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Entrepreneurial Skills Dalam Mata Kuliah Small Business Project Yayan Firmansyah; Mukaram Mukaram
Economic and Education Journal (Ecoducation) Vol 6 No 1 (2024): Economic and Education Journal (Ecoducation)
Publisher : Program Studi Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v6i1.4132

Abstract

Keterampilan wirausaha (entrepreneurial skills) diduga dapat ditingkatkan secara signifikan dengan cara menyediakan lingkungan belajar di mana siswa berinteraksi dalam dunia binsis nyata melalui kegiatan proyek langsung yang bukan hanya bersifat simulasi. Penelitian ini bertujuan untuk menganalisis serta mengadakan pengukuran keterampilan kewirausahaan dalam pembelajaran berbasis pengalaman lapangan. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada seluruh mahasiswa Program Studi Administrasi Bisnis, baik program Diploma Tiga maupun program Diploma Empat. Dari penyebaran kuesioner tersebut, dapat diperoleh sebanyak 222 kuesioner terisi. Data yang diperoleh kemudian dianalisis dengan menggunakan Uji beda independent T-test. Hasil penelitian menunjukan bahwa besarnya rata-rata (mean) pada kelompok mahasiswa yang sudah mendapatkan mata kuliah Small Business Project (SBP) mempunyai tingkat entrepreneurial skills lebih baik dibandingkan dengan kelompok mahasiswa yang belum mendapatkan mata kuliah SBP. Hasil penelitian ini mempunyai P-value = 0,000, sedangkan tingkat kepercayaan yang dipakai 95 % (cut-off yang dipakai = 0,05). Oleh karena P-value dari hasil penelitian ini lebih kecil dari cut-off yang dipakai (0,000<0,05), maka berarti ada perbedaan tingkat entrepreneurial skills yang signifikan antara kelompok mahasiswa yang sudah mendapatkan mata kuliah SBP dengan kelompok mahasiswa yang belum mendapatkan mata kuliah SBP, dimana kelompok mahasiswa yang sudah mendapatkan mata kuliah Small Business Project (SBP) mempunyai tingkat entrepreneurial skills lebih baik dibandingkan dengan kelompok mahasiswa yang belum mendapatkan mata kuliah SBP. Penelitian ini memberikan temuan bahwa metode pembelajaran berbasis praktik lebih berhasil daripada yang hanya berfokus lecturing.
Implementasi Program K3 Dalam Upaya Peningkatan Produktivitas Kerja Karyawan Maintenance Pembangkit Listrik Mamun Sutisna; Yayan Firmansyah; Nourma Yunita Aprilia
Economic and Education Journal (Ecoducation) Vol 6 No 2 (2024): Economic and Education Journal (Ecoducation)
Publisher : Program Studi Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v6i2.4396

Abstract

Perusahaan kontraktor jasa merupakan perusahaan yang memiliki potensi serta resiko bahaya yang cukup tinggi terhadap kecelakaan kerja. Penelitian ini bertujuan untuk mengetahui pengaruh penerapan program Keselamatan dan Kesehatan Kerja (K3) terhadap produktivitas kerja pada proyek pekerjaan maintenance pembangkit listrik di PT. Hafila Daya Utama. Metode penelitian yang digunakan yaitu metode kuantitatif dan menggunakkan data primer dalam pengumpulan data dengan kuesioner. Teknik yang digunakan dalam pengambilan sampel menggunakkan non-probability sampling dengan sampel jenuh, sehingga jumlah sampel yang digunakan sebanyak 136 responden. Analisis data dilakukan menggunakkan aplikasi smartPLS-SEM. Hasil penelitian ini menunjukkan bahwa penerapan program Keselamatan dan Kesehatan Kerja (K3) berpengaruh secara positif dan signifikan terhadap produktivitas kerja karyawan PT Hafila Daya Utama.
PROSES PENGELOLAAN MENU BARU PADA PLATFORM PENJUALAN OLEH DIVISI PRODUCT MANAGEMENT Irfan Maulana Sidik; Yayan Firmansyah; Mamun Sutisna; Mohammad Rizal Gaffar; Tangguh Dwi Pramono; Sri Surjani Tjahjawati; Abdul Malik Sayuti; Desy Aryani
Jurnal Abdimas Sang Buana Vol. 5 No. 1 (2024): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/abdimasusb.v5i1.3554

Abstract

Pengabdian Kepada Masyarakat merupakan suatu darma kegiatan perguruan tinggi kepada masyarakat, komunitas atau entitas bisnis. PT Senang Ganyang Lapar merupakan suatu perusahaan yang bergerak pada bidang industri makanan dan minuman. Perusahaan ini juga memiliki konsep bisnis Multi-Virtual Brand Kitchen/Cloud Kitchen. Perusahaan ini memiliki suatu divisi yaitu Product Management yang memiliki tugas pokok dalam pengelolaan menu pada platform penjualan. Pada proses pelaksanaannya terdapat suatu permasalahan mengenai komplain ketidak sesuaian menu dan juga kesalahpahaman mengenai instruksi kerja yang diberikan. Untuk dapat meminimalisir permasalahan tersebut perlunya suatu pengawasan proses kerja mengenai pengelolaan menu pada platform penjualan dan juga memaksimalkan komunikasi dua arah. Selama melaksanakan kegiatan Praktek Kerja Lapangan pada perusahaan PT Senang Ganyang Lapar di divisi Product Management juga mendapatkan pengetahuan baru mengenai proses pengelolaan menu baru pada platform penjualan.
Creating Of Electronic Filing System Based Microsoft Access at PT Mitra Rajawali Banjaran Manda Rahima Syarifatunnisa; Yayan Firmansyah
Jurnal Computech & Bisnis (e-journal) Vol. 17 No. 2 (2023): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v17i2.186

Abstract

PT. Mitra Rajawali Banjaran (PT.MRB) is one of the subsidiaries of PT. Rajawali Nusantara Indonesia (Persero). PT.MRB is a medical equipment factory that produces various products such as condoms, syringes, gloves, and other medical devices. The company's current mail management activities still use manual methods, using handwritten agenda books as a tool for recording letters, which has some limitations in its usage. In an effort to overcome the problems that arise from manual mail management, an electronic mail management system is developed using Microsoft Access. This project aims to create an electronic archive system that can save time in recording and retrieving archives. The system development method used is the waterfall method, starting with data collection through literature study, observation, and interviews. The result of this project is a letter management application based on Microsoft Access. Based on testing and interviews with users, it was found that this system is quite effective in meeting the company's needs, including assisting in the process of archiving correspondence and searching for letters. The trial was conducted using 116 archived data for incoming and outgoing letters. 115 out of the 116 archived data were successfully found, resulting in an archival inaccuracy rate of 0.8%. This indicates that 0.8% of the evaluated archives had inaccuracies or errors in archive management. The lower the archival inaccuracy rate, the higher the accuracy and quality of archive management.
Employee Work Productivity Is Influenced by Motivation and Work Discipline: Case Study On Employees Of PT Dirgantara Indonesia Main Directorate Area Rina Adysholihah Fahmanagari; Yayan Firmansyah; Joeliaty Joeliaty
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v18i1.277

Abstract

PT Dirgantara Indonesia is a large company in the manufacturing industry sector. In the last three years, the company has experienced business challenges, namely project declines and 22% delays in completion. The factor that most influences the delay in project completion is work productivity. The decline in employee productivity is influenced by work motivation and discipline. This study aims to determine motivation, work discipline and work productivity and their interrelationships with each other partially and simultaneously on employees of PT Dirgantara Indonesia Main Directorate Area. In this study, data analysis used multiple linear regression analysis with descriptive methods. The sample was taken using a saturated sample, which used all members of the population as a sample of 117 people. The results of the study show that motivation, work discipline and work productivity of employees are included in the sufficient category. In addition, work motivation and discipline partially and simultaneously have a positive effect on work productivity with a contribution value of work motivation and discipline of 42.1% and the remaining 57.9% is influenced by other variables not used in this study.
Kekuatan Persepsi: Ekplorasi Citra Negara, Kualitas, Nilai, dan Niat Membeli Kembali Merek Ponsel Cerdas Tiongkok Firmansyah*, Yayan; Hardiyanto, Nugroho; Rafdinal, Wahyu; Juniarti, Cahaya
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 1: April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i1.12496

Abstract

The role of a country's image in changing consumer views can encourage consumers to repurchase products from that country. This study focuses on the effect of a country's image on repurchase intentions with the additional influence of perceived value and perceived quality. This research method uses an explanatory method with a quantitative approach. The sampling technique used is purposive sampling technique with smart phone users and has purchased Chinese brand smart phones more than twice as a sample. The results obtained show that country image has a significant effect on repurchase intention, besides that other constructs such as perceived value and perceived quality also have a significant effect on repurchase intention. Keywords: Country Image; Perceived Quality; Perceived Value; Repurchase Intention; Smartphone
Pembuatan Website Company Profile pada PT Bridge Marketing Indonesia Sebagai Media Informasi Firmansyah, Yayan
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i2.363

Abstract

PT Bridge Marketing Indonesia is an advertising company and has products in the form of cassava chips and yogurt. Based on the observations, it was stated that in providing information to consumers and public, PT Bridge Marketing Indonesia currently only uses social media in the form of Instagram and does not have its own website yet. This project aims to create an information media for PT Bridge Marketing Indonesia which contains a lot of information in it and can build trust from the public. This project was created using the waterfall method as a website creation design and using WordPress as website content management. The result of this project is a company profile website that can be used for PT Bridge Marketing Indonesia as an information medium. This website includes some information starting from home, about, information, product, contact and there is an order button as a link to the marketplace. This website has been tested for website quality using the webqual method and obtained an average result of 4.432 with very good criteria. It is hoped that this website can continue to be improved both in terms of features and appearance so that it can become an attractive website.
Pengembangan Konten Media Sosial Di Balai Besar Pengembangan Penjaminan Mutu Pendidikan Vokasi Bidang Mesin Dan Teknik Industri Firmansyah, Yayan; Rahiela, Raihana
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 1 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i1.361

Abstract

Balai Besar Pengembangan Penjaminan Mutu Pendidikan Vokasi Bidang Mesin dan Teknik Industri (BBPPMPV BMTI) as an organisasi dan Unit Pelaksana Teknis (UPT) Kementerian Pendidikan dan Kebudayaan is an institution tasked with implementing education and training programs in the field of machinery and industrial engineering. Based on problem identification, information is obtained that BBPPMPV BMTI's social media needs to be optimized. This is indicated by the low engagement rate value. In an effort to increase the engagement rate value, the institution's social media content development is carried out, namely Facebook (Bbppmpv BMTI Kemdikbud), Instagram (@bmti.kemdikbud), and Twitter (@bmti_kemdikbud). The purpose of this project is to conduct planning, implementation, and evaluation on social media. The data collection method used in this project is the key informant interview method and STP (Segmenting, Targeting, Postioning) analysis analysis. The results of this project are 8 (eight) social media content and Instagram template designs from June 2023 to December 2023 accompanied by an e-manual book. The project success test through engagement rate analysis shows that after the content development is carried out, audience interaction with BPPMPV BMTI social media is in the above average or high category with the engagement rate value for Facebook is 6.72%, Instagram 4.42%, and Twitter 20.5%.
DAMPAK KEBERAGAMAN DEMOGRAFIS TENAGA KERJA TERHADAP KINERJA KARYAWAN DI PT XYZ Ramadhani, Raysha; Firmansyah, Yayan
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3183

Abstract

Abstract-There are already many employees in Indonesia who support diversity in their companies, yet still many work environments in companies are homogeneous. Not much research has been conducted on the workforce demographic diversity in Indonesia and there have not been many studies on diversity in Indonesia that have explored many dimensions. This study aims to examine the effect of workforce demographic diversity on employee performance at PT XYZ. The dimensions used for workforce demographic diversity are age, gender, education, religion, and ethnic. This research was conducted using a quantitative method. The proportionate stratified random sampling technique was used to determine the sample in this study. The number of respondents used in the study amounted to 178 respondents. The data analysis technique used is simple regression analysis. In the research that has been done, the results show that demographic diversity affects the performance of employees at PT XYZ The results showed that the demographic diversity of the workforce had an effect of 29.5% on employee performance. The implication that can be used by companies based on the results of this study is to apply justice in every company activity and start applying an inclusive culture. Further research can explore more about types or dimensions of diversity. Keywords: Diversity; Demographic; Performance
PELATIHAN MOTIVASI, MENTAL BERWIRAUSAHA DAN KETERAMPILAN PEMASARAN WIRAUSAHA BARU BINAAN KADIN KOTA BANDUNG Rachmawati, Rr; Firmansyah, Yayan
Jurnal Dharma Bhakti Ekuitas Vol. 5 No. 2 (2021): Jurnal Dharma Bhakti
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v5i2.105

Abstract

Bandung merupakan kota di Indonesia yang menjadi rujukan pasa sektor ekonomi kreatif, ini disebabkan oleh potensi yang besar yang ada di kota ini, untuk menstimulasi potensi yang ada sekaligus dapat meningkatkan taraf hidup masyarakatnya. KADIN Kota Bandung memegang peranan dalam menumbuhkan wirausaha baru ini berdasarkan amanah Pergub No 108 tahun 2015 tentang pengembangan dunia usaha. Tantangan yang dihadapi adalah menurunnya motivasi dan mental pelaku usaha jika dihadapkan persoalan usaha, sebanyak 100 wirausahawan yang terdaftar sebagai wirausahwan baru, saat ini hanya 50% wirausahawan yang aktif menjalankan usahanya, maka dari itu perlunya meningkatkan motivasi dan mental kewirausahaan melalui pelatihan. Permasalahan lain adalah kurang cakapnya wirausahawan dalam hal pemasaran era industry 4.0 terutama packaging. Dengan dasar kebutuhan tersebut pelatihan motivasi, mental dan keterampilan pemasaran diselenggarakan pelatihan ini dibuat mudah dipahami para pelaku usaha agar usahanya memiliki daya saing. Hasil pelatihan peserta sangat aktif diskusi terlihat dari banyaknya pertanyaan, dan setelah pelatihan peserta merasa mendapatkan motivasi dan mental berwirausaha yang meningkat selain itu omset usaha mengalami peningkatan rata-rata dari keempat jenis usaha sebesar 25%.
Co-Authors Abdul Malik Sayuti Ajeng Nurdini Alviosa Rifa Debian Amal, Muhammad Ikhlasul Amal Aprilia, Nourma Yunita Aryani, Desy Bagas Bambang Pamujo Bambang Wisnuadi Chaniago, Harmon Cintya Tresna Walidain Cintya Tresna Walidain Ciptagustia, Annisa Dani Dagustani Dwina Rizki Febrianti Ega Yohana Zeami Ega Yohana Zeami Eriza Gita Alya Esra Mariana Sitorus Fahmanagari, Rina Adysholihah Faiz Said Bachmid Fatimatu Zachra Adelia Putrie Fatimatu Zachra Adelia Putrie Gaffar, Mohammad Rizal Gatot Iwan Kurniawan Halilah, Ii Hardiyanto, Nugroho Hasbi Hasbi Indah Eva Saffanah Irfan Maulana Sidik IRWAN SETIAWAN Isna Amelia Nurhamidah Joeliaty Joeliaty Juniarti, Cahaya Karnawati, Hennidah Karnawati, Hennidah Koernia Purwihartuti Kristianingsih Kristianingsih Kristianingsih, Kristianingsih Lathiefa Rusli Mamun Sutisna Manda Rahima Syarifatunnisa Marthalina Marthalina Mauludi , Hasbi Assidiki Mohammad Rizal Gaffar Mohammad Rizal Gaffar Muhamad Reza Tresna Purnama Muhammad, A Fadel Mukaram Mukaram Mukaram Mukaram Mukaram Mukaram Mukaram Nisita, Arva Kyla Nourma Yunita Aprilia Nurdini, Ajeng Nurfitriana, Annisa Nurjanah Syakrani Purnama, Muhamad Reza Tresna Purwihartuti, Koernia Rachmawati, Rr Rafdinal, Wahyu Rahiela, Raihana Raihana Rahiela Ramadhani, Raysha Reza Tresna Rina Adysholihah Fahmanagari Rivan Sutrisno Robintang Yuni Andriyani Robintang Yuni Andriyani Sayuti, Abdul Malik Shielpani, Amalia Sholihati Amalia Sidik, Irfan Maulana Silvia, Iyang Cucu Sri Djatnika Sya'diah Sri Raharso Sri Surjani Tjahjawati Sutisna, Ma'mun Sutisna, Ma’mun Sutrisno, Rivan Syakrani, Nurjannah Syarifatunnisa, Manda Rahima Tangguh Dwi Pramono Teguh Iman Basuki Tiafahmi Angestiwi Tiafahmi Angestiwi Tiorida, Ermina Vita Sarasi Wahyu Rafdinal Wahyu Ramadan Walidain, Cintya Tresna Wisnuadhi, Bambang