Putri, Niken Koeswara Putri, Rossanita Truelovin Hadi Qomariah, Umi Kulsum Nur Rahma, Amelia Rahmawati, Rina Dian Rasyadan Taufiq Probojati Ridhani, Gusti Al Azmi Akhmad Ridwan, Agus Muhammad Rifani, Rizqi Rina Dian Rahmawati Rizki, Shofa Yulia Robby Irkham Abdi Rosalia, Cica Rossanita Truelovin Hadi Putri rozaq, mutrofin Roziqin, Mohamad Khoirur RR. Ella Evrita Hestiandari SANTOSO SANTOSO Sari, Cinta Setiyawan, Bima Sholihah, Fatihatun Nikmatus Sigit Saptono Simanjutak, Herlina Siti Lailatul Mahfudhoh Suci Prihatiningtyas Sudarmin Sudarmin Thinni Nurul Rochmah Umardiyah, Fitri Umi Fadilah Umi Kulsum Nur Qomariah Umi Kulsum Nur Qomariyah Verawati, Ika Wahyu Setyo Ningsih Wati, Ratna Mulia Wenda, Yonesi Wildan, Muhammad Abu Yati Ludiana Yolanda, Zuhrufa Wanna Yuantina, Yurin Yustikasari, Intan Zainal Khadafi, Muhammad Zulfikar Zwagery, Rika Vira