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Pengaruh Green Marketing Dan Brand Image Terhadap Minat Beli Serta Dampaknya Pada Keputusan Pembelian Air Minum Le Mineral Pada Mahasiswa Universitas Islam Malang Yeritama, Risma; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Green Marketing and Brand Image on purchase intention and its impact on purchasing decisions for bottled Le Mineral drinking water at students of the Islamic University of Malang. The method used is quantitative by distributing questionnaires to 99 respondents. The population of this study were students of the Islamic University of Malang who had bought Le Mineral at least twice. The sampling technique used was purposive sampling, for data processing using SmartPLS 4 software. The results in the study showed that Green Marketing and Brand Image have a significant positive effect on purchase intention and purchasing decisions, purchase interest has a significant positive effect on purchasing decisions, and purchase interest can mediate the relationship between the two to purchasing decisions. Keywords: Green Marketing, Brand Image, Purchase Intention, Purchasing Decisions.
Analisis Penerapan Marketing Mix Untuk Meningkatkan Penjualan UMKM Kerajinan Kayu UD. Rizky Rohma, Hindun Miftakhur; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the implementation of the marketing mix strategy in increasing sales of wooden craft UMKM. The marketing mix, which consists of product, price, place, and promotion element, plays a crucial role in determining the competitiveness and success of UMKM. This research employs a qualitative method with a descriptive approach, where data is collected through interviews, observations, and documentation. The findings indicate that a well-implemented marketing mix strategy can enhance sales volume. However, challenges remain in the promotion aspect, particularly in the utilization of digital media. Therefore, UMKM needs to improve their digital marketing strategies to reach a broader market. Keywords: Marketing mix, UMKM, marketing strategy, sales improvement.
Pengaruh Celebrity Endorsement Dan Labelisasi Halal Terhadap Keputusan Pembelian Produk Wardah Melalui Brand Image Sebagai Variabel Mediasi (Studi pada Mahasiswa Kampus Swasta Kota Malang) Laksono, Felicia Averina Laurensia; Mardani, Ronny Malavia; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the effect of celebrity endorsement and halal labeling on purchasing decisions through brand image. The method used in this research is quantitative method with explanatory research type. The population of this study were people who had bought Wardah products with a sample size of 65 respondents obtained using non-probability sampling techniques with a purposive sampling approach. This study uses the Structural Equation Modeling (SEM) data analysis method with the help of SmartPLS 4.0 software. The results of this study indicate that celebrity endorsement has no effect on purchasing decisions, halal labeling has no effect on purchasing decisions, celebrity endorsement and halal labeling affect brand image, brand image has no effect on purchasing decisions, celebrity endorsement and halal labeling have no effect on purchasing decisions through brand image. Keywords: Celebrity Endorsement, Halal Labeling, Brand Image And Purchasing Decisions
Penerapan Strategi Bauran Pemasaran untuk Meningkatkan Volume Penjualan UMKM Kue Bites Baker Malang Abidin, Zeinal; Mardani, Ronny Malavia; Salim, Agus
Jurnal SOLMA Vol. 14 No. 2 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i2.18898

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Background: Bites Baker Malang adalah bisnis UMKM yang membuat kue, terutama brownies. Karena produknya cukup diminati pelanggan, bisnis tersebut cukup memiliki potensi dalam perjalanan usahanya.  Tujuan pengabdian ini untuk meningkatkan penjualan pada UMKM Kue Biter Baker Malang. Metode: Metode pengabdian yang digunakan adalah observasi, pendampingan dan evaluasi. Hasil: Hasil dari pengabdian ini menunjukkan bahwa Biter Biker, produk UMKM menarik bagi pecinta kue, tetapi diperlukan inovasi untuk meningkatkan penjualan. Lokasi harus dapat diakses dengan mudah. Harga sangat terjangkau. Promosi sudah bekerja secara efektif di internet. Kesimpulan: Pengembangan dan peningkatan UMKM Biter Baker melalui strategi pengembangan pemasaran membutuhkan pendampingan yang lebih konsisten.
Pengaruh Harga, Promosi, dan Kualitas Layanan Terhadap Loyalitas Dengan Kepuasan Konsumen Sebagai Variabel Mediasi (Studi Kasus Mahasiswa Pengguna Aplikasi Gojek Di Kota Malang) Bayu, Juli Adriano; Mardani, Ronny Malavia; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of price, promotion and service quality on consumer loyalty with customer satisfaction as a mediating variable case study on Gojek application user students in Malang City. The type of population to be studied is unlimited, because researchers do not know the exact number. Sampling is done by purposive sampling method with 20 x 5 = 100 respondents. Data analysis tools used Partial Least Square version 4.0. Price, Promotion, Service Quality and Customer Satisfaction have a significant effect on Customer Loyalty. Consumer Satisfaction does not mediate Consumer Loyalty, Promotion, and Service Quality. Keywords: Price, Promotion, Service Quality, Customer Loyalty, and Customer Satisfaction 
Pengaruh Sikap Keuangan, Perilaku Keuangan, Dan Literasi Keuangan Terhadap Kinerja Keuangan Pada UMKM Di Kecamatan Pakis Kabupaten Malang M, Tiara Nur; Mardani, Ronny Malavia; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of financial attitudes, financial behaviors, and financial literacy on financial performance in MSMEs in Pakis District, Malang Regency. This type of research uses a quantitative method. The population in this study consists of culinary MSMEs located in Pakis District, with a sample size of 91 respondents and purposive sampling as the sampling technique. The data sources come from primary data through the distribution of questionnaires and using SPSS software version 25.0 as a data analysis tool. The results of the study show that financial attitudes and financial literacy have a significant positive effect on financial performance, while financial behavior does not have a significant positive effect on financial performance. Keywords: Financial Attitude, Financial Behavior, Financial Literacy, Financial Performance.
Pengaruh Media Sosial Dan Inovasi Produk Terhadap Perkembangan Usaha (Studi Kasus UMKM di Kecamatan Bululawang Kabupaten Malang) Balqish, Alya Tamara; Mardani, Ronny Malavia; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyse the extent to which social media and product innovation play a role in driving the growth of businesses run by Micro, Small, and Medium Enterprises (MSMEs) in Bululawang Subdistrict, Malang Regency. This study adopts a quantitative approach with an explanatory research design, as it seeks to explain the relationship between variables empirically. The sampling technique used was purposive sampling, which involves the deliberate selection of respondents based on specific criteria, with a total of 113 MSMEs calculated using the Lemeshow formula because the population size was not known precisely. Data was collected through a questionnaire distributed to respondents. To process and analyse the data, multiple linear regression analysis was used. The results of the data analysis revealed that the simultaneous use of social media and the implementation of product innovation have a positive and significant impact on the development of SME businesses in the study area. Keywords: Social Media, Product Innovation, Business Developmen
Pengaruh Kualitas Pelayanan, Kemudahan Penggunaan Aplikasi Dan Harga Terhadap Loyalitas Pelanggan Pada Pengguna Aplikasi Netflix (Studi Kasus pada Mahasiswa Universitas islam Malang) Zidan, Moh Izzad Kamal; Mardani, Ronny Malavia; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of service quality, ease of use and price on customer loyality among Netflix application users. The research employed a quantitative methode with an explanatory approach. The sampling technique used was purposive sampling, with a total of 90 respondents who are students at the Islamic University of Malang and have user or are currently using Netflix. Data were collected trough the distribution of questionnaires and analyzed using validity test, reliability test, normality test, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, t-test and the coeffisien of determination test, all processed with SPSS 30. The result of the study indicate that service quality has a significant effect on customer loyality, ease of use has a significant effect on customer loyality and price has a significant effect on customer loyality. Keywords : Customer loyality, service quality ease of use, price, Netflix
Pengaruh Rasio Keuangan Terhadap Financial Distress (Studi Kasus Perusahaan Manufaktur Sub Sektor Makanan dan Minuman Yang Terdaftar Di Bursa Efek Indonesia (BEI) Periode 2021 -2023) Rachman, Fahmia Nur Fitria; Mardani, Ronny Malavia; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Financial distress is a condition in which a company experiences a financial crisis and is unable to meet its obligations. This condition is characterized by a significant decline in profits, fixed assets, and other financial indicators over several periods, which often serve as early indicators of bankruptcy. The purpose of this study is to determine the effect of liquidity, profitability, leverage, activity, and sales growth on financial distress. The method used in this study is purposive sampling with predetermined criteria. The sample size used was 108 manufacturing companies in the food and beverage sub-sector, in accordance with the established criteria. In this study, the research method used was quantitative with secondary data collection. Secondary data was obtained from the annual financial reports of manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) during the period 2021–2023. The data analysis technique used was multiple linear regression analysis with the program used being Eviews12. Based on the results of this study, it can be concluded that liquidity, profitability, leverage, and activity ratios have a significant effect on financial distress. The sales growth ratio has no effect on financial distress. Keywords: Financial Distress, Liquidity, Profitability, Leverage, Activity, Sales Growth
Mediation Analysis, Moderation of Digital Transformation and Fintech Adoption and the Role of Financial Literacy in Improving Sustainable Performance Yahsyallah; Ronny Malavia Mardani; Nurhidayah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7766

Abstract

The banking industry is currently in an era of rapid transformation, driven by advances in digital technology and innovation in the financial sector. These changes create opportunities and challenges for banks in maintaining competitiveness and improving sustainable performance. This study aims to explore how increasing financial literacy can strategically influence the relationship between digital transformation, Fintech adoption, and competitive sustainability. The type of research used in this study is quantitative. The population in this study consists of employees of Bank BSI under the Malang Area Office. Using a simple random sampling technique. To measure the sample size to be studied, the researcher used the Slovin formula. Data analysis used Structural Equation Modeling, Partial Least Square (SEM PLS) techniques. The results of the study show that digital transformation has a positive effect on sustainable performance. Digital Transformation has a positive effect on fintech adoption. Fintech adoption has a positive effect on sustainable performance. The results also show that fintech adoption significantly mediates the relationship between digital transformation and sustainable performance. Digital transformation, financial literacy on fintech adoption shows a significant moderating effect. This can be explained that individuals with high financial literacy tend to be more selective in adopting new technology.
Co-Authors Abd. Wafi Abdul Majid Abdul Majid Abdullah Syakur Novianto Abidin, Zeinal ABS, M Khoirul Ach Taufiqur Rohman Achmad Agus Priyono Adnan Abdul Khobir Afi Rachmat Slamet Agus Salim Agus Salim Ahmad Rifai Ainun Ulumiah Nursa Aisyah, Widya Nur Al- mar’atus Sholikhah Aleria Irma Hatneny Alfian Budi Primanto Alif Adi Prasetyawan Alifia Nuraini Alitakupenda, Dwitaria Alvin Hidayatullah Amanah, Firnandya Amelia Monica Ningrum Amin, Muhammad Sirojuddin Aminatun Nasukha Aminatuz Zuhriyah Aminuyati Amiril Mustofa Ana Indriyani Ana Roikhatul Zannah Anak Agung Gede Sugianthara Anan, Nurun Nadiva Salsabila Andi Normaladewi Anggraeni, Dwi Adela Anggraini, Tasya Meylina Ari Anita Laelatul Khomsatun Any Tafriha Ferriyanti Aprilianto Aprilianto Aprillia Nur Choiriah Arini Fitria Mustapita Arsyianto, M. Tody Asih Masita Asmiyati Atapuka Auliyah Palupi Putri Indra Sari Ayu Trisnawati Ayu Yossita Candra Octaviana Ayu Yulita Putri Ayunani, Sabrina Azizah, Nur Rosyda Dhiya’ul Azizah, Umul Balqish, Alya Tamara Basalamah , Muhammad Ridwan Bastomi, Mohamad Bastomi, Mohammad Bayu, Juli Adriano Budi Wahono Celmia Celmia Chika Deva Ciptadi Cicik Marianti Citra Damayani Prayogiyanto Citra Nurul Hidayati Danang Laksono Deasy Dwi Komaini Deby Nofianti Pratiwi DEVI TRIANINGSIH Dewi Cahya Putri Dewi Nurhidayah Diah Wahyuning Tyas Diajeng Kusuma Wardani Dian Aulia Fitri Dian Savitri Dinda Nur Afifah Distha Anggrainingrum Dwi Agustina Ega Aditya Eka Indah Wahyu Eka Wahyu Ningrum Ekiq Arifaturini Elfina Rahmania Elysa Anggun Fradini Endah Setya Rahayu Erin Mastura Erindia Cember Eris Dianawati Esti Dewi Purwati Etty Saraswati Eva Susanti Eva Zulaikha Fahimatuz Zainul Laila Fahma Lintang Nabila Fahmi Faizal Izmy Fahrurrozi Rahman Fairoh Aida Qothrun Nada Fajjar Mustofa Farah Zairina Faris Fardani FATIMAH FATIMAH Fatimatuz Zahro Fatmawati, Yenni Diah Fatus All Anati Fauziyatul Uffah Fayi’ Hilmy Musyafiq Febbyola, Risa Febriani, Rezki Febi Filzah Gaissani Fina Hikmatul Insaniyah Fiona Putri Dyah Pancari Fita Dwi Hariyati Fitri Anggriani Fitriani, Nur Afika Gandung Fitra Pambudi Griselda Putri Vania Florence Hafidzul Ulum Halimah, Faridatul Hanik Latifah Helma Rizqikah Amir Hendra Bagus Yulipratama Himmatussuhra Himmatussuhra Ida Ardila Syafitri Rumain Iin Cahyaningsih Ike Nur Wahyuni Ike Wulandari Ilham Wahyudiarso Indah Handayani Indah Ramadhani Irma Lina Fadila Husna Putri Isa Agid Wibisana Ita Athia Izhatul Ulia Izzatin Nayli Jannah, Shofiratul Josi Eka Ariyani Kasprianti, Rista Puji Khalikussabir, Khalikussabir Khoirul Anam Khurrotun Nisa’ Krismala Fadrila Kuswatun Hasanah Lailatus Sofiah Laksono, Felicia Averina Laurensia Laras Noviyanti Larisa Dea Chatira Lestari, Siswi Muji Lika Handayani Liskan Kirana Lufi Khomsiatin Nulhaniya Lujeng Indra Prayugi Lukluatul Fadillah M Agus Salim M, Tiara Nur M. Agus Salim M. Fakhry Iskhaq M. Farchan Fuadi M. Hufron M. Khoirul Anwarodin Broto S M. Syaifudin Zuhri M. Umar Izzul Chaq Manis Syahedeh Mar’ah Qonitatillah Masriyani Masriyani Maya Dewi Suprobo Millaningtyas, Restu Mitra Kartini Moch Kukuh Widyatmoko Mochamad Yuhdi Atoillah Mochammad Handika Setiawan Moh Hairul Anam Moh Lutf Moh Sofiyanto Mohamad Fathanudin Abas Mohammad Arif Efendi Mohammad Faisol Efendi Mohammad Rizal Muallifa Muallifa Mudrikah Mudrikah Muhammad Adam Yusuf MUHAMMAD AGUS SALIM Muhlis Muhlis Mursalina Mursalina Nadirotul Hasanah Nanda Diah Ayu Nurmindasari Naning Adindah Putri Nela Rahayuni Neni Elfina Ngatiningsih, Tuti Khoiriyah Nifta Asfidza Alma Nihayah Saefil Ikhsan Nike Anggita Prima Nilna Izza Amalia Nindi Aulia Riadi Nindy Wulandari Ningrum, Niken Widya Nining Tsamratul Hasanah Nizam, Muhammad Sahrun Noer Fadhilah Rahman Nor Laili Roudotul Janah Nova Istiqomah Nova Suci Indrawati Nur Aniseh Nur Haslinda Nur Kamilah Nur Mahfudh Febriansyah Nuratul Amaliah Nurfarida Nurfarida Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurul Afifah Fasbiyanti Nurul Khoirini Nuryanita Rusiah Oktaningrum, Indarti Indah Olla Fathimatuz Zahro Permata Irmin Seriyarini Pipit Larasati Pratista, Ilham Pratiwi, Cantika Puspa Puguh Roni Prastowo Putra, Arif Rahman Surya Putri Ayu Khoriah Putri Dinda Erika Rachman, Fahmia Nur Fitria Rahmawati Rahmawati Ramadhan, Tri Sugiarti Raras Nur Fitiah Ratna Tri Hardaningtyas, Ratna Tri Rawiyatul Hasana Reni Evaluki Rennia Sofi Dia Anugra Heni Rico Adi Suwardianto Rifa Ariana Ningtyas Rif’atul Himmah Rif’atul Inayati Rina Wulan Novianti Risa Dewi Yanti Aceh Risna Faulia Rita Lia Novita Rizalatul Isa Rizka Nur Fittriana Rizky Adhyvian Rohma, Hindun Miftakhur Rosmah Sholichah Rovita Tri Rezeki Safitri Safitri Saiful Anwari Salsabillah, Via Amelya Saraswati, Ety Sembiring, Rinawati Septi Ning Tyas Septia Anggi Saputri Shafaratin Nurul Hasanah Shela Karlina Devi Shilvie Damayanti Lestari Shofi Eka Khairunnisa Silvia Sahara Sindi Ristanti Sinta Mayyukha Sintia Ifadatul Aulia Fatra Sintia Novita Sari Siti Kusmawati Siti Masula Siti Nur Laelatul Rohmah Siti Sara Ilham Siti Suhaebah Siti Uswatun Khasanah SOFIYULLAH SOFIYULLAH Sovi Devianita Sari Sri Puspa Nurhayati Sulton Sholehuddin, Sulton SUTRA Aji NINGTYAS Syamsiar, Syamsiar Teddy Kurnia Dwi Anggoro Kusumo D Therito Akbar Firmansyah Ubaid Choiri Ubaidullah Ubaidullah Uswatun Khusnah Vachriyanti, Asma’ul Noer Veni Rikusita Vika Septirini Viqi Hendro Fahtoni Vivi Noviyanti Wahdah Lutfiana Arinta Wahyudi Kurniawan Weni Afrilliansyah Winda Irawati Wiwin Rafida Wajapa Yahsyallah Yenniria Nurhaidah Yeritama, Risma Yogi Adetya Kurniawan Yudi Purnomo Yulitasari Mila Dewi Zahro, Handini Nur Chameli Atuz Zahrotun Nisa Zainul Fikri Zidan, Moh Izzad Kamal Zila Nurdila Hafidzah Zulkarnain Zulkarnain