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All Journal DIGEST MARKETING JDM Jurnal Manajemen Terapan dan Keuangan EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmu Multidisplin Jurnal Karya Abdi Masyarakat Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat Jurnal Greenation Sosial dan Politik Jurnal Pengembangan dan Pengabdian Masyarakat

Ade Octavia

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Author-ID : 336435

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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MARKET ORIENTASION EFFECT ON THE PERFORMANCE OF THE PRODUCT PROCESSED FISH MARKETING SMEs IN JAMBI AGESHA MARSYAF; ADE OCTAVIA; ERIDA ERIDA
Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

The address of this research is to analyze the effect of market orientation toward. the performance of Micro, Small and Medium entreprises in the field of Fish processing Products in Jambi City, either simultaniously or partially. The sample of this research are represented by 45 MSME’s. This study utilized linear regression analysis. Data of this research was tabulated from respondent responsiveness. The results of this study prove that simultaneously the performance of Micro, Small and Medium entreprises is significant influenced by the market orientation. Furthermore, partially the results show that the customer orientation and competitor orientation have a significant effect toward the performance of MSME. On the other hand, the coordination of inter-function has not significant effect partially toward the performance of MSME. The study suggests for the entrepreneur of Micro, Small and Medium entreprises to improve the function of their internal coordination and give a wider delegation to their employers to do their tas

FAIRNESS OF SERVICE, TRUST AND CUSTOMER VALUE AS VARIABLE OF ANTECEDENT OF CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE IN PT. BANK JAMBI BRANCH OF MUARA BULIAN Levi Febri Damayanti; Ade Octavia; Tona Aurora Lubis
Journal of Business Studies and Management Review Vol. 3 No. 1 (2019): JBSMR Vol. 3 No.1, December 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

The purpose of this study was to determine the direct effect of service justice, trust and customer value on customer satisfaction, knowing the direct effect of service justice, trust, customer value, and customer satisfaction on customer loyalty, the indirect effect of service justice, trust, customer value on customer loyalty with customer satisfaction as an intervening variable. The population in this study amounted to 32,842. The number of samples taken was 100 respondents. The research method is a quantitative research using field surveys with interviews and questionnaires. The analytical tool used is path analysis. The results showed that: (1) service justice, trust, and customer value simultaneously and partially had a positive and significant effect on customer satisfaction,(2) service justice, trust, customer value, and customer satisfaction simultaneously have positive and significant influence on customer loyalty, while partial service justice, trust, and customer satisfaction has positive and significant impact on customer loyalty and (3) service justice and trust variables indirectly influence the customer loyalty.

PENGARUH DIGITAL MARKETING TERHADAP KEPUASAN NASABAH DENGAN CITRA PERUSAHAAN SEBAGAI VARIABEL MEDIASI PADA PT BANK PEMBANGUNAN DAERAH JAMBI KCP PEMAYUNG Kennis, Veni; Octavia, Ade
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 01 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i01.26203

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap citra perusahaan, pengaruh digital marketing terhadap kepuasan nasabah, pengaruh citra perusahaan terhadap kepuasan nasabah dan pengaruh digital marketing melalui citra perusahaan terhadap kepuasan nasabah. Populasi dalam penelitian ini adalah nasabah Bank Jambi kantor Cabang Pembantu Pemayung, sampel yang diambil sebanyak 100 orang. Sumber data yaitu data primer dan data sekunder. Metode pengumpulan data menggunakan observasi, wawancara dan kuesioner. Analisis data dilakukan dengan metode kuantitatif dengan bantuan Smart-PLS. Hasil penelitian menyimpulkan bahwa digital marketing memiliki pengaruh terhadap citra perusahaan, digital marketing memiliki pengaruh terhadap kepuasan nasabah, citra perusahaan memiliki pengaruh terhadap kepuasan nasabah dan digital marketing melalui citra perusahaan memiliki pengaruh terhadap kepuasan nasabah Bank Jambi.

Penerapan Pemasaran Word of Mouth dan Penggunaan Big Data terhadap Minat Beli dengan Kesadaran Merek Sebagai Variabel Intervening Pada Siber Publisher Ali, Hapzi; Ade Octavia
Jurnal Ilmu Multidisiplin Vol. 2 No. 3 (2023): Jurnal Ilmu Multidisplin (Oktober-Desember 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v2i3.411

Penelitian ini membahas mengenai penerapan pemasaran word of mouth dan penggunaan big data terhadap minat beli dengan kesadaran merek sebagai variabel intervening pada siber publisher. Tujuan penelitian ini yaitu untuk mengetahui pengaruh dari pemasaran word of mouth dan penggunaan big data terhadap kesadaran merek dan minat beli. Metode penelitian yang digunakan yaitu kuantitatif. Populasi dalam penelitian ini yaitu 80 orang, dengan sampel sebanyak 40 orang. Teknik pengambilan sampel yaitu menggunakan accidental sampling. Data yang digunakan pada penelitian ini yaitu data primer, dimana diperoleh dari kuisioner yang diajukan kepada author yang sebelumnya pernah melakukan publikasi di siber publisher. Hasil dari penelitian ini meliputi: 1) Word of Mouth tidak berpengaruh terhadap kesadaran merek; 2) Big Data berpengaruh terhadap kesadaran merek; 3) Word of Mouth berpengaruh terhadap minat beli; 4) Big Data berpengaruh terhadap minat beli; dan 5) Kesadaran merek berpengaruh terhadap minat beli.

Peran Kewirausahaan Perempuan, Kewirausahawan Ramah Lingkungan Dan Orientasi Pasar Sebagai Variabel Yang Mempengaruhi Kinerja Pemasaran UMKM Octavia, Ade; Sriayudha, Yayuk; Zulfanetti
Jurnal Samudra Ekonomi dan Bisnis Vol 14 No 1 (2023): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v14i1.6302

Women play an important role in the field of entrepreneurship in the small and medium industry. This study aims to analyze the role of women entrepreneurship, eco-friendly entrepreneurship, and market orientation, on the marketing performance of SMEs. This quantitative research uses a sample survey where the number of respondents is 200 people. Primary data was collected through a questionnaire with a 5-Likert scale. Data analysis using SEM-PLS. Research findings show that women's entrepreneurship has a significant effect on eco-friendly entrepreneurship, as well as market orientation. In addition, environmentally friendly entrepreneurship has been proven to have a significant effect on market orientation, and market orientation has been proven to have an effect on marketing performance. Simultaneously, the marketing performance of MSMEs is significantly influenced by women entrepreneurship, eco-friendly entrepreneurship and market orientation.

MODEL OF MARKETING PERFORMANCE : ROLE OF INNOVATION CAPABILITY IN WOMEN ENTREPRENEURS Octavia, Ade; Sriayudha, Yayuk
Dinasti International Journal of Management Science Vol. 3 No. 2 (2021): Dinasti International Journal of Management Science (November - December 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i2.1007

ABSTRACT The uniqueness and distinctive character of a woman, makes women prefer to run entrepreneurship. The ability of women entrepreneurs to develop product innovation provides a competitive advantage that can reflect marketing performance. Marketing performance as an important challenge in management as well as the key to the success of business actors as a result of market strategy. The purpose of study was to analyze a hypothetical model of women's entrepreneurial marketing performance. The specific objective of the study was to investigate the relationship between women's entrepreneurship and marketing performance mediated by the innovation capability of women entrepreneurs. The research design applied was a quantitative research design by forming a model and testing the model. A survey was conducted using a sample of 100 respondents of women entrepreneurs. A structured questionnaire was used to elicit information from the respondents and simple random sampling method was used to select the samples. In this study, partial least squares SEM (PLS-SEM) was used for data analysis.. The instrument that was validated and its reliability measured was analysed using descriptive and inferential statistics. The results of the study show that women's entrepreneurship have significant influence to marketing performance, both directly and indirectly, which is mediated by innovation capability. Recommendations were given to women entrepreneurs that they should be putting more emphasis on this relatively new approach of innovation capability thereby creating marketing performance. Keywords: innovation, marketing performance, SMEs, women's entrepreneurship

Mapping Potential Commercialization of Research Results Through Valuation and Technology Readiness Levels Octavia, Ade; Ekasari, Novita; Surya Hartati, Dwi; Habibi, Akhmad
Dinasti International Journal of Management Science Vol. 5 No. 6 (2024): Dinasti International Journal of Management Science (July - August 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v5i6.3083

Downstreaming the results of ’lecturers’ research is a strategic activity to improve the performance of a higher education institution (HEI) which requires research on mapping the commercialization potential. This research aims to understand the role of research centres in the commercialization process and increasing start-ups at one Indonesian university, Universitas Jambi (UNJA). Besides, this research maps the potential for commercialization assessed from the valuation system and technology readiness levels (TRL). This research is important for achieving the institution vision of " a world-class entrepreneurship university based on agroindustry and environment”. The results are expected to contribute to empirical thinking for formulating research policies. This type of research is descriptive qualitative, with research lecturers and leadership elements as the informants. The TLR of the research is 5, and the research output is in the form of publications in indexed international journals, international seminar certificates, and registered textbooks. The results of the study indicate that policies and programs to increase the commercialization of research results have been carried out. A start-up planning and valuation system has also been done and has a good opportunity to increase the commercialization of research results.

SELFIE MARKETING AND CUSTOMER LOYALTY: MEDIATING ROLE OF EXPERIENTIAL SHOPPING Octavia, Ade; Yayuk Sriayudha
Jurnal Ilmu Manajemen Terapan Vol. 1 No. 3 (2020): Jurnal Ilmu Manajemen Terapan (Januari 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v1i3.100

The increasing growth of modern food stalls showed a change in the behavior of consumers, especially for teenagers to fulfill the needs of a representative place to increase social activity. The purpose of this study is to analyze the effect of selfie marketing and customer loyalty with experiential shopping as a mediating role. The authors seek to understand how this selfie marketing to determine the customer loyalty of modern food stalls customer through experiential shopping. Design research using quantitative methods with the approach of the survey. Sample consumer research is the modern method of stalls that add up to 150 people. Sampling method using judgement sampling. The tools of data analysis using the method PLS. Finding suggests that experiential shopping has a significant effect on selfie marketing and experiential shopping and selfie marketing affects customer loyalty on modern food stalls.

DEVELOPMENT MODEL OF SOCIAL MEDIA MARKETING – CONSUMER LOYALTY MEDIATED BY BRAND EQUITY AND CONSUMER RESPONSE TO FASHION BRANDED PRODUCTS Octavia, Ade; Hasbullah, Husni; Sriayudha, Yayuk
Dinasti International Journal of Digital Business Management Vol. 2 No. 1 (2020): Dinasti International Journal of Digital Business Management (December 2020 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i1.633

Cunsumer loyalty is determined by a positive response to the perceived experience. The use of social media in marketing products can improve the quality of marketing. The purposes of this research are to: (1). Explain the relationship between social media marketing and consumer loyalty with brand equity as a mediation variable. (2). Explain the relationship between social media marketing and consumer loyalty with consumer response as a mediation variable (3). Develop a model of social media marketing and consumer loyalty relationships. The design of the research was done quantitatively to analyze the model of the relationship between social media marketing and consumer loyalty. To interpret quantitative results used focus Group discusion (FGD) methods and literature studies. The research sample numbered 200 respondents with consumer criteria of users of branded fashion products. Analysis tools using SEM with PLS Software. The results showed a positive and significant relationship between social media marketing to the consumer loyalty of fashion products both before and after mediated by brand equity and consumer response. The priority of the research to be conducted lies in how digital development in marketing contributes thought to the business world, government and how this study strengthens the theory for similar research

CONSUMER ATTITUDE TOWARDS ADVERTISING ON INSTAGRAM: THE ROLE OF ADS PERSONALIZATION AND CONSUMER EXPERIENCE Roza, Suswita; Sriayudha, Yayuk; Khalik, Idham; Octavia, Ade
Dinasti International Journal of Digital Business Management Vol. 3 No. 1 (2021): Dinasti International Journal of Digital Business Management (December 2021 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i1.1081

Instagram account users in Indonesia are increasing, in 2020 it was recorded that 69.2 million people have an account on Instagram. For marketers, the increasing number of Instagram account is a market opportunity. It predicts that consumer attitudes and consumer experiences will be influenced by personalized messages in advertisements. The purpose of this study was to analyze the relationship between advertisement personalization, consumer experience, and attitudes towards advertising and brands. The research design is descriptive quantitative with a sample survey method. Research respondents are owners of Instagram accounts in Indonesia, with a total sample of 200 people. The analysis tool uses PLS. From the results of the study, it is known that there is a significant association between the personalization of advertising on Instagram on consumer attitudes of Instagram users towards these advertisements. Research also shows that there is a significant association between consumer experience on consumer attitudes of Instagram users. Furthermore, the study also illustrates a significant association between consumer attitudes of Instagram users towards brand attitudes. It is hoped that the results of this study will contribute empirically to thoughts related to advertising personalization and consumer attitudes towards advertising and brands on social media, particularly through Instagram.

Co-Authors Ade Titi Nifita AGESHA MARSYAF Agus Solikhin, Agus Agus Syarif Ajizah, Nur Akhmad Habibi Akhmad Irwansyah Siregar Albetris, Albetris Amir Husni Andang Fazri Ardi Novra Ardiyaningsih Puji Lestari Aulia Putri Anwar Budi Susanto Dahmiri Dedy Setiawan Dwi Kurniawan, Dwi Dylan Al Muzzaky, Ahmad Enggrani Fitri , Lucky erida erida Erwita Dewi F. Husni Hasbullah, F. Husni Firdaus Firdaus Fitriaty, Fitriaty Hapzi Ali Harto, Muji Heriberta Heriberta Hidayah, Zainur Hutajulu, Daniela Setiani Ida Masriani, Ida Idham Khalik, Idham Ihkam, Febrianto Al Ingepuri, Pebriana Johannes johannes johannes Johni Paul Karolus Pasaribu Kennis, Veni Levi Febri Damayanti Lucky Enggrani Fitri Meilina, Dira Muraddin, Zulkifli musnaini musnaini Muspawi, Muspawi Nastavira Izmi, Inggrid NOVITA EKASARI Novita Sari Nurhidayat, Prasetyo Octora, Shinta Pasya, Arobi Rajagukguk, Iswento Rizki Manarissar Ridhwan Ridhwan, Ridhwan Rina Mardiana Rizky Eka Putra, Rizky Eka Rosyid, Garry Yuesa Rusita, Dea Sadzali, Asyhadi Mufsi Saputra, Farhan Shofia Amin Sigit Indrawijaya Sihombing, Jul Kono Siregar, Ade Per Siregar, Ade Perdana Sry Rosita Surya Hartati, Dwi Suswita Roza Suswitaroza - syahmardi yacob Syahmardi Yacob Sylvia Kartika Wulan Bhayangkari Tona Aurora Lubis Utama, Achmad Nur Budi Widiasturi, Fitri Yayuk Sriayudha Yenny Yuniarti Yuesa Rosyid, Garry Zulfanetti Zulfanetti Zulfanetti, Zulfanetti Zulfina Adriani

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