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All Journal DIGEST MARKETING JDM Jurnal Manajemen Terapan dan Keuangan EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmu Multidisplin Jurnal Karya Abdi Masyarakat Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat Jurnal Greenation Sosial dan Politik Jurnal Pengembangan dan Pengabdian Masyarakat
Ade Octavia
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The INFLUENCE OF SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEW, AND PRICE ON PUCHASE INTENTION IN DIGITAL CREATIVE SKILLS CLASS ON INSTAGRAM IN GENERATION Z OF JAMBI CITY Nurhidayat, Prasetyo; Ade Octavia; Novita Sari
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.43841

Abstract

The purpose of this study was to test and analyse social media marketing, online customer reviews, and price on the purchase intention of Digital Creative Skill classes on Instagram in Generation Z Jambi City. Data was collected using a questionnaire consisting of 17 statements. The population in this study was Instagram users who knew about the Digital Creative Skill class among Generation Z in Jambi City, with a research sample size of 96 respondents and a sampling technique using purposive sampling. The analysis method used in this research is multiple linear regression analysis. The results of the study show that social media marketing, online customer reviews, and price partially and simultaneously have a positive and significant effect on purchase intention in the Digital Creative Skill class. It was found that the price variable in this study is the most dominant variable influencing purchase intention in the Digital Creative Skill class
PENGARUH LIVE SHOPPING DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN FASHION PENGGUNA TIKTOK DI KOTA JAMBI Pasya, Arobi; Octavia, Ade; Yuniarti, Yenny
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.42576

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh fitur live shopping dan diskon terhadap keputusan pembelian produk fashion pada pengguna aplikasi TikTok di Kota Jambi. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 96 responden yang merupakan pengguna TikTok yang pernah berbelanja melalui fitur live shopping. Analisis data dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa fitur live shopping dan diskon berpengaruh secara signifikan terhadap keputusan pembelian, baik secara simultan maupun parsial. Diskon memiliki pengaruh yang lebih dominan dibandingkan fitur live shopping dalam mempengaruhi keputusan pembelian. Hasil penelitian ini memberikan implikasi bagi pelaku bisnis untuk mengoptimalkan strategi pemasaran digital di TikTok.
PRODUKTIVITAS PENELITIAN DOSEN: BERDASARKAN VARIABEL PERSPEKTIF GENDER, KEBIJAKAN DAN KEPUASAN LAYANAN Octavia, Ade; Zulfanetti, Zulfanetti; Sriayudha, Yayuk
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.47760

Abstract

Abstrak Perguruan tinggi memiliki tiga fungsi utama yang dikenal sebagai Tridharma Perguruan Tinggi yaitu Pendidikan, Penelitian, dan Pengabdian Masyarakat. Ketiga fungsi tersebut saling terkait dan saling mendukung, sehingga perguruan tinggi diharapkan dapat memenuhi kebutuhan masyarakat akan sumber daya manusia yang berkualitas, pengetahuan baru, dan solusi bagi berbagai masalah yang dihadapi oleh masyarakat. Penelitian menjadi salah satu tridhrama Perguruan Tinggi yang memiliki arti penting dalam menunjang Indikator Kinerja Utama Perguruan Tinggi. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh perspektif gender, kebijakan dan kepuasan layanan terhadap produktivitas penelitian. Metode penelitian menggunakan deskriptif kuantitatif,dengan jumlah sampel sebanyak 150 orang dosen di Universitas Jambi. Analisis data menggunakan SmartPLS. Temuan dari penelitian adalah secara parsial tidak terdapat pengaruh perspektif gender terhadap produktivitas penelitian, namun terdapat pengaruh kebijakan dan kepuasan layanan terhadap produktivitas dosen. Secara simultan perspektif gender, kebijakan dan kepuasan layanan berpengaruh signifikan terhadap produktivitas penelitian dosen. Hasil penelitian memberikan implikasi praktis bagi Universitas dan dosen dalam Upaya untuk meningkatkan produktivitas di bidang penelitian melalui kebijakan dan perbaikan layanan. Kata kunci: gender, kepuasan layanan, kebijakan layanan, manajemen pemasaran, produktifitas penelitian Abstract Higher education institutions have three main functions, known as the Tri Dharma of Higher Education, namely Education, Research, and Community Service. These three functions are interrelated and mutually supportive, enabling universities to meet society’s needs for high-quality human resources, new knowledge, and solutions to various societal challenges. Research is one of the Tri Dharma elements that plays a crucial role in supporting the Key Performance Indicators (KPI) of higher education institutions. The purpose of this study is to analyze the influence of gender perspective, policy, and service satisfaction on research productivity. The research employs a quantitative descriptive method, with a sample of 150 lecturers from Jambi University. Data were analyzed using SmartPLS. The findings indicate that, partially, gender perspective has no significant effect on research productivity. However, policy and service satisfaction have a positive influence on lecturers’ productivity. Simultaneously, gender perspective, policy, and service satisfaction have a significant effect on lecturers’ research productivity. The results provide practical implications for the university and lecturers in their efforts to improve research productivity through policy formulation and service enhancement. Keyword:Gender, Service Satisfaction, Service Policy, Marketing Management,Research Productivity
PERCEIVED ORGANIZATIONAL SUPPORT SEBAGAI PEMEDIASI PENGARUH MOTIVASI INTRINSIK DAN EKSTRINSIK TERHADAP KINERJA BAGI PARATUR SIPIL NEGARA (ASN) PADA BKPSDMD KABUPATEN BUNGO Nastavira Izmi, Inggrid; Hidayah, Zainur; Octavia, Ade
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 3 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i3.1864

Abstract

The aim of this research is to examine how Perceived Organizational Support functions as an intermediary factor linking both intrinsic and extrinsic motivation to the job performance of Civil Servants (ASN) at the Regional Civil Service and Human Resource Development Agency (BKPSDMD) in Bungo Regency. Motivation stands as a crucial driver behind employee productivity, as numerous studies have highlighted. Even employees with strong capabilities cannot reach their full potential without motivation. The research questions addressed include: (1) Does Intrinsic Motivation influence Perceived Organizational Support? (2) Does Extrinsic Motivation impact Perceived Organizational Support? (3) Is there a connection between Intrinsic Motivation and Performance? (4) Does Extrinsic Motivation affect Performance? (5) What effect does Perceived Organizational Support have on Performance? Employing a quantitative method, the study sampled all 37 employees within BKPSDMD Bungo Regency. Findings reveal that: (1) Intrinsic Motivation (X1) does not significantly affect Perceived Organizational Support (Y) (hypothesis not supported), (2) Extrinsic Motivation (X2) significantly impacts Perceived Organizational Support (Y) (hypothesis supported), (3) Intrinsic Motivation (X1) significantly influences Performance (Z) (hypothesis supported), (4) Extrinsic Motivation (X2) significantly affects Performance (Z) (hypothesis supported), and (5) Perceived Organizational Support (Y) significantly impacts Performance (Z) (hypothesis supported). This research aims to offer insight into how leadership and peer backing can bolster the connection between intrinsic motivation and the perception of organizational support
Co-Authors Ade Titi Nifita AGESHA MARSYAF Agus Solikhin, Agus Agus Syarif Ajizah, Nur Akhmad Habibi Akhmad Irwansyah Siregar Albetris, Albetris Amir Husni Andang Fazri Ardi Novra Ardiyaningsih Puji Lestari Aulia Putri Anwar Budi Susanto Dahmiri Dedy Setiawan Dwi Kurniawan, Dwi Dylan Al Muzzaky, Ahmad Enggrani Fitri , Lucky erida erida Erwita Dewi F. Husni Hasbullah, F. Husni Firdaus Firdaus Fitriaty, Fitriaty Hapzi Ali Harto, Muji Heriberta Heriberta Hidayah, Zainur Hutajulu, Daniela Setiani Ida Masriani, Ida Idham Khalik, Idham Ihkam, Febrianto Al Ingepuri, Pebriana Johannes johannes johannes Johni Paul Karolus Pasaribu Kennis, Veni Levi Febri Damayanti Lucky Enggrani Fitri Meilina, Dira Muraddin, Zulkifli musnaini musnaini Muspawi, Muspawi Nastavira Izmi, Inggrid NOVITA EKASARI Novita Sari Nurhidayat, Prasetyo Octora, Shinta Pasya, Arobi Rajagukguk, Iswento Rizki Manarissar Ridhwan Ridhwan, Ridhwan Rina Mardiana Rizky Eka Putra, Rizky Eka Rosyid, Garry Yuesa Rusita, Dea Sadzali, Asyhadi Mufsi Saputra, Farhan Shofia Amin Sigit Indrawijaya Sihombing, Jul Kono Siregar, Ade Per Siregar, Ade Perdana Sry Rosita Surya Hartati, Dwi Suswita Roza Suswitaroza - syahmardi yacob Syahmardi Yacob Sylvia Kartika Wulan Bhayangkari Tona Aurora Lubis Utama, Achmad Nur Budi Widiasturi, Fitri Yayuk Sriayudha Yenny Yuniarti Yuesa Rosyid, Garry Zulfanetti Zulfanetti Zulfanetti, Zulfanetti Zulfina Adriani