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All Journal DIGEST MARKETING JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JAS (Jurnal Agri Sains) Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmu Multidisplin Jurnal Karya Abdi Masyarakat Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Greenation Sosial dan Politik Jurnal Pengembangan dan Pengabdian Masyarakat
Ade Octavia
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STRATEGI PENGUATAN BRANDING DAN DIGITAL MARKETING PADA SANTI GALLERY Ajizah, Nur; Muraddin, Zulkifli; Musnaini, Musnaini; Octavia, Ade; Adriani, Zulfina; Indrawijaya, Sigit
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i6.2907

Abstract

Penelitian ini bertujuan untuk mengembangkan strategi branding dan digital marketing guna menjangkau pangsa pasar yang lebih luas bagi UMKM Santi Gallery di Desa Rantau Badak Lamo, Kabupaten Tanjung Jabung Barat, Provinsi Jambi. Metode penelitian meliputi observasi langsung dan wawancara dengan pemilik UMKM. Aktivitas yang dilakukan mencakup pembuatan merek dan logo, inovasi desain kemasan, pembuatan label akrilik serta pengembangan sosial media. Hasil penelitian menunjukkan bahwa strategi penguatan branding berhasil meningkatkan persepsi positif terhadap produk dan memperkuat citra merek. Selain itu, strategi digital marketing melalui Instagram dan Facebook secara signifikan meningkatkan visibilitas dan interaksi dengan konsumen. Dengan demikian, strategi-strategi tersebut terbukti efektif dalam meningkatkan citra merek dan daya saing Santi Gallery, sehingga mampu menjangkau pangsa pasar yang lebih luas.
STRATEGI BRANDING PADA PRODUK KERIPIK PISANG BU OS Susanto, Budi; Rajagukguk, Iswento Rizki Manarissar; Octavia, Ade; Musnaini, Musnaini; Amin, Shofia; Dahmiri, Dahmiri
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i6.2910

Abstract

In an era of increasingly fierce product competition, branding is crucial for Micro, Small and Medium Enterprises (MSMEs) to survive and grow. This research highlights the importance of effective branding strategies in increasing product appeal, creating a strong brand image, and differentiating products in a competitive market. The method of carrying out this research involves direct visits to the Bu Os Banana Chips MSME production site, with steps in the form of planning re-branding, creating new logos and stickers, and catchword, as well as using social media and e-commerce platforms. The results show positive changes in product branding, such as a catchy new logo, eye-catching stickers and a strong slogan. It is hoped that these steps can strengthen the position of MSMEs in the market by increasing brand awareness, sales and consumer loyalty.
PENDAMPINGAN BRANDING UMKM MELALUI SOSIAL MEDIA DAN DESAIN KEMASAN DALAM UPAYA PENINGKATAN KINERJA PEMASARAN PADA UMKM KERIPIK SINGKONG BU WATI Mardiana, Rina; Meilina, Dira; Octavia, Ade; Musnaini, Musnaini; Lubis, Tona Aurora; Solikhin, Agus
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i6.2911

Abstract

This research aims to enhance the marketing performance of UMKM Keripik Singkong Bu Wati through assistance in branding using social media and packaging design. Keripik Singkong Bu Wati offers healthy cassava chips without preservatives in two flavors: original and sweet spicy. The main goal is to address branding and marketing challenges by focusing on product packaging development, assistance in business permit issuance, strategic market collaboration recommendations, and social media management. The methodology used includes needs analysis through interviews and direct observations, collaboration with a design team to create attractive packaging, and social media management training. The results of this study show significant improvements in product packaging quality, legal compliance, market access, and active presence on social media. These improvements have led to increased competitiveness and business growth for UMKM Keripik Singkong Bu Wati. In conclusion, the branding and marketing strategies implemented in this research have had a positive impact on the visibility and market reach of Keripik Singkong Bu Wati, strengthening relationships with consumers. This approach can be applied to other UMKMs to help them thrive in a competitive market.
STRATEGI PENGUATAN BRANDING DAN DIGITAL MARKETING PADA WARUNG LAMOE Harto, Muji; Ihkam, Febrianto Al; Octavia, Ade; Musnaini, Musnaini; Rosita, Sry; Fazri, Andang
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i6.2953

Abstract

Penelitian ini bertujuan untuk meningkatkan branding dan digital marketing untuk meningkatkan brand awareness dan menambah jumlah pelanggan bagi UMKM Warung Lamoe yang terletak di Kuala Tungkal, Tanjung Jabung Timur, Propinsi Jambi. Metodologi penelitian dengan observasi, wawancara dengan pemilik Warung Lamoe, dan analisa data kunjungan sebelum dan sesuai branding dan digital marketing melalui instagram.Aktivitas yang dilakukan dengan membuat desain logo, desain interior Lokasi usaha, membuat akun media social melalui Instagram. Hasil penelitian menunjukkan bahwa strategi penguatan branding berhasil persepsi positif terhadap branding dan memperkuat citra merek. Selain itu, strategi digital marketing melalui Instagram secara signifikan meningkatkan visibilitas dan interaksi dengan konsumen. Dengan demikian, strategi-strategi tersebut terbukti efektif dalam meningkatkan citra merek dan daya saing Warung Lamoe, sehingga mampu menjangkau pangsa pasar yang lebih luas.
Dampak Kompensasi finansial langsung (TPP) Terhadap Kinerja Pergawai : Kepuasan Kerja Sebagai Mediasi di Sekretariat Daerah Kota Jambi Putra, Rizky Eka; Adriani, Zulfina; Octavia, Ade
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4130

Abstract

The purpose of this study was to determine and describe the description of direct financial compensation (TPP), job satisfaction and employee performance at the Jambi City Regional Secretariat, the analytical tool used was PLS analysis. The results showed an overview of direct financial compensation (TPP) at the Jambi City Regional Secretariat as a whole, it can be concluded that the majority of employees said they agreed that the TPP provided in accordance with the physical ability to work, the volume of work, security, safety, and innovation owned by employees and performance according to the target. Overall job satisfaction can be concluded that the majority of employees say they agree that employees are satisfied working because of the amount of allowances received, the speed of payment of allowances, the suitability of allowances with employees' abilities, and the support of superiors and getting fair treatment from superiors. Meanwhile, overall employee performance can be concluded that the majority of employees said they agreed that there is a good ability to do work, a good level of work, work results in accordance with orders, can do a large amount of work, consistently, on time and manage time effectively and efficiently and and optimize work results. Direct financial compensation (TPP) has a positive and significant effect on employee performance. Direct financial compensation (TPP) has a positive and significant effect on job satisfaction.   Job satisfaction has a positive and significant effect on employee performance.  Direct financial compensation (TPP) has a positive and significant effect on employee performance through employee job satisfaction at the Jambi City Regional Secretariat.
STRENGTHENING FUTURE ORIENTATION, ENTREPRENEURIAL ORIENTATION, AND ENTREPRENEURIAL COMPETITION TOWARDS THE RESILIENCE OF FEMALE STUDENT Sriayudha, Yayuk; Octavia, Ade; Enggrani Fitri , Lucky; Dylan Al Muzzaky, Ahmad
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.42341

Abstract

Female’s entrepreneurship is increasingly recognized as a vital economic force in various countries. Female students engaged in entrepreneurship play a crucial role in societal development and the economic growth of a nation. The active involvement of higher education institutions through a series of policies serves as a milestone in the advancement of entrepreneurship among students. This study aims to : (1). Analyze the impact of future orientation and entrepreneurial competition on entrepreneurial orientation and entrepreneurial resilience among female students, (2). Analyze the influence of entrepreneurial orientation on entrepreneurial resilience among female students, and (3). Analyze the effect of future orientation and entrepreneurial competition on entrepreneurial resilience among female students, with entrepreneurial orientation as a mediating variable. This research employs a descriptive quantitative approach. The study population consists of female students at Universitas Jambi, with a sample of 300 respondents drawn from eight faculties. Data collection was conducted using a questionnaire with perception statements measured on a five-point Likert scale. Data analysis was performed using Structural Equation Modeling (SEM) with PLS3 as the analytical tool. The findings indicate that future orientation and entrepreneurial competition significantly influence entrepreneurial orientation and entrepreneurial resilience among female students in Universitas Jambi. Additionally, entrepreneurial orientation serves as a mediating variable in the research model. This study is expected to contribute to strengthening entrepreneurship among female students and enhancing their entrepreneurial capabilities. Furthermore, the research aims to reinforce the theory of entrepreneurial resilience and provide recommendations for higher education institutions to increase the number of entrepreneurial competitions as platforms for students to develop their entrepreneurial skills.
The INFLUENCE OF SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEW, AND PRICE ON PUCHASE INTENTION IN DIGITAL CREATIVE SKILLS CLASS ON INSTAGRAM IN GENERATION Z OF JAMBI CITY Nurhidayat, Prasetyo; Ade Octavia; Novita Sari
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.43841

Abstract

The purpose of this study was to test and analyse social media marketing, online customer reviews, and price on the purchase intention of Digital Creative Skill classes on Instagram in Generation Z Jambi City. Data was collected using a questionnaire consisting of 17 statements. The population in this study was Instagram users who knew about the Digital Creative Skill class among Generation Z in Jambi City, with a research sample size of 96 respondents and a sampling technique using purposive sampling. The analysis method used in this research is multiple linear regression analysis. The results of the study show that social media marketing, online customer reviews, and price partially and simultaneously have a positive and significant effect on purchase intention in the Digital Creative Skill class. It was found that the price variable in this study is the most dominant variable influencing purchase intention in the Digital Creative Skill class
PENGARUH LIVE SHOPPING DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN FASHION PENGGUNA TIKTOK DI KOTA JAMBI Pasya, Arobi; Octavia, Ade; Yuniarti, Yenny
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.42576

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh fitur live shopping dan diskon terhadap keputusan pembelian produk fashion pada pengguna aplikasi TikTok di Kota Jambi. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 96 responden yang merupakan pengguna TikTok yang pernah berbelanja melalui fitur live shopping. Analisis data dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa fitur live shopping dan diskon berpengaruh secara signifikan terhadap keputusan pembelian, baik secara simultan maupun parsial. Diskon memiliki pengaruh yang lebih dominan dibandingkan fitur live shopping dalam mempengaruhi keputusan pembelian. Hasil penelitian ini memberikan implikasi bagi pelaku bisnis untuk mengoptimalkan strategi pemasaran digital di TikTok.
PRODUKTIVITAS PENELITIAN DOSEN: BERDASARKAN VARIABEL PERSPEKTIF GENDER, KEBIJAKAN DAN KEPUASAN LAYANAN Octavia, Ade; Zulfanetti, Zulfanetti; Sriayudha, Yayuk
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.47760

Abstract

Abstrak Perguruan tinggi memiliki tiga fungsi utama yang dikenal sebagai Tridharma Perguruan Tinggi yaitu Pendidikan, Penelitian, dan Pengabdian Masyarakat. Ketiga fungsi tersebut saling terkait dan saling mendukung, sehingga perguruan tinggi diharapkan dapat memenuhi kebutuhan masyarakat akan sumber daya manusia yang berkualitas, pengetahuan baru, dan solusi bagi berbagai masalah yang dihadapi oleh masyarakat. Penelitian menjadi salah satu tridhrama Perguruan Tinggi yang memiliki arti penting dalam menunjang Indikator Kinerja Utama Perguruan Tinggi. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh perspektif gender, kebijakan dan kepuasan layanan terhadap produktivitas penelitian. Metode penelitian menggunakan deskriptif kuantitatif,dengan jumlah sampel sebanyak 150 orang dosen di Universitas Jambi. Analisis data menggunakan SmartPLS. Temuan dari penelitian adalah secara parsial tidak terdapat pengaruh perspektif gender terhadap produktivitas penelitian, namun terdapat pengaruh kebijakan dan kepuasan layanan terhadap produktivitas dosen. Secara simultan perspektif gender, kebijakan dan kepuasan layanan berpengaruh signifikan terhadap produktivitas penelitian dosen. Hasil penelitian memberikan implikasi praktis bagi Universitas dan dosen dalam Upaya untuk meningkatkan produktivitas di bidang penelitian melalui kebijakan dan perbaikan layanan. Kata kunci: gender, kepuasan layanan, kebijakan layanan, manajemen pemasaran, produktifitas penelitian Abstract Higher education institutions have three main functions, known as the Tri Dharma of Higher Education, namely Education, Research, and Community Service. These three functions are interrelated and mutually supportive, enabling universities to meet society’s needs for high-quality human resources, new knowledge, and solutions to various societal challenges. Research is one of the Tri Dharma elements that plays a crucial role in supporting the Key Performance Indicators (KPI) of higher education institutions. The purpose of this study is to analyze the influence of gender perspective, policy, and service satisfaction on research productivity. The research employs a quantitative descriptive method, with a sample of 150 lecturers from Jambi University. Data were analyzed using SmartPLS. The findings indicate that, partially, gender perspective has no significant effect on research productivity. However, policy and service satisfaction have a positive influence on lecturers’ productivity. Simultaneously, gender perspective, policy, and service satisfaction have a significant effect on lecturers’ research productivity. The results provide practical implications for the university and lecturers in their efforts to improve research productivity through policy formulation and service enhancement. Keyword:Gender, Service Satisfaction, Service Policy, Marketing Management,Research Productivity
PERCEIVED ORGANIZATIONAL SUPPORT SEBAGAI PEMEDIASI PENGARUH MOTIVASI INTRINSIK DAN EKSTRINSIK TERHADAP KINERJA BAGI PARATUR SIPIL NEGARA (ASN) PADA BKPSDMD KABUPATEN BUNGO Nastavira Izmi, Inggrid; Hidayah, Zainur; Octavia, Ade
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 3 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i3.1864

Abstract

The aim of this research is to examine how Perceived Organizational Support functions as an intermediary factor linking both intrinsic and extrinsic motivation to the job performance of Civil Servants (ASN) at the Regional Civil Service and Human Resource Development Agency (BKPSDMD) in Bungo Regency. Motivation stands as a crucial driver behind employee productivity, as numerous studies have highlighted. Even employees with strong capabilities cannot reach their full potential without motivation. The research questions addressed include: (1) Does Intrinsic Motivation influence Perceived Organizational Support? (2) Does Extrinsic Motivation impact Perceived Organizational Support? (3) Is there a connection between Intrinsic Motivation and Performance? (4) Does Extrinsic Motivation affect Performance? (5) What effect does Perceived Organizational Support have on Performance? Employing a quantitative method, the study sampled all 37 employees within BKPSDMD Bungo Regency. Findings reveal that: (1) Intrinsic Motivation (X1) does not significantly affect Perceived Organizational Support (Y) (hypothesis not supported), (2) Extrinsic Motivation (X2) significantly impacts Perceived Organizational Support (Y) (hypothesis supported), (3) Intrinsic Motivation (X1) significantly influences Performance (Z) (hypothesis supported), (4) Extrinsic Motivation (X2) significantly affects Performance (Z) (hypothesis supported), and (5) Perceived Organizational Support (Y) significantly impacts Performance (Z) (hypothesis supported). This research aims to offer insight into how leadership and peer backing can bolster the connection between intrinsic motivation and the perception of organizational support
Co-Authors Ade Titi Nifita AGESHA MARSYAF Agus Solikhin, Agus Agus Syarif Ajizah, Nur Akhmad Habibi, Akhmad AKHMAD IRWANSYAH SIREGAR Albetris, Albetris Amir Husni Andang Fazri Ardi Novra Ardiyaningsih Puji Lestari Aulia Putri Anwar Budi Susanto Dahmiri Dedy Setiawan Dwi Kurniawan, Dwi Dylan Al Muzzaky, Ahmad Edward Edward Elwamendri Enggrani Fitri , Lucky erida erida Erwita Dewi F. Husni Hasbullah, F. Husni Firdaus Firdaus Fitriaty, Fitriaty Fitriyani Putri, Sherli Fuad Muchlis Garry Yuesa Rosyid Hapzi Ali Harto, Muji Heriberta Heriberta Hidayah, Zainur Hutajulu, Daniela Setiani Ida Masriani, Ida Idham Khalik, Idham Ihkam, Febrianto Al Ingepuri, Pebriana Is, Asnawati johannes johannes Johannes Simatupang Johni Paul Karolus Pasaribu Kennis, Veni Levi Febri Damayanti Lucky Enggrani Fitri Machpuddin, Asep Meilina, Dira Muraddin, Zulkifli musnaini musnaini Muspawi, Muspawi Nastavira Izmi, Inggrid NOVITA EKASARI Novita Sari Nurhidayat, Prasetyo Octora, Shinta Pasya, Arobi Prastia, Budi Pratiwi, Hesty Indah Rajagukguk, Iswento Rizki Manarissar Ridhwan Ridhwan, Ridhwan Ridwan, Ridwan Rina Mardiana Rizky Eka Putra, Rizky Eka Rosyid, Garry Yuesa Rusita, Dea Sadzali, Asyhadi Mufsi Saputra, Farhan Shofia Amin Sigit Indrawijaya Sihombing, Jul Kono Siregar, Ade Per Siregar, Ade Perdana Sry Rosita Surya Hartati, Dwi Suswita Roza Suswitaroza - syahmardi yacob Sylvia Kartika Wulan Bhayangkari Tona Aurora Lubis Utama, Achmad Nur Budi Widiasturi, Fitri Yayuk Sriayudha Yenny Yuniarti Yuesa Rosyid, Garry Zulfanetti Zulfanetti Zulfanetti, Zulfanetti Zulfina Adriani