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All Journal DIGEST MARKETING JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JAS (Jurnal Agri Sains) Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmu Multidisplin Jurnal Karya Abdi Masyarakat Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Greenation Sosial dan Politik Jurnal Pengembangan dan Pengabdian Masyarakat
Ade Octavia
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DIVERSIFIKASI PADA LAHAN KONSERVASI EX SITU OBAT HERBAL SUKU ANAK DALAM DESA PEMATANG KABAU KECAMATAN AIR HITAM KABUPATEN SAROLANGUN PROVINSI JAMBI Is, Asnawati; Ridwan, Ridwan; Prastia, Budi; Muchlis, Fuad; Elwamendri, Elwamendri; Octavia, Ade
JAS (Jurnal Agri Sains) Vol 7, No 2: Desember 2023
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v7i2.1198

Abstract

Pemberdayaan masyarakat Desa Pematang Kabau, terutama komunitas Suku Anak Dalam (SAD) dalam mengembangkan obat herbal spesifik Taman Nasional Bukit Dua Belas (TNBD) merupakan sebuah upaya membangun kesadaran (awakening), pemahaman (understanding), pemanfaatan (harnessing), dan penggunaan (using) akan kemampuan dan keterampilan yang dimiliki, potensi sumber daya alam yang tersedia di dalam TNBD serta rencana dan harapan terkait kepentingan komunitas SAD yang bercita-cita ingin memperbaiki kualitas kehidupannya di masa depan. Konservasi ex situ adalah upaya yang dilakukan dengan menjaga dan mengembangbiakkan jenis tumbuhan obat herbal spesifik TNBD di luar habitat alaminya. Potensi obat herbal yang tersedia di dalam TNBD selama ini digunakan untuk pengobatan tradisional SAD, mengindikasikan bahwa komoditi ini memiliki potensi untuk dikembangkan, termasuk diolah dan di kemas menjadi bentuk yang menarik dan dapat diterima oleh pasar untuk meningkatkan nilai ekonomi SAD sebagai alternatif sumber penghidupan mereka di masa depan. Sistem tanaman polikultur dengan pilihan tanaman rimpang di lahan tanaman obat herbal komunitas SAD sebagai diversifikasi tanaman. Penguatan kelembagaan ekonomi dan peningkatan produksi obat herbal juga ditingkatkan kapasitasnya terhadap kelompok, baik tata kelola kelompok, administrasi dan keuangan, serta kapasitas SDM anggotanya baik dalam budidaya tanaman obat herbal, diversifikasi tanaman rimpang maupun dalam meningkatkan jumlah dan kualitas produk obat herbal yang dihasilkan. Produk obat herbal yang dihasilkan mendapatkan kepastian pasar dengan terbangunnya jejaring pasar baik secara offline maupun online atau e commerce.
ANALISIS GREEN BRAND POSITIONING PRODUK KOSMETIK HJAU TERHADAP KEPUTUSAN PEMBELIAN DAN PERILAKU PASCAPEMBELIAN PRODUK THE BODY SHOP DI KOTA JAMBI Pratiwi, Hesty Indah; Octavia, Ade; Machpuddin, Asep
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 1 No. 1 (2019): Jurnal Ekonomi Manajemen Sistem Informasi (September 2019)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.937 KB) | DOI: 10.31933/jemsi.v1i1.43

Abstract

Penelitian ini bertujuan untuk menguji pengaruh green brand positioning melalui variabel functional benefit dan emotional benefit terhadap keputusan pembelian dan menguji pengaruh keputusan pembelian terhadap perilaku konsumen pascapembelian. Sampel dalam penelitian ini berjumlah 200 orang dan dianalisis melalui SEM dengan aplikasi SmartPLS versi 3.0. Hasil penelitian menunjukkan pengaruh positif functional benefits terhadap keputusan pembelian produk yang dilihat dari merek, reputasi, kemasan, desain, harga, pelayanan, promosi produk. Emotional benefit juga berpengaruh positif terhadap keputusan pembelian, dilihat dari adanya rasa peduli lingkungan/kontribusi terhadap lingkungan. Selain itu keputusan pembelian berpengaruh positif terhadap perilaku konsumen pascapembelian melalui perspektif reuse, reduce, recycle
Pengaruh Servant Leadership, Motivasi Intrinsik dan Komitmen Afektif Terhadap Kinerja Pegawai di Kantor Camat Danau Teluk Fitriyani Putri, Sherli; Edward Edward; Ade Octavia
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 2 (2022): Jurnal Ekonomi Manajemen Sistem Informasi (November - Desember 2022)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i2.1208

Abstract

Tujuan dari penelitian ini adalah untuk menghasilkan gambaran servant leadership, motivasi intrinsik, komitmen afektif dan kinerja pegawai di Kantor Camat Danau Teluk dan menganalisis pengaruh servant leadership, motivasi intrinsik dan komitmen afektif terhadap Kinerja Pegawai di Kantor Camat Danau Teluk. Alat Analisis yang digunkan adalah analisis PLS. Hasil penelitian menunjukkan kinerja pegawai menunjukkan bahwa rata-rata skor sebesar 189,6 dengan kategori sangat baik, servant leadership menunjukkan bahwa rata-rata skor sebesar 180,5 dengan kategori sangat baik, motivasi intrinsik menunjukkan bahwa rata-rata skor sebesar 169,9 dengan kategori tinggi sementara komitmen afektif menunjukkan bahwa rata-rata skor sebesar 126,2 dengan kategori sedang. Selanjutnya hasil penelitian dari analisi PLS menjelaskan bahwa servant leadership, motivasi intrinsik dan komitmen afektif berpengaruh siginfikan dan positif terhadap Kinerja Pegawai di Kantor Camat Danau Teluk.
Empowering housewives through green marketing: Fostering eco-friendly household products for sustainable consumption Sriayudha, Yayuk; Octavia, Ade; Simatupang, Johannes; Lubis, Tona Aurora
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 11 No. 6 (2024): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v11i6.28614

Abstract

The escalating concern over the green gap phenomenon, which underscores a discord between consumers' environmental concerns and purchasing behaviours, has accentuated the importance of exploring eco-friendly consumption patterns. This study delves into the multifaceted factors influencing the purchasing behaviour of eco-friendly household products, focusing on the dynamic interplay among consumer knowledge, values, subjective norms, and perceived behavioural control. Specifically, it aims to elucidate how these variables collectively inform housewives' attitudes towards eco-friendly products and purchasing behaviours. The research gathered data from 300 respondents across Jambi City and Sungai Penuh City within Jambi Province, employing principal component analysis and structural equation modelling to scrutinize the hypothesized relationships between the constructs. The findings underscore consumer values, subjective norms, and perceived behavioural control significantly and positively influence consumer attitudes towards eco-friendly household products. Moreover, a pronounced positive correlation between consumer attitudes and eco-friendly purchasing behaviour was identified, whereas the impact of consumer knowledge on consumer attitudes emerged as negligible. This research enriches the theoretical discourse on eco-friendly purchasing behaviour, particularly concerning household products. It offers critical insights for marketers, policymakers, and environmental advocates aiming to foster sustainable consumption practices by pinpointing the pivotal factors that shape consumer attitudes and behaviours. Additionally, the study lays a robust groundwork for subsequent research endeavours to bridge the green gap and advance environmental sustainability through enlightened consumer decisions.
Electronic Word of Mouth and Its Effects on Consumer Decision-Making: Insights from an Extensive Literature Review Siregar, Akhmad Irwansyah; Johannes, Johannes; Yacob, Syahmardi; Octavia, Ade
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1994

Abstract

This comprehensive literature review critically examines the pervasive influence of Electronic Word of Mouth (E-WoM) on consumer decision-making. Distilling insights from over a hundred scholarly articles spanning the last decade, this paper aims to map out how E-WoM impacts purchasing behaviors across diverse sectors. Methodologically, the review adopts a systematic approach to identify, analyze, and synthesize existing research, providing a robust evaluation of E-WoM's effects through both quantitative and qualitative lenses. Findings indicate that E-WoM significantly shapes consumer perceptions and buying decisions, moderated by source credibility, message sentiment, and consumer involvement. The study's major contributions include a proposed integrative model that links E-WoM dynamics with consumer decision-making processes, offering a nuanced understanding of the mechanisms at play. This model clarifies the pathways through which E-WoM exerts its influence and highlights the role of digital platforms in amplifying consumer voices. Furthermore, the paper identifies critical gaps in current research, particularly in the areas of cross-cultural variations and the influence of emerging technologies. By bridging these gaps, this review serves as a foundational resource for academics and practitioners alike, guiding future research trajectories and informing strategic marketing practices in the digital era.
Determination of Purchase Decision: Place, Price, and Quality of Service (Literature Review) Ali, Hapzi; Octavia, Ade; Sriayudha, Yayuk
Dinasti International Journal of Economics, Finance & Accounting Vol. 2 No. 6 (2022): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v2i6.1446

Abstract

Literature Review Article Determination of Purchase Decision: Place, Price, and Quality of Service is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley, and other academic online media. The results of this Literature Review article are that: 1) Place influences the Purchase Decision, 2) Price affects the Purchase Decision, and 3) Service Quality affects the Purchase Decision. Apart from these three exogenous variables that affect the endogenous variables of Purchase Decisions, there are still many other factors, including Product Quality, Product Design, and Consumer Needs. This article is within the scope of Marketing Management.
Peningkatkan Higher Order Thinking Skills (HOTS) melalui Penerapan Model Pembelajaran Berbasis Case Method Ekasari, Novita; Octavia, Ade; Sriayudha, Yayuk; Siregar, Ade Perdana
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.5020

Abstract

In the learning process, complex problems are not only at the level of achievement of students' perseverance. Achievement in creating quality human resources is a priority goal for educational institutions by creating graduates who have positive values and character so that they can stimulate productivity in students. Learning methods with the aim of improving Higher Order Thinking Skills (HOTS) are considered to be able to provide solutions in learning by overcoming global problems. Project-based learning means experience in the form of reality where attitudes and skills become knowledge construction as a basis for its application. The case method can be a recommendation in learning by reducing errors in theory and practice, which is the use of the right model for the success of project based learning. This research aims to study the effect of implementing project based learning using the case method as an effort to improve Higher Order Thinking Skills (HOTS). This research is descriptive research using qualitative analysis, where the data collection process is based on interviews and observations in the learning process of international business courses. This research has 2 types of variables, namely independent variables and dependent variables. The independent variable in this research is project-based learning, while the dependent variable in this research is Higher Order Thinking Skills (HOTS) with indicators covering the ability to combine concept sharing, interpretation, problem solving, problem solving strategies, discovery of new methods, argumentation and decision making. The application of project-based learning using the case method in international business courses has increased Higher Order Thinking Skills (HOTS) so that students can analyze and make decisions according to phenomena in conditions covering the current global environment.
Determination of Purchase Decision: Place, Price, and Quality of Service (Literature Review) Ali, Hapzi; Octavia, Ade; Sriayudha, Yayuk
Dinasti International Journal of Economics, Finance & Accounting Vol. 2 No. 6 (2022): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v2i6.1446

Abstract

Literature Review Article Determination of Purchase Decision: Place, Price, and Quality of Service is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley, and other academic online media. The results of this Literature Review article are that: 1) Place influences the Purchase Decision, 2) Price affects the Purchase Decision, and 3) Service Quality affects the Purchase Decision. Apart from these three exogenous variables that affect the endogenous variables of Purchase Decisions, there are still many other factors, including Product Quality, Product Design, and Consumer Needs. This article is within the scope of Marketing Management.
PPM Berdampak Bagi Startup Mahasiswa: Pendampingan Komunikasi Merek dan Produksi Pada Usaha J.A Seafood Jambi Yayuk Sriayudha; Ade Octavia; Suswita Roza; Ade Perdana Siregar; Garry Yuesa Rosyid
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3787

Abstract

Sebagai implementasi dari Program Pendanaan Mahasiswa Wirausaha (P2MW), Mahasiswa Fakultas Ekonomi dan Bisnis mendirikan usaha (startup) yang diberi nama J.A Seafood yang bergerak dalam bidang kuliner makanan laut (mollusca). Kekuatan pemasaran J.A Seafood terletak pada penggunaan bahan baku lokal yang segar dan berkualitas tinggi. Namun, J.A Seafood juga memiliki beberapa kelemahan dalam pemasaran (komunikasi merek) dan proses produksi. Saat ini mitra masih dalam tahap pengenalan produk, dan daya jangkauan pasarnya masih belum luas. Hal ini menyulitkan usaha mitra untuk membangun brand awareness yang kuat dalam waktu singkat. Urgensi pengabdian masyarakat ini adalah perlu upaya mendukung Visi dan Misi Universitas Jambi menjadi “A World Class Entrepreneurship University” dengan sinergi tim peneliti sehingga menjadikan hasil riset yang akan diterapkan dalam bentuk kegiatan PPM kepada startup mahasiswa Universitas Jambi. Urgensi lebih lanjut, kegiatan ini akan membantu mitra untuk mengembangkan usahanya lebih efektif dan efisien pada dua aspek yaitu pemasaran (komunikasi merek) dan proses produksi. Tujuan kegiatan ini adalah untuk memberikan pendampingan strategi komunikasi merek dan produksi bagi usaha startup mahasiswa agar bisa meningkatkan pemasarannya. . Hasil kegiatan menunjukkan adanya peningkatan pemahaman mitra terhadap pentingnya strategi komunikasi merek serta kemampuan dalam memproduksi produk dengan kualitas yang lebih terstandar. Dengan demikian, kegiatan PPM ini tidak hanya memberikan dampak nyata terhadap peningkatan daya saing usaha J.A Seafood Jambi, tetapi juga menjadi sarana pembelajaran aplikatif bagi mahasiswa dalam mengimplementasikan ilmu kewirausahaan dan komunikasi pemasaran di dunia nyata.
GREEN MARKETING STRATEGY: DO CONTENT MARKETING, BRAND PURPOSE, AND E-WOM AFFECT CONSUMER PURCHASE INTENTION? Sriayudha, Yayuk; Octavia, Ade; Heriberta, Heriberta; Roza, Suswita
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.50679

Abstract

Marketing strategies for environmentally friendly products focus on creating and promoting products that are responsible toward both the environment and society, while building a loyal customer base that supports the commitment to environmental preservation. As digital technology continues to develop, consumers increasingly seek product information online, read reviews, and engage in discussions on digital platforms before making purchasing decisions. Combining engaging content marketing, emphasizing a meaningful brand purpose, and leveraging the power of e-WOM is predicted to create a significant impact on consumers’ purchase intention toward green products.The objectives of this study are to analyze: (1) the influence of content marketing and brand purpose on e-WOM, (2) the influence of content marketing and brand purpose on purchase intention for green products, (3) the influence of e-WOM on purchase intention for green products, and (4) the influence of content marketing and brand purpose on purchase intention for green products mediated by e-WOM. The research method is descriptive quantitative research using a sample survey. The population consists of green product consumers, with a total sample of 100 respondents. The analysis uses SEM with the PLS3 analytical tool.The results of the study show that content marketing and brand purpose have a significant influence on e-WOM and purchase intention for environmentally products. This research carries urgency considering the importance of providing comprehensive understanding to consumers as agents of change through approaches such as content marketing, brand purpose, and e-WOM in shaping purchase intention, particularly in the context of environmentally friendly products.
Co-Authors Ade Titi Nifita AGESHA MARSYAF Agus Solikhin, Agus Agus Syarif Ajizah, Nur Akhmad Habibi, Akhmad AKHMAD IRWANSYAH SIREGAR Albetris, Albetris Amir Husni Andang Fazri Ardi Novra Ardiyaningsih Puji Lestari Aulia Putri Anwar Budi Susanto Dahmiri Dedy Setiawan Dwi Kurniawan, Dwi Dylan Al Muzzaky, Ahmad Edward Edward Elwamendri Enggrani Fitri , Lucky erida erida Erwita Dewi F. Husni Hasbullah, F. Husni Firdaus Firdaus Fitriaty, Fitriaty Fitriyani Putri, Sherli Fuad Muchlis Garry Yuesa Rosyid Hapzi Ali Harto, Muji Heriberta Heriberta Hidayah, Zainur Hutajulu, Daniela Setiani Ida Masriani, Ida Idham Khalik, Idham Ihkam, Febrianto Al Ingepuri, Pebriana Is, Asnawati johannes johannes Johannes Simatupang Johni Paul Karolus Pasaribu Kennis, Veni Levi Febri Damayanti Lucky Enggrani Fitri Machpuddin, Asep Meilina, Dira Muraddin, Zulkifli musnaini musnaini Muspawi, Muspawi Nastavira Izmi, Inggrid NOVITA EKASARI Novita Sari Nurhidayat, Prasetyo Octora, Shinta Pasya, Arobi Prastia, Budi Pratiwi, Hesty Indah Rajagukguk, Iswento Rizki Manarissar Ridhwan Ridhwan, Ridhwan Ridwan, Ridwan Rina Mardiana Rizky Eka Putra, Rizky Eka Rosyid, Garry Yuesa Rusita, Dea Sadzali, Asyhadi Mufsi Saputra, Farhan Shofia Amin Sigit Indrawijaya Sihombing, Jul Kono Siregar, Ade Per Siregar, Ade Perdana Sry Rosita Surya Hartati, Dwi Suswita Roza Suswitaroza - syahmardi yacob Sylvia Kartika Wulan Bhayangkari Tona Aurora Lubis Utama, Achmad Nur Budi Widiasturi, Fitri Yayuk Sriayudha Yenny Yuniarti Yuesa Rosyid, Garry Zulfanetti Zulfanetti Zulfanetti, Zulfanetti Zulfina Adriani