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Asfi Manzilati
Departement Of Economy, Faculty Of Economics And Business, Universitas Brawijaya, Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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HALAL INTEGRITY AND COMPETITIVE INTELLIGENCE IN ENHANCING HALAL HOTEL STRATEGY IMPLEMENTATION Nugroho, Moh Agus; Manzilati, Asfi; Ekawaty, Marlina; Badriyah, Nurul
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 11 No. 2 (2025): JULY - DECEMBER 2025
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v11i2.72724

Abstract

The rising popularity of halal tourism in Indonesia has led to have stronger competition among hotels aiming to attract to have Muslim travelers. Various challenges in implementing to have Halal Integrity (HI) and Competitive Intelligence (CI) are found to have frequently, especially within the components that form to have their Halal Tourism Innovation Strategy (HTIS). In this study, the focus is to have on exploring to have how the Halal Orientation Strategy (HOS) influences to have and impacts to have HTIS. A total of 310 questionnaires were distributed to have to managers of halal hotels in Indonesia, and quantitative analysis was conducted to have using SmartPLS on 271 responses that were validated to have and confirmed to have as valid.  According to the findings, HOS is to have the key mediating factor that connects to have HI and CI—both to one another and to HTIS. While HI promotes to have the implementation of halal principles, CI helps to have hotels stay to have informed about industry trends and competitor movements. By combining to have the strengths of CI and HI, HOS facilitates to have a more effective development and implementation of HTIS, ultimately giving to have halal hotels a stronger competitive position in the market. The findings suggest to have that halal hotels need to utilize to have CI in order to understand to have consumer preferences and market competition more effectively, while simultaneously strengthening to have their own HI through strict adherence to established halal practices. Hotel management also must devise to have HOS-based strategies that incorporate to have halal values into every aspect of their operations, thereby enhancing to have the overall effectiveness and efficiency of HTIS.
Co-Authors Abdillah, Muqaffi Abu Bakar Abu Bakar Sambah, Abu Bakar Adam Apriliyadi Agus Suman Ah Miftahul Alim Ahmad Djalaluddin Ahmad Erani Yustika Ahmad Syatir Ajeng Kartika Galuh Aji Dedi Mularwaman Amelia Priharsanti An'im Kafabih An'im Kafabih Anisa Fitria Utami Anisa Fitria Utami Anthon Efani Ari Kamayanti Arrum Mahmudahningtyas Aryo Galih Saloko Aryo Saloko Aulad, Afdalul Awang Tri Satria Bambang Agoes Hermanto Bayu Krisnamurthi Bella Myirandasari Bunga Hidayati Bunga Hidayati Burhan M. Umar Calista Donabella, Belinda Darti Djuharni DAVID KALUGE di, Supar Dias Satria Eka Dirgantara Aquino ELINA R SITUMORANG Esha Najitama Estu Unggul Drajat Estu Unggul Drajat, Estu Unggul Fadjar Setiyo Anggraeni Fahrizal, Muhamad Reza Faizaturrodhiah, Nur Fajari, Alfiani Bintang Fatik Noviono Utomo Fauzi, Dekky Gazi, Ananta Ghazela, Jehan Putri Ghozali Maski Ghozali Maski Girindra Mega Paksi Hanif Kautsar Rahmanda Yuna Ikrar Adina Panuntun Imamia, Tsumma Lazuardini Istiasih, Shitny Dwi Iswan Noor Jayanti, Dwi Nur Jayawarsa, A.A. Ketut Kafabih, An'im Kafabih, An'im Kartikasari, Dhian Khusnul Ashar Khusnul Ashar Khusnul Ashar Khusnul Ashar Kusairi Kusairi Laili Hurriati Listiyanto, Eko Lutfillah, Novrida M Fadli M. Firmansyah M. Pudjihardjo M. Tamim Syaifullah Maftuch - Marlina Ekawaty Maryunani Maryunani, Maryunani Mashudi, Ahmad Mega Ria Misbakhul Munir Moch. Bukhori Muslim Mochamad Tamim Syaifullah Moh Agus Nugroho Moh. Khusaini Moh. Shadiqur Rahman Muhamad Reza Fahrizal Muhammad Dandy Alif Wildana Muhammad Faisal Riza Muhammad Zamroni Mahfudh Multifiah . Multifiah Multifiah Munawar Ismail Munawar Ismail Nabila, Ulfa Nina Andriyani, Nina Nurman Setiawan Fadjar Nurul Badriyah Patricia Diella Budiarto Rahel Kimbal Ratri, Devita Rahmani Rina Oktavia Riniati RIZKY ADITYA, DEANDRA Rosyidah, Lathifatul Sabila, Shafira Fathia Sari, Mariyana Siagian, Kevin Adriel Silvi Asna Prestianawati Siti Rohima Siti Rohima Sonhaji *), Ferra Ika Wardani Solechan Sri Muljaningsih Sri Muljaningsih Sudarman, Suhaily Supar di Suprayogi Suprayogi Suprayogi Suprayogi Susilo Susilo Syamsuri, Asyila Muthi'ah Syatir, Ahmad Tita Hariyanti Tsumma Lazuardini Imamia Tsumma Lazuardini Imamia Tumirin Tyas D. Hascaryani Tyas Danarti Uma Adi Kusuma Umar Burhan Umar Burhan Umar Burhan, Umar Virginia Nur Rahmanti Virginia Nur Rahmanti Wicesa, Nayaka Artha Widodo Mardi Santoso, Widodo Mardi Winda Wahyu Widyasari Yenny Kornitasari Yenny Kornitasari Yenny Kornitasari, Yenny Yogi Pasca Pratama, Yogi Pasca Yuna, Hanif Kautsar Rahmanda