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Poppy Febriana
Universitas Muhammadiyah Sidoarjo
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Pengelolaan Katalog Online Sebagai Media Promosi Pada Usaha Mikro Kecil Menengah (UMKM) Chairunnisa Trisna Febryanasari; Poppy Febriana; Ainur Rochmaniah
To Maega : Jurnal Pengabdian Masyarakat Vol 7, No 1 (2024): Februari 2024
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v7i1.2097

Abstract

Instagram menjadi salah satu platform yang banyak digunakan dalam kegiatan promosi. Permasalahan utama yang dialami oleh UMKM Semir Ban Tidar Silicon dan NMAX CarWash ini adalah belum memiliki akun Instagram untuk mempromosikan produk jualannya. Sehingga, target market yang dituju belum menyebar ke seluruh Indonesia. Tujuan dari kegiatan ini  yaitu untuk membantu membuatkan akun Instagram agar bisa mempromosikan produk UMKM melalui katalog online di sosial media. Metode yang digunakan dalam kegiatan ini yaitu ada beberapa tahap diantaranya tahap persiapan, tahap pelaksanaan, tahap pengawasan, dan juga tahap evaluasi. Hasil dari kegiatan ini kedua UMKM sudah memiliki akun media sosial Instagram yang dilengkapi dengan postingan katalog online. Akun Instagram @semirban_silicon sudah memiliki 31 pengikut dan akun Instagram @nmax.carwash masih memiliki 6 pengikut. Analisis data untuk kegiatan pengabdian masyarakat ini hanya diambil melalui insight Instagram dari akun @nmax.carwash dan @semirban_silicon. Kesimpulannya yaitu pelaku usaha UMKM sekarang sudah memiliki akun Instagram sebagai media untuk melakukan promosi dan diharapkan semoga kedepannya pelaku usaha UMKM bisa terus konsisten dalam mengunggah produk yang dijualnya di Instagram.
Stereotipe Negatif Perempuan: Analisis Resepsi Tokoh Tari pada Film Pengabdi Setan 2 Febriana, Poppy
Avant Garde Vol 12, No 2 (2024): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v12i2.3299

Abstract

As a form of mass media and new media, film often serves as a medium to convey messages and meanings to audiences. The movie *Pengabdi Setan 2: Communion* is one such medium used to deliver messages, particularly related to female gender stereotypes as portrayed by the character Tari Daryati. This study aims to analyze how the audience receives these messages through reception analysis, which examines various interpretations from different audiences. Five informants were selected using purposive sampling techniques, ensuring diverse backgrounds for this study. Based on the analysis, one informant occupied the Hegemonic-Dominant position, two were in the Negotiated position, and the remaining two were in the Oppositional position. The limitations of this study include the small and homogeneous sample size and the time constraints, which affected the depth of analysis. The researcher recommends that future studies expand the number and diversity of informants to achieve more representative results, as well as incorporate other research methods, such as netnography, to enrich the data and analysis. This would allow subsequent research to provide a deeper understanding of how gender messages in films are received by different audiences and offer insights for further studies in this field.
Representasi Bullying dalam The Karate Kid Analisis Semiotik restyadiana, Agmi; Febriana, Poppy
CONVERSE Journal Communication Science Vol. 1 No. 1 (2024): Juli 2024
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v1i1.2856

Abstract

Studi ini menyelidiki keberadaan perundungan dalam film "The Karate Kid," dengan menekankan pada perundungan fisik terhadap protagonis, Dre. Menggunakan metodologi kualitatif deskriptif, penelitian ini mengkhususkan pada adegan-adegan tertentu menggunakan analisis semiotika Roland Barthes untuk mendekode simbol dan tanda-tanda agresi. Observasi dilakukan secara teliti di berbagai adegan, mengungkapkan pola berulang dari perundungan fisik. Temuan ini menekankan implikasi yang signifikan untuk memahami penggambaran perundungan dalam media populer dan dampak potensialnya terhadap persepsi audiens mengenai kekerasan dan korban. Analisis ini tidak hanya menyoroti isu agresi dalam film yang berpusat pada pemuda tetapi juga memanggil evaluasi kritis tentang bagaimana tema-tema tersebut mempengaruhi interpretasi dan perilaku penonton.
Live Streaming TikTok Meningkatkan Penjualan dan Keterlibatan Merek di Indonesia Firda Sania , Alivia Monicha; Febriana, Poppy
CONVERSE Journal Communication Science Vol. 1 No. 2 (2024): October
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v1i2.2985

Abstract

Live streaming telah menjadi media belanja online yang populer, memfasilitasi komunikasi real-time antara streamer dan penonton. Fitur live TikTok banyak digunakan oleh perusahaan untuk mempromosikan produk dan meningkatkan penjualan. Penelitian ini mengeksplorasi bagaimana produk BIOAQUA memanfaatkan live streaming TikTok untuk meningkatkan keterlibatan merek dan meningkatkan penjualan. Dengan menggunakan metode kualitatif deskriptif, penelitian ini menemukan bahwa live streaming secara signifikan meningkatkan penjualan dan pengetahuan merek dengan mendorong interaksi langsung dan hubungan emosional dengan pemirsa. Temuan ini menyoroti live streaming sebagai alat yang ampuh dalam strategi pemasaran digital untuk e-commerce.
Wawasan tentang Dinamika Kencan Digital Modern Pengguna Bumble Diluncurkan di Era Media Baru Putri, Sectiari Elya; Febriana, Poppy
CONVERSE Journal Communication Science Vol. 1 No. 2 (2024): October
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v1i2.2986

Abstract

Penelitian ini menggali motif yang mendorong pengguna Bumble di era media baru melalui pendekatan fenomenologi kualitatif, menganalisis percakapan pengguna dan melakukan wawancara. Hasil penelitian mengungkapkan motivasi yang beragam, termasuk pencarian persahabatan dan fitur chatting unik yang diprakarsai oleh gender yang mempengaruhi dinamika interaksi. Temuan ini menawarkan wawasan berharga tentang budaya kencan online kontemporer dan menginformasikan desain platform masa depan, mendorong koneksi digital yang bermakna.
Electability of Presidential and Vice Presidential Candidates Among Gen Z in the 2024 Presidential Election Sani, Zara Aprilia; Abadi, Totok Wahyu; Febriana, Poppy; Tze Wui, Kenneth Lee
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.40732

Abstract

Social media has become a dominant factor in shaping the political behaviour of Generation Z, especially in the 2024 Presidential Election. This study aims to analyze the influence of information exposure, news content, candidate electability, and social media on the behaviour of Generation Z voters. With an explanatory quantitative approach, data were collected through questionnaires filled out by 160 University of Muhammadiyah Sidoarjo students, using the multistage cluster random sampling method. The research variables were measured using a Likert scale and tested using multiple linear regression based on SPSS 25. The study results showed that, partially, news content, candidate electability, and social media significantly influenced the behaviour of Generation Z voters, with the most significant contribution coming from social media (30.7%). In contrast, information exposure did not have a significant influence. Simultaneously, the four variables contributed 55.2% to voter behaviour. The study also found that although Generation Z actively uses social media, they tend to be sceptical of political information. In conclusion, social media, candidate electability, and news content are the main factors that influence Generation Z's political behaviour. Therefore, designing a creative and fact-based social media campaign strategy is essential to increase healthy political participation.
Pendampingan UMKM nekiyuuu dalam Pengembangan Konten Produk Pada E-commerce Shopee untuk Meningkatkan Penjualan Samudra, Nick; Rochmaniah, Ainur; Febriana, Poppy
Portal ABDIMAS Vol. 2 No. 02 (2024): Jurnal PORTAL ABDIMAS
Publisher : Jurusan Teknik Sipil, Fakultas Teknik, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/portalabdimas.v2i02.5100

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran yang signifikan dalam pertumbuhan dan perekonomian suatu negara. Pada era digital saat ini, akses internet yang luas memberikan dampak positif bagi para pelaku UMKM. Kehadiran media online memungkinkan penyebaran informasi produk dan mempermudah konsumen dalam melakukan transaksi secara online. Di Desa Sugihwaras, terdapat salah satu UMKM yang dikenal sebagai Nekiyuuu. Tantangan yang dihadapi oleh UMKM ini adalah keterbatasan pengetahuan pemilik dalam penggunaan aplikasi Shopee serta tidak memiliki logo. Program pengabdian masyarakat ini berfokus pada pelatihan penggunaan dan pembuatan konten di Shopee sebagai media promosi. Program ini terdiri dari empat tahapan, yaitu survei, wawancara, pengambilan foto produk, dan pengambilan video. Langkah-langkah ini diharapkan dapat memperluas jangkauan produk yang dihasilkan oleh UMKM tersebut.
MARKETING STRATEGY FOR 109 PILLOW THROUGH TIK TOK LIVE (STUDY AT PT SEMOGA BERKAH SUKSES GROUP: Strategi Pemasaran 109 Pillow Melalui Tik Tok Live (Studi pada PT Semoga Berkah Sukses Group Ramadhani, Mochammad Gilang; Febriana, Poppy
Journal for Technology and Science Vol. 1 No. 1 (2024): Journal for Technology and Science
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ipteks.v1i1.92

Abstract

The whole world knows that there has been a pandemic phenomenon for 2 years in all countries including Indonesia, this has made some people's habits change, including in buying a product or shopping. The existence of social media is now not only used as a means of entertainment, but as a modern marketing tool used by many businesses to reach buyers on a large scale. This study aims to analyze what Social Commerce Strategy is carried out by PT. Semoga Berkah Sukses Group or more familiarly known as 109 Pillow Official through the Tik Tok Live feature to increase sales. This study uses a qualitative method approach with an analytical descriptive model. Data collection was carried out through observation, documentation studies and interviews with 109 Pillow owners and their Live Hosts. The results of this study indicate that consistently live streaming by implementing several strategies optimally is the biggest cause of increased sales.
PENDAMPINGAN USAHA MIKRO MECHANIC HAIRCUT DALAM PENGGUNAAN MEDIA SOSIAL INSTAGRAM DAN TIKTOK UNTUK MENINGKATKAN PELANGGAN Fikrianto, Icho Ade; Rhefale, Muhammad Izahan Maulana; Rochmaniah, Ainur; Febriana, Poppy
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): Oktober 2024
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v7i2.9230

Abstract

Mechanic Haircut micro business is a small business with the advantage of selling excellent services but is not yet well-known by many people. This service aimed to assist in creating creative promotional content to attract more customers by utilizing Instagram and TikTok applications. The method used in the marketing promotion consisted of 3 stages, namely observation stage, training assistance, and presentation. The community service obtained a positive result in which the activities carried out enabled the micro business owners to utilize Instagram and TikTok media as free promotional media to increase their customers. Using image editing apps and feeds containing edited images could provide recommendations for the target audience so they would be interested in becoming customers. After the service activities were carried out with good dedication and were successful in assisting Mechanic Haircut micro business, the increase in customers could be observed every day.
Analysis of Online Media Framing in the Russia-Ukraine Conflict: Comparison of BBC Indonesia and CNN Indonesia Bisri, Muhammad Hasan; Febriana, Poppy
Indonesian Journal of Cultural and Community Development Vol 16 No 1 (2025): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v16i1.1170

Abstract

General Background: The Russia-Ukraine conflict has emerged as a pivotal global issue, significantly reshaping the geopolitical landscape. Specific Background: This study examines how mass media outlets, particularly BBC Indonesia and CNN Indonesia, frame their coverage of the conflict, emphasizing the role of media narratives in public perception. Knowledge Gap: While existing research highlights media influence in conflict reporting, there is limited comparative analysis focusing on Indonesian media and their unique framing techniques. Aims: The research aims to explore the differences in narrative construction and coverage strategies employed by BBC Indonesia and CNN Indonesia regarding the Russia-Ukraine conflict. Results: Through a systematic review of news reports, the findings reveal distinct approaches in the two media outlets, characterized by variations in perspective, source selection, and information presentation styles, despite a shared commitment to accuracy. Novelty: This study contributes new insights into the comparative framing of international conflicts by Indonesian media, underscoring the importance of contextual factors in shaping news narratives. Implications: The results suggest that understanding these framing differences is crucial for evaluating media influence on public opinion and discourse surrounding global conflicts, potentially guiding future research and media literacy initiatives in Indonesia and beyond. Highlights: Comparative Analysis: The study fills a gap in research by comparing the framing techniques of two prominent Indonesian media outlets, revealing unique narrative constructions. Diverse Approaches: Findings indicate that BBC Indonesia and CNN Indonesia utilize different perspectives and source selections, affecting how the conflict is portrayed. Impact on Public Discourse: Understanding these framing differences is essential for assessing media influence on public opinion regarding international conflicts. Keywords - Russia-Ukraine conflict, media framing, BBC Indonesia, CNN Indonesia, public perception
Co-Authors Abda Abda Abidin, Irsyad Agnes Devita Yuli Agustin , Anggi Tri Agustin, Tri Putri Ahmad Gilang Permata Ainur Rochmania Ainur Rochmaniyah Akbar Sulistyo Al Faruqi, Muhammad Anwar Mussaddad Alfin Imam Mahsus Amelia, Nike Firnanda Dwi Amerta, Jasmin Nabila Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Angger Siswanto Arba Choirul Umam Ardana, Retno Anggraini Tri Arifin, Alif Muzaki Nur Arifin, Muchammad Dhani Ariko, Muhammad Firmansyah Alana Marsa Artamevia, Delly Puspita Asthetika, Nur Maghfirah At-Thaariq, Muhammad Nauval Aulia Maharani Aulia Rahmawati, Aulia Az Zahra, Amelia Putri Azharul Hakim Baswedan, Fauzi Bilmukharom, Ahmad Faza Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Cholifah, Cholifah Chusna, Rahma defliana, shinta nur Desyam Tri Wahyuni Desyam Tri Wahyuni Dewi Agustina Pratiwi Dewi, Audry Shintya Dhavy Raga Siwi Diniar, Syafiya Puspa Dwi Saputri, Maydiana Dyah, Hapsari Effendi, Alfya Octovi Azzahra Enanti, Dea Syafrina Erfina Monica Putri Evie Destiana Faizin, Moch. Nur Fajar, Dian Arif Fajarudin, Muhammad Guntur Satrio Faqihuddin, M Syafri Faris Tri Hidayat Fauzan Aziz Febriyanti, Syafrida N. Fibisono, Pandu Bagus Fibriana, Adinda Herna Fidari, Sala Salsabila Fikri, Andi Fikrianto, Icho Ade Firda Sania , Alivia Monicha Firman Kurniawan, Firman Firmansyah Putra, Muhmmad Fahrus Firmansyah, Yoga Dwi Fitraeni, Shafa Ardesta Fitrianingsih, Intan Frigiyanto, Kharisma Galih Kenyo Asti Gilang Aryogy Surya Prayoga Hafidloh, Nurul Halimi, Halimi Heri Yanto Hidayah, Muhammad Bilal Nur Hidayat, Azamul Hidayati, Felia Ivana Ilmi Usrotin Choiriyah Imania Melati Putri Intan Insanni Johansyach, Muhammad Wildan Jona, Bryan Mahendra Putra Khafi, Akhmad Abi Dafiq Lestarysca Lestarysca Listianto, Abdul Yudha Fahrezha Loveitha, Devi M Rigel Putra R M. Andi Fikri Mahaputra, Muhamad Bagas Martinez, Lea Maslichatus Sholichah Maulana, Muhammad Iqbal Melati, Imania Miftachul Jannah, Miftachul Mirza Pramudiasih Nirwana Mochamad Rizal Yulianto Mohammad R, Alfaro Muchammad Royyanul Wahabi Mufadhilatul Hidayah Muhammad Dhaldiri Zain Muhammad Fajrur Muhammad Rizal Firdaus Muhammad Yani, Muhammad Mukhamad Bagas Pramono Mulyanto, Kharisma Putri Nabila Ayu Bakta NABILA, SALMA Nabillah Amira Firdausi Nasya Avrilia Herista Nikmah, Hadiyatun Nirvana Abdillah Sandi Nur Fadhilah, Sevia Nur Maghfirah Aesthetika Nur Maghfirah Asthetika Nurisna, Aisya Brilianty Nursadapu, Dhea Novita Nur’aini, Khuzaima Dwi Orvella Clara Chiquita Osa Wuriyanti Pandhu Pratama Wicaksono Prakoso, Satriya Agung Prameswari Widya Ningrum Pramono, Mukhamad Bagas Prastyo, Muhammad Fajar Dicky Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Pudjasetia, Faraby Al- Alirsyad Putra, Andre Astana Putra, Trie Marchenggar Putra, Wahyu Ferdiansyah Putri Ermanu , Khodriatul Rizeta Putri, Fayza Maulina Putri, Sectiari Elya Rachmadita, Kartika Alfi Rachman, Silviyana Radiyan, Wildan Bisma Raharjo, Rico Widoseno Rahma, Silva Tarrysa Rahmawati, Devi Irda Rahmawati, Milla Raihan, Muhammad Fajar Ramadhani, Mochammad Gilang Ramadhani, Nafianto Rashid Ridha Ratih Puspa Refisca, Syania Fidya restyadiana, Agmi Rhefale, Muhammad Izahan Maulana Ridwan, Elent Praditya Ridwanti, Adella Eka Rifhan, Syafrilla Ainayatul Ririn Puspita Tutiasri Rizma Ayu Angeli Rizq Iskandar, Rayhan Rochmania, Ainur Rochmaniah, Ainur Rohani , Dewi Lita Rohman, M. Alim Syafiur Romadhona Safitri Rustanti, Delia Putri Sala Salsabila Fidari Salma Aisya Samudra, Nick Sani, Zara Aprilia Sania Safira Luniar Sari, Dea Puspita Sari, Dessy Nanda Satrio Wicaksono Septian, Yusuf Shinta Dwi Andriani Budiartho Sobirov, Bobur Sri Wahyuni Subrata, Isa Darwisy Sukma, Devita Candra Sulistyo, Akbar Sundari, Ismi Putri Surya Citra Syafira, Aulia Firda Syifa Nabila Al Kautsar Thifaal Kautsar Roosyidah Totok Wahyu Abadi Tze Wui, Kenneth Lee Ubaidirrohman, Wildan Ubay, Nisrina Nur Ubeidillah, Himawan Alfan Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Wahyu, Ana Sofiana Wardhana, Bagas Kusuma Wendyana, Dinda Wicaksono, Pulung Adi Wijayanti, Novita Fitri Wimeta Islam Sabila Wisnu Arief Fatulloh Yuni Khoirul Fatimah Zakiyan Fadlillah , M Ghulam