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All Journal DIGEST MARKETING JDM Jurnal Manajemen Terapan dan Keuangan EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmu Multidisplin Jurnal Karya Abdi Masyarakat Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat Jurnal Greenation Sosial dan Politik Jurnal Pengembangan dan Pengabdian Masyarakat
Ade Octavia
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GREEN PURCHASING BEHAVIOR: PREFERENCES, ATTITUDES AND SOCIAL VALUES Ali, Hapzi; Octavia, Ade; Sriayudha, Yayuk
Dinasti International Journal of Digital Business Management Vol. 3 No. 5 (2022): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i5.1445

Abstract

The Literature Review article on Environmentally Friendly Purchasing Behavior: Preferences, Attitudes and Social Values is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Preference has an effect on Environmentally Friendly Purchasing Behavior; 2) Attitudes influence Environmentally Friendly Purchasing Behavior; and 3) Social Values have an effect on Environmentally Friendly Purchasing Behavior. Apart from these 3 exogenous variables that affect the endogenous variable Environmentally Friendly Purchasing Behavior, there are still many other factors including Environmental Knowledge, Ecolabelling and Consumer Trust variables.
THE AGENTS ROLE TO CREATE E-LOYALTY Albetris, Albetris; Johannes, Johannes; Octavia, Ade; Aurora Lubis, Tona
Dinasti International Journal of Digital Business Management Vol. 3 No. 6 (2022): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i6.1456

Abstract

Competition in banking services such as branchless banking, the use of technological facilities and/or involving third party services, especially to serve the unbanked/unbanked community, has great potential to expand the distribution of financial services to the public. Models of service marketing (service marketing), relationship marketing (relationship marketing) and digital marketing (digital marketing) need to be studied simultaneously through a banking service marketing management approach to obtain electronic loyalty. The purpose of this study is to obtain an agent electronic loyalty model at state banks that provide branchless banking as marketing strategy for banking services, especially branchless banking in Jambi. The research design used an explanatory survey approach. The survey was conducted on agents at state banks that operate branchless banking in Jambi. respondents was 392 agents who were taken by multistage random sampling. Data analysis was carried out using a structural equation modeling (SEM) approach and SmartPLS 4.0 program.
E-Commerce Purchase Intention Model with Consumer Reviews, Trust, and Risk as Predictors of Msmes Culinary Products Suswita Roza; Ade Octavia; Sriayudha, Yayuk
Dinasti International Journal of Digital Business Management Vol. 4 No. 1 (2022): Dinasti International Journal of Digital Business Management (December 2022 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i1.1606

Abstract

One of the efforts to increase the capacity of MSMEs, particularly on culinary products is by optimizing e-commerce-based technology through the marketplace platform. Previous research has found that internal consumer factors heavily influence consumer buying interest. For purchases using e-commerce, the elements of trust and acceptance of risk are essential, in addition to other factors, such as consumer perceptions based on social media. This study's main objective is to analyze the role and influence of consumer reviews, the risks received by consumers, and consumer trust on consumer purchase intentions. The research design uses a quantitative descriptive. The research sample consisted of 200 e-commerce consumers for culinary products in Jambi City. The sampling technique uses probability sampling with survey sampling using questionnaires, interviews, and observations. The analysis tool uses Structural Equation Modeling -PLS. the research results show a significant relationship between consumer reviews and consumer trust. Risk and consumer trust also affect purchase intensity. However, the study's results also show no significant effect between consumer reviews and purchase intentions, as well as consumer trust and the risk received. It is hoped that the research results will benefit many parties who need references, such as e-commerce users, business actors, and academics conducting research in the same field.
The Implementation Entrepreneurship Orientation, Market Orientation and Business Performance Model for Food Category of Micro and Small Entreprises Octavia, Ade; Dewi, Erwita; Sriayudha, Yayuk
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2046

Abstract

This Study aim to analyze how implementation model of entrepreneurial orientation, market orientation and business performance on Micro and Small Entreorises for food category in City Jambi. Study this is qualitative research. The approach used in this research is a case study of the research object, Micro and Small Enterprises in term of food and beverage entreprises. The determination of informants in this research, it was carried out using a purposive sampling technique where selection was carried out deliberately based on predetermined criteria and set based on objectives study. Informant study This is: Manager/owner Business Micro and Small category Food in Jambi. The research results show that food business owners have an entrepreneurial orientation and understand market desires (market orientation). MSEs understand that the more market-oriented and entrepreneurial they are, the better their business performance will be. The use of technology in the form of social media as a means of promotion has been carried out, but the courage to take risks is still low.
Eco-Friendly Product Purchase Behavior Model: Application of Theory of Planned Behavior in Generation Z Consumers Octavia, Ade; Sriayudha, Yayuk; Musnaini, Musnaini
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.3035

Abstract

The use of environmentally friendly (eco-friendly) products is the best solution for maintaining environmental sustainability. The consumption behavior of Generation Z can be a starting point that has an important role if these young buyers actively contribute to promoting sustainable economic development and purchasing eco-friendly products. This study aimed to analyze (1) the relationship between consumer attitudes, subjective norms, and perceived controls with the purchase intention of eco-friendly products in generation Z consumers, and (2) the relationship between the purchase intention of eco-friendly products and eco-friendly product purchase behavior in generation Z consumers. The approach used was explanatory research with a quantitative analysis research method. The study population was Generation Z consumers in Jambi with a sample of 200 respondents. Non-probability sampling technique was used to select research samples. The instrument used was a research questionnaire. The data were analyzed using the Structural Equation Model (SEM/PLS) with the smartPLS analysis tool. The results showed that consumer attitudes have a significant effect on the purchase intention of eco-friendly products in Generation Z consumers. Whereas, subjective norms have no effect on the purchase intention of eco-friendly products in Generation Z consumers. Furthermore, there is a positive effect between behavioral controls and the purchase intention of eco-friendly products in Generation Z consumers. The purchase intention of Generation Z consumers has an effect on eco-friendly product purchase behavior. The results of this study are expected to be implemented in order to maintain environmental sustainability and a green economy as well as to contribute and become reference literature for academics, universities, local governments, consumers, and business actors.
A STUDY OF JAMBI BATIK ARTISANS IN INNOVATION AND STRATEGIC DECISION-MAKING TO INFLUENCE THE DEVELOPMENT AND RESILIENCE OF THE JAMBI BATIK INDUSTRY Octavia, Ade; Heriberta, Heriberta; Sriayudha, Yayuk
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 8 No. 2 (2024): Volume 8, Nomor 2, December 2024
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v8i2.38037

Abstract

This study investigates Jambi batik artisans' resilience and innovative strategies in overcoming economic challenges and disruption in the textile industry. Using a qualitative approach with data analysis based on Miles and Huberman’s interactive model, the research delves into how these artisans creatively adapt to changing market demands by incorporating alternative materials, eco-friendly dyes, and distinctive local designs to enhance product appeal. The study also explores their marketing strategies, which leverage digital platforms and direct sales at exhibitions, significantly expanding their consumer reach and maintaining competitiveness. This combination of traditional artistry and modern tactics supports the preservation of Jambi's cultural heritage. It aligns with Sustainable Development Goals (SDGs) related to responsible production, decent work, and gender equality. The findings reveal that Jambi batik artisans successfully merge traditional motifs with contemporary styles, allowing them to preserve local identity while meeting evolving consumer preferences. Notably, this research highlights how artisans overcome resource limitations and market fluctuations by engaging in strategic collaborations, fostering community support, and adopting digital innovations to broaden their reach. This study's novelty lies in its focus on the dual role of cultural preservation and sustainable economic practices, offering insights into how traditional industries can thrive in modern contexts. The outcomes emphasize that with strategic innovation, the Jambi batik industry has substantial potential for sustainable growth, presenting a model for other cultural enterprises seeking resilience in the face of globalization and economic challenges.
Determinasi Kepuasan Author dan Citra Merek: Analisis Kualitas Pelayanan dan Kualitas Produk pada Jurnal Ilmu Multidisiplin Greenation Publisher Ali, Hapzi; Octavia, Ade; Saputra, Farhan
Jurnal Greenation Sosial dan Politik Vol. 2 No. 2 (2024): Jurnal Greenation Sosial dan Politik (Mei - Juli 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgsp.v2i2.60

Abstract

Artikel Determinasi Kepuasan Author dan Citra Merek: Analisis Kualitas Pelayanan dan Kualitas Produk pada Jurnal Ilmu Multidisiplin Greenation Publisher di Jambi. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh kualitas pelayanan dan kualitas produk terhadap kepuasan author dan citra merek pada Jurnal Ilmu Multidisiplin Greenation Publisher. Metode yang digunakan yaitu kuantitatif deskriptif. Alat analisis yang digunakan yaitu SEM SmartPLS 4.0. Data yang digunakan yaitu data primer. Populasi dalam penelitian ini sebanyak 142 responden, dari author yang telah melakukan publikasi di Jurnal Ilmu Multidisiplin. Sampel sebanyak 100 responden, diperoleh dari kuisioner yang diisi oleh author Jurnal Ilmu Multidisiplin. Teknik pengambilan sampel menggunakan Simple Random Sampling. Uji yang dilakukan Uji Validitas, Uji Reliabilitas, Inner Model, Outer Model dan Uji Hipotesis. Hasil dari penelitian ini antara lain: 1) Kualitas pelayanan berpengaruh signifikan terhadap kepuasan author; 2) Kualitas produk berpengaruh signifikan terhadap kepuasan author; 3) Kualitas pelayanan tidak berpengaruh dan tidak signifikan terhadap citra merek; 4) Kualitas produk berpengaruh signifikan terhadap citra merek; dan 5) Kepuasan author berpengaruh terhadap citra merek.
The INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON THE DECISION TO PURCHASE A HOUSE WITH MODERATING EFFECT OF LIFESTYLE: A CASE STUDY ON MORTGAGE LOANS AT BANK TABUNGAN NEGARA BRANCH OFFICE, KABUPATEN BUNGO Sihombing, Jul Kono; Octavia, Ade; Fitriaty, Fitriaty
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.36237

Abstract

This study analyzes the influence of brand image, service quality, and lifestyle on the decision to finance home ownership loans (KPR) at Bank Tabungan Negara (BTN) in Kabupaten Bungo. Data were collected through questionnaires distributed to BTN customers who have taken out KPR. Data analysis was performed using multiple regression techniques. The results show that brand image and service quality have a positive and significant influence on KPR financing decisions. Additionally, lifestyle moderates the relationship between brand image and KPR financing decisions, as well as between service quality and KPR financing decisions. These findings highlight the importance of enhancing brand image and service quality and considering customer lifestyle in designing KPR products and services.    
EXPLORING THE TRANSITION OF SMART ELECTRICITY USERS TO GREEN CONSUMERS: AN OPEN KNOWLEDGE MAPS ANALYSIS Pasaribu, Johni Paul Karolus; Johannes, Johannes; Yacob, Syahmardi; Octavia, Ade
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.36628

Abstract

The era of technology and smart electricity is a technological advancement for households that use smart electricity. This research aims to discover the potential of smart electricity users to become green consumers. Therefore, we use the Open Knowledge Map platform to find out the behaviour of smart electricity users using cluster visualisation. The data used are research papers from 2013 to 2022. Hence, we found 11 clusters of related articles. The main focus of the research cluster is the social behaviour, construction user, and consumer behaviour cluster, which is related to green consumer behaviour from the behaviour of households using smart electricity. Furthermore, we have confirmed the potential household smart electricity users to become green consumers. Therefore, we have a construction related to the potential of smart electricity user households to become green consumers for further research.
Electronic Word of Mouth and Its Effects on Consumer Decision-Making: Insights from an Extensive Literature Review Akhmad Irwansyah Siregar; Johannes Johannes; Syahmardi Yacob; Ade Octavia
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1994

Abstract

This comprehensive literature review critically examines the pervasive influence of Electronic Word of Mouth (E-WoM) on consumer decision-making. Distilling insights from over a hundred scholarly articles spanning the last decade, this paper aims to map out how E-WoM impacts purchasing behaviors across diverse sectors. Methodologically, the review adopts a systematic approach to identify, analyze, and synthesize existing research, providing a robust evaluation of E-WoM's effects through both quantitative and qualitative lenses. Findings indicate that E-WoM significantly shapes consumer perceptions and buying decisions, moderated by source credibility, message sentiment, and consumer involvement. The study's major contributions include a proposed integrative model that links E-WoM dynamics with consumer decision-making processes, offering a nuanced understanding of the mechanisms at play. This model clarifies the pathways through which E-WoM exerts its influence and highlights the role of digital platforms in amplifying consumer voices. Furthermore, the paper identifies critical gaps in current research, particularly in the areas of cross-cultural variations and the influence of emerging technologies. By bridging these gaps, this review serves as a foundational resource for academics and practitioners alike, guiding future research trajectories and informing strategic marketing practices in the digital era.
Co-Authors Ade Titi Nifita AGESHA MARSYAF Agus Solikhin, Agus Agus Syarif Ajizah, Nur Akhmad Habibi Akhmad Irwansyah Siregar Albetris, Albetris Amir Husni Andang Fazri Ardi Novra Ardiyaningsih Puji Lestari Aulia Putri Anwar Budi Susanto Dahmiri Dedy Setiawan Dwi Kurniawan, Dwi Dylan Al Muzzaky, Ahmad Enggrani Fitri , Lucky erida erida Erwita Dewi F. Husni Hasbullah, F. Husni Firdaus Firdaus Fitriaty, Fitriaty Hapzi Ali Harto, Muji Heriberta Heriberta Hidayah, Zainur Hutajulu, Daniela Setiani Ida Masriani, Ida Idham Khalik, Idham Ihkam, Febrianto Al Ingepuri, Pebriana Johannes johannes johannes Johni Paul Karolus Pasaribu Kennis, Veni Levi Febri Damayanti Lucky Enggrani Fitri Meilina, Dira Muraddin, Zulkifli musnaini musnaini Muspawi, Muspawi Nastavira Izmi, Inggrid NOVITA EKASARI Novita Sari Nurhidayat, Prasetyo Octora, Shinta Pasya, Arobi Rajagukguk, Iswento Rizki Manarissar Ridhwan Ridhwan, Ridhwan Rina Mardiana Rizky Eka Putra, Rizky Eka Rosyid, Garry Yuesa Rusita, Dea Sadzali, Asyhadi Mufsi Saputra, Farhan Shofia Amin Sigit Indrawijaya Sihombing, Jul Kono Siregar, Ade Per Siregar, Ade Perdana Sry Rosita Surya Hartati, Dwi Suswita Roza Suswitaroza - syahmardi yacob Syahmardi Yacob Sylvia Kartika Wulan Bhayangkari Tona Aurora Lubis Utama, Achmad Nur Budi Widiasturi, Fitri Yayuk Sriayudha Yenny Yuniarti Yuesa Rosyid, Garry Zulfanetti Zulfanetti Zulfanetti, Zulfanetti Zulfina Adriani