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All Journal Jurnal Paradigma Ekonomika JURNAL SAINS PERTANIAN EQUATOR Journal of Business Strategy and Execution Journal The Winners Interest : Jurnal Ilmu Kesehatan Fakultas Ekonomi Binus Business Review Jurnal Pendidikan Informatika dan Sains AGRIPEAT Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Public Budgeting, Accounting and Finance Jurnal Ilmiah Ecosystem ANARGYA: Jurnal Ilmiah Pendidikan Matematika Jurnal Review Pendidikan dan Pengajaran (JRPP) Lentera Acitya Journal Of Health SULTANIST: Jurnal Manajemen dan Keuangan Best Journal (Biology Education, Sains and Technology) Asian Journal of Aquatic Sciences Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K) Jurnal Kansasi : Jurnal Pendidikan Bahasa dan Sastra Indonesia CENDEKIA : Jurnal Ilmu Pengetahuan SOCIAL : Jurnal Inovasi Pendidikan IPS Milestone: Journal of Strategic Management ACADEMIA: Jurnal Inovasi Riset Akademik Jurnal Kesehatan Gigi dan Mulut (JKGM) Jurnal Abdimas Dedikasi Kesatuan V-art: Journal of Fine Art NIKAMABI : Jurnal Ekonomi & Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Civil Engineering Scientific Journal International Journal of Entrepreneurship, Business, and Creative Economy Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research International Journal of Application on Economics and Business Jurnal Kesehatan Lentera Acitya Jurnal Serina Ekonomi dan Bisnis Law and Economics El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Civil Engineering and Vocational Education Jurnal Ekonomi Kesehatan Indonesia Jurnal Greenation Ilmu Teknik Hadlonah : Jurnal Pendidikan dan Pengasuhan Anak Noblesse Oblige Law Journal Cermin Dunia Kedokteran Literacy: Journal of Education and Social Science Jurnal Pendidikan dan Pembelajaran Sekolah Dasar
Natalia Natalia
Institut Teknologi Bandung (ITB)
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Journal : Journal of Business Strategy and Execution

 1 
PENGUKURAN CUSTOMER LOYALTY MELALUI ANALISIS EXPERIENTIAL MARKETING, SERVICE QUALITY DAN BRAND IMAGE DENGAN CUSTOMER VALUE SEBAGAI VARIABLE INTERVENING Natalia, Natalia; Putra, Andriansyah Sumanto; Melati, Ina
Journal of Business Strategy and Execution Vol 6, No 2 (2014): Publish on June 2014
Publisher : Bina Nusantara University

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Abstract

This observation is done to find out how much the experiential marketing, service quality and brand image has influenced the customer value and the effect to the customer loyalty of Kereta Api Argo Bromo Anggrek relation Jakarta-Surabaya. The problem that Kereta Api Argo Bromo is facing is that there is a decreasing of passenger’s volume since the last 5 years and the low income compared to the other executive train in the previous period. Analysis of studies using path analysis where the data was obtained through deployment to 145 customers Argo Bromo Anggrek Train relationships Jakarta - Surabaya with random sampling techniques of probability sampling. The results achieved are experiential marketing, service quality and brand image has a significant effect simultaneously to customer value. experiential marketing, service quality, brand image and customer value has a significant effect on customer loyalty. Partially, service quality does not have a significant effect on customer loyalty.
Co-Authors A, Ainul Auliyah Achmad Fauzi Agustinus Jarak Patandean Ahmad Swandi Alim, Muh Chandra Ananda, Intan Cahya Ananda Andi Marini Indriani, Andi Marini Andini, Sekar Asti Andrea, Karen Andrea Andriansyah Sumanto Putra, Andriansyah Sumanto Anggelia, Shilvy Annetta Gunawan Arif Muchyidin Atikah, T. A. Azis, Adek Cerah Kurnia Baitanu, Viktor Bani, Endang Puspita Batter, Sherly Rudianti Beby Astri Tarigan Billy Harland, Yoshua Bintal Amin Bonaraja Purba Boyes Agustina Mase Butarbutar, Marisi Cecilia Esti Nugraheni Cooky Tri Adhikara, Cooky Tri Dahlia Dahlia Darwin Lie Dian Kurnianingrum, Dian Dtakiyyatuddaaimah, Dtakiyyatuddaaimah Efendi Efendi Febrianti, Erni Ferianti, Nurdini Firman Firman Ginting, Agustaria H, INDAH AZZAHRA. hakim, husnul Hardi, Nicholas Haryadi Sarjono Hendra Setiawan Herlina Lusmeida Hidjanah, Hidjanah Ian Kurniawan Ilman, Nur Ina Melati, Ina Indah Pangesti, Salma Indra, Elrika Iriyadi Iriyadi Irwan Irwan Kandacong, Rika Kurnia Karimah, Umi Karuna Ernesto, Thedy Karyana Hutomo, Karyana Kelly, Grace Khairuddin Tampubolon Laurent, Margareth Liani, Liani Lidya, Lidya Lumbantoruan, Ratnawaty Luqman Hakim M. Irfani Hendri Malau, Chelsya Olyza Marvin, Josua Merry Susanti MESRA MESRA, MESRA Metrolitania, Metrolitania Muhammad Abdi, Muhammad Mulyono Mulyono Nainggolan, Ulisaut Parningotan Nasution, Armin Rahmansyah Nur Afni Safarina, Nur Afni Nurwahita, Nurwahita Peterianus, Septian Pri Hermawan Purnasari, Nina Ramayani Nggadas Rianda Elvinawanty Rismawati Rismawati Rita Rita, Rita Sahariah, Sahariah Sahriana, Sahriana Saputri, Lindai Dwi Saryatmo, Mohammad Agung Sebayang, Rosnita Shelviana, Shelviana Shenny Oktoriana Shirley Agusthina, Shirley Sibarani, Anggun Sihombing, Runggu Silalahi, Nadia Enjel Lina Sinaga, Annisa Nauli Sinulingga, Sam Deva Nasra Sirait, Respa Siregar, Fahmi Apriyansyah Subagyo Subagyo Sufiyati, Sufiyati Sugito - Supardal Supardal, Supardal Surbakti, Nadia Surya Wibawa, Surya Sutanto, Bahtiyar Heru Swastika, Amira Fide Syahrudi, Syahrudi Tampubolon, Lindawati Farida Theresia, Fransisca Tullah, Muh Firdaus Utomo, Gunaedy Vega, Nadia Vera, Alensia Anjelika Wahid, Sirojudin Waruwu, Etnasius Wi, Peng Widharto, Fadhlih Cahyadi Wijaya, Jefina Xevyra, Fanni YULIANA, RINDI ASTIKA Yumielda, Vivi Destri Zai, Brigita Zsazsa, Cut Sah Kha Mei