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All Journal Cakrawala Pendidikan Tadulako Journal Sport Sciences And Physical Education Jurnal Kreatif Tadulako Online Journal of English and Arabic Language Teaching Al-Manar : English and Arabic Journal EKONOBIS (JURNAL EKONOMI DAN BISNIS) JURNAL PENDIDIKAN TAMBUSAI JETL (Journal Of Education, Teaching and Learning) Jurnal Performa Olahraga LISANAN ARABIYA: Jurnal Pendidikan Bahasa Arab Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Sporta Saintika Sport Science: Jurnal Sain Olahraga dan Pendidikan Jasmani JSES : Journal of Sport and Exercise Science Aphorisme: Journal of Arabic Language, Literature, and Education Indonesia Berdaya Jurnal Stamina Elastisitas Jurnal Ekonomi Pembangunan Jurnal Abdimas Sangkabira Jurnal Bisnis Mahasiswa Al-Lahjah : Jurnal Pendidikan, Bahasa Arab dan Kajian Linguistik Arab ProBisnis : Jurnal Manajemen JOLMA Prima Magistra: Jurnal Ilmiah Kependidikan Jurnal Konstanta : Ekonomi Pembangunan Jurnal Ilmu Ekonomi Jurnal Multidisiplin Sahombu West Science Journal Economic and Entrepreneurship Jurnal Ekonomi dan Kewirausahaan West Science Jurnal Oportunitas : Ekonomi Pembangunan Journal of Finance, Economics, and Business Socio-Economic and Humanistic Aspects for Township and Industry Economy and Finance Enthusiastic West Science Social and Humanities Studies Cendikia Pendidikan Jurnal Manajemen dan Pendidikan Agama Islam Jurnal Pendidikan Educandum Maharaat Lughawiyyat Jurnal Gladiator
Masrun masrun
Lecture At Faculty Of Economics University Of Mataram
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Journal : ProBisnis : Jurnal Manajemen

 1 
The existence of local products (production/processing) in special economic area of Mandalika Lombok Masrun, Masrun; Ilhamudin, Muhamad
ProBisnis : Jurnal Manajemen Vol. 15 No. 1 (2024): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v15i1.443

Abstract

The purpose of this study is to dig deeply by doing identification of various local products; develop local product development strategies; and explain the advantages and disadvantages of local products in the Mandalika Special Economic Zone. The research was conducted qualitatively, data were obtained from: literature study; field data, through: in-depth interview (indeptinterview), observation, and documentation. The results of the study: 1) Local products in the Mandalika Special Economic Zone are identified, among others: goods/production products, namely culinary, processing products, such as shrimp paste and chips. 2) Local product development strategy in Mandalika Special Economic Zone: promoting through print and online media, developing products that have appeal, cooperation with sthakeholders, provide adequate facilities and infrastructure, local product development (goods/processing) can implement the marketing strategy. 3) Advantages: have a positive impact on the economic conditions of the community/SMEs; the price is relatively affordable for consumer; the existence of district government regulations, village regulations, local regulations (awiq-awiq). Weaknesses: visitors in the Mandalika Special Economic Zone who rame not every time/day; the raw materials are limited; poor business management; promotion/marketing of local products is still lacking; business capital is relatively small; and lack of counseling and field guidance by relevant agencies.
Consumer Preferences for The Quality of Product Attributes of Palm Sugar in Mataram City Ilhamudin, M.; Masrun, Masrun
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out consumer preferences for the attributes of palm sugar products produced by West Lombok MSMEs sold in the traditional markets of Mataram city. The study population is all palm sugar consumers who come to make purchases in several predetermined traditional markets. This study uses a survey sample method, and uses a purposive sampling technique. Because the number of members of the research population is not known for sure, the number of research samples is determined to be 100 respondents. To answer the problems raised, the analysis tool used is the Ideal-Point Model, which is the evaluation of consumers on what they feel and what they want. This model measures the difference between what is perceived and what consumers want. The results of the study show that the attributes of palm sugar products are good. This is shown by the quality value being in the middle interval class, which means that the quality of the product is quite in accordance with consumer desires.
Consumer Satisfaction of the Tempeh Product’s Pejeruk Abian Ilhamudin, M.; Masrun, Masrun
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out the consumer satisfaction of tempeh products produced by the Pejeruk Abian tempeh industry center in Mataram City. The type of research is descriptive which is used to get an idea of the satisfaction of the tempeh product based on the consumer criteria. This study uses a sample survey method, by choosing the center of Pejeruk Abian’s tempeh industry as the research location. The study population is all tempeh consumers who come to make purchases at the center, or consumers elsewhere who buy Pejeruk Abian tempeh. In determining respondents as data sources in this study, the researcher used a purposive sampling technique. Because the number of members of the research population is not known for sure, the number of research samples is determined to be 100 respondents. To answer the problems raised, the analysis tools used are Consumer Satisfaction Index (IKK) Analysis and Cartesian diagrams, namely consumer evaluations of what they feel and what they want. This model measures the difference between what is perceived and what consumers want. The results of the study showed that consumers were satisfied with the attributes of the Pejeruk Abian tempeh product. This is shown by the CSI value at 1.06, which means that the attributes of the tempeh product are in accordance with consumer wishes.
Co-Authors - Afrizal A.A. Ketut Agung Cahyawan W A.H, Redho Nugroho aditya, aditya aditya Afrizal S Agustiar agustiar Ahmad Sukriadi Akbar, Kevin Naufal Akhmad Jufri Akhmad Jufri Akhmad Jupri Akung Daeng Al Ihsan, Herari Aldo Naza Putra Ali Akbar Almenteros, Aldo Alnedral Ambiyul, Wenda An Nury, Ahmad Husein Andika, Ari Andika, Fabel Prameswara Andika, Heru Apriandi, Apriandi apriani, messi oktavia Ardi Nusri Ardo, Okilanda Argantos, Argantos Arif, Ilham Arnaldo Putra, Yogi aryfin, bustamil Asri Julianti Astuti, Yuni Astuti Awaliyah, Layyinatil AYU LESTARI Azizah, Rani Bakri, Ahmad Bakri Berlian, Eri Cahyani, Khairia Regita Dafer, Arif Delima, Desi Asmara DESI PURNAMA SARI Donie, Donie Edmizal, Eval Edmizal, Eval Edmizal Elda, Anggun Putri EMI SALMAH Endang, Endang Astuti Eri Barlian Febrian, Agung Fikri, Sohibul Agus Finola, Monicha Aulia Fuadi, Hasnul Gea, Tema Mbuala Gusril, Gusril Hadi, Muhammad Imam Hadid, Amirul Al Hailuddun Hakmi Wahyudi Hanafi, Indra Handayani, Sri Gusti Hasibuan, Abdul Halim Hermanzoni, Hermanzoni Hermazoni, Hermazoni Hidayat, Ali Akbar Hidayat, Rezky Hikmah Hikmah Hikmah Hikmah Husnah, Qomariyatul I Wayan Karsa Ida Ayu Putu Sri Widnyani Ikhwanul Arifan Ilhamudin, M. Ilhamudin, Muhamad Irawadi, Hendri Irwan Suriadi Isbilir, Mert Islami, Saipul Jamil, Zaky Ardhan Jaslindo, Jaslindo Jeki Haryanto Kamal Firdaus Karim, Promadi Khairuddin - Kiram, Phil kurnia, riski Lubis, Fahrul Rozi M Afif, M M. Firmansyah M. Firmansyah M. Ridwan Mardela, Romi mardesia, pringgo Meli Astuti Minanurrohman, Minanurrohman MMSI Irfan ,S. Kom MUAIDY YASIN, MUAIDY Muhamad Taufiq Muhammad Alwi Muhammad Azhar Muhammad Fakhrur Rozi Muhammad Firmansyah, Muhammad Muhammad Ridwan Muhammad, Adrian Maulana Muhammad, Aliya Izzet Mulachela, Fatimah munir, syauqi Naluri Denay Nandang Sarip Hidayat Nawawi, Umar Nazir, H Nofira, Helmi Novarita, Dini Valentin Nunung, Witono Nuridin Widya Pranoto Ockta, Yovhandra Oklianda, Ardo Oktavia, Shindy Pablo Mendieta Ossio Prabawa, Ida Made Giartha Promadi Promadi Puspitasari, Baiq diah rani Putra, Fernando A. putra, jefry aprizal Putra, Juanda Putra, Ramadhan Almi Putra, Yogi Arnaldo Putri, Lin Rahmat Fauzan, Rahmat Rais, Kasmi Ramadhan, Mohd. Ghufran Ramadhini, Dea Randi Pratama, Randi Reviza, Kevin Sandika Rifki, Muhammad Sazeli Rini Sri Astutik Rishan Adha riyadi, abdi Rizal Kurniansah Rizkia Rahmawati Putri Roma Irawan Ronni Yenes Rosadi, Dodi Ryandinata, Muhammad Safitri, Adinda Dwi Sahara, Sayuti Sahri , Sahri salman paris nasution Sani, Fathul Saputra, Ifan Wahyu Sari Mariati Sari, Suci Nanda Satria, Dede Satria, Topin Sayuti Syahara Shichang Shen Siregar, Yunita Lanniari Siti Helmyati Sri Rahmadani, Sri Sridevi, Nindi Subagia, Rizki Sujadesman, Bram Susanti, Selvi Syafinah, Shofyah Syahputra, Abdurrauf Rayhan Syahrastani, Syahrastani Syariffudin Serip Syaviola, M Cloudio Taufik Kurniawan Titi Yuniarti, Titi Tjung Hauw Sin, Tjung Hauw Umar Umar Wahidin Wahidin Warni Morita Skevio Waryanti, Desy Wijayanti, Ida Wilda Welis Wina Arsita Yanuar Kiram Yendrizal, Yendrizal yeni, putri yeni putri Yogi Setiawan Yogi Setiawan Yu Kong Yudha S, I Dewa Ketut Yulia, Nia Okta Yuliandita, Alphadini Yuliani, Novia Zakiah, Fikratuz Zaran, Afnendi Putma