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Poppy Febriana
Universitas Muhammadiyah Sidoarjo
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Could Artificial Intelligence Replace Human Jobs in Framing of Online Media News CNN Indonesia and Detik.com? Mahaputra, Muhamad Bagas; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.593

Abstract

The purpose of this research is to find out how online media CNN Indonesia and Detik.com frame the news of Artificial Intelligence (AI) replacing human jobs. This research uses Robert N. Entman's framing analysis model, which can later find out how the framing is built through protrusion or emphasis in it so that it can find out the potential public trust in AI from the issue. The two online media have the same framing, both emphasising positive and negative things, besides AI can replace human jobs, AI is also beneficial for humans. Detik.com is considered more active in publicising this issue. The emphasis on the positive from both media on the counter issue has the potential to build public trust in AI, which also has an impact on the further development of AI as a useful technology.
Integrated Marketing Communication Strategy After Pandemi Through Instagram Social Media On @Pathis_Chocolade Account Amerta, Jasmin Nabila; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.600

Abstract

The business world in various fields continues to increase and experiences very rapid development, one of which is business in the food sector. Supported by the presence of new media which can be a forum for implementing digital marketing strategies, businesses in the food sector can generate large profits. Therefore, the aim of this research is to analyze Pathis Chocolade's integrated marketing communications strategy through social media Instagram @pathis_chocolade. This type of research uses descriptive qualitative methods. The subject in this research is the Pathis Chocolade Instagram account with the username @pathis_chocolade as well as the primary data source for this research. Secondary data was taken through references to journals, books, e-books, articles and websites. Observation and interviews are data collection techniques in this research. Based on the results of this research, Pathis Chocolade involves an Integrated Marketing Communication strategy through Instagram social media, namely Advertising, Direct Marketing, Personal Selling, Sales Promotion, Public Relations, Sponsorship, Experiential Marketing, Social Media Marketing, and Word Of Mouth Marketing. The strategies that Pathis Chocolade often uses are Sales Promotion and Sponsorship because these two strategies get relatively more audience attention than other strategies. However, there are strategies that Pathis Chocolade has not implemented, namely Brand, Green Marketing, Electronic Marketing and Relationship Marketing.
Virtual Ethnography of TikTok Social Media Users' Comments on Lina Mukherjee's Account Raihan, Muhammad Fajar; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.636

Abstract

The amount of content on social media makes netizens give various kinds of comments on the content without paying attention to the ethics of commenting, just like what happened in Lina Mukherjee's Tik Tok content. This research aims to find out how hate comments exist on Lina Mukherjee's TikTok account through a virtual ethnographic approach. This type of research is qualitative through a virtual ethnographic approach using observation and literature study as a data collection technique. The data that has been collected is then analyzed using the Miles and Huberman analysis technique. The results of the study show that in the content of Lina Mukherjee's video that has reaped a lot of controversy, namely the video of reviewing Balinese pork guling food invites netizens to comment, but these comments are dominated by negative comments, only a few comments are positive, and neutral comments. The number of negative comments shows that some netizens do not apply communication ethics when commenting, so it is necessary to implement efforts to implement communication ethics which includes 6 steps, namely: Use good language; Do not use words that are vulgar, provocative, pornographic or SARA; cross-check the truth of the news; do not make honest uploads and do not spread false information; do not copy or use copyrighted articles or images without permission; and provide comments that are in accordance with the topic of the upload on social media." Positive comments show that netizens have applied the ethics of commenting when viewed from the point of view of ethical theory, where this action brings positive results, namely reducing the existence of feuds. In addition, neutral comments show that the comments are harmless, i.e. they do not hurt various parties and groups, races and religions.
Pendampingan UMKM nekiyuuu dalam Pengembangan Konten Produk Pada E-commerce Shopee untuk Meningkatkan Penjualan Samudra, Nick; Rochmaniah, Ainur; Febriana, Poppy
JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Vol 5, No 2: Agustus (2024)
Publisher : ICSE (Institute of Computer Science and Engineering)

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Abstract

Abstrak: Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran yang signifikan dalam pertUsaha Mikro Kecil dan Menengah (UMKM) memiliki peran yang signifikan dalam pertumbuhan dan perekonomian suatu negara. Pada era digital saat ini, akses internet yang luas memberikan dampak positif bagi para pelaku UMKM. Kehadiran media online memungkinkan penyebaran informasi produk dan mempermudah konsumen dalam melakukan transaksi secara online. Di Desa Sugihwaras, terdapat salah satu UMKM yang dikenal sebagai Nekiyuuu. Tantangan yang dihadapi oleh UMKM ini adalah keterbatasan pengetahuan pemilik dalam penggunaan aplikasi Shopee serta tidak memiliki logo. Program pengabdian masyarakat ini berfokus pada pelatihan penggunaan dan pembuatan konten di Shopee sebagai media promosi. Program ini terdiri dari empat tahapan, yaitu Survei dan Observasi, wawancara, Pelatihan Pembuatan Konten Shopee Video dan Promosi di E-commerce Shopee, Evaluasi Kegiatan. Langkah-langkah ini diharapkan dapat memperluas jangkauan produk yang dihasilkan oleh UMKM tersebut. Hasil dari kegiatan pengabdian ini yaitu terdapat logo baru untuk mewakili identitas merek dengan kuat, meningkatnya pengetahuan pelaku umkm Ibu Tati dalam pengoperasian e-commerce shopee dan pembuatan konten yang menarik, serta meningkatnya pejualan setelah mengupload konten produk video yang menarik pada e-commerce shopee. Dengan adanya kegiatan pada penggunaan konten video Shopee bertujuan untuk menjangkau lebih banyak konsumen bagi UMKM. Hal ini dapat meningkatkan minat dan daya beli calon konsumen serta memberikan informasi produk yang lebih jelas.Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the growth and economy of a country. In today's digital era, widespread internet access positively impacts MSME operators. Online platforms enable the dissemination of product information and facilitate consumer transactions. In Sugihwaras Village, there is an MSME called Nekiyuuu. This MSME faces challenges due to the owner's limited knowledge of the Shopee application and the absence of a logo. This community service program focuses on training for using and creating content on Shopee as a promotional tool. The program consists of four stages: Survey and Observation, Interviews, Shopee Video Content Creation Training and E-Commerce Promotion on Shopee, and Activity Evaluation. These steps aim to expand the reach of the products offered by the MSME. The outcomes of this service activity include the creation of a new logo to strengthen brand identity, improved knowledge for Mrs. Tati's MSME team in operating Shopee e-commerce and creating engaging content, and increased sales following the upload of attractive product videos on Shopee. By utilizing Shopee video content, the program aims to reach a larger consumer base, enhance interest and purchasing power, and provide clearer product information.
Self Disclosure Gen Z pada Media OME TV Poppy Febriana; Dwi Saputri, Maydiana
KOMUNIKA Vol. 11 No. 2 (2024): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

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Abstract

Dalam era media baru saat ini didorong oleh kenyataan bahwa media sosial merupakan media yang lekat dengan anak-anak generasi Z terutama media sosial OME TV yang saat ini booming dan penggunanya lebih banyak dari generasi Z. Generasi Z merujuk kepada individu yang lahir pada rentang tahun 1995-2010. maka oleh karena itu rumusan masalah dari penelitian ini adalah ingin mengetahui bagaimana self disclosure generasi Z pada media OME TV dan  apa fungsi self disclosure pada generasi Z melalui OME TV. Kemudian tujuan penelitian ini ialah peneliti ingin mendeskripsikan keterbukaan diri atau Self Disclosure Gen Z pada media OME TV. Metode penelitian ini menggunakan deskriptif kualitatif dengan teknik pengumpulan data dari observasi, wawancara, dan dokumentasi serta keterlibatan peneliti dalam pengumpulan data berupa observasi partisipan. Penelitian ini menggunakan teknik purposive sampling, teori self disclosure Sidney Marshall Jaourard dan dimensi self disclosure untuk mengukur tingkat keterbukaan dalam beberapa aspek. Hasil dari penelitian ini, dapat disimpulkan bahwa Self Disclosure Gen Z Pada Media OME TV memiliki sifat yang berbeda dalam penyampaian informasi. Generasi Z dalam melakukan keterbukaan diri cenderung memiliki sifat afektif yaitu berkaitan dengan perasaan, minat, sikap, emosi, dan nilai. Keterbukaan diri pada generasi Z juga memiliki sifat deskriptif, saat individu sudah merasakan rasa nyaman dan aman berkomunikasi dengan lawan bicaranya, serta frekuensi seberapa lama menggunakan OME TV juga berpengaruh dalam berinterasi dengan pengguna lainnya. Fungsi Self Disclosure Gen Z Pada Media OME TV untuk membentuk dan mengembangkan sebuah hubungan pertemanan serta memberikan pengalaman baru dengan saling bertukar informasi tentang hal yang tidak diketahui.
Pelatihan Branding UMKM Pukis dan Piscok Nurisna, Aisya Brilianty; Rochmaniah, Ainur; Febriana, Poppy; Amin, M. Waladan; Abidin, Irsyad; Umroh, Lily Amelia
Jurnal Abdimas Prakasa Dakara Vol. 3 No. 2 (2023): Pengembangan Pendidikan dan Keterampilan Masyarakat
Publisher : LPPM STKIP Kusuma Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37640/japd.v3i2.1833

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) saat ini menjadi jalan baru masyarakat untuk menjadi seorang pengusaha. Namun, beberapa UMKM merasa kurang bisa menarik pelanggan agar tertarik dengan produk yang mereka jual. Seperti pelaku UMKM pukis dan piscok (pisang cokelat) yang memiliki permasalahan yang sama tentang bagaimana cara menarik konsumen. Program pengabdian masyarakat dengan cara pelatihan ini bertujuan untuk mengedukasi cara mengenalkan produk agar bisa menarik konsumen dengan mudah. Ada beberapa faktor penting untuk membuat produksi kita mendapat perhatian dari calon konsumen seperti, adanya logo dan nama produk, memberi tagline agar konsumen tertarik, dan menawarkan produk menggunakan media sosial. Hasil pelaksanaan dari pelatihan adalah memberikan respon positif yakni dengan menjelaskan ingin seperti apa logo, banner, daftar menu, packaging (stampel), dan promosi di social media yang diinginkan oleh peserta pelatihan branding UMKM Pukis dan Piscok.
Branding Fashion Dellcart Melalui Kemasan Ramah Lingkungan Rustanti, Delia Putri; Febriana, Poppy; Rochmania, Ainur
Jurnal Abdimas Prakasa Dakara Vol. 4 No. 1 (2024): Peningkatan Kompetensi SDM Melalui Pelatihan dan Pendampingan
Publisher : LPPM STKIP Kusuma Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37640/japd.v4i1.1835

Abstract

Brand yang sadar akan lingkungan semakin penting di era saat ini, dimana konsumen semakin sadar terhadap lingkungan dan mendukung brand yang menunjukkan komitmen terhadap keberlanjutan. Pengabdian masyarakat ini bertujuan untuk meningkatkan citra brand Dellcart dengan mengadopsi penggunaan kemasan ramah lingkungan. Penulis menjelaskan bahwa brand Dellcart ini memiliki peluang untuk meningkatkan citra mereka dengan mengadopsi kemasan ramah lingkungan. Metode pelaksanaan pengabdian masyarakat ini diawali dengan tahap identifikasi kebutuhan dan masalah dilakukan melalui wawancara kepada pemilik brand, edukasi mengenai kemasan ramah lingkungan kepada pemilik brand, survei supplier kemasan ramah lingkungan, perancangan desain dan pengadaan barang, serta diakhiri dengan evaluasi proses dan hasil. Brand Dellcart telah berhasil mengadopsi strategi pengemasan yang berkelanjutan dengan mengurangi dampak lingkungan dari produk mereka. Hal ini juga diiringi dengan pembuktian respon positif dari para pelanggan yang sangat mendukung inovasi kemasan ramah lingkungan yang diterapkan pada produk Dellcart. Kegiatan inovasi ini menciptakan keunggulan baru dalam citra brand dengan menyampaikan pesan yang jelas tentang dukungan Dellcart terhadap perlindungan lingkungan.
PENINGKATAN BRANDING KEDAI DE VIJAS MELALUI WEBSITE LINKTREE Hidayah, Muhammad Bilal Nur; Febriana, Poppy; Rochmaniah, Ainur; Ariko, Muhammad Firmansyah Alana Marsa
Fokus ABDIMAS Vol 3, No 2: Oktober 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.2.132-135

Abstract

The problem faced by business owners is that the promotion carried out by Kedai De Vijas Kopi has not yet been evenly distributed. The purpose of this Community Service activity is to provide solutions to the existing problems. The method used includes providing guidance on cafe management, offering training to the head barista, and creating a website to enhance the brand image of the cafe. Therefore, MSME operators need to be trained on developing their businesses by promoting Kedai De Vijas through a Linktree website for Instagram, TikTok, and location promotion, so that the marketing system becomes better, expanding the business's target reach and supporting better sales activities.
The Useful of Social Media for Fish Floss Marketing on Dusun Babat Pasuruan Middle Business Frigiyanto, Kharisma; Martinez, Lea; Febriana, Poppy
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4560

Abstract

Purpose: The purpose of community service was to help the Fish Floss MSME how program promote the Fish Floss MSME product till this product becomes known by people and a prospective customer, starting, with promotion on social media where its social media created by this community service so it can grow trusted by prospective buyers who want to buy it product. Methodology: This community service activity goes through three stages, namely interviews and discussions, training and mentoring, and evaluation of the development of fish floss MSMEs. This form of training teaches how to photograph fish floss products to attract buyers' interest and helps create a business account on Instagram social media. Then the form of assistance provided to fish floss MSME owners is to see the progress of development in implementing social media and help evaluate the use of Instagram media. Results: Many people who will be prospective buyers know this fish floss is worth buying. Fish floss can be a complementary food for daily consumption because it contains many nutrients that humans need, and people know this fish floss has a nice taste. So not just a product, but really healthy and tasty. Through this community service program, the product is now reachable for many people to buy. Community service helps the Fish Floss MSME by making a social media promotion called Instagram. Applications/Originality/Value: This increase in community service research can be seen from fish floss MSME owners who do not yet understand how to market their products through online stores. Fish floss MSMEs still market their products in the form of regular WhatsApp stories and through word of mouth. So fish floss MSMEs, which previously did not have an Instagram account, now have one. By having 23 followers and 15 posts on an Instagram business account.
The Role of Gus and Yuk Tourism Ambassadors in The Promotion of Cultural Tourism in Mojokerto District Sukma, Devita Candra; Febriana, Poppy
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4564

Abstract

Mojokerto Regency in East Java is a developing area thanks in large part to investment in new transportation, other facilities and cultural tourism. As Tourism Ambassadors for the Mojokerto Regency Tourism and Creative Economy Office, Gus and Yuk play an important role in introducing and promoting the tourism potential of Mojokerto Regency to a wide audience. This research aims to study how tourism ambassadors can help improve tourism promotion in Mojokerto Regency. The research was conducted at the Mojokerto Regency Cultural Tourism Office. This article's research method was achieved through the use of descriptive qualitative analysis techniques. In which the author conducted an organized interview about the functions played by tourism ambassadors in the cultural tourism industry. The information used in this research comes from a variety of sources, including books and articles, as well as interviews with experts in the field who have direct knowledge of the problem under study.
Co-Authors Abidin, Irsyad Agnes Devita Yuli Agustin , Anggi Tri Agustin, Tri Putri Ahmad Gilang Permata Ainur Rochmania Ainur Rochmaniyah Akbar Sulistyo Al Faruqi, Muhammad Anwar Mussaddad Alfin Imam Mahsus Amelia, Nike Firnanda Dwi Amerta, Jasmin Nabila Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Angger Siswanto Arba Choirul Umam Ardana, Retno Anggraini Tri Arifin, Alif Muzaki Nur Arifin, Muchammad Dhani Ariko, Muhammad Firmansyah Alana Marsa Artamevia, Delly Puspita Asthetika, Nur Maghfirah At-Thaariq, Muhammad Nauval Aulia Maharani Aulia Rahmawati, Aulia Az Zahra, Amelia Putri Azharul Hakim Baswedan, Fauzi Bilmukharom, Ahmad Faza Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Cholifah, Cholifah Chusna, Rahma defliana, shinta nur Desyam Tri Wahyuni Dewi Agustina Pratiwi Dewi, Audry Shintya Dhavy Raga Siwi Diniar, Syafiya Puspa Dwi Saputri, Maydiana Dyah, Hapsari Effendi, Alfya Octovi Azzahra Enanti, Dea Syafrina Erfina Monica Putri Evie Destiana Faizin, Moch. Nur Fajar, Dian Arif Fajarudin, Muhammad Guntur Satrio Faqihuddin, M Syafri Faris Tri Hidayat Fauzan Aziz Febriyanti, Syafrida N. Fibisono, Pandu Bagus Fibriana, Adinda Herna Fidari, Sala Salsabila Fikri, Andi Fikrianto, Icho Ade Firda Sania , Alivia Monicha Firman Kurniawan, Firman Firmansyah Putra, Muhmmad Fahrus Firmansyah, Yoga Dwi Fitraeni, Shafa Ardesta Fitrianingsih, Intan Frigiyanto, Kharisma Galih Kenyo Asti Gilang Aryogy Surya Prayoga Hafidloh, Nurul Halimi, Halimi Heri Yanto Hidayah, Muhammad Bilal Nur Hidayat, Azamul Hidayati, Felia Ivana Ilmi Usrotin Choiriyah Imania Melati Putri Intan Insanni Johansyach, Muhammad Wildan Jona, Bryan Mahendra Putra Khafi, Akhmad Abi Dafiq Lestarysca Lestarysca Listianto, Abdul Yudha Fahrezha Loveitha, Devi M Rigel Putra R M. Andi Fikri Mahaputra, Muhamad Bagas Martinez, Lea Maslichatus Sholichah Maulana, Muhammad Iqbal Melati, Imania Miftachul Jannah, Miftachul Mirza Pramudiasih Nirwana Mochamad Rizal Yulianto Mohammad R, Alfaro Muchammad Royyanul Wahabi Mufadhilatul Hidayah Muhammad Dhaldiri Zain Muhammad Fajrur Muhammad Rizal Firdaus Muhammad Yani, Muhammad Mukhamad Bagas Pramono Mulyanto, Kharisma Putri Nabila Ayu Bakta NABILA, SALMA Nabillah Amira Firdausi Nasya Avrilia Herista Nikmah, Hadiyatun Nirvana Abdillah Sandi Nur Fadhilah, Sevia Nur Maghfirah Aesthetika Nur Maghfirah Asthetika Nurisna, Aisya Brilianty Nursadapu, Dhea Novita Nur’aini, Khuzaima Dwi Orvella Clara Chiquita Osa Wuriyanti Pandhu Pratama Wicaksono Prakoso, Satriya Agung Prameswari Widya Ningrum Pramono, Mukhamad Bagas Prastyo, Muhammad Fajar Dicky Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Pudjasetia, Faraby Al- Alirsyad Putra, Andre Astana Putra, Trie Marchenggar Putra, Wahyu Ferdiansyah Putri Ermanu , Khodriatul Rizeta Putri, Fayza Maulina Putri, Sectiari Elya Rachmadita, Kartika Alfi Rachman, Silviyana Radiyan, Wildan Bisma Raharjo, Rico Widoseno Rahma, Silva Tarrysa Rahmawati, Devi Irda Rahmawati, Milla Raihan, Muhammad Fajar Ramadhani, Mochammad Gilang Ramadhani, Nafianto Rashid Ridha Ratih Puspa Refisca, Syania Fidya restyadiana, Agmi Rhefale, Muhammad Izahan Maulana Ridwan, Elent Praditya Ridwanti, Adella Eka Rifhan, Syafrilla Ainayatul Ririn Puspita Tutiasri Rizma Ayu Angeli Rizq Iskandar, Rayhan Rochmania, Ainur Rochmaniah, Ainur Rohani , Dewi Lita Rohman, M. Alim Syafiur Romadhona Safitri Rustanti, Delia Putri Sala Salsabila Fidari Salma Aisya Samudra, Nick Sani, Zara Aprilia Sania Safira Luniar Sari, Dea Puspita Sari, Dessy Nanda Satrio Wicaksono Septian, Yusuf Shinta Dwi Andriani Budiartho Sobirov, Bobur Sri Wahyuni Subrata, Isa Darwisy Sukma, Devita Candra Sulistyo, Akbar Sundari, Ismi Putri Surya Citra Syafira, Aulia Firda Syifa Nabila Al Kautsar Thifaal Kautsar Roosyidah Totok Wahyu Abadi Tze Wui, Kenneth Lee Ubaidirrohman, Wildan Ubay, Nisrina Nur Ubeidillah, Himawan Alfan Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Wahyu, Ana Sofiana Wardhana, Bagas Kusuma Wendyana, Dinda Wicaksono, Pulung Adi Wijayanti, Novita Fitri Wimeta Islam Sabila Wisnu Arief Fatulloh Yuni Khoirul Fatimah Zakiyan Fadlillah , M Ghulam