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All Journal Ahkam: Jurnal Ilmu Syariah Ar-Raniry, International Journal of Islamic Studies LEGITIMASI: Jurnal Hukum Pidana dan Politik Hukum Al-Ihkam: Jurnal Hukum dan Pranata Sosial El-Mashlahah Jurnal Sains dan Teknologi Pangan PETITA: Jurnal Kajian Ilmu Hukum dan Syariah (PJKIHdS) Hasanuddin Law Review Mazahib SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam Indonesian Food Science and TechnologyJournal El-Usrah: Jurnal Hukum Keluarga Jurnal Ilmiah Edunomika (JIE) Tasharruf: Journal Economics and Business of Islam Media Syari'ah: Wahana Kajian Hukum Islam dan Pranata Sosial Jurnal Cahaya Mandalika El-kahfi : Journal of Islamic economics Journal of Food Technology and Health Kafa’ah: Journal of Gender Studies Jurnal Bio-Geo Material Dan Energi Al-Mutsla: Jurnal Ilmu-Ilmu Keislaman dan Kemasyarakatan Action Research Literate (ARL) MAQASIDI Jurnal Riset Akuntansi dan Bisnis Indonesia Journal of Lex Philosophy (JLP) JURIS (Jurnal Ilmiah Syariah) Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi Jurnal Ekonomi, Bisnis dan Manajemen JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Jurnal Karya Abdi Masyarakat Al-Muraqabah: Journal of Management and Sharia Business Hikmayo: Jurnal Pengabdian Masyarakat Qawanin Jurnal Ilmu Hukum Intellectual Law Review (ILRE) Jurnal Hukum Islam dan Hukum Keluarga Jurnal Ilmiah Administrasi Dan Sosial Vifada Assumption Journal of Law At-Tawazun, Jurnal Ekonomi Syariah INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Prosiding Seminar Kesehatan Nasional Indonesian Journal of Forestry Research Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIKUM: Jurnal Ilmu Komputer JMMU: Jurnal Mahasiswa Manajemen dan Umum
Mursyid Djawas
Universitas Islam Negeri Ar-Raniry Banda Aceh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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EKSPLORASI BRAND LOYALTY PADA LEMBAGA KEUANGAN NON-BANK: PERSPEKTIF ANGGOTA KOPERASI SIMPAN PINJAM BALO’ TORAJA Mursyid, Mursyid; Nurherlina, Nurherlina; Isdayanti, Isdayanti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15193

Abstract

Brand loyalty is one of the important components in maintaining the competitive advantage and sustainability of non-bank financial institutions. This study aims to determine brand loyalty in the Balo' Toraja Savings and Loan Cooperative and explore the factors that shape it from the perspective of members. The research method used is a qualitative method with an exploratory approach through in-depth interviews. The results of the study show that the members of the Balo' Toraja Savings and Loan Cooperative have a high brand loyalty, which is formed through brand trust, brand satisfaction, service quality, perception of quality, and local wisdom. Brand trust and brand satisfaction are the main factors in building brand loyalty, as indicated by the long-term commitment of members to remain part of the cooperative. In addition, good service quality and perception of quality are drivers of the formation of member brand loyalty. The local wisdom values owned by the Balo' Toraja Savings and Loan Cooperative form a strong emotional bond, thus supporting the formation of member loyalty to the Balo'ta brand. Keywords : brand loyalty, cooperatives, brand trust, brand satisfaction, service quality, perception of quality, local wisdom.
EKSPLORASI BRAND LOYALTY PADA LEMBAGA KEUANGAN NON-BANK: PERSPEKTIF ANGGOTA KOPERASI SIMPAN PINJAM BALO’ TORAJA Mursyid, Mursyid; Nurherlina, Nurherlina; Isdayanti, Isdayanti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15193

Abstract

Brand loyalty is one of the important components in maintaining the competitive advantage and sustainability of non-bank financial institutions. This study aims to determine brand loyalty in the Balo' Toraja Savings and Loan Cooperative and explore the factors that shape it from the perspective of members. The research method used is a qualitative method with an exploratory approach through in-depth interviews. The results of the study show that the members of the Balo' Toraja Savings and Loan Cooperative have a high brand loyalty, which is formed through brand trust, brand satisfaction, service quality, perception of quality, and local wisdom. Brand trust and brand satisfaction are the main factors in building brand loyalty, as indicated by the long-term commitment of members to remain part of the cooperative. In addition, good service quality and perception of quality are drivers of the formation of member brand loyalty. The local wisdom values owned by the Balo' Toraja Savings and Loan Cooperative form a strong emotional bond, thus supporting the formation of member loyalty to the Balo'ta brand. Keywords : brand loyalty, cooperatives, brand trust, brand satisfaction, service quality, perception of quality, local wisdom.
Co-Authors Abdul Samad, Sri Astuti Abidin Nurdin Agustin Hanapi Albashori, Muhammad Fatkhurohman Alda, Alda Alfridsyah Alfridsyah Alqarni, Wais Amri, Aulil Amrullah Bustamam Andi Sugirman Andi Sugirman, Andi Ari Sigit Arifin, Sri Rinjani Asmaul Husna Asmaul Husna asni zubair Atika Nabila Azka Amalia Jihad Azwar Azwar Bukhari Ali Bustanul Arifin, Nursyirwan Carolyne, Jessyca Cherrye citra, Citra Cut Putrau Ujong D, H.M Abzar Darmawati Darna, Andi Daud Malamassam David Kusmawan Dedy Sumardi Dian Wulansari, Dian Era Fadli Fahlefi, Wilis Fajrina, Riska Fathoni, Muhammad Isnaini Fauzan, Faisal Fawwaz Bin Adenan Gamal Achyar Hakimah, Nur Handayani, Kurnianingsih Hasanudin, Maulana Hazairin Zubair, Hazairin Hedhri Nadhiran Herlambang, Susatyo Herlanda, Ono Husnul, Muhammad Idham Idham Idham Idham Indriyani Indriyani Isdayanti, Isdayanti Ismi Nurwaqiah Ibnu Jusoh Yusoff, Amir Fazlim Kasyani, Kasyani Kemala Dewi Khairuddin Hasballah Kiramang, Khairuddin Luqman, Mahadika Nafis Maghfirah Maghfirah Misran Mubarak, Ihsan Muh. Azham Ilham Muhammad Abrar Azizi Muhammad Hasan Muhammad Iqbal Muhammad Isnaini Fathoni Muhammad Yahya, Muhammad Yahya Mukhtar Mukhtar Muntasir A Kadir Muqni Affan Abdullah Muslim Zainuddin Mutiara Fahmi Muttaqin, Agil Nahara Eriayanti Najib, Khoiri Nasikin, Nasikin Nasution, Hanry Setiawan Nazrina Julika Sari Nida Hani Novrianti, Eka Nurherlina, Nurherlina Nuriman Hambali Nurzakia, Nurzakia Peron, Peron Purnama Sari Rahmayani, Irma Razak, Askari Reza, Masri Ridhwan Ridhwan Ridhwan Ridhwan, Ridhwan Rifaldy Basri, Muhammad Rinaldy Bima, Muhammad Rishad Ilmi, Muhammad rosmaeni, rosmaeni Said, Wardana Saputra, David Deni Sari, Cindy Kartika Shabarullah, Shabarullah Sidiq, M.Fajar Silvi Leila Rahmi Silvia Mawarti Perdana Siregar, Fathar Arsa Solin, Siti Dian Natasya Solly Aryza Soraya Devy Sri Astuti A. Samad Suliantoro Surhaini Surhaini, Surhaini Syamil, Abdul Hafiz As Syarifah Rahmatillah Syuhada, Erwin Febrian Tafina, Afrilika Tarmizi M. Jakfar Umar Yakub, Baharuddin Usi Lanita Wazzan, Huda Wibowo L. S, Edi Wulan Dari, Dini Yudi Siyamto Yulia, Anita Yuliantoharinugroho, Yuliantoharinugroho Yumna, Cut Najwa Safa Yusdiana, Ratna Yusfriadi Abda Yusof , Wafaa' Yusri, Farhan Zahratul Idami Zahrul Mubarrak