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Iyakrus
Universitas Sriwijaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : The Manager Reveiew

 1 
PENGARUH IKLAN BERDASARKAN KONSEP AIDA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMBELI TIKET ASIAN GAMES TAHUN 2018 DI KOTA PALEMBANG Yunita Risma Rusmasari; Mohamad Adam; Iyakrus Iyakrus; Marlina Widiyanti
The Manager Review Vol. 2 No. 2 (2020)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v2i2.16324

Abstract

The holding of the Asian Games multi sporting event is an Asian sports party which is held every 4 years and is participated by countries that are registered with the Olympic Council of Asia (OCA). This study aims to determine whether the advertising based on AIDA concept influence the purchase decision in purchasing Asian Games 2018’s tickets in Palembang. The data used in this study are primary data by distributing questionnaire to 100 respondents who was watching Asian Games 2018 in Palembang. The analysis technique used is multiple linear regression analysis that was previously tested for validity and reliability. The result obtained are attention, interest, desire and action have a positive and significant effect on purchase decision in purchasing Asian Games 2018’s tickets in Palembang. This research is expected to be a reference to choose which variable are better used in future studies. For event organizer to be able to pay attention more about advertising in order to do event more successfully.
Co-Authors Achmad Syauqye Agnes Sopiyah Maliza Agustina Hanafi Al Akbar Rahmat Ramadhan Al-Amien, M. Razif Alifiansyah, Rafi Alsubiatun, Arif Armadani Anellia Pranesta Anggraeni, Lisa Aprizal Fikri Arisky Ramadhan Arisman, Arisman Arizky Ramadhan Arizky Ramadhan Arizky Ramadhan Arizky Ramadhan Aryanti, Silvi Ayu, Puja Sri Badia Perizade Danang Hikmah Hidayah DESTRIANA DESTRIANA, DESTRIANA Destriani Destriani . Destriani Destriani Destriani Destriani Destriani Destriani Destriani, Destriani Deswantoro, Oka Agil Dulmanan Dulmanan Dwi Yayang Fahrina Erizka, Siti Nyayu Fachrurrozie Farit, Al Fauziah Nuraini Kurdi Fery Ardianto Fifin Sunarlie Guli Septi Ariski Hartati HARTATI Hartati Hartati Hartati Hartati Hartati Hartati Hasriyanti Hasriyanti Helmi, Meutia Herdianto Herdianto, Herdianto Herri Yusfi Herri Yusfi Ida Ayu Putu Sri Widnyani Ilahi, Rahmat Rido Ilda Fenti Lestari Insan, Jamalul Kabul Budiono Kevin Octara Kurnia, Sentia Dwi Kurniadi, Ahmad Kurniawan, Apri M. Claudio Pratama, claudio_pratama_28 Made Linaldo Marhenes, Raden Klid Marlina Widiyanti, Marlina Meirizal Usra Meirizal Usra Meirizal Usra Meirizal Usra, Meirizal Metidesiana Metidesiana Mohamad Adam Muhammad Akbar Juliansyah Muhammad Ihsan Shabih Mukhammad Faisol Ade Prastian Munawaroh, Octa Mutia Kartika Novi Mila Sari Novi Wijaya Nurmulkiah, Ismah Oktaviana, Vina Pajar Hari Widodo Pajar Juanda Ponidi Ponidi Pratama, Diyan Surya Pratama, Muhammad Arjun Rahmadan Putra Prayois, Rada Primasari, Dwi Ammelia Galuh Puput Sekar Sari Purba, Oktary Zika Rahmatillah Razak, Rahmatillah Ramadhan, Arizky rasyono Reswaya, Aniesa Richi Afriansyah Rini Yatulkhusna Rostika Flora Rostika Flora Rostika Flora Safaruddin Safaruddin Saisada, Siska Sari, Oktaria Novia Kurnia Siti Fatimah Soleh Solahuddin Solly Aryza Sri Hartati Sri Sumarni Suhanti, Ira Astonia Sukirno Sukirno Sukirno Sukirno Suryo Adi Nugroho Syafaruddin Syafaruddin Syafaruddin Syafaruddin Syafaruddin Syafaruddin Syafaruddin Syafaruddin Syafaruddin Syamsuramel, Syamsuramel Utama, Sukma Victorian, Ahmad Richard Vinna Octavia Wahyu Indra Bayu Watikasari, Shella Udiana Wibowo, Galih Mardi Wicaksono Ari Wibowo Wijaya, Bagas Rindra Yahya Eko Nopiyanto Yahya Eko Nopiyanto Yunita Risma Rusmasari Yusfi, Herri Zeri, M