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All Journal IQTISHODUNA EL-MUHASABA Jurnal Ekonomi Modernisasi Jurnal SOLMA JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Al-Kharaj: Journal of Islamic Economic and Business Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) E-JRM Electronic Journal of Education, Social Economics and Technology
Ronny Malavia Mardani
Fakultas Ekonomi Universitas Islam Malang
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Pengaruh Green Marketing Dan Brand Image Terhadap Minat Beli Serta Dampaknya Pada Keputusan Pembelian Air Minum Le Mineral Pada Mahasiswa Universitas Islam Malang Yeritama, Risma; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Green Marketing and Brand Image on purchase intention and its impact on purchasing decisions for bottled Le Mineral drinking water at students of the Islamic University of Malang. The method used is quantitative by distributing questionnaires to 99 respondents. The population of this study were students of the Islamic University of Malang who had bought Le Mineral at least twice. The sampling technique used was purposive sampling, for data processing using SmartPLS 4 software. The results in the study showed that Green Marketing and Brand Image have a significant positive effect on purchase intention and purchasing decisions, purchase interest has a significant positive effect on purchasing decisions, and purchase interest can mediate the relationship between the two to purchasing decisions. Keywords: Green Marketing, Brand Image, Purchase Intention, Purchasing Decisions.
Analisis Penerapan Marketing Mix Untuk Meningkatkan Penjualan UMKM Kerajinan Kayu UD. Rizky Rohma, Hindun Miftakhur; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the implementation of the marketing mix strategy in increasing sales of wooden craft UMKM. The marketing mix, which consists of product, price, place, and promotion element, plays a crucial role in determining the competitiveness and success of UMKM. This research employs a qualitative method with a descriptive approach, where data is collected through interviews, observations, and documentation. The findings indicate that a well-implemented marketing mix strategy can enhance sales volume. However, challenges remain in the promotion aspect, particularly in the utilization of digital media. Therefore, UMKM needs to improve their digital marketing strategies to reach a broader market. Keywords: Marketing mix, UMKM, marketing strategy, sales improvement.
Pengaruh Celebrity Endorsement Dan Labelisasi Halal Terhadap Keputusan Pembelian Produk Wardah Melalui Brand Image Sebagai Variabel Mediasi (Studi pada Mahasiswa Kampus Swasta Kota Malang) Laksono, Felicia Averina Laurensia; Mardani, Ronny Malavia; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the effect of celebrity endorsement and halal labeling on purchasing decisions through brand image. The method used in this research is quantitative method with explanatory research type. The population of this study were people who had bought Wardah products with a sample size of 65 respondents obtained using non-probability sampling techniques with a purposive sampling approach. This study uses the Structural Equation Modeling (SEM) data analysis method with the help of SmartPLS 4.0 software. The results of this study indicate that celebrity endorsement has no effect on purchasing decisions, halal labeling has no effect on purchasing decisions, celebrity endorsement and halal labeling affect brand image, brand image has no effect on purchasing decisions, celebrity endorsement and halal labeling have no effect on purchasing decisions through brand image. Keywords: Celebrity Endorsement, Halal Labeling, Brand Image And Purchasing Decisions
THE ROLE OF RELIGIOSITY IN ENHANCING FRAUD PREVENTION EFFECTIVENESS AT BANK MUAMALAT EAST JAVA: IMPLEMENTATION OF GCG, INTERNAL CONTROL AND COMPENSATION ADEQUACY Ihza Manggara, Yusrik; Ronny Malavia Mardani; Ridwan Basalamah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3017

Abstract

This study aims to analyze the role of religiosity in enhancing fraud prevention effectiveness through the implementation of Good Corporate Governance (GCG), internal control, and compensation adequacy at Bank Muamalat East Java. Using a quantitative approach with Structural Equation Modeling method through Smart PLS, this study involved 74 respondents from Bank Muamalat East Java employees. Research variables include religiosity (ideological, ritualistic, consequential, intellectual, experiential), GCG (transparency, accountability, responsibility, independence, fairness), internal control (control environment, risk management, control activities, information and communication, monitoring), compensation (salary, incentives, allowances, facilities, non-financial compensation), and fraud prevention (lapping, embezzlement, pilferage, falsification, skimming). The results show that religiosity plays a significant role as a moderator in strengthening the relationship between GCG, internal control, and compensation adequacy toward fraud prevention. The research model explains 74.2% of variance in fraud prevention with predictive relevance (Q²) of 0.531. These findings provide theoretical contributions in developing fraud triangle theory enriched with religiosity dimensions in the Islamic banking context. Practically, this study provides recommendations for Bank Muamalat management to integrate religiosity values into governance systems, internal control, and compensation policies as a comprehensive fraud prevention strategy. Keywords: religiosity, fraud prevention, good corporate governance, internal control, compensation, Islamic banking .
THE INFLUENCE OF SELF-SERVICE TECHNOLOGY AND CUSTOMER RELATIONSHIP MARKETING ON BANK MUAMALAT MALANG CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE Aisyah Rokhma; Ronny Malavia Mardani; Ridwan Basalamah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3050

Abstract

This study examines the influence of self-service technology and customer relationship marketing on customer loyalty at Bank Muamalat Malang, with customer satisfaction serving as a mediating variable. Using a quantitative research, this research analyzes data from 100 respondents collected through structured questionnaires. The study employs Structural Equation Modeling (SEM) to test the hypothesized relationships between variables. Results indicate that both self-service technology and customer relationship marketing significantly influence customer loyalty, with customer satisfaction playing a crucial mediating role. Self-service technology demonstrates a positive impact on customer satisfaction through ease of use, utility, time efficiency, and self-control dimensions. Customer relationship marketing, measured through trust, competence, commitment, communication, and conflict handling, also shows significant positive effects on customer satisfaction and loyalty. The mediation analysis reveals that customer satisfaction partially mediates the relationship between independent variables and customer loyalty. These findings provide valuable insights for Islamic banking institutions in developing effective strategies to enhance customer retention and loyalty through technological innovation and relationship management. Keywords: self-service technology, customer relationship marketing, customer loyalty, customer satisfaction, Islamic banking, mediation analysis .
Penerapan Strategi Bauran Pemasaran untuk Meningkatkan Volume Penjualan UMKM Kue Bites Baker Malang Abidin, Zeinal; Mardani, Ronny Malavia; Salim, Agus
Jurnal SOLMA Vol. 14 No. 2 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i2.18898

Abstract

Background: Bites Baker Malang adalah bisnis UMKM yang membuat kue, terutama brownies. Karena produknya cukup diminati pelanggan, bisnis tersebut cukup memiliki potensi dalam perjalanan usahanya.  Tujuan pengabdian ini untuk meningkatkan penjualan pada UMKM Kue Biter Baker Malang. Metode: Metode pengabdian yang digunakan adalah observasi, pendampingan dan evaluasi. Hasil: Hasil dari pengabdian ini menunjukkan bahwa Biter Biker, produk UMKM menarik bagi pecinta kue, tetapi diperlukan inovasi untuk meningkatkan penjualan. Lokasi harus dapat diakses dengan mudah. Harga sangat terjangkau. Promosi sudah bekerja secara efektif di internet. Kesimpulan: Pengembangan dan peningkatan UMKM Biter Baker melalui strategi pengembangan pemasaran membutuhkan pendampingan yang lebih konsisten.
Pengaruh Harga, Promosi, dan Kualitas Layanan Terhadap Loyalitas Dengan Kepuasan Konsumen Sebagai Variabel Mediasi (Studi Kasus Mahasiswa Pengguna Aplikasi Gojek Di Kota Malang) Bayu, Juli Adriano; Mardani, Ronny Malavia; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of price, promotion and service quality on consumer loyalty with customer satisfaction as a mediating variable case study on Gojek application user students in Malang City. The type of population to be studied is unlimited, because researchers do not know the exact number. Sampling is done by purposive sampling method with 20 x 5 = 100 respondents. Data analysis tools used Partial Least Square version 4.0. Price, Promotion, Service Quality and Customer Satisfaction have a significant effect on Customer Loyalty. Consumer Satisfaction does not mediate Consumer Loyalty, Promotion, and Service Quality. Keywords: Price, Promotion, Service Quality, Customer Loyalty, and Customer Satisfaction 
Pengaruh Sikap Keuangan, Perilaku Keuangan, Dan Literasi Keuangan Terhadap Kinerja Keuangan Pada UMKM Di Kecamatan Pakis Kabupaten Malang M, Tiara Nur; Mardani, Ronny Malavia; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of financial attitudes, financial behaviors, and financial literacy on financial performance in MSMEs in Pakis District, Malang Regency. This type of research uses a quantitative method. The population in this study consists of culinary MSMEs located in Pakis District, with a sample size of 91 respondents and purposive sampling as the sampling technique. The data sources come from primary data through the distribution of questionnaires and using SPSS software version 25.0 as a data analysis tool. The results of the study show that financial attitudes and financial literacy have a significant positive effect on financial performance, while financial behavior does not have a significant positive effect on financial performance. Keywords: Financial Attitude, Financial Behavior, Financial Literacy, Financial Performance.
Pengaruh Media Sosial Dan Inovasi Produk Terhadap Perkembangan Usaha (Studi Kasus UMKM di Kecamatan Bululawang Kabupaten Malang) Balqish, Alya Tamara; Mardani, Ronny Malavia; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyse the extent to which social media and product innovation play a role in driving the growth of businesses run by Micro, Small, and Medium Enterprises (MSMEs) in Bululawang Subdistrict, Malang Regency. This study adopts a quantitative approach with an explanatory research design, as it seeks to explain the relationship between variables empirically. The sampling technique used was purposive sampling, which involves the deliberate selection of respondents based on specific criteria, with a total of 113 MSMEs calculated using the Lemeshow formula because the population size was not known precisely. Data was collected through a questionnaire distributed to respondents. To process and analyse the data, multiple linear regression analysis was used. The results of the data analysis revealed that the simultaneous use of social media and the implementation of product innovation have a positive and significant impact on the development of SME businesses in the study area. Keywords: Social Media, Product Innovation, Business Developmen
Pengaruh Kualitas Pelayanan, Kemudahan Penggunaan Aplikasi Dan Harga Terhadap Loyalitas Pelanggan Pada Pengguna Aplikasi Netflix (Studi Kasus pada Mahasiswa Universitas islam Malang) Zidan, Moh Izzad Kamal; Mardani, Ronny Malavia; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of service quality, ease of use and price on customer loyality among Netflix application users. The research employed a quantitative methode with an explanatory approach. The sampling technique used was purposive sampling, with a total of 90 respondents who are students at the Islamic University of Malang and have user or are currently using Netflix. Data were collected trough the distribution of questionnaires and analyzed using validity test, reliability test, normality test, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, t-test and the coeffisien of determination test, all processed with SPSS 30. The result of the study indicate that service quality has a significant effect on customer loyality, ease of use has a significant effect on customer loyality and price has a significant effect on customer loyality. Keywords : Customer loyality, service quality ease of use, price, Netflix
Co-Authors Abd. Wafi Abdul Majid Abdul Majid Abdullah Syakur Novianto Abidin, Zeinal ABS, M Khoirul Ach Taufiqur Rohman Achmad Agus Priyono Adnan Abdul Khobir Afi Rachmat Slamet Agus Salim Agus Salim Ahmad Rifai Ainun Ulumiah Nursa Aisyah Rokhma Aisyah, Widya Nur Al- mar’atus Sholikhah Aleria Irma Hatneny Alfian Budi Primanto Alif Adi Prasetyawan Alifia Nuraini Alitakupenda, Dwitaria Alvin Hidayatullah Amanah, Firnandya Amelia Monica Ningrum Amin, Muhammad Sirojuddin Aminatun Nasukha Aminatuz Zuhriyah Aminuyati Amiril Mustofa Ana Indriyani Ana Roikhatul Zannah Anak Agung Gede Sugianthara Anan, Nurun Nadiva Salsabila Andi Normaladewi Anggraeni, Dwi Adela Anggraini, Tasya Meylina Ari Anita Laelatul Khomsatun Any Tafriha Ferriyanti Aprilianto Aprilianto Aprillia Nur Choiriah Arini Fitria Mustapita Arsyianto, M. Tody Asih Masita Asmiyati Atapuka Auliyah Palupi Putri Indra Sari Ayu Trisnawati Ayu Yossita Candra Octaviana Ayu Yulita Putri Ayunani, Sabrina Azizah, Nur Rosyda Dhiya’ul Azizah, Umul Balqish, Alya Tamara Basalamah , Muhammad Ridwan Basalamah, Muhammad Ridwan Bastomi, Mohamad Bastomi, Mohammad Bayu, Juli Adriano Budi Wahono Celmia Celmia Chika Deva Ciptadi Cicik Marianti Citra Damayani Prayogiyanto Citra Nurul Hidayati Danang Laksono Deasy Dwi Komaini Deby Nofianti Pratiwi DEVI TRIANINGSIH Dewi Cahya Putri Dewi Nurhidayah Diah Wahyuning Tyas Diajeng Kusuma Wardani Dian Aulia Fitri Dian Savitri Dinda Nur Afifah Distha Anggrainingrum Dwi Agustina Ega Aditya Eka Indah Wahyu Eka Wahyu Ningrum Ekiq Arifaturini Elfina Rahmania Elysa Anggun Fradini Endah Setya Rahayu Erin Mastura Erindia Cember Eris Dianawati Esti Dewi Purwati Etty Saraswati Eva Susanti Eva Zulaikha Fahimatuz Zainul Laila Fahma Lintang Nabila Fahmi Faizal Izmy Fahrurrozi Rahman Fairoh Aida Qothrun Nada Fajjar Mustofa Farah Zairina Faris Fardani FATIMAH FATIMAH Fatimatuz Zahro Fatmawati, Yenni Diah Fatus All Anati Fauziyatul Uffah Fayi’ Hilmy Musyafiq Febbyola, Risa Febriani, Rezki Febi Filzah Gaissani Fina Hikmatul Insaniyah Fiona Putri Dyah Pancari Fita Dwi Hariyati Fitri Anggriani Fitriani, Nur Afika Gandung Fitra Pambudi Griselda Putri Vania Florence Hafidzul Ulum Halimah, Faridatul Hanik Latifah Helma Rizqikah Amir Hendra Bagus Yulipratama Himmatussuhra Himmatussuhra Ida Ardila Syafitri Rumain Ihza Manggara, Yusrik Iin Cahyaningsih Ike Nur Wahyuni Ike Wulandari Ilham Wahyudiarso Indah Handayani Indah Ramadhani Irma Lina Fadila Husna Putri Isa Agid Wibisana Ita Athia Izhatul Ulia Izzatin Nayli Jannah, Shofiratul Josi Eka Ariyani Kasprianti, Rista Puji Khalikussabir, Khalikussabir Khoirul Anam Khurrotun Nisa’ Krismala Fadrila Kuswatun Hasanah Lailatus Sofiah Laksono, Felicia Averina Laurensia Laras Noviyanti Larisa Dea Chatira Lestari, Siswi Muji Lika Handayani Liskan Kirana Lufi Khomsiatin Nulhaniya Lujeng Indra Prayugi Lukluatul Fadillah M Agus Salim M, Tiara Nur M. Agus Salim M. Fakhry Iskhaq M. Farchan Fuadi M. Hufron M. Khoirul Anwarodin Broto S M. Syaifudin Zuhri M. Umar Izzul Chaq Manis Syahedeh Mar’ah Qonitatillah Masriyani Masriyani Maulidya, Anisa Maya Dewi Suprobo Millaningtyas, Restu Mitra Kartini Moch Kukuh Widyatmoko Mochamad Yuhdi Atoillah Mochammad Handika Setiawan Moh Hairul Anam Moh Lutf Moh Sofiyanto Mohamad Fathanudin Abas Mohammad Arif Efendi Mohammad Faisol Efendi Mohammad Rizal Muallifa Muallifa Mudrikah Mudrikah Muhammad Adam Yusuf MUHAMMAD AGUS SALIM Muhlis Muhlis Mursalina Mursalina Nadirotul Hasanah Nanda Diah Ayu Nurmindasari Naning Adindah Putri Nela Rahayuni Neni Elfina Ngatiningsih, Tuti Khoiriyah Nifta Asfidza Alma Nihayah Saefil Ikhsan Nike Anggita Prima Nilna Izza Amalia Nindi Aulia Riadi Nindy Wulandari Ningrum, Niken Widya Nining Tsamratul Hasanah Nizam, Muhammad Sahrun Noer Fadhilah Rahman Nor Laili Roudotul Janah Nova Istiqomah Nova Suci Indrawati Nur Aniseh Nur Haslinda Nur Kamilah Nur Mahfudh Febriansyah Nuratul Amaliah Nurfarida Nurfarida Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurul Afifah Fasbiyanti Nurul Khoirini Nuryanita Rusiah Oktaningrum, Indarti Indah Olla Fathimatuz Zahro Permata Irmin Seriyarini Pipit Larasati Pratista, Ilham Pratiwi, Cantika Puspa Puguh Roni Prastowo Putra, Arif Rahman Surya Putri Ayu Khoriah Putri Dinda Erika Rachman, Fahmia Nur Fitria Rahmawati Rahmawati Ramadhan, Tri Sugiarti Raras Nur Fitiah Ratna Tri Hardaningtyas, Ratna Tri Rawiyatul Hasana Reni Evaluki Rennia Sofi Dia Anugra Heni Rico Adi Suwardianto Rifa Ariana Ningtyas Rif’atul Himmah Rif’atul Inayati Rina Wulan Novianti Risa Dewi Yanti Aceh Risna Faulia Rita Lia Novita Rizalatul Isa Rizka Nur Fittriana Rizky Adhyvian Rohma, Hindun Miftakhur Rosmah Sholichah Rovita Tri Rezeki Safitri Safitri Saiful Anwari Salsabillah, Via Amelya Saraswati, Ety Sembiring, Rinawati Septi Ning Tyas Septia Anggi Saputri Shafaratin Nurul Hasanah Shela Karlina Devi Shilvie Damayanti Lestari Shofi Eka Khairunnisa Silvia Sahara Sindi Ristanti Sinta Mayyukha Sintia Ifadatul Aulia Fatra Sintia Novita Sari Siti Kusmawati Siti Masula Siti Nur Laelatul Rohmah Siti Sara Ilham Siti Suhaebah Siti Uswatun Khasanah SOFIYULLAH SOFIYULLAH Sovi Devianita Sari Sri Puspa Nurhayati Sulton Sholehuddin, Sulton SUTRA Aji NINGTYAS Teddy Kurnia Dwi Anggoro Kusumo D Therito Akbar Firmansyah Ubaid Choiri Ubaidullah Ubaidullah Uswatun Khusnah Vachriyanti, Asma’ul Noer Veni Rikusita Vika Septirini Viqi Hendro Fahtoni Vivi Noviyanti Wahdah Lutfiana Arinta Wahyudi Kurniawan Weni Afrilliansyah Winda Irawati Wiwin Rafida Wajapa Yahsyallah Yenniria Nurhaidah Yeritama, Risma Yogi Adetya Kurniawan Yudi Purnomo Yulitasari Mila Dewi Zahro, Handini Nur Chameli Atuz Zahrotun Nisa Zainul Fikri Zidan, Moh Izzad Kamal Zila Nurdila Hafidzah Zulkarnain Zulkarnain