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All Journal Proceeding Fakultas Ekonomi Bulletin of Electrical Engineering and Informatics JDM (Jurnal Dinamika Manajemen) Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Students´ Journal of Accounting and Banking Students´ Journal of Economic and Management Jurnal Media Wahana Ekonomika Jurnal Ilmiah Administrasi Publik Proceeding SENDI_U El-Mashlahah Jurnal Studi Komunikasi AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) Isti`dal : Jurnal Studi Hukum Islam Fokus Ekonomi IKRA-ITH ABDIMAS Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Pena Justisia: Media Komunikasi dan Kajian Hukum International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Review of Management and Entrepreneurship Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL USM LAW REVIEW Walisongo Law Review (Walrev) Jurnal Tunas Journal of Management and Bussines (JOMB) Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Economics and Digital Business Review Jurnal Ilmiah ASET Jurnal Ekonomi Telaah Bisnis Golden Ratio of Mapping Idea and Literature Format Jurnal Hukum Sehasen Jurnal Hukum Legalita Journal Evidence Of Law Volksgeist: Jurnal Ilmu Hukum dan Konstitusi Journal of Accounting and Finance Management (JAFM) Journal of Law, Poliitic and Humanities Journal of Public Representative and Society Provision International Journal of Multidisciplinary Sciences and Arts Jurnal Penelitian Serambi Hukum QOSIM: Jurnal Pendidikan, Sosial & Humaniora Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) JER Journal of Research on Community Engagement Lex Scientia Law Review Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat: Dimastika
Ali Maskur
Universitas Stikubank
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analisis Pengaruh Kualitas Layanan, Persepsi Harga, Citra Merek Dan Lokasi Terhadap Keputusan Pembelian: (Studi Pada Konsumen Hotel Ayola Sunrise di Kota Mojokerto) Yosi Arivianto; Ali Maskur
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.7722

Abstract

This study aims to examine the impact of service quality, price perception, brand image, and location on consumer purchasing decisions at Ayola Sunrise Hotel in Mojokerto City. Assessment of service quality in reliability, responsiveness, assurance, empathy, and physical evidence; evaluation of price perception depends on the level of price fairness perceived by consumers; brand image is assessed based on consumer perceptions of the reputation and image of Ayola Sunrise Hotel and location assessment is carried out by considering the accessibility and strategic position of the hotel. This study uses a quantitative methodology with a survey instrument administered to customers and analyzed through multiple linear regression techniques. The findings of this study indicate that Service Quality has a partial and significant influence on Purchasing Decisions; Price Perception shows a significant partial influence on purchasing decisions; Brand Image has a significant partial influence on purchasing decisions; Location shows a significant partial influence on purchasing decisions. Meanwhile, Service Quality, Price Perception, Brand Image, and Location have a significant impact together on purchasing decisions.
Pengaruh Perceived Price, Digital Marketing, dan Positive Word of Mouth Terhadap Keputusan Pembelian Produk Herborist di Stuffbyms Kota Semarang Saccidananda Octyangelin Santosa; Ali Maskur
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7202

Abstract

The purpose of this study is to analyze how consumer behavior at the Stuffbyms skincare store in Semarang City is influenced by Perceived Price, Digital Marketing, and Positive Word of Mouth. The sample in this study were social media followers of Herborist at Stuffbyms skincare shop in Semarang City using purposive sampling technique and distributing questionnaires via social media. Some tests were carried out using spss version 26. This matter is included in the validity, reliability, F test, coefficient of determination (R2), and t test for data analysis. The results of the study according to statistics show that Perceived Price has a significance level of 0.003, Digital Marketing has a significance level of 0.001, and Positive Word of Mouth has a significance level of 0.005. All of these factors as a whole have a positive and significant effect on purchasing decisions for Herborist products.
Kepastian Hukum dan Proporsionalitas Pasal Penyerangan Kehormatan dalam Revisi Undang-Undang Informasi Transaksi Elektronik Nada, Tia Lutfiatun; Maskur, Ali
Legalita Vol 7 No 2 (2025): Jurnal Hukum Legalita
Publisher : Universitas Muhammadiyah Kotabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47637/legalita.v7i2.2044

Abstract

Penelitian ini menganalisis perubahan norma hukum dalam Undang-Undang Informasi dan Transaksi Elektronik (UU ITE) sejak 2008 hingga 2024, dengan fokus pada Pasal 27A yang mengatur tindak pidana penghinaan atau pencemaran nama baik melalui sistem elektronik dalam perspektif hak asasi manusia. Tujuan penelitian ini adalah menilai sejauh mana kesesuaian rumusan Pasal 27A hasil revisi dengan naskah akademik serta prinsip kebebasan berekspresi dan perlindungan terhadap reputasi individu. Penelitian ini menggunakan metode yuridis normatif dengan pendekatan perundang-undangan dan konseptual. Hasil penelitian menunjukkan bahwa revisi melalui Undang-Undang Nomor 1 Tahun 2024 telah memperjelas unsur delik dengan menjadikan penghinaan sebagai delik aduan absolut dan menurunkan ancaman pidana dari empat tahun menjadi dua tahun. Meskipun demikian, penerapan pasal tersebut masih berpotensi menimbulkan perbedaan tafsir yang membatasi kebebasan berekspresi di ruang digital. Oleh karena itu, diperlukan pedoman interpretatif agar penegakan hukumnya tetap sejalan dengan prinsip proporsionalitas dan non-diskriminasi dalam hukum hak asasi manusia. Penelitian ini berkontribusi pada penguatan kerangka hukum siber yang berbasis hak asasi manusia dan mendorong pembentukan kebijakan hukum yang berkeadilan di Indonesia.
ANALYZING THE IMPACT OF PRODUCT QUALITY, PRICE PERCEPTION, BRAND IMAGE, AND SERVICE QUALITY ON CONSUMER SATISFACTION IN ONLINE PURCHASING (A CASE STUDY OF SUMBER MAS GOLD STORE, SEMARANG) Al Falah, Adib Muhammad; Maskur, Ali
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/hd4s5e72

Abstract

This study aims to analyze the influence of product quality, price perception, brand image, and service quality on consumer satisfaction in online purchases at Toko Emas Sumber Mas in Semarang. Using a quantitative approach, data were collected through questionnaires from 99 respondents and analyzed using multiple linear regression with SPSS software. The results show that simultaneously, the four independent variables significantly affect consumer satisfaction. Partially, price perception, brand image, and service quality have a positive and significant influence, while product quality does not have a significant effect. These findings indicate that in online transactions, value-oriented aspects such as fair pricing, brand reputation, and responsive service play a more critical role in determining consumer satisfaction than product quality alone. The practical implication suggests that businesses should focus on strengthening price perception, enhancing brand image, and optimizing service quality to improve consumer satisfaction and loyalty
Sales Blitz Marketing Communication Strategy in Increasing Revenue at Horison Hotel Pekalongan Dewi Maria, Aletta; Susmono Widagdo, Chrisostomus; Fajar Pradapa, Sri Yulianto; Maskur, Ali
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i2.6440

Abstract

The company's marketing efforts influence sales growth in the hotel service lodging industry in addition to the caliber of the products. For instance, the company should implement an appropriate marketing plan because of the intense competition. The sales blitz is a key component of the marketing plan to boost Hotel Horison Pekalongan's revenue. The sales blitz team needs to be improved once more due to the volume of new competitors. This thesis aims to explain the Blitz sales marketing communication technique used to boost revenue at the Horison Hotel Pekalongan. Also, describe the challenges and how to conduct a successful sales campaign. It is anticipated that sales will rise due to the sales blitz events. The author interviewed people in the marketing industry, specifically sales executives and managers.
Examining the Role of Customer Experience and Perceived Value in Driving Repurchase Intention: The Mediating Effect of Customer Satisfaction on KAI Access Users Putri, Septiana; Maskur, Ali
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2062

Abstract

This study examines the role of customer experience and perceived value in driving repurchase intention, with customer satisfaction as a mediating variable among KAI Access application users. Using a quantitative approach, the study surveyed 150 purposively selected respondents who had purchased tickets at least 3 times in the last 6 months. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS. The results indicate that customer experience significantly affects customer satisfaction (β = 0.519; t = 5.048; p < 0.001), and perceived value also positively affects customer satisfaction (β = 0.338; t = 2.978; p = 0.003). However, customer experience does not significantly influence repurchase intention (β = 0.116; t = 0.866; p = 0.386), and customer satisfaction also shows no significant effect on repurchase intention (β = 0.265; t = 1.923; p = 0.055). In contrast, perceived value significantly influences repurchase intention (β = 0.375; t = 3.396; p = 0.001). Furthermore, mediation analysis confirms that customer satisfaction does not mediate the relationship between customer experience and perceived value toward repurchase intention. These findings suggest that in utilitarian digital transportation services, repurchase behavior is primarily driven by rational value considerations rather than emotional experience or satisfaction. In practice, PT Kereta Api Indonesia should prioritize improving functional value through efficient service features, pricing strategies, and system reliability to strengthen customer repurchase intentions.
Revolutionizing Digital Banking: Bridging Generational Gaps to Deliver Exceptional Customer Loyalty Santoso, Ignatius Hari; Maryono, Maryono; Maskur, Ali; Nawatmi, Sri; Setiawan, Mulyo Budi
Telaah Bisnis Vol. 26 No. 2 (2025): December 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i2.628

Abstract

This study investigate how omnichannel integration quality comprised of channel consistency, channel transparency and channel connectivity shape the online customer experience and its subsequent influence the willingness to stay in digital banking. Drawing upon the Stimulus – Organism – Response framework, the research also examined whether the generational cohorts moderate these relationship. A quantitative method with purposive sampling is employed, involving 90 valid response from Indonesian digital banking users, belonging to Generation Y and Z. Structural equation modelling using Smart PLS is applied to assess. The findings reveal that channel connectivity does not exert a meaningful effect. Furthermore, online customer experience strongly predicts the customers’ willingness to stay. These result suggest that consistency and transparency remain critical lever for optimizing digital experiences, while connectivity has become baseline expectation rather than a differentiating factor. This research extends the online customer experience and omnichannel literature by highlighting generational convergence in digital expectation. Practically it advises banks to prioritize the seamless, transparent and consistent service delivery to strengthen customer retention.
Pengaruh Kualitas Produk, Persepsi Harga dan Café Atmosphere Terhadap Kepuasan Pelanggan di Coffeshop Minor Citamsir, Prayoga Darma; Maskur, Ali
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2190

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh cafe atmosphere, kualitas produk, dan persepsi harga terhadap kepuasan pelanggan di Cafe Minor Semarang. Kepuasan pelanggan merupakan faktor penting bagi keberlangsungan usaha kafe, terutama di tengah persaingan industri kuliner yang semakin ketat. Oleh karena itu, pemahaman terhadap faktor-faktor yang memengaruhi kepuasan pelanggan menjadi dasar bagi pengelola kafe dalam merumuskan strategi peningkatan kualitas layanan dan pengalaman pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada pelanggan Cafe Minor Semarang yang pernah berkunjung dan melakukan pembelian. Jumlah sampel dalam penelitian ini sebanyak 152 responden yang dipilih menggunakan teknik pengambilan sampel yang sesuai dengan kriteria penelitian. Instrumen penelitian disusun berdasarkan indikator-indikator yang relevan dengan masing-masing variabel, yaitu cafe atmosphere, kualitas produk, persepsi harga, dan kepuasan pelanggan. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM) dengan pendekatan Partial Least Squares (PLS) yang diolah menggunakan perangkat lunak SmartPLS. Analisis ini dilakukan untuk menguji hubungan kausal antarvariabel serta mengetahui besarnya pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa cafe atmosphere berpengaruh positif dan signifikan terhadap kepuasan pelanggan, yang berarti suasana kafe yang nyaman, menarik, dan sesuai dengan harapan pelanggan mampu meningkatkan tingkat kepuasan mereka. Persepsi harga juga terbukti berpengaruh positif dan signifikan terhadap kepuasan pelanggan, menunjukkan bahwa kesesuaian antara harga dan manfaat yang diterima pelanggan menjadi pertimbangan penting. Sementara itu, kualitas produk menunjukkan pengaruh positif namun tidak signifikan terhadap kepuasan pelanggan, yang mengindikasikan bahwa meskipun kualitas produk dinilai baik, faktor tersebut belum menjadi penentu utama kepuasan pelanggan di Cafe Minor Semarang.
Implementasi Pembelajaran Kreatif Berbasis Aktivitas Interaktif dan Diferensiasi untuk Meningkatkan Minat Belajar Siswa Kelas V–VI di SD Negeri Sedayu, Kec. Gemuh, Kab. Kendal Solekhan, Ahmad; Mughist, M. Sahlul; Nafisah, Lubna Aula; Fuadz, M. Nadziful; Muarif, Tri Shohibul; Kartikasari, Yuni; Wafiroh, Vina Sa’idatul; Nahzdia, Ahmad Rizqi; Hayati, Arina Hakikiyatal; Atmina, Lia Nur; Rozaq, Abdul; Ma’rifatun, Viana; Munadhifah, Siti; Maskur, Ali; Wibowo, Frendi Suryo
Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT: DIMASTIKA
Publisher : LPPM Sekolah Tinggi Islam Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62509/jpkm.v5i1.378

Abstract

Learning interest is a key factor in determining student engagement and academic success in elementary education. Preliminary observations at SD Negeri Sedayu, Gemuh District, Kendal Regency revealed varying levels of learning interest and suboptimal participation among fifth and sixth-grade students due to the dominance of conventional teaching methods. This community service program aimed to implement creative learning based on interactive activities and differentiated instruction to enhance students’ learning interest. The study employed a descriptive quantitative and qualitative approach using classroom observations, interviews, a 20-item learning interest questionnaire (α=0.87), achievement tests, and documentation. The intervention included educational games, collaborative discussions (think–pair–share and simplified jigsaw), mini projects, and tiered assignments tailored to students’ abilities. The results indicated a 34.8% increase in learning interest with a moderate normalized gain, active participation reaching 82.6%, and learning mastery of 85.7%. These findings demonstrate that creative-interactive and differentiated learning effectively enhances student engagement, intrinsic motivation, and conceptual understanding in elementary education. The model is feasible for replication with contextual adjustments and strengthened teacher capacity.
Co-Authors 06.3502.0746 Ribut Hadi Handoko 0625020025 Asa Bangkit Probo Pratista 08.05.51.0061 Jefri Handiarko 08.05.51.0094 ARDI ANUGRAH UTAMA 08.05.52.0115 Candra Arta Kusuma 08.3502.0508 Nico Martiyanto Bayuaji 08.3502.0548 Ali Muhtar 10.05.52.0150 Temmy Muhas Pribadi 11.05.52.0141 Faris Febrianto, 11.05.52.0141 12.05.51.0173 Nila Ardhianie Abdul Rozaq Abu Hapsin Adib Saeroji, Adib Adila, Arina Hukmu Adilla, Arina Hukmu Afif Noor Afif, Aqila-Syarief Muhammad Agung Nusantara Agus Budi Santosa Agus Budi Santosa Aisa Rurkinantia Al Falah, Adib Muhammad Al-Ulamai, Ulil Amri Alfina Dwi Pratiwi Almira Veda Islamey Amrillah, Mohamad Yusfi Anita Dyah Wulandari, Anita Dyah Anton Purnomo, 12.05.51.0108 Anton Purnomo, 12.05.51.0108 Arifana Nur Kholiq, Arifana Nur Askar Yunianto Asti Rahmawati Atmina, Lia Nur Aziz, Aulia Luqman Azizah, Aini Nur Azmi, Muhammad Fazli Azzahra Ardewita Rissema, 15.05.51.0305 Bambang Sudiyatno Bambang Sudiyatno Budi, Mulyo Cahya Abim Maulana Chamami, M Rikza Choirul Saleh Citamsir, Prayoga Darma Dagma Syafira Destia Wardani Daniswara, Alfreda Khansa Daud Rismana Dwi Wulandari Dzaini Wardi, Ali Edi Supriyanto, Edi Eko Nur Wahyudi Endang Tjahjaningsih Euis Soliha Fauzul Munna, 15.05.51.0262 Febri Andrean, 12.05.51.0073 Febri Andrean, 12.05.51.0073 Ferdiansyah, Alif Fuadz, M. Nadziful HARIYANTO HARIYANTO Hariz, Hajar Salamah Salsabila Hayati, Arina Hakikiyatal Heli Tistiana Hersatoto Listiyono Ivana Khoiru Amalia Joko Purwanto Karin Ryanda Saputri, 15.05.51.0197 Karnadi Karnadi Khofifah, Siti Khoirul Muttaqin, 14.05.51.0153 Latifah, Vika Ulfiana Lely Indah Mindarti, Lely Indah Mafazah, Nia Laelatul Maksun Maksun Mamila Hidayatullah, 14.05.51.0020 Mamila Hidayatullah, 14.05.51.0020 Maria Th, Aletta Dewi Marlien Marlien Marsha Nela Anggraeni, 13.05.51.0164 Marsha Nela Anggraeni, 13.05.51.0164 Maruf Maruf, Maruf Maryono Maryono Ma’rifatun, Viana Meliana Nur Azizah, Siti Merlin Nur Pratiwi, 15.05.51.0221 MIFTA MUTIARA S Mualimah, 14.05.51.0024 Muarif, Tri Shohibul Mughist, M. Sahlul Muhammad Ajib Syaifuddin Muhammad Rizal Firdaus Muhshonah, Muhshonah Mulyo Budi Setiawan Munadhifah, Siti Muslich Shabir Mya Maulida Hurriyah, 15.05.51.0261 Nada, Tia Lutfiatun Nafisah, Lubna Aula Nahzdia, Ahmad Rizqi Nastiti, Putri Meila Faiza Nawatmi, Sri Nawatmi Nira Widi Pamula, 15.05.51.0090 Nisa', Khoirotin Nurreyhan, Kevin Verrell Nurul Lailatul Janah, 14.05.51.0039 Permonoputri, Rifi Maria Laila Fitri Priyo Utomo Purwaningtyas , P Purwanto Waluyo Purwatiningtyas Purwatiningtyas Purwatiningtyas, P Putri Agustin, Fatma Putri, Septiana Rafika Amalia, 14.05.51.0225 Ramadhani, Megananda Dwi Retnowati Retnowati Retnowati Retnowati Ridfan Trisnanda, 12.05.51.0122 Ridfan Trisnanda, 12.05.51.0122 Riswan Septriayadi Sianturi S Sunardi Saccidananda Octyangelin Santosa Saifudin Saifudin Sandi Putra Pratama, 14.05.51.0202 Sandi Putra Pratama, 14.05.51.0202 Santoso, Ignatius Hari Sigit Hermawan Sofiana Adhi Putri, 14.05.51.0198 Solekhan, Ahmad Sopiyani, Sopiyani Sri Mulyani Sri Mulyani Sri Nawatmi Sri Yulianto Fajar Pradapa Sri Yulianto Fajar Pradapa Sumiarsih, 15.05.51.0224 Susmono Widagdo, Chrisostomus Suzy Widyasari Sya Faza Maulana, 12.05.51.0079 Sya Faza Maulana, 12.05.51.0079 Syafira Nur Hidayaturohmah Syarifa, Aulia Isnaeni Nurul Wafiroh, Vina Sa’idatul Wibowo, Frendi Suryo Yosi Arivianto Yuni Kartikasari, Yuni