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Pranata, Sudadi
Universitas Catur Insan Cendekia
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Tingkat Kepuasan Pengguna Aplikasi DANA Pada Mahasiswa/i Program Studi Manajemen Universitas Catur Insan Cendekia Yulia Rahmawati, Devy; Pranata, Sudadi
Jurnal Manajemen dan Pemasaran Digital Vol. 2 No. 3 (2024): Jurnal Manajemen dan Pemasaran Digital (Juli - September 2024)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v2i3.214

Abstract

Tingkat kepuasan pengguna aplikasi DANA di kalangan mahasiswa manajemen UCIC menjadi judul penelitian yang dilakukan peneliti. Aplikasi DANA menghadirkan inovasi di bidang keuangan digital untuk memudahkan pengguna dalam bertransaksi. Dengan adanya penelitian ini peneliti ingin mengetahui faktor apa saja yang menjadi keunggulan aplikasi DANA, upaya apa yang dilakukan DANA untuk menguasai pasar financial technology, dan tingkat kepuasan pengguna terhadap aplikasi DANA. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan teknik pengumpulan data melalui data primer (penyebaran kuesioner kepada mahasiswa UCIC dan wawancara kepada pedagang yang melibatkan DANA) dan data sekunder (studi literatur). Kuesioner disebarkan kepada 100 orang yaitu mahasiswa program studi manajemen UCIC. Hasil penelitian ini menunjukkan bahwa keunggulan aplikasi DANA dan yang dilakukan DANA dalam menguasai pasar financial technology adalah kecepatan proses transaksi baik transfer maupun melalui kode QR dan sistem keamanan. Dan hasil tingkat kepuasan pengguna aplikasi DANAmenunjukkan hasil uji t menyatakan thitung (1,172) > t tabel (0,195) sehingga HO ditolak. Dengan demikian, terdapat perbedaan yang signifikan rata-rata hasil tingkat harapan dan tingkat kinerja pada aplikasi DANA.
Pengaruh Keberadaan Marketplace Terhadap Minat Beli Konsumen: Studi Kasus Pada Pelanggan Toko Konvensional Margaretha, Jolanda; Purnamasari, Dewi Laily; Pranata, Sudadi
Jurnal Manajemen dan Pemasaran Digital Vol. 2 No. 3 (2024): Jurnal Manajemen dan Pemasaran Digital (Juli - September 2024)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v2i3.223

Abstract

Penelitian ini menggunakan metode kuantitatid untuk mengetahui pengaruh keberadaan marketplace terhadap minat beli konsumen pada pelanggan took konvensional di Pusat Grosir Cirebon (PGC). Penelitian ini menggunakan data primer yang diolah menggunakan bantuan software SPSS 22 dan data tersebut berasal dari penyebaran kuisioner dan wawancara yang telah dilakukan. Populasi dalam penelitian ini tidak diketahui jumlahnya sehingga sample yang digunakan berjumlah 100 dengan menggunakan metode non probability sampling dan teknik purposive sampling. Hasil dari uji T yang telah dilakukan menunjukkan bahwa keberadaan marketplace berpengaruh positif terhadap minat beli konsumen dengan nilai signifikansi < 0,05 dan uji koefisien determinasi (R2) dengan nilai R sebesar 0,851 yang memiliki arti bahwa terdapat hubungan sebesar 85,1% diantara kedua variabel.
PROSES PENGAMBILAN KEPUTUSAN DENGAN MODEL ANALYTICAL HIERARCHY PROCESS (AHP) UNTUK PENENTUAN BIAYA DELIVERY YANG PALING OPTIMAL PADA GOJEK INDONESIA Sidik, Aditya Ihsan; Choirunnissa, Dina; Lukita, Chandra; Pranata, Sudadi
Jurnal EBI Vol 5, No 2 (2023): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v5i2.173

Abstract

Making effective decisions in determining optimal delivery costs is an important challenge in the delivery service industry as faced by Gojek Indonesia. The Analytical Hierarchy Process (AHP) model is a decision-making method that has been proven effective in dealing with complexity and uncertainty in multi-criteria decision-making processes. The data source for this research was obtained through a questionnaire that was distributed online by Gofood users in Indonesia with a total sample of 100. The purpose of this study was to apply the AHP model in determining the most optimal delivery costs to increase operational efficiency and customer satisfaction for Gojek Indonesia. In this case, it has 6 criteria, namely delivery distance, package size weight, delivery time, mode of transportation delivery route, special requirements and 18 alternatives. The results of this study are that JP 3, BU 3, WP 3, MT 3, RP 3, PK 3 ranks first with a priority weight of 0.338732583, which means questions from JP 3, BU 3, WP 3, MT 3, RP 3, PK 3 is the most important criterion for determining optimal costs for Gojek Indonesia.Key words: Food Delivery Application, Optimum Cost, Analytical Hierarchy Process
LITERATURE REVIEW: SIARAN LANGSUNG TIKTOK TERHADAP KESADARAN MEREK, KEPERCAYAAN MEREK, DAN KEPUTUSAN PEMBELIAN Yuningsih, Yuningsih; Lukita, Chandra; Pranata, Sudadi; Lubis, Dokmen; Nolen, Jeammy
Jurnal EBI Vol 6, No 1 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i1.241

Abstract

This research examines the influence of TikTok live streaming in the context of marketing and consumer behavior. It aims to provide deeper insights into how TikTok live streaming affects consumer behavior, including enhancing brand awareness, strengthening brand trust, and influencing purchase decisions. The method used in this research is qualitative research with a literature review approach. The results of the study indicate the importance of TikTok live streaming in the context of marketing and consumer behavior. Marketing strategies utilizing live streaming need to be tailored to the characteristics of the target market and the desired objectives. Creating brand awareness and generating engaging content on social media can enhance consumer trust and drive purchase decisions.Kata kunci: Interaktivitas, Kepercayaan merek, Keputusan pembelian, Kesadaran merek, Siaran Langsung TikTok
PENINGKATAN STRATEGI PEMASARAN S3SHOP MELALUI PEMANFAATAN MEDIA SOSIAL DAN E-COMMERCE Meira, Kanitha Dwi; Wahyuningsih, Intan Indah; Kurniawan, Putri Nur Shafa; Miftahulhaq, Muhammad Jamaluddin; Pranata, Sudadi; Huneman, Taufan
Journal of Social Comunity Services Vol. 1 No. 3 (2024): Journal of Social Comunity Services (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v1i3.145

Abstract

Tujuan dari kunjungan industry di S3Shop adalah untuk melihat dan menganalisis strategi pemasaran S3Shop yang menggunakan media sosial dan e-commerce. S3Shop adalah bisnis yang menjual produk fashion. Media sosial dan platform e-commerce menjadi alat yang berguna untuk menjangkau pelanggan lebih luas dan meningkatkan penjualan karena kemajuan teknologi digital dan peningkatan penggunaan internet. Metode kualitatif, studi kasus, digunakan dalam penelitian ini. Penulis melakukan wawancara mendalam dengan manajer S3Shop dan melakukan analisis data sekunder dari platform e-commerce dan media sosial yang digunakan perusahaan. Hasil penelitian menunjukkan bahwa pemanfaatan platform media sosial seperti Instagram dan Facebook, serta platform e-commerce seperti Tokopedia dan Shopee, dapat membantu meningkatkan kesadaran merek, keterlibatan pelanggan, dan penjualan produk. Peningkatan konten, optimalisasi iklan berbayar, dan pengembangan layanan pelanggan melalui e-commerce dan media sosial adalah beberapa rencana yang disarankan. Dengan menerapkan strategi-strategi ini, S3Shop diharapkan dapat meningkatkan daya saing dan berkembang.
PENGARUH SENSORY MARKETING: AROMA DAN VISUAL TERHADAP KEPUTUSAN PEMBELIAN Handoko, Elvina Muliani; Pranata, Sudadi
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/m37dne64

Abstract

The objective of this research is examining the influence of scent and visual in sensory marketing on buying decision. This research was carried out at Roti'O in Cirebon City. This research forms part of the quantitative method. The data was gained from questionnaire and literature studies. This research used 100 respondents. The results of this research pointed out that scent partially having a positive and not significant influence on buying decision, visual partially having a positive and significant influence on buying decision, and both of the scent and visual simultaneously having a positive and significant influence on buying decision.
Analisis Pengaruh Harga, Promosi, dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Pengguna Transportasi Online (Studi Pengguna Grab di Kota Cirebon) Adelia Puspita; Chandra Lukita; Sudadi Pranata
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1732

Abstract

Penelitian ini mengkaji bagaimana harga, promosi, dan kualitas layanan mempengaruhi kepuasan konsumen dalam transportasi online, khususnya pelanggan Grab di Kota Cirebon. Studi asosiatif ini dapat menciptakan topik penelitian untuk menentukan hubungan variabel dan pengaruhnya terhadap variabel independen dan dependen. Kuesioner diberikan kepada pengguna Grab di Kota Cirebon dengan 100 tanggapan untuk penyelidikan kuantitatif ini. Penelitian ini menggunakan Uji Validitas (validitas konvergen, validitas diskriminan (Uji HTMT, Kriteria Fornell-Larcker, dan Cross Loading), Uji Reliabilitas, Uji Normalisasi, Uji Multikolinearitas, Uji Regresi Parsial (Uji T), Uji Kelayakan Model (Uji F) maupun uji Koefisien Determinasi. Data penelitian diolah menggunakan SmartPLS 4. Variabel independen penelitian ini adalah harga (X1), promosi (X2) maupun kualitas layanan (X3), dan variabel dependennya adalah kepuasan pelanggan (Y). dan kualitas layanan memiliki efek positif dan substansial. Penelitian memperlihatkan bahwa harga, promosi maupun kualitas layanan mempengaruhi kepuasan konsumen secara bersamaan.
PENGARUH KUALITAS PELAYANAN DAN KEMUDAHAN PENGGGUNA TERHADAP KEPUASAN PELANGGAN GORIDE: (Studi Pada Konsumen Gojek di Kota Cirebon) Mochamad Calvin Farell; Sudadi Pranata
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/d4panw94

Abstract

The aim of this research is to determine the influence of service quality and ease of use on Goride customer satisfaction among Gojek users in Cirebon City. The research population includes all Goride users who use the Gojek application in Cirebon City, with a sample of 100 respondents. This research uses quantitative methods with purposive sampling through questionnaires. Data analysis was carried out using multiple linear regression with SmartPLS software. The research results show that service quality has a positive and significant effect on Goride customer satisfaction. Apart from that, ease of use also has a positive and significant impact on Goride customer satisfaction. Overall, service quality and ease of use have a positive and significant effect on Goride customer satisfaction among Gojek users in Cirebon City.
Analisis Pengaruh Kualitas Produk dan Harga dalam Keputusan Pembelian Sepeda Motor Honda Scoopy di Kabupaten Cirebon Elsa, Khofifah; Chandra, Aditya Kurniawan; Pranata, Sudadi
Jurnal EBI Vol 4, No 1 (2022): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v4i1.56

Abstract

This study aims to determine whether (1) there is a positive relationship between product quality on purchasing decisions for Honda Scoopy motorcycles, (2) the effect of price on purchasing decisions for Honda Scoopy motorcycles and (3) the effect of product quality and price simultaneously on purchasing decisions of bicycles. Honda Scoopy in Cirebon district. The population in this study were residents of several sub-districts in Cirebon district who had Honda Scoopy automatic motorcycles. The sampling technique used the slovin formula with a total sample of 100 people with 20 people per sub-district. The data collection technique uses a Google Form questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results showed that: (1) there was a positive effect of product quality on purchasing decisions for Honda Scoopy motorcycles (t count 4,457; sig. 0.000 0.05; = 0.210) , (2) there was a positive influence on price on motorcycle purchasing decisions. Honda Scoopy ((t count 4.029; sig. 0.000 0.05; = 0.94), (3) ) there is a positive effect of product quality and price simultaneously on purchasing decisions for Honda Scoopy motorcycles (F count = 60.609; Sig. .000 0.05) .Keywords: product quality, price and purchase decision.
Implementation of Smart Contracts in TikTok Influencer Marketing Sudadi Pranata; Fajrinoor Fanani; Dini Hidayati; Rosa Lesmana; Zinhle Ndlovu
Blockchain Frontier Technology Vol. 4 No. 2 (2025): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v4i2.688

Abstract

The rapid growth of TikTok as a social media platform has transformed influencer marketing, offering brands unparalleled opportunities to engage with their target audiences. However, issues such as lack of transparency, trust, and inefficiencies in payment processes remain significant challenges in influencer marketing, highlighting a critical GAP in both literature and practice. This study addresses these challenges by exploring the implementation of smart contracts, powered by blockchain technology, as a novel solution. Smart contracts provide an automated, secure, and transparent framework for managing influencer marketing campaigns. The research employs a quantitative approach with Structural Equation Modeling (SEM) as the primary methode, utilizing the SmartPLS tool. Data were collected from 200 respondents who are active TikTok users and have engaged with influencer marketing campaigns. The findings reveal that credibility, informativeness, and entertainment positively affect advertising value, while irritation negatively impacts it. Furthermore, advertising value significantly influences advertising attitude, which, in turn, impacts purchase intention. Additionally, advertising attitude moderates the relationship between advertising value and purchase intention, strengthening its effect. These results and conclusions emphasize the transformative potential of smart contracts in enhancing transparency, trust, and efficiency within influencer marketing. By introducing blockchain-based solutions, this study makes a significant novelty contribution to the literature, offering practical insights for brands and marketers. Specifically, smart contracts enable brands to ensure fair compensation, accurate performance measurement, and improved campaign outcomes. This study underscores the importance of leveraging cutting edge technologies to address existing gaps in influencer marketing, ultimately paving the way for more effective and transaction.
Co-Authors Aan Kanivia Abdun Wijaya Abshor Marantika Adelia Puspita Aditya Kurniawan Chandra Agung Supriyadi Agus Sevtiana Amelia, Fhia Amelia, Shinta Amroni Amroni Amroni Amroni, Amroni Apriansyah Rizqi Setiawan Ardiningrat, Raden Muhamad Rama Poetra Arief Yanto Rukmana Arief Yanto Rukmana Arif Komara, Maulana Arifin Arifin Ayu Lestari, Ni Wayan Fitriana Bangun, Cicilia Sriliasta Bilal Dewansyah Chairun Nas Chandra Lukita Chandra, Aditya Kurniawan Choirunnissa, Dina Christina, Stefanny Christine Agustina David Hasudungan Pardede Dewi Iriani Dewi Laily Purnamasari Dhea Praadha Gitama, Gytha Nurhana Dini Hidayati Djatmiko, Budi Dwi Meldiansyah Rahadi Elsa, Khofifah Fahrudin, Rifqi Fajrinoor Fanani Fauzi, Feri Fauziah, Devy Nadya Febriansyah, Angky Frans Sudirjo Gilang Putratama Gunawan, Novalia Gytha Nurhana Dhea Praadha Gitama Hambali, Firdaus Handoko, Elvina Muliani Huneman, Taufan I Ketut Gunawan Ika Kartika Ine Rachmawati Inggrid Panjaitan Julianti, Fifi Kiran Agustin Komara, Nandang Kurniawan, Putri Nur Shafa Kusnadi Kusnadi Laily Purnamasari, Dewi Lena Magdalena Lubis, Dokmen M. Syamsul Maarif M. Yani Syafei Margaretha, Jolanda Marsani Asfi Marsani Asfi Meira, Kanitha Dwi Meirisha Handayani Meria, Lista Miftahulhaq, Muhammad Jamaluddin Mochamad Calvin Farell Mohammad Umar Fakhrudin Mohammad Umar Fakhrudin Mohammada Umar Fakhrudin Muhammad Ade Kurnia Harahap Muhammad Nur Munir Tubagus Munir Tubagus musrifah, ai Nolen, Jeammy Noor Aziz Nurfitriyani, Vivi Nurhajijah, Sitta Nurhana Dhea Praadha Gitama, Gytha Nurkholis, Muhammad Padmajati, Astri Pratiwi, Rizma Ratih Priadi, Adzustina Prisilia Jesica, Sheren Rahma Wahdiniwaty Rangi, Noah Ridho Taufiq Subagio Rina, Agustina Rizki Chaerunisa, Danya Ronaldo Brilian Wijaya Rosa Lesmana Septian, Willy Eka Setiawan, Apriansyah Rizqi Sidik, Aditya Ihsan Sitohang, Lita Meliana Sobi Mutohari Stefanny Christina Stefanny Christina Sugianto, darul Suhadi Parman Sundana, Sundana Susilawati, Erna Suwandi Suwandi Suwandi Suwandi Suwandi Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syauqy, Muhamaad Rifat Tan, Felicia Linggayani Tendi, Grace Regina Turini Turini Umi Narimawati Wahyuningsih, Intan Indah Willy Eka Septian Yahya, Irfan Yani Syafeí, M Yani Syafei, M. Yolanda Albertina Yulia Rahmawati, Devy Yuni Awalaturrohmah Solihah Yuningsih Yuningsih Zinhle Ndlovu