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Efektifitas Promosi Bank Sulselbar Melalui Film Aman Bos: Efektifitas Promosi Bank Sulselbar Melalui Film Aman Bos yasa, Miyarta; Satria, Christofer; Arfa, Muhammad
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 4 No. 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2464

Abstract

This study describes the effectiveness of promotion through the film Aman Bos, a film that is shown in cinemas and YouTube. The aim is to promote Bank Sulselbar, the methodology by conducting case studies and literature studies to review this case. Using the scalpel of Kotler's theory with the 4 product mix marketing approach, price, promotion and place. The research results show that through the media YouTube for promotion is very effective in expanding audience reach, this promotional media is quite effective as a medium to attract consumers, as a conclusion from research describing the level of effectiveness of films for very effective promotional media.
Besiru sebagai Konsep Desain Poster Pameran Art Mandalika Gunalan, Sasih; Satria, Christofer; Haryono, Haryono
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 5 No. 1 (2023): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v5i1.2941

Abstract

ABSTRACTExhibitions can be one of the artistic patterns in presenting works, which are personal or individualistic. These artistic patterns can continue to be carried out by artists in strengthening their existence in the midst of the existing art field. The Mandalika art exhibition carries the theme Besiru as a representation of locality in covering various locality approaches that exist in the tribes of West Nusa Tenggara. Besiru is a social pattern that many people are starting to forget in the midst of modernization.The type of approach used is qualitative research with a naturalistic approach. Qualitative research or also known as naturalistic research. Data analysis techniques are carried out through the activities of collecting data, reducing data, classifying data, analyzing and drawing conclusions. The theoretical study used in this paper is Stuart Hall's representation theory.The conclusion of this study is that all components of design publication, work concept and exhibition management have a common thread with the exhibition theme, namely Besiru. The theme is present as a shared representation of a traditional activity that has begun to be forgotten. The relevance of the Besiru tradition as part of the Mandalika art can be found in the design of the publication and several other things. The illustration of the poster design for the Mandalika art exhibition, taken from several images done by the artists in collaborative installations and individual works. Apart from the exhibition design concept, the philosophical theme of Besiru is also implemented through a curatorial design written by the curator. Besiru's concept and philosophy also became the framework for the artists in creating three collaborative works that they worked on together.Keyword : Besiru, Design, Poster, Fine Art Exhibition
Pelatihan Media Pembelajaran Berbasis Animasi Interaktif Pada Sekolah Menengah Kejuruan Satria, Christofer; Hasbullah, Hasbullah; Anggrawan, Anthony; Sumadewa, I Nyoman Yoga; Subudiartha, I Nyoman
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 3 No. 2 (2024): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v3i2.471

Abstract

Perkembangan teknologi AI yang pesat mempermudah pengembangan media, namun tidak semua guru SMK mampu mengikutinya. Tulisan ini bertujuan mendampingi pembuatan media pembelajaran animasi interaktif untuk meningkatkan kualitas pembelajaran di SMK Kota Mataram. Media ini diharapkan meningkatkan motivasi, partisipasi, dan pemahaman siswa terhadap materi teknis yang kompleks. Metode pengembangan yang digunakan dalam pengabdian ini adalah model Klasikal dan simulasi yang meliputi tahapan analisis kebutuhan, perancangan media, pengembangan produk, uji coba lapangan, serta evaluasi dan revisi. Hasilnya, media animasi interaktif dinilai efektif meningkatkan pemahaman konsep, menarik minat siswa, dan membuat mereka lebih aktif dalam belajar. Uji coba menunjukkan peningkatan signifikan pada hasil belajar dibanding metode konvensional. Kesimpulannya, media animasi interaktif memberikan dampak positif pada kualitas pembelajaran di SMK dan diharapkan dapat diadopsi lebih luas untuk mendukung pembelajaran inovatif dan efektif.
KAMPANYE SOSIAL MENINGKATKAN KESADARAN ETIKA BERKOMUNIKASI SISWA TAMAN KANAK-KANAK HINDU MELALUI PROGRAM PENGABDIAN MASYARAKAT Ni Putu Sinta Dewi; Ni Ketut Putri Nila Sudewi; Christofer Satria; Istin Fitriana Aziza; Muhammad Fathoni; Nur Alfilail
Jurnal Media Akademik (JMA) Vol. 3 No. 7 (2025): JURNAL MEDIA AKADEMIK Edisi Juli
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i7.2625

Abstract

Dinamika kehidupan sosial yang semakin kompleks, penurunan kualitas komunikasi etis pada anak usia dini semakin menjadi sorotan. Fenomena ini tidak sekadar mencerminkan perubahan cara anak berinteraksi, tetapi juga menunjukkan adanya kebutuhan mendesak untuk menanamkan nilai-nilai komunikasi yang santun, empatik, dan saling menghargai. Pengabdian kepada masyarakat ini bertujuan untuk menumbuhkan kesadaran etika berkomunikasi pada siswa Taman Kanak-Kanak Hindu Cempaka melalui program kampanye sosial yang dirancang secara kolaboratif. Menggunakan metode Participatory Action Research (PAR), kegiatan ini dilaksanakan dalam empat tahap yakni perencanaan, tindakan, observasi, dan refleksi. Guru dan pihak sekolah dilibatkan secara aktif sejak awal, sementara siswa dilibatkan melalui aktivitas yang sesuai dengan tahap perkembangannya, seperti bermain peran dan bercerita. Secara konseptual, kampanye sosial diposisikan bukan sekadar alat penyuluhan, tetapi sebagai media pembelajaran transformatif yang membentuk pemahaman dan perilaku secara simultan. Hasil pelaksanaan menunjukkan terjadinya peningkatan partisipasi aktif siswa dalam berkomunikasi secara positif serta penguatan peran guru dalam mendampingi proses pembelajaran. Ketercapaian kegiatan pengabdian ini tidak hanya tampak dari feedback siswa selama kegiatan, tetapi juga bentuk komitmen keberlanjutan yang ditunjukkan oleh pihak sekolah melalui adopsi materi dan metode pengabdian. Kegiatan pengabdian ini tidak hanya memberikan dampak terhadap etika komunikasi, namun juga berkontribusi terhadap penguatan ekosistem pendidikan karakter di lingkungan sekolah sejak usia dini.
Determining and Managing Stock of Goods Based on Purchasing Patterns Using the Frequent Pattern Growth Algorithm Zarkhasy, Muhammad Aldi; Satria, Christofer
International Journal of Engineering and Computer Science Applications (IJECSA) Vol. 3 No. 1 (2024): March 2024
Publisher : Universitas Bumigora Mataram-Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/ijecsa.v3i1.3416

Abstract

Stock inventory is one of the important work activities, because stock inventory is the main element in the field of commerce. Mistakes regarding stock inventory will result in fatal problems, especially when stock inventory management is still done manually or improper stock inventory planning can cause the amount of stock to pile up due to the small amount of demand from consumers, resulting in the stock being damaged, especially those contains elements of expiration because it is not sold. On the other hand, if the stock of goods is low while consumer demand is high, consumers will turn to other supermarkets to look for the goods they want. This can make supermarkets lose money because they cannot meet consumer needs. Therefore, a system is needed to look for product item combination patterns using association techniques in determining and managing stock. This research aims to look for product item combination patterns in previous period transaction data based on purchasing patterns in determining and managing inventory at supermarkets using the FP-Growth method. Where with Min. Support 30% and Min. Confidence 70% produces 12 rules then with Min. Support 45% and Min.Confidence 60% produces 6 rules. Based on the comparison and analysis results obtained using the FP-Growth method, in this study the Min limit was chosen. Support 30% and Min. Confidence 70% due to generating 12 association rules. This information can be used as a reference for supermarkets in making decisions in determining and managing stock of goods based on purchasing patterns.
Pendampingan Pembuatan Brand Identity Kemasan Produk bagi Usaha Mikro Kecil dan Menengah Hasbullah; Christofer Satria; I Nyoman Subudiarta; Lanang Sakti
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 4 No. 2 (2025): Jurnal Ilmiah Pengabdian dan Inovasi
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v4i2.701

Abstract

Mentoring for product branding and packaging design for Micro, Small, and Medium Enterprises (MSMEs) is a strategic step to increase product competitiveness and sales value. MSMEs often face challenges in developing a strong brand identity and attractive packaging due to limited knowledge, resources, and access to professional design. However, what steps should be taken by MSME actors to improve their brand visuals so they can compete in the national market? The purpose of this mentoring is to guide and provide knowledge to MSME actors in creating a strong brand and functional, esthetic packaging that aligns with the target market. The mentoring methods include training, consultation, and hands-on practice in logo design, color selection, typography, and packaging materials. The impact of this activity is expected to improve product image, expand market share, and drive business growth. In conclusion, this mentorship not only helps MSMEs with design aspects but also strengthens product positioning amidst increasingly fierce business competition.