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STUDI MOTIF BATIK KEMBANG DANGAR KHAS KABUPATEN LOMBOK UTARA Gozin Najah Rusyada; Christofer Satria; Irfan Hidayat
Gorga : Jurnal Seni Rupa Vol 12, No 1 (2023): Gorga : Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v12i1.44225

Abstract

The Kembang Dangar batik motif is a batik motif from north lombok and has high historical value. this motif was inspired by the shape of the dangar tree, an ancient tree with a rich cultural history in north lombok. this motif is relatively new, so there are still many people who do not know about it. it was influenced by the community's lack of reading material or literature about the historical and philosophical values of the kembang dangar batik motif. this study is aimed to describe kembang dangar batik motif, such as: 1) the history or background of the creation of kembang dangar batik motif; 2) the design of kembang dangar batik motif; and 3) the application of kembang dangar batik motif. the method used in this study is the descriptive-qualitative method. the data collection techniques used interviews, observation, and documentation. the techniques of data analysis used reduction, presentation, and conclusion. The research shows that 1) the kembang dangar batik motif has been developed by raden prawangsa jayaningrat as a form of concern for the traditional artwork from north lombok; it was inspired by the shape of dangar trees. 2) in general, the design of the kembang dangar batik motif was classified into some structural elements, main decoration, and filler decoration. 3) the application of the kembang dangar batik motif is limited, only for bongot or sapuk. sapuq or bongot is a local headband from lombok; it is usually used when there is a traditional ceremony or other regional traditional events.Keywords: kembang dangar, batik, motif. AbstrakMotif batik Kembang Dangar merupakan motif batik khas Kabupaten Lombok Utara yang memiliki nilai sejarah tinggi. Pembuatan motif tersebut terinspirasi dari wujud pohon dangar, yakni pohon purba yang sarat dengan sejarah kebudayaan kabupaten lombok utara. motif batik kembang dangar tergolong baru sehingga masih banyak masyarakat yang belum mengetahui tentang motif tersebut. hal tersebut dipengaruhi pula kurangnya bahan bacaan ataupun literatur bagi masyarakat terkait nilai historis dan filosofis motif batik kembang dangar. penelitian ini bertujuan untuk mendeskripsikan motif batik kembang dangar meliputi; (1) sejarah atau latar belakang penciptaan motif batik Kembang dangar, (2) bentuk motif batik kembang dangar dan (3) pengaplikasian motif batik kembang dangar. metode penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data pada penelitian ini menggunakan metode wawancara, observasi dan dokumentasi. Teknik analisis data yang digunakan yakni, reduksi data, penyajian data, dan penyimpulan. Hasil penelitian menunjukkan bahwa; (1) Motif kembang dangar dikembangkan oleh raden prawangsa jayaningrat sebagai bentuk kepedulian terhadap karya seni tradisional lombok utara, pembuatannya terinspirasi dari wujud pohon dangar. (2) Secara umum, bentuk motif kembang dangar terdiri dari beberapa elemen penyusun struktur, yakni ragam hias utama dan ragam hias pengisi (3) Pengaplikasiannya motif kembang dangar untuk sementara hanya sebatas pada bongot atau sapuk. Sapuq atau bongot merupakan ikat kepala khas Lombok yang biasa digunakan pada saat upacara adat atau acara tradisional daerah lainnya.Kata Kunci: kembang dangar, batik, motif. Authors:Gozin Najah Rusyada : Universitas BumigoraChristofer Satria : Universitas BumigoraIrfan Hidayat : Universitas Bumigora References:Helmi, P. (2022). Kerajinan Anyaman Pandan Daerah Paninggahan. Gorga : Jurnal Seni Rupa, 11(2), 621–627. https://doi.org/10.24114/GR.V11I2.39830.Miranti, A., Lilik, Winarni, R., & Surya, A. (2021). Representasi Pendidikan Karakter Berbassis Kearifan Lokal dalam Motif Batik Wahyu Ngawiyatan sebagai Muatan Pendidikan Senirupa di Sekolah Dasar. Jurnal Basicedu, 5(2), 546–560. https://doi.org/10.31004/BASICEDU.V5I2.763.Rohisa, D., & Haryana, W. (2022). Desain Motif Batik Cimahi Sebagai Wujud Identitas Budaya Dalam Kacamata Antropologi. Brikolase : Jurnal Kajian Teori, Praktik Dan Wacana Seni Budaya Rupa, 14(1), 1–13. https://doi.org/10.33153/brikolase.v13i1.3644.Sila, I. N., & Budhyani, I. D. A. M. (2013). Kajian Estetika Ragam Hias Tenun Songket  Jinengdalem, Buleleng. Jurnal Ilmu Sosial Dan Humaniora, 2(1), 2303–2898. https://doi.org/10.23887/JISH-UNDIKSHA.V2I1.1311.Soeprayogi, H., Studi Pendidikan Seni Rupa Jurusan Seni Rupa Fakultas Bahasa dan Sen Universitas Negeri Medan Jl Willem Iskandar Pasar Medan Estate, P. V, Sei Tuan, P., & Deli Serdang, K. (2020). Eksperimen Motif Bentuk Flora Dengan Media Sabun Menggunakan Teknik Ukir. Gorga : Jurnal Seni Rupa, 9(2), 475–483. https://jurnal.unimed.ac.id/2012/index.php/gorga/article/view/22244.Valenta, N. S., & Adriani. (2022). Studi Tentang Batik Batam (Studi Kasus di Indra Batik Batam di Kota Batam). Gorga : Jurnal Seni Rupa, 11(01), 89–106. https://doi.org/https://doi.org/10.24114/gr.v11i1.29696.Jayaningrat, R. P. (2022), “Sejarah Pembuatan Motif Batik Kembang Dangar”. Hasil Wawancara Pribadi: 20 September 2022, Tanjung.
Peran Pendidikan dalam Tantangan Era Revolusi Industri 4.0 menuju Era Revolusi Industri 5.0 Bidari Andaru Widhi; Dyah Susilowati; Anthony Anggrawan; Helna Wardhana; Christofer Satria; Titik Ceriyani Miswaty
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 1 (2023): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v4i1.3071

Abstract

The objectives of this activity are: to provide an understanding of the assumptive of education in facing the era of the industrial revolution 4.0 towards the era of the industrial revolution 5.0 for children in an effort to prevent early marriage and to build parental commitment to guide and monitor the use of gadgets for children in Dusun Salut Kendal, Desa Salut, Kecamatan Kayangan, North Lombok. This socialization activity is a collaboration between the Mataram Non-Governmental Organization (NGO) Selaksa Sejahtera Foundation (YASERA) and Bumigora University. The target of this devotion of people is around the Dusun Salut Kendal amount 40 people out of the planned 70 people which will be carried out in a day. The method of implementing this service is socialization which is the form of a workshop. Methods of socialization delivery of presentation and discussion techniques. The results of the implementation of Community Service show that the level of understanding of participants is more aware of the use of gadgets and the internet in facing the 4.0 industrial revolution era towards the 5.0 industrial revolution era for children in an effort to prevent early marriage.
Determining and Managing Stock of Goods Based on Purchasing Patterns Using the Frequent Pattern Growth Algorithm Muhammad Aldi Zarkhasy; Christofer Satria
International Journal of Engineering and Computer Science Applications (IJECSA) Vol 3 No 1 (2024): March 2024
Publisher : Universitas Bumigora Mataram-Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/ijecsa.v3i1.3416

Abstract

Stock inventory is one of the important work activities, because stock inventory is the main element in the field of commerce. Mistakes regarding stock inventory will result in fatal problems, especially when stock inventory management is still done manually or improper stock inventory planning can cause the amount of stock to pile up due to the small amount of demand from consumers, resulting in the stock being damaged, especially those contains elements of expiration because it is not sold. On the other hand, if the stock of goods is low while consumer demand is high, consumers will turn to other supermarkets to look for the goods they want. This can make supermarkets lose money because they cannot meet consumer needs. Therefore, a system is needed to look for product item combination patterns using association techniques in determining and managing stock. This research aims to look for product item combination patterns in previous period transaction data based on purchasing patterns in determining and managing inventory at supermarkets using the FP-Growth method. Where with Min. Support 30% and Min. Confidence 70% produces 12 rules then with Min. Support 45% and Min.Confidence 60% produces 6 rules. Based on the comparison and analysis results obtained using the FP-Growth method, in this study the Min limit was chosen. Support 30% and Min. Confidence 70% due to generating 12 association rules. This information can be used as a reference for supermarkets in making decisions in determining and managing stock of goods based on purchasing patterns.
Edukasi Pentingnya Pendidikan bagi Anak di Dusun Salut Kendal Patty, Elyakim Nova Supriyedi; Anggrawan, Anthony; Satria, Christofer; Wardhana, Helna; Susilowati, Dyah; Iriyani, Sri Astuti; Rahim, Abdul
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 1 (2023): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v4i1.3024

Abstract

The purpose of this activity is: to provide counseling, socialization, and understanding of the importance of education for children given to the people of Salut Kendal Hamlet, Salut Village, Kayangan District, North Lombok Regency. the socialization activity was a collaboration between the Non-Governmental Organization Selaksa Sejahtera Foundation (YASERA) Mataram and Bumigora University. Participants were residents of Salut Kendal Hamlet, 40 people out of the planned 70 people carried out in one day. The method of implementing this service is the preparation and socialization stage which is packaged in the form of a workshop at the location of the savings for life family meeting. The results of the implementation of Community Service show that the level of understanding of community service participants is more aware of the importance of education for children in efforts to fulfill children's rights and prevent child marriage and to build parents' commitment to send their children at least to high school graduation.
Pembuatan Desain Kemasan untuk Usaha Mikro Kecil dan Menengah Melalui Strategi Virtual Marketing Febriana, Widia; Sumadewa, I Nyoman Yoga; Satria, Christofer; Hasbullah, Hasbullah; Cahyadi, Irwan
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 2 (2024): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v4i2.3263

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the driving force of the economy that is expected to improve people's welfare. Community creativity and the ability to utilize existing natural resources to guide ideas and creations are realized in various MSME products. The purpose of this service program is to make existing product packaging designs, the work of the Central Lombok community, besides that we also provide assistance and training on how to market MSME products in Sintung village, Central Lombok Regency through virtual marketing strategies. The method used in this service is by identifying problems (mapping) offline; identifying problems from each MSME using indicators that have been determined by Bumigora University lecturers who carry out community service activities in Sintung Village. As a result of this community service, MSME communities are able to protect products to keep them good, clean, neat, and durable. Able to be an attraction for customers to recognize products and buy them. Able to create a positive image (image) about the product or company that produces
Pelatihan Branding Produk Usaha Mikro Kecil dan Menengah dalam Meningkatkan Strategi Komunikasi Pemasaran Global Febriana, Widia; Sumadewa, I Nyoman Yoga; Satria, Christofer; Soraya, Siti; Aziza, Istin Fitriana
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2024): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i1.3966

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) merupakan kegiatan bisnis bagi masyarakat baik skala besar maupun kecil saat ini sangat terbantu dengan kehadiran teknologi informasi yang berkembang dengan pesat. Masalah utama yang dihadapi oleh UMKM di desa Sintung Lombok Tengah terkait dengan pemasaran dan desain kemasan yang kurang menarik. Volume penjualan produk UMKM di desa Sintung Lombok Tengah, sepi dan menurun. Tujuan pengabdian ini adalah untuk memberikan solusi dari permasalahan UMKM yang ada di desa Sintung, Metode pengabdian yang digunakan adalah Participatory Action Research (PAR), berorientasi pada pemberdayaan masyarakat. Hasil pengabdian ini adalah UMKM yang ada di desa Sintung, mengembangkan teknologi baru, mereka perlu mengubah pendekatan pemasaran mereka dari tradisional ke digital. Pemangku kepentingan UMKM perlu menyadari pentingnya konsistensi dalam proses manufaktur, pengemasan, pelabelan, penjualan, dan promosi produk yang mereka buat agar bisnis mereka berkelanjutan. Kegiatan pelatihan branding produk dalam meningkatkan strategi komunikasi pemasaran global produk UMKM di desa Sintung Lombok Tengah dilaksanakan dengan Presentation, Discuss, Case Study, Evaluation. Implikasi dari hasil pengabdian yang dilakukan di desa Sintung yaitu Kelompok UMKM memahami cara membangun usaha dengan profesional dan mampu bersaing di kawasan global. Kelompok UMKM juga antusias mengikuti kegiatan dan mereka memiliki rasa ingin tahu yang tingginya sehingga membuat diskusi berjalan sangat aktif.
Efektifitas Promosi Bank Sulselbar Melalui Film Aman Bos yasa, Miyarta; Satria, Christofer; Arfa, Muhammad
Jurnal SASAK : Desain Visual dan Komunikasi Vol 4 No 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2464

Abstract

This study describes the effectiveness of promotion through the film Aman Bos, a film that is shown in cinemas and YouTube. The aim is to promote Bank Sulselbar, the methodology by conducting case studies and literature studies to review this case. Using the scalpel of Kotler's theory with the 4 product mix marketing approach, price, promotion and place. The research results show that through the media YouTube for promotion is very effective in expanding audience reach, this promotional media is quite effective as a medium to attract consumers, as a conclusion from research describing the level of effectiveness of films for very effective promotional media.
Besiru sebagai Konsep Desain Poster Pameran Art Mandalika Gunalan, Sasih; Satria, Christofer; Haryono, Haryono
Jurnal SASAK : Desain Visual dan Komunikasi Vol 5 No 1 (2023): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v5i1.2941

Abstract

ABSTRACTExhibitions can be one of the artistic patterns in presenting works, which are personal or individualistic. These artistic patterns can continue to be carried out by artists in strengthening their existence in the midst of the existing art field. The Mandalika art exhibition carries the theme Besiru as a representation of locality in covering various locality approaches that exist in the tribes of West Nusa Tenggara. Besiru is a social pattern that many people are starting to forget in the midst of modernization.The type of approach used is qualitative research with a naturalistic approach. Qualitative research or also known as naturalistic research. Data analysis techniques are carried out through the activities of collecting data, reducing data, classifying data, analyzing and drawing conclusions. The theoretical study used in this paper is Stuart Hall's representation theory.The conclusion of this study is that all components of design publication, work concept and exhibition management have a common thread with the exhibition theme, namely Besiru. The theme is present as a shared representation of a traditional activity that has begun to be forgotten. The relevance of the Besiru tradition as part of the Mandalika art can be found in the design of the publication and several other things. The illustration of the poster design for the Mandalika art exhibition, taken from several images done by the artists in collaborative installations and individual works. Apart from the exhibition design concept, the philosophical theme of Besiru is also implemented through a curatorial design written by the curator. Besiru's concept and philosophy also became the framework for the artists in creating three collaborative works that they worked on together.Keyword : Besiru, Design, Poster, Fine Art Exhibition
Strategi Komunikasi Visual Dalam Animasi Iklan Sasa Tepung Bumbu Hasbullah, Hasbullah; Sumadewa, I Nyoman Yoga; Satria, Christofer
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.4053

Abstract

Effective visual communication in advertising plays a key role in attracting audience attention and shaping brand image. A well-known kitchen spice brand in Indonesia, advertising animation is used as the main tool to convey the brand message creatively and attractively. However, how effective is animation in increasing brand appeal and strengthening emotional connections with the audience. This research aims to analyze the visual communication strategies implemented in Sasa advertising animations and evaluate their impact on consumer perceptions. Through a qualitative approach and descriptive analysis, this research is based on visual aesthetic theory. The results of this research show that Sasa advertising animations use effective visual communication strategies to convey product messages in an interesting and memorable way. Playful and creative visual elements in animation help simplify information, create positive associations with the brand, and increase consumer engagement. This research provides valuable insight into how visual communication can be optimally utilized in advertising to achieve marketing objectives and strengthen a brand's position in the market.
Perancangan Logo Dan Desain Kemasan MOGU Cookies Sebagai Identitas Visual Subudiartha, I Nyoman; Satria, Christofer; Hasbullah, Hasbullah
Widya Sundaram : Jurnal Pendidikan Seni Dan Budaya Vol 2 No 2 (2024): September 2024
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jws.v2i2.2056

Abstract

Logos and packaging are very important to face competition in the culinary business world today, where logos are company identities and packaging is a tool to protect products from various risks of damage, as a promotional tool which supports product sales and packaging is also very influential. in implanting the product in the minds of consumers, so that it can attract consumers. Therefore, this design was carried out to create a logo and packaging design for Mogu Cookies because previously this MSME did not have a logo and packaging design. The aim of this design is to provide a visual identity or logo and packaging design to improve the product image and the uniqueness of this product. This design was carried out using the design thinking method (empathize, define, ideate, prototype. Test) as well as carrying out appropriate 5W1H and SWOT analyzes to conduct interviews and find out more and in detail about the product being studied. The result of this design is a new design to create a logo and design for primary, secondary and packaging displays in order to improve and introduce this product.