Claim Missing Document
Check
Articles

Impact of Digital Marketing Strategies on Consumer Purchasing Decisions in the Indonesian Market: The Mediating Role of Customer Satisfaction Prananta, Arie Wahyu; Maulidiana, Lina; Sufa, Siska Armawati; Wahyudi, Muhammad Aria
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.417

Abstract

This research delves into the intricate dynamics of the Indonesian market, exploring the impact of digital marketing strategies on consumer purchasing decisions and the mediating role of customer satisfaction. Amidst a rapidly evolving digital landscape, characterized by increased internet penetration and a surge in online activities, businesses face the challenge of adapting their strategies to remain competitive. Leveraging a diverse and representative sample of 100 Indonesian respondents, this study employs a cross-sectional survey design and utilizes Partial Least Squares Structural Equation Modeling (PLS SEM) for data analysis. The findings reveal a significant positive relationship between digital marketing strategies and customer satisfaction, emphasizing the pivotal role of effective digital initiatives in shaping the overall consumer experience. Moreover, the study underscores the mediating influence of customer satisfaction on the relationship between digital marketing strategies and consumer purchasing decisions. These insights not only contribute to the academic discourse in marketing but also offer practical implications for businesses aiming to optimize their strategies in the dynamic Indonesian market.
The Role of Cryptocurrency in Transnational Organized Crime: Legal Challenges and Opportunities for Global Law Enforcement Cooperation Flora, Henny Saida; Maulidiana, Lina; Maulana, Sandrik Puji; Komara, Dadang; Putra, Hendri Darma
Jurnal Smart Hukum (JSH) Vol. 4 No. 1 (2025): June-September
Publisher : Inovasi Pratama Internasional. Ltd

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/jsh.v4i1.1395

Abstract

The rapid adoption of cryptocurrencies has significantly altered the landscape of transnational organized crime, offering new tools for money laundering, illicit trade, and cross-border value transfer. This qualitative research explores the multifaceted role of cryptocurrencies in facilitating criminal activities across borders, focusing on the legal challenges and opportunities for global law enforcement cooperation. Through systematic analysis of recent case studies, legal frameworks, and policy documents, the study identifies how criminal organizations exploit the anonymity, speed, and decentralized nature of cryptocurrencies to evade detection and prosecution. Key findings highlight persistent barriers such as jurisdictional fragmentation, technological gaps in law enforcement capabilities, and inconsistent regulatory standards across countries. However, the research also uncovers emerging opportunities, including the development of advanced blockchain analytics, harmonization of regulatory approaches (such as the EU’s MiCA regulation), and the formation of international task forces. The study concludes that effective countermeasures require enhanced multilateral cooperation, standardized legal protocols, and continuous capacity building within law enforcement agencies. By addressing these challenges, policymakers and practitioners can better disrupt the financial infrastructure of transnational organized crime in the digital age.
Application of the Proportionality Principle in Consumer Dispute Resolution through the Consumer Dispute Settlement Body (BPSK) Lina Maulidiana; Rendy Renaldy; Salsabila Mareta Rizal
Journal of Law, Politic and Humanities Vol. 5 No. 1 (2024): (JLPH) Journal of Law, Politic and Humanities
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v5i1.862

Abstract

The Principle of Proportionality in Consumer Dispute Resolution through the Consumer Dispute Settlement Body (BPSK) must be considered to ensure that neither party is disadvantaged. Based on problem identification, the purpose of this research is to analyze the application of the proportionality principle in resolving consumer disputes by BPSK through a conflict resolution model that is fair, honest, and capable. The research method used is applied research, a type of research whose results can be directly applied to solve the current problem, using a normative applied approach. The data used consists of secondary data collected through literature study techniques and analyzed qualitatively. The research results show that the application of the principle of proportionality implies the existence of balance and refers to the exchange of rights and obligations in all legal relationships, which does not always achieve the same mathematical balance. Therefore, differences in outcomes are considered fair and acceptable if the exchange of rights and obligations is proportional. The suggestion in this study is the need for specific regulations regarding consumer dispute resolution through the Consumer Dispute Settlement Body (BPSK) via a one-stop service.
MARRIAGE OF THE LAMPUNG COMMUNITY (MAK DIJEK SIANG TRADITION FROM THE PERSPECTIVE OF LAW NUMBER 16 OF 2019) Idham; Lenny Nadriana; Lina Maulidiana
Progressive Law Review Vol. 7 No. 1 (2025): APRIL 2025
Publisher : Faculty of Law-Universitas Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/prolev.v7i1.265

Abstract

This study aims to analyze the marriage customs of the indigenous Lampung community, particularly regarding the traditional prohibition (Mak Dijuk Siang) against divorce during one’s lifetime, from the perspective of the Marriage Law. Mak Dijuk Cerai is part of the Lampung customary traditions that govern marriage and uphold high moral values and norms. This research employs legal and social research methods with an empirical approach. Primary data was obtained through interviews and field findings, which were then analyzed using theories relevant to the issues being studied, such as classical texts, books, journals, articles, legal dictionaries, encyclopedias, and previous related research in order to draw conclusions. The results of this study indicate that the Mak Dijuk Siang custom (prohibition of divorce) in the Lampung ethnic community does not conflict with the Marriage Law No. 1 of 1974, as amended by Law No. 16 of 2019 concerning Marriage. The Mak Dijuk Siang custom can be categorized as part of customary law that remains valid and respected in the Lampung community. Moreover, there is no provision in the Marriage Law that explicitly prohibits or regulates this custom. The Mak Dijuk Siang tradition can thus be regarded as part of Indonesia’s cultural and customary legal heritage that remains relevant and applicable within the Lampung community.
Contract Law in E-Commerce Perspective and Its Implications for Consumers Maulidiana, Lina; Idham, Idham; Nadriana, Lenny
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1076

Abstract

This research investigates contract law in the perspective of e-commerce and its impact on consumers. Facing digital transformation in the business world, particularly in the context of e-commerce, the contractual relationship between businesses and consumers becomes increasingly complex. The focus of this research involves exploring the legal implications arising from digital business transactions related to contract law in the e-commerce environment. The aim of this research is to provide insights into how contract law in e-commerce can affect the rights, obligations, and protection of consumers. The implementation of contracts in e-commerce, unlike conventional agreements, requires clear regulations regarding the validity and legal strength of these electronic contracts. In this research, a qualitative approach is employed using literature review and legal document analysis. Data is gathered from legal sources related to e-commerce and relevant previous research. The practical implications of this study are expected to provide a foundation for regulatory improvements and consumer protection in digital business transactions.
Sharia Business Contracts from the Perspective of Positive Law: An Analysis of Contract Implementation in Islamic Microfinance Institutions Maulidiana, Lina; Famulia, Ledy
Journal of Judicial Review Vol. 27 No. 1 (2025): June 2025
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jjr.v27i1.10393

Abstract

The implementation of contracts (akad) in Sharia business agreements within Islamic Microfinance Institutions (IMFIs) often faces challenges due to discrepancies between Sharia principles and the provisions of national positive law. A lack of customer understanding regarding the contracts being applied, as well as weak Sharia oversight, contributes to undermining the legality and fairness of contract execution. This study aims to provide an in-depth analysis of how akad are implemented in IMFIs within the framework of Sharia business contracts and their relevance to Indonesian positive law. This is a descriptive qualitative study using a socio-juridical approach. Data collection techniques include direct observation at three IMFIs, in-depth interviews with managers and clients, and document analysis of the akad contracts used. The data were analyzed thematically through stages of data reduction, data presentation, and conclusion drawing, linked to legal theory and Sharia principles. The findings reveal that contract implementation remains largely administrative and does not reach a substantive understanding of the content and legal consequences of the agreements. Most clients are unaware of the type of akad used, and the contract documents have not fully referred to DSN-MUI fatwas or national legal regulations. The role of the Sharia Supervisory Board has also not been optimal in ensuring the Sharia compliance and legal validity of the contracts. The study concludes that there is both a normative and practical gap between Sharia business principles and positive law in the practice of akad in IMFIs. Future research is recommended to expand the study area and examine the effectiveness of Sharia legal training for IMFI managers as a means to improve the overall quality of Sharia contracts
Maqâshid al-Sharî‘ah Review of the Implementation of Sharia Franchise at 212 Mart Bandar Lampung, Indonesia Maulidiana, Lina; Famulia, Ledy
al-'adalah Vol 20 No 1 (2023): AL-'ADALAH
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/adalah.v20i1.16339

Abstract

This article aims to analyze the fulfillment of maqâshid al-sharî'ah towards the implementation of sharia franchises at 212 Mart Bandar Lampung. The theory of maqâshid al-sharî'ah is a theory that becomes a benchmark in analyzing a new phenomenon in society which aims to make it relevant to the rules in Islam. The problems in this study include how the indicators are used by franchisors who claim to apply Sharia principles and how to implement franchises that apply Sharia principles when viewed from maqâshid al-sharî'ah. The purpose of the discussion in this study is to determine the fulfillment of maqâshid al-sharî'ah in the 212 Mart Bandar Lampung shari'ah franchise. The research method uses qualitative methods with an empirical juridical approach. The results of the study show that what is implemented by 212 Mart Bandar Lampung has fulfilled the elements of dlarûriyyât, hajiyyât, and tahsîniyyât although there are still things that need to be adjusted to the basic rules for determining ujroh following the DSN MUI Fatwa that applies in Indonesia. 
Analisis Perlindungan Hukum Konsumen Terhadap Perjanjian Pembiayaan Pada Perseroan Terbatas Bintang Mas Dalam Pembayaran Pajak Kendaraan Bermotor Pratiwi, Marlia; Santina, Rika; Maulidiana, Lina
VIVA THEMIS Vol 8, No 2 (2025): VIVA THEMIS
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/vt.v8i2.4234

Abstract

This research aims to analyze consumer legal protection for financing agreements at PT. Bintang Mas. This research is a type of field research using a qualitative approach, where this research directly observes and participates in related objects, namely taxpayers who make payments at the Samsat UPTD I Bandar Lampung office. Based on the results of the analysis, it was concluded that there was a default committed by the financing company, which in this case was PT. Bintang Mas Bandar Lampung has closed its office activities and none of the directors can be found and held accountable, resulting in huge losses for consumers, consumers have finished carrying out their responsibilities but the finance company is free from responsibility and has no good intentions to complete it. these problems, consumers of PT. Bintang Mas is the victim of a breach of contract committed by the finance company, having difficulty in paying taxes because Samsat UPTD 1 Bandar Lampung requires taxpayers to be able to include original Proof of Motor Vehicle Ownership (BPKB)
The Relationship Between Consumer Legal Literacy Level And Dispute Resolution Of Buy Now Pay Later Service Maulidiana, Lina; Renaldy, Rendy; Yoesry, Erni
Leges Privatae Vol. 2 No. 3 (2025): OCTOBER-JOY
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/pkz6np60

Abstract

This study examines the relationship between consumers' level of legal literacy and the effectiveness of dispute resolution in Buy Now Pay Later (BNPL) services in Indonesia. The rapid growth of BNPL has expanded financial access but also generated legal issues such as unilateral contracts, personal data breaches, and unethical debt collection practices. Employing a normative juridical approach, this research analyzes relevant legislation, legal doctrines, and scholarly works, including Law No. 8 of 1999 on Consumer Protection, Law No. 4 of 2023 on the Development and Strengthening of the Financial Sector, Law No. 27 of 2022 on Personal Data Protection, and OJK Regulation No. 22 of 2023. The findings reveal that the lack of consumer legal literacy is a major factor hindering effective dispute resolution, despite the existence of adequate regulatory frameworks. A synergistic approach combining regulatory reform and digital legal-literacy empowerment is essential to help consumers understand their rights, obligations, and available redress mechanisms. Strengthening legal literacy will enhance consumers' bargaining power and promote a fairer, more transparent dispute-resolution system in Indonesia's digital financial sector.
CHILDREN'S CONCERNS AND FAMILY LAW CONFLICTS IN THE CIVIL REALM Kumala, Brik; Sipayung, Parlin Dony; Renaldy, Rendy; Januri; Alqadri, Dinar; Maulidiana, Lina
Paulus Law Journal Vol. 5 No. 2 (2024): Maret 2024
Publisher : Fakultas Hukum Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In light of Law no. 35 of 2014 concerning Child Protection and its application in Case Number 300/Pdt.G/2022/PA.Tg., this study aims to examine the regulation of children's hadhanah rights after divorce. Finding out how the law protects children's rights after a divorce and the obstacles to implementing such protection is the goal of this study. Normative research using a legislative approach and content analysis is the research technique used. Case Number 300/Pdt.G/2022/PA.Tg-related court records and secondary data pertaining to the Child Protection Law will be gathered and analysed. With an emphasis on the maintenance of children's hadhanah rights after a divorce, this study seeks to enhance comprehension of legislative provisions and their implementation in court practice. A solid legislative foundation for safeguarding children's rights after a divorce, with the primary focus being on the child's best interests, is provided by the Child Protection Law, according to the study. As shown in Case Number 300/Pdt.G/2022/PA.Tg., this concept is put into reality by the courts in order to make fair judgements about child custody and maintenance in order to protect the well-being of children after a divorce. But this case study also shows that there are problems with the law's implementation, such as how to determine whether parents can afford it and what the kids need.
Co-Authors Abadi, Nikmat Adriansyah Kartadinata Aep Saefullah Ai Sumirah Setiawati ainun desmarini Ali Sopian Andrew Carlos Alamanzo Ani Pujiati Arie Wahyu Prananta Aryani, Gustina Arzety Sinaga, Putri Areta Asyhamami, Naufal Fikri As’ad, Ihwana Bahril, Erdi Bambang Sugiharto Chatarina Umbul Wahyuni Chusnunia Chusnunia Dadang Komara Dewi , Ade Sandra Diawati, Prety Dinar Alqadri Dinar Citra Nawangsari Dwi Putri Melati Dwi Putri Melati Dwi Rizkia, Nanda Erdi Bahril F.S, Franyco Hendry Farhana Farhana Farhana Franyco Hendry F.S Hafiz, Wahyudin Hasriyanti Hendarline Putera Hendra Setiawan Hendra Setiawan Hendri Darma Putra Hendriyan, Dery Henny Saida Flora Heriani Heriani Herni Setyawati Hidayani, Wuri Ratna Idham Idham Idham Idham Ino Susanti Januri Juli Riswandar Kartadinata, Andriansyah Kumala, Brik Kurnia Indriyanti Purnama Sari Kusuma, Pramana Adi Lathifah Hanum Ledi Vebriani Ledy Famulia Lenny Nadriana Lidyawati, Anna Lilik Yulianingsih Lilla Puji Lestari Loso Judijanto M Dani Al Bani Haqqi Marina Pakaya Martina Male Maulana, Sandrik Puji Mirwansyah Mirwansyah Mirwansyah, Mirwansyah muhamad rusjana Muhammad Aria Wahyudi Muhammad Lukman Baihaqi Alfakihuddin Muhammad Lutfi Muhammad Lutfi Nanda Dwi Rizkia Naufal Fikri Asyhamami Nawangsari, Dinar Citra Neni Iryani Nurasiah Nurasiah Nurdianita Nurhidayati Pamarto, Pamarto Parlin Dony Sipayung Prakasa, Nugraha Medica Pramudita, Rika Pratiwi, Marlia Pujiati , Ani Putera, Hendarline Putri Areta Arzety Sinaga Putri Ayi Winarsasi Ratri Ciptaningtyas Rendy Renaldy Rendy Renaldy, S.H., M.Kn.,C.P.Li.,C.P.Arb.,C.P.M.,C.P.C. Resy Nirawati Reva Adriana Rika Santina Rika Santina, S.H., M.H Rini Oktavera Riski Syandri Pratama Riswandar, Juli Robianti, Masayu Salsabila Mareta Rizal Setia, Wahyu Darma Siti Nurhayati Sri Panca Setyawati Sri Zanariyah Sufa, Siska Armawati Sulis Tia Ningsih Tamara Putri Handayani Ted Zadmiko Tia Amelia Trisnowati Josiah Ujang Bambang Adriyanto Wahab Aznul Hidaya Wahyudin Hafiz Widhiya Ninsiana Winarsasi, Putri Ayi Winarti, Wiwik Yoesry, Erni Yoesr