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All Journal Jurnal Paradigma Ekonomika JURNAL SAINS PERTANIAN EQUATOR Journal of Business Strategy and Execution Journal The Winners Interest : Jurnal Ilmu Kesehatan Fakultas Ekonomi Binus Business Review Jurnal Pendidikan Informatika dan Sains AGRIPEAT Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Public Budgeting, Accounting and Finance Jurnal Ilmiah Ecosystem ANARGYA: Jurnal Ilmiah Pendidikan Matematika Jurnal Review Pendidikan dan Pengajaran (JRPP) Lentera Acitya Journal Of Health SULTANIST: Jurnal Manajemen dan Keuangan Best Journal (Biology Education, Sains and Technology) Asian Journal of Aquatic Sciences Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K) Jurnal Kansasi : Jurnal Pendidikan Bahasa dan Sastra Indonesia CENDEKIA : Jurnal Ilmu Pengetahuan SOCIAL : Jurnal Inovasi Pendidikan IPS Milestone: Journal of Strategic Management ACADEMIA: Jurnal Inovasi Riset Akademik Jurnal Kesehatan Gigi dan Mulut (JKGM) Jurnal Abdimas Dedikasi Kesatuan V-art: Journal of Fine Art NIKAMABI : Jurnal Ekonomi & Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Civil Engineering Scientific Journal International Journal of Entrepreneurship, Business, and Creative Economy Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research International Journal of Application on Economics and Business Jurnal Kesehatan Lentera Acitya Jurnal Serina Ekonomi dan Bisnis Law and Economics El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Civil Engineering and Vocational Education Jurnal Ekonomi Kesehatan Indonesia Jurnal Greenation Ilmu Teknik Hadlonah : Jurnal Pendidikan dan Pengasuhan Anak Noblesse Oblige Law Journal Cermin Dunia Kedokteran Literacy: Journal of Education and Social Science Jurnal Pendidikan dan Pembelajaran Sekolah Dasar
Natalia Natalia
Institut Teknologi Bandung (ITB)
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Journal : Binus Business Review

 1 
Servqual dalam Pelayanan Kelas pada Laboratorium Manajemen Sarjono, Haryadi; Natalia, Natalia
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1262

Abstract

This study aims to determine how the quality service class of Laboratory School of Business Management (SoBM), Bina Nusantara University to students majoring in management science to management courses (Quantitative Business Analysis). SoBM has 3 campuses spreading across West Jakarta and Tangerang, which are as much as 2 campuses in West Jakarta and 1 campus in Alam Sutra area (Tangerang). The research was only conducted on campus Alam Sutra (Tangerang) which is relatively new, consisted only 1 class (42 students) that the specialization is entrepreneurship management science courses. This study applied Servqual method which is a measure of customer satisfaction through gap analysis, developed by Parasuraman, Zeithaml, and Berry. Respondents in this study consisted of 42 students who all as population. The results showed that all Servqual dimensions have an unsatisfactory quality. This can be seen from all the negative gaps in dimension tangibles, reliability, responsiveness, assurance and empathy. From all the negative values, reliability dimension(-6.58) has a gap with the highest negative value or the least satisfactory quality.
Analisis Implementasi Customer Relationship Management dan Marketing Public Relations terhadap Nilai Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan: Studi Kasus Grand Tropic Suites’ Hotel Natalia, Natalia; Adhikara, Cooky Tri; Agusthina, Shirley
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1339

Abstract

The impact of the globalization resulted in the business world being colored by the increase of high competition. Because of that the perpetrators of the business must continue to maintain the continuity of his business and to try to look for the opportunity by making use of the superiority that was owned. One of the methods that could be followed was constructive the customers loyalty by maintaining the available customer so as they were loyal and did not move to the other competitor. Therefore, it is important for the company to create the value of the superior for the customers. The case study was about Customer Relationship Management program (CRM) and Marketing Public Relations (MPR) that was carried out by Grand Tropic Suites’ Hotel to create the value of the superior of the customers where being expected with this superior value to be able to affect the customer to loyal to the Hotel. The aim of this research was to analyze the implementation of Customer Relationship Management programs (CRM) and Marketing Public Relations (MPR) towards the Perceived Value and it impact towards Customer Loyalty.
Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media Rita, Rita; Hutomo, Karyana; Natalia, Natalia
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1385

Abstract

The development of communication technology and Internet-based information encourage the emergence of new changes in the marketing world. Customer-oriented makes it an effective medium for the activities of Word-of-Mouth (WOM). In this information era, Word-of-Mouth becomes credible resource in the community. To harness the power of electronic Word-of-Mouth (e-WOM), the company must first identify and understand effectively users of the web to spread their opinions. By using 60 respondents as a source of information and data collection, results of the study found various types of Foursquare users and various motivations that drive them. The first finding of this study revealed six types of Foursquare users, namely: The Gamers, The Existence, The Need Help, The Mayor, The Showoff, and the Angels. The second finding was the type of motivation that Foursquare users are distinguished by category Feature Involvement, Self Satisfaction, Seeking Advice, Economic Incentives, Self Enhancement, and Concern for Other Users. From this study, Self Satisfaction, Self Enhancement, and Concern for Other Users are the motivation type of Foursquare users that give positive contribution to the activities of e-WOM because the three types directly do some sort recommendations or promotions of the places they check-in. Furthermore, Feature Involvement, Seeking Advice, and Economic Incentives are the types that less provide positive contribution to the activities of e-WOM. Advice Seeking and Economic Incentives are the types that the most feel benefits of e-WOM activities through Foursquare. Feature Involvement is the type that does not contribute the most to the activities of e-WOM and do not feel the most benefits of e-WOM activities through Foursquare. This research is expected to help companies that use Foursquare to establish the right business strategy in encouraging e-WOM among Foursquare users.
Impact in Changing Price Fraction to the Stock Trading Indicators in Indonesia Stock Exchange Natalia, Natalia; Mulyono, Mulyono; Kurnianingrum, Dian
Binus Business Review Vol 7, No 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1783

Abstract

The purpose of this study was to determine how the impact of changes the price fraction to the stock trading indicator that is volume, value, and frequency of trading transactions. Data were analyzed using the Mann-Whitney U test. The results show that the volume of stock trading is not affected significantly by the implementation of the tick size, whereas for the value of trade and frequency of trade significantly affected.
Co-Authors A, Ainul Auliyah Achmad Fauzi Agustinus Jarak Patandean Ahmad Swandi Alim, Muh Chandra Ananda, Intan Cahya Ananda Andi Marini Indriani, Andi Marini Andini, Sekar Asti Andrea, Karen Andrea Andriansyah Sumanto Putra, Andriansyah Sumanto Anggelia, Shilvy Annetta Gunawan Arif Muchyidin Atikah, T. A. Azis, Adek Cerah Kurnia Baitanu, Viktor Bani, Endang Puspita Batter, Sherly Rudianti Beby Astri Tarigan Billy Harland, Yoshua Bintal Amin Bonaraja Purba Boyes Agustina Mase Butarbutar, Marisi Cecilia Esti Nugraheni Cooky Tri Adhikara, Cooky Tri Dahlia Dahlia Darwin Lie Dian Kurnianingrum, Dian Dtakiyyatuddaaimah, Dtakiyyatuddaaimah Efendi Efendi Febrianti, Erni Ferianti, Nurdini Firman Firman Ginting, Agustaria H, INDAH AZZAHRA. hakim, husnul Hardi, Nicholas Haryadi Sarjono Hendra Setiawan Herlina Lusmeida Hidjanah, Hidjanah Ian Kurniawan Ilman, Nur Ina Melati, Ina Indah Pangesti, Salma Indra, Elrika Iriyadi Iriyadi Irwan Irwan Kandacong, Rika Kurnia Karimah, Umi Karuna Ernesto, Thedy Karyana Hutomo, Karyana Kelly, Grace Khairuddin Tampubolon Laurent, Margareth Liani, Liani Lidya, Lidya Lumbantoruan, Ratnawaty Luqman Hakim M. Irfani Hendri Malau, Chelsya Olyza Marvin, Josua Merry Susanti MESRA MESRA, MESRA Metrolitania, Metrolitania Muhammad Abdi, Muhammad Mulyono Mulyono Nainggolan, Ulisaut Parningotan Nasution, Armin Rahmansyah Nur Afni Safarina, Nur Afni Nurwahita, Nurwahita Peterianus, Septian Pri Hermawan Purnasari, Nina Ramayani Nggadas Rianda Elvinawanty Rismawati Rismawati Rita Rita, Rita Sahariah, Sahariah Sahriana, Sahriana Saputri, Lindai Dwi Saryatmo, Mohammad Agung Sebayang, Rosnita Shelviana, Shelviana Shenny Oktoriana Shirley Agusthina, Shirley Sibarani, Anggun Sihombing, Runggu Silalahi, Nadia Enjel Lina Sinaga, Annisa Nauli Sinulingga, Sam Deva Nasra Sirait, Respa Siregar, Fahmi Apriyansyah Subagyo Subagyo Sufiyati, Sufiyati Sugito - Supardal Supardal, Supardal Surbakti, Nadia Surya Wibawa, Surya Sutanto, Bahtiyar Heru Swastika, Amira Fide Syahrudi, Syahrudi Tampubolon, Lindawati Farida Theresia, Fransisca Tullah, Muh Firdaus Utomo, Gunaedy Vega, Nadia Vera, Alensia Anjelika Wahid, Sirojudin Waruwu, Etnasius Wi, Peng Widharto, Fadhlih Cahyadi Wijaya, Jefina Xevyra, Fanni YULIANA, RINDI ASTIKA Yumielda, Vivi Destri Zai, Brigita Zsazsa, Cut Sah Kha Mei