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Poppy Febriana
Universitas Muhammadiyah Sidoarjo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Peningkatan Penjualan Produk Usaha Mahasiswa Melalui Pelatihan dan Pendampingan Branding Produk dan Digital Marketing Rahma, Silva Tarrysa; Rochmaniah, Ainur; Ubeidillah, Himawan Alfan; Febriana, Poppy
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.13894

Abstract

Pengabdian masyarakat ini mengajak para pelaku Usaha Mikro Kecil dan Menengah (UMKM) yang bergerak dalam bidang usaha kuliner milik mahasiswa Universitas Muhammadiyah Sidoarjo. UMKM yang menjadi Mitra Pengabdian Masyakat saat ini memiliki permasalahan dalam hal kegiatan pemasarannya yang masih sangat konvensional. Karena hal tersebut, UMKM ini sangat perlu pelatihan dan pendampingan tentang pentingnya pemanfaatan branding produk dan digital marketing untuk memperbaiki pemasaran produk sehingga menjadi lebih baik dapat meningkatkan nilai jual yang lebih baik. Selain itu, pada kegiatan ini UMKM juga dibantu dalam membuat akun bisnis melalui platform Instagram, beserta dengan cara mengelola media digital tersebut secara optimal. Ada 4 tahapan dalam pelaksanaan kegiatan pengabdian masyarakat ini, yaitu perencanaan, sosialisasi, pelatihan, dan evaluasi. Hasil evaluasi kegiatan pelatihan dan pendampingan branding produk dan digital marketing menunjukkan adanya peningkatan pengetahuan mengenai pentingnya branding produk dan digital marketing terhadap UMKM, serta meningkatnya jumlah pengikut atau follower instagram meningkat dari 0 sampai dengan 25 pengikut.
Analisis Semiotika Perjuangan Perempuan dalam Musik Video Lim Kim “Yellow” Wicaksono, Pulung Adi; Febriana, Poppy
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 9 No. 04 (2023): December 2023
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v9i4.7193

Abstract

Abstrak Orientalisme merupakan satu pandangan dunia Timur berdasarkan dunia Barat yang mengakibatkan adanya stereotip dan sentimen pada perempuan Asia. Di Asia juga terdapat industri yang memperburuk tentang stereotip perempuan Asia itu sendiri, yaitu industri hiburan Korea Selatan, K-pop. Penelitian ini bertujuan untuk mengetahui tanda perjuangan perempuan pada Musik Video (MV) Lim Kim YELLOW. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan teori semiotika Charles Sanders Peirce dengan mengkaji makna tanda dalam MV Lim Kim YELLOW. Hasil penelitian menunjukkan tiga jenis perjuangan yang ditemukan pada MV ini yaitu perlawanan terhadap orientalisme, perlawanan terhadap pandangan dan sentimen perempuan Asia, dan perlawanan patriarki. Kesimpulan pada penelitian ini adalah MV YELLOW merupakan bentuk dari kemarahan dan perjuangan seorang Lim Kim yang digambarkan pada setting tempat yang bernuansa oriental, penggunaan budaya tradisional berbagai negara Asia, serta lagu yang agresif yang seakan mengolok-ngolok. Kata Kunci: musik video, orientalisme, patriarki, semiotika, stereotip, yellow  AbstractOrientalism is a Western perspective to see the Eastern world which results in Asian women stereotyping and sentiments. In Asia, there is an industry that exacerbates stereotypes of Asian women as well; the South Korean entertainment industry or K-pop. This research aims to determine the signs of women's struggle in MV "YELLOW" of Lim Kim. This research uses a qualitative approach and Charles Sanders Peirce's semiotic theory by examining the meaning of signs in MV "YELLOW" of Lim Kim. The research results show three types of struggle found in this MV; resistance to Orientalism, resistance to the views and sentiments of Asian women, and resistance to patriarchy. This research concludes that the MV "YELLOW" is a form of Lim Kim's anger and struggle depicted in a setting of an oriental style; the use of traditional culture from various Asian countries, as well as an aggressive song that seems to be mocking. Keywords: orientalism, patriarchy, semiotics, stereotypes, video music, yellow
Perancangan Booklet Promosi Penerimaan Peserta Didik Baru Sma Muhammadiyah 2 Sidoarjo Fajar, Dian Arif; Febriana, Poppy
Jurnal Inovasi Daerah Vol. 3 No. 1 (2024): Juni
Publisher : Badan Perencanaan Penelitian dan Pengembangan Daerah (BP3D) Kabupaten Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jid.v3i1.29

Abstract

Penelitian ini mengevaluasi efektivitas media promosi dalam membalikkan penurunan jumlah pendaftaran siswa dalam kerangka sekolah menengah, dengan fokus pada pengembangan dan implementasi buklet promosi yang memanfaatkan teknologi digital. Menggunakan pendekatan deskriptif kualitatif, data dikumpulkan melalui pengamatan langsung dan wawancara, dilengkapi dengan tinjauan kerangka teori yang ada dan materi promosi sekolah. Data primer terdiri dari elemen visual yang spesifik terhadap institusi pendidikan, sementara data sekunder mencakup berbagai studi teoretis. Buklet yang dihasilkan, menampilkan tata letak yang elegan dan gambar yang dipilih dengan hati-hati, bertujuan untuk secara efektif mengkomunikasikan tawaran akademis dan berbasis nilai sekolah. Temuan menunjukkan bahwa alat promosi yang disesuaikan seperti ini dapat secara signifikan meningkatkan jangkauan dan menarik calon siswa, dengan demikian mendukung keberlanjutan pendaftaran di institusi pendidikan.
Video Profil untuk Promosi SMA Muhammadiyah 2 Sidoarjo Zakiyan Fadlillah , M Ghulam; Febriana, Poppy
Jurnal Inovasi Daerah Vol. 3 No. 2 (2024): Desember
Publisher : Badan Perencanaan Penelitian dan Pengembangan Daerah (BP3D) Kabupaten Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jid.v3i2.35

Abstract

Studi ini mengeksplorasi efikasi profil video digital sebagai alat promosi untuk institusi pendidikan, dengan tujuan meningkatkan perekrutan dan pengenalan merek. Menggunakan pendekatan deskriptif kualitatif, data dikumpulkan melalui observasi langsung dan wawancara, dilengkapi dengan analisis media cetak yang ada dan kerangka teori tentang produksi media. Penelitian ini mengidentifikasi kebutuhan akan strategi promosi yang lebih dinamis dan efektif, mengarah pada perancangan dan implementasi profil video menggunakan Adobe Premiere. Hasil menunjukkan bahwa profil video secara signifikan meningkatkan visibilitas institusi, menarik calon siswa dan orang tua serta mendorong pendaftaran. Hal ini menunjukkan bahwa profil video digital, jika digunakan secara efektif, dapat berfungsi sebagai alat pemasaran pendidikan yang kuat, menawarkan implikasi luas untuk meningkatkan jangkauan dan keterlibatan institusi di era digital.
Optimalisasi Strategi TikTok untuk Penjualan Batu Permata di @griyapermata Firmansyah Putra, Muhmmad Fahrus; Febriana, Poppy
Jurnal Inovasi Daerah Vol. 3 No. 2 (2024): Desember
Publisher : Badan Perencanaan Penelitian dan Pengembangan Daerah (BP3D) Kabupaten Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jid.v3i2.36

Abstract

Penelitian ini mengeksplorasi efektivitas TikTok sebagai alat promosi penjualan batu permata, menggunakan pendekatan deskriptif kualitatif untuk memahami strategi promosi sebuah usaha batu permata. Penelitian ini menggunakan wawancara dan observasi selama periode tiga bulan untuk mengumpulkan data. Temuan menunjukkan bahwa penggunaan TikTok dalam bauran pemasaran secara signifikan meningkatkan profil bisnis dan memperkuat angka penjualannya, dengan peningkatan yang luar biasa sebanyak 2531 batu permata terjual. Hasil ini menekankan potensi platform media sosial seperti TikTok tidak hanya sebagai sarana hiburan tetapi juga sebagai kanal promosi yang efektif di pasar konsumen. Implikasi dari penelitian ini menyarankan bahwa bisnis, terutama di pasar niche, dapat memanfaatkan platform ini untuk meningkatkan visibilitas dan hasil penjualan mereka secara efektif.
Makeup as a Form of Self-Representation: Queer Beauty Vlogger Loveitha, Devi; Febriana, Poppy
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4670

Abstract

This qualitative research explores makeup as a form of self-representation by queer beauty vlogger Deta Cahyaa. Applying Roland Barthes' semiotic theory, the study focuses on denotation, connotation, and myth concepts. Utilizing additional insights from Stuart Hall's Representation theory, the research employs an intensional approach to understand the nuances of makeup representation by queer beauty vlogger Deta Cahyaa in his YouTube channel. Through observational and documentary methods, the analysis reveals that queer representation in makeup has evolved beyond societal myths, transforming into a professional representation rather than reinforcing traditional stereotypes. The findings, illustrated through videos titled "Tutorial Makeup Dragon Makeup Halloween" and "Serum Foundation Pixy Makeup Going Out," contribute to reshaping perceptions surrounding makeup artists within the queer community. This study sheds light on the broader implications of makeup as a non-gender-bound profession. Highlights : Deta Cahyaa's YouTube Channel: Explore makeup representation by queer beauty vlogger Deta Cahyaa. Semiotic Analysis: Apply Roland Barthes' semiotic theory to dissect denotation, connotation, and myth in makeup representation. Evolution of Queer Representation: Examine how makeup transcends societal myths, transforming into a professional representation beyond gender stereotypes. Keywords: Makeup, Queer Representation, Semiotics, Beauty Vlogger, Gender Neutrality
Exploring Generation Z's Perspective on Twitter as a News Discovery Platform: Insights from @CNNIndonesia Followers Rifhan, Syafrilla Ainayatul; Febriana, Poppy
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4845

Abstract

This qualitative descriptive research aims to explore how Generation Z perceives the use of Twitter, particularly the @CNNIndonesia news account, as a platform for news discovery. Employing purposive sampling, in-depth interviews, and observations, the study reveals that followers retain knowledge obtained from @CNNIndonesia, emphasizing the critical role of perception indicators in influencing their attitudes. The informants express a preference for @CNNIndonesia, citing its reliability and alignment with their information needs. The results underscore the significance of perception in shaping user behavior on Twitter as a news source. Highlights : Digital Information Consumption: Explore how Generation Z consumes and retains news information through the Twitter platform, specifically focusing on the @CNNIndonesia account. Perception Indicators: Investigate the key indicators shaping the perceptions of Generation Z followers towards @CNNIndonesia as a reliable and preferred news source. User Behavior Influence: Highlight the significance of perception in influencing the behavior of Generation Z users on Twitter as they seek and engage with news content. Keywords: Generation Z, Twitter, News Discovery, @CNNIndonesia, Perceptions
Semiologi MS Glow for Men: Analisis Iklan Marshel Widianto dan Babe Cabita di Instagram Ridwanti, Adella Eka; Febriana, Poppy
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4858

Abstract

This qualitative descriptive study employs Roland Barthes' semiotic analysis to explore and elucidate the representation of glowing skin in the MS Glow For Men advertisement featuring Marshel Widianto and Babe Cabita. The research aims to depict how the portrayal of glowing skin is constructed in the advertisement and its impact. The findings reveal a depiction of a man with radiant, fresh, and brighter skin without altering its natural color. The scenes suggest that using MS Glow For Men enhances confidence and happiness, enabling men to appear more handsome irrespective of body type or skin tone. This advertisement challenges prevailing societal myths by featuring men with diverse characteristics, debunking the notion that skincare ads exclusively showcase individuals with fair skin, ideal body types, and conventional hairstyles. The implications of this study underscore the transformative potential of inclusive representations in beauty advertisements. Highlights : Semiotic Exploration: Unraveling the layers of meaning in the MS Glow For Men advertisement through Roland Barthes' semiotic analysis. Inclusive Representation: Breaking stereotypes by featuring Marshel Widianto and Babe Cabita, showcasing diversity in skin tones, body types, and hairstyles. Transformative Impact: Revealing the advertisement's potential to enhance confidence and challenge societal norms, emphasizing the power of inclusive beauty representations. Keywords: Glowing skin, Semiotic analysis, Beauty advertisements, Inclusivity, Marshel Widianto
Crackingchambers Coffee Shop Marketing Communication Strategy Analysis Jannah, Miftachul; Febriana, Poppy
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5031

Abstract

This study investigates the marketing communication strategy employed by a coffee shop in a competitive culinary landscape, focusing on attracting consumer interest in Sidoarjo. Utilizing descriptive qualitative research, the study employs interviews and observations to analyze data, employing techniques such as personal selling, sales promotions, and digital platforms for publicity. Results reveal that the coffee shop successfully engages in events, utilizes social media platforms, and leverages delivery services to maintain a competitive edge. The findings shed light on effective strategies for businesses navigating the intense competition within the coffee industry, providing valuable insights for practitioners and researchers alike. Highlights : Strategic Differentiation: Examining how coffee shops employ marketing communication strategies to stand out in a saturated culinary market. Digital Engagement: Investigating the role of social media platforms and delivery services in enhancing visibility and consumer interest. Competitive Survival: Highlighting effective tactics, such as personal selling and sales promotions, to thrive in the fierce competition within the coffee industry. Keywords: Coffee industry, Marketing communication, Consumer attraction, Culinary competition, Digital platforms
Conflict Management in Organizational Communication Dyah, Hapsari; Febriana, Poppy
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5350

Abstract

This research aims to investigate the necessity of conflict management for fostering organizational health. A healthy organization not only survives environmental changes but also adapts and develops in the long term according to established visions and missions. Utilizing the In-depth Interview and documentation methods, primary and secondary data sources were employed, including literature and internet resources. The qualitative data analysis involved data reduction and presentation. Findings reveal conflicts among operators at a fuel station, specifically concerning discipline, lack of responsibility, and insufficient cooperation in scheduling holidays. Interviews with a station supervisor highlight frequent conflicts, creating discomfort in the workplace. The study suggests the need for proactive conflict resolution strategies in fuel station management to enhance overall organizational effectiveness. Highlights : Strategic Importance of Conflict Management: Effective conflict resolution strategies are crucial for sustaining organizational health and fostering adaptability amid environmental changes. Operator Dynamics in Fuel Stations: Insights into conflicts among fuel station operators, including issues related to discipline, responsibility, and collaboration in holiday scheduling. Proactive Strategies for Organizational Effectiveness: Recommendations for fuel station management to implement proactive conflict resolution measures, ensuring a harmonious and productive workplace environment Keywords: Conflict Management, Organizational Health, Fuel Station Operations, Qualitative Inquiry, Workplace Dynamics
Co-Authors Abda Abda Abidin, Irsyad Agnes Devita Yuli Agustin , Anggi Tri Agustin, Tri Putri Ahmad Gilang Permata Ainur Rochmania Ainur Rochmaniyah Akbar Sulistyo Al Faruqi, Muhammad Anwar Mussaddad Alfin Imam Mahsus Amelia, Nike Firnanda Dwi Amerta, Jasmin Nabila Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Angger Siswanto Arba Choirul Umam Ardana, Retno Anggraini Tri Arifin, Alif Muzaki Nur Arifin, Muchammad Dhani Ariko, Muhammad Firmansyah Alana Marsa Artamevia, Delly Puspita Asthetika, Nur Maghfirah At-Thaariq, Muhammad Nauval Aulia Maharani Aulia Rahmawati, Aulia Az Zahra, Amelia Putri Azharul Hakim Baswedan, Fauzi Bilmukharom, Ahmad Faza Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Cholifah, Cholifah Chusna, Rahma defliana, shinta nur Desyam Tri Wahyuni Desyam Tri Wahyuni Dewi Agustina Pratiwi Dewi, Audry Shintya Dhavy Raga Siwi Diniar, Syafiya Puspa Dwi Saputri, Maydiana Dyah, Hapsari Effendi, Alfya Octovi Azzahra Enanti, Dea Syafrina Erfina Monica Putri Evie Destiana Faizin, Moch. Nur Fajar, Dian Arif Fajarudin, Muhammad Guntur Satrio Faqihuddin, M Syafri Faris Tri Hidayat Fauzan Aziz Febriyanti, Syafrida N. Fibisono, Pandu Bagus Fibriana, Adinda Herna Fidari, Sala Salsabila Fikri, Andi Fikrianto, Icho Ade Firda Sania , Alivia Monicha Firman Kurniawan, Firman Firmansyah Putra, Muhmmad Fahrus Firmansyah, Yoga Dwi Fitraeni, Shafa Ardesta Fitrianingsih, Intan Frigiyanto, Kharisma Galih Kenyo Asti Gilang Aryogy Surya Prayoga Hafidloh, Nurul Halimi, Halimi Heri Yanto Hidayah, Muhammad Bilal Nur Hidayat, Azamul Hidayati, Felia Ivana Ilmi Usrotin Choiriyah Imania Melati Putri Intan Insanni Johansyach, Muhammad Wildan Jona, Bryan Mahendra Putra Khafi, Akhmad Abi Dafiq Lestarysca Lestarysca Listianto, Abdul Yudha Fahrezha Loveitha, Devi M Rigel Putra R M. Andi Fikri Mahaputra, Muhamad Bagas Martinez, Lea Maslichatus Sholichah Maulana, Muhammad Iqbal Melati, Imania Miftachul Jannah, Miftachul Mirza Pramudiasih Nirwana Mochamad Rizal Yulianto Mohammad R, Alfaro Muchammad Royyanul Wahabi Mufadhilatul Hidayah Muhammad Dhaldiri Zain Muhammad Fajrur Muhammad Rizal Firdaus Muhammad Yani, Muhammad Mukhamad Bagas Pramono Mulyanto, Kharisma Putri Nabila Ayu Bakta NABILA, SALMA Nabillah Amira Firdausi Nasya Avrilia Herista Nikmah, Hadiyatun Nirvana Abdillah Sandi Nur Fadhilah, Sevia Nur Maghfirah Aesthetika Nur Maghfirah Asthetika Nurisna, Aisya Brilianty Nursadapu, Dhea Novita Nur’aini, Khuzaima Dwi Orvella Clara Chiquita Osa Wuriyanti Pandhu Pratama Wicaksono Prakoso, Satriya Agung Prameswari Widya Ningrum Pramono, Mukhamad Bagas Prastyo, Muhammad Fajar Dicky Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Pudjasetia, Faraby Al- Alirsyad Putra, Andre Astana Putra, Trie Marchenggar Putra, Wahyu Ferdiansyah Putri Ermanu , Khodriatul Rizeta Putri, Fayza Maulina Putri, Sectiari Elya Rachmadita, Kartika Alfi Rachman, Silviyana Radiyan, Wildan Bisma Raharjo, Rico Widoseno Rahma, Silva Tarrysa Rahmawati, Devi Irda Rahmawati, Milla Raihan, Muhammad Fajar Ramadhani, Mochammad Gilang Ramadhani, Nafianto Rashid Ridha Ratih Puspa Refisca, Syania Fidya restyadiana, Agmi Rhefale, Muhammad Izahan Maulana Ridwan, Elent Praditya Ridwanti, Adella Eka Rifhan, Syafrilla Ainayatul Ririn Puspita Tutiasri Rizma Ayu Angeli Rizq Iskandar, Rayhan Rochmania, Ainur Rochmaniah, Ainur Rohani , Dewi Lita Rohman, M. Alim Syafiur Romadhona Safitri Rustanti, Delia Putri Sala Salsabila Fidari Salma Aisya Samudra, Nick Sani, Zara Aprilia Sania Safira Luniar Sari, Dea Puspita Sari, Dessy Nanda Satrio Wicaksono Septian, Yusuf Shinta Dwi Andriani Budiartho Sobirov, Bobur Sri Wahyuni Subrata, Isa Darwisy Sukma, Devita Candra Sulistyo, Akbar Sundari, Ismi Putri Surya Citra Syafira, Aulia Firda Syifa Nabila Al Kautsar Thifaal Kautsar Roosyidah Totok Wahyu Abadi Tze Wui, Kenneth Lee Ubaidirrohman, Wildan Ubay, Nisrina Nur Ubeidillah, Himawan Alfan Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Wahyu, Ana Sofiana Wardhana, Bagas Kusuma Wendyana, Dinda Wicaksono, Pulung Adi Wijayanti, Novita Fitri Wimeta Islam Sabila Wisnu Arief Fatulloh Yuni Khoirul Fatimah Zakiyan Fadlillah , M Ghulam