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All Journal Jurnal Studi Manajemen Organisasi Abdimas At-Taqaddum Management Analysis Journal IJBE (Integrated Journal of Business and Economics) Jurnal Dinamika Sosial Budaya EBSJ Jurnal Riset Ekonomi dan Bisnis Jurnal Masyarakat Merdeka (JMM) Jurnal Ilmiah Edunomika (JIE) SOLUSI Journal of Digital Marketing and Halal Industry ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING International Journal of Social Science Indonesian Journal of Devotion and Empowerment (IJDE) Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) BULETIN BISNIS & MANAJEMEN (BBM) Mamangan Social Science Journal JURNAL ABDIMAS PLJ Jurnal bintang manajemen DIMASEKA Tematik

Suryawardana, Edy

Universitas Semarang

Author-ID : 3398741

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, PERSEPSI HARGA, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN Dian Ariyani Hidayah; Edy Suryawardana
Solusi Vol 16, No 2 (2018)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v16i2.2165

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, kualitas layanan,persepsi harga, lokasi dan word of mouth terhadap keputusan pembelian. Penelitian inimerupakan penelitian survei dengan menggunakan kuesioner sebagai instrumennya. Populasidalam penelitian ini adalah konsumen yang datang ke Warung Bakso Pak War. Sampel yangdigunakan adalah konsumen yang datang membeli di Warung Bakso Pak War yang melakukanpembelian. sebanyak 96 responden dengan metode yang digunakan dalam pengambilan sampelini adalah purposive sampling yaitu teknik pengambilan sampel berdasarkan pertimbangantertentu. Teknik analisis yang digunakan adalah teknik analisis Moderated Regression Analysis.Hasil dari penelitian ini membuktikan variabel kualitas produk, kualitas layanan, persepsi harga,lokasi dan word of mouth berpengaruh positif terhadap keputusan pembelian bakso Pak War. Kata kunci : kualitas produk, kualitas layann, persepsi harga, lokasi, word of mouth, dankeputusan pembelian.

PENINGKATAN KINERJA PEGAWAI MELALUI KESIAPAN INDIVIDU UNTUK BERUBAH, KETERIKATAN KARYAWAN DAN MOTIVASI KERJA Asih Niati; Edy Suryawardana; Brilyantine Oktavianzi
BBM (Buletin Bisnis & Manajemen) Vol 8, No 2 (2022): Vol 8, No 2 (2022): Vol. 8 No. 2, Tahun 2022
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v8i2.505

Era globalisasi yang semakin maju akan terbentuk persaingan, setiap organisasi dan para pelaku ekonomi hendaknya mampu menyesuaikan diri dengan perubahan yang terjadi, serta memanfaatkan peluang dan tantangan yang muncul. Tujuan dari penelitian ini adalah untuk mengetahui apakah ada pengaruh kesiapan individu untuk berubah, keterikatan karyawan dan motivasi kerja terhadap kinerja pegawai Dinas Lingkungan Hidup Dan Kehutanan Pemerintah Provinsi Jawa Tengah. Penelitian ini merupakan penelitian Kuantitatif . Adapun metode dalam pengumpulan data dengan menggunakan kuesioner dan metode teknik analisis menggunakan SPSS untuk melakukan uji validitas, reliabilitas,uji asumsiklasik, uji T dan Uji R. Hasil penelitian ini menunjukkan bahwa Kesiapan Individu Untuk Berubah, Keterikatan karyawan dan motivasi kerja secara parsial memiliki pengaruh positif dan signifikan terhadap Kinerja Pegawai.Kata Kunci: Kesiapan Individu Untuk Berubah, Keterikatan Karyawan Dan Motivasi Kerja.

PELATIHAN PENGELOLAAN KEUANGAN BAGI KOMUNITAS IBU-IBU RUMAH TANGGA MANDIRI KELOMPOK UKM ASMARANDHANA Tri Rinawati; Yohanes Suhardjo; Edy Suryawardana; Sugeng Rianto
JURNAL ABDIMAS PLJ Vol 2, No 1 (2022): JURNAL ABDIMAS PLJ, Juli 2022
Publisher : POLITEKNIK LP3I JAKARTA

Independent housewives need financial support who are members of a group of inclusive economic and financial development programs under the name Asmarandhana under the guidance of Rorokenes. Its administrative activities are located at Jalan Bukit Putri No.17 Bukit Sari Semarang. Some of these mothers have children with special needs, so they have difficulty if they have to work outside the home leaving their children. Most of the mothers run businesses on a small scale with various types of businesses, which are used to fulfill their daily needs. Most of the members of the Asmarandhana group in their business practices have not implemented good financial management. In financial management there is no separation between business finances and family finances so that income does not reflect business profits and cannot describe the condition of business profits and losses. The purpose of service activities is to provide better knowledge, understanding and skills for Asmarandhana group members in managing business finances in improving family welfare and forming target community members into productive and beneficial communities for the surrounding community. The form of this service activity is to provide business financial management training, namely how to manage transactions, how to prepare financial reports including income statements, capital changes reports, balance sheets and cash flow reports. The service activity was held on Saturday, June 4, 2022 at the Soto Pandanaran Hall on the 2nd (second) floor. This activity is carried out for 1 (one) day from 10.00 to 13.00 (1 x 3 hours). Service activities are carried out through the stages of Focus Group Discussion (FGD), lectures, discussions and questions and answers. The service participants were very enthusiastic in participating in the training activities. The service participants felt very helped by the training activities in managing business finances. The training participants thought that recording transactions and preparing reports were simpler, shorter and more practical and easier to understand.Keywords: Independent Housewives, Rorokenes, Finance

Pengaruh harga, promosi, dan kualitas pelayanan terhadap kepuasan konsumen pada produk jasa wedding organizer Citra Rizkiana; Sinta Mayasari Bekti; Edy Suryawardana; Irma Satya Indriyanti
Jurnal Riset Ekonomi dan Bisnis Vol 16, No 1 (2023): APRIL
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v16i1.6260

Penelitian ini bertujuan untuk menganalisa pengaruh harga, promosi, dan kualitas pelayanan terhadap kepuasan konsumen pada produk jasa. Jasa wedding organizer merupakan produk jasa yang melibatkan personalisasi dari pelayanannya. Penelitian ini menggunakan harga, promosi, dan kualitas pelayanan sebagai variabel independent dan kepuasan konsumen sebagai variabel dependen. Populasi dari penelitian ini adalah konsumen pengguna jasa Zarina Wedding Organizer dengan jumlah populasi dan sampel 96 responden, dengan metode purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian persepsi harga berpengaruh positif signifikan terhadap kepuasan konsumen, yang artinya konsumen akan membandingkan harga jasa dengan jasa wedding organizer lain. Konsumen merasa puas ketika harga sesuai dengan ekspektasi pelayanan jasa yang diinginkan. Promosi berpengaruh positif signifikan terhadap kepuasan konsumen. Semakin sesuai promosi dengan ekspektasi konsumen maka konsumen akan semakin puas. Kualitas pelayanan berpengaruh positif signifikan terhadap kepuasan konsumen artinya kualitas pelayanan jasa mempunyai segala sesuatu upaya pemenuhan kebutuhan dan keinginan konsumen serta ketepatan penyampaiannya dalam mengimbangi harapan konsumen.This study aims to analyze the effect of price, promotion, and service quality on consumer satisfaction with service products. Wedding organizer services are service products that involve personalization of their services. This study uses price, promotion, and service quality as the independent variables and customer satisfaction as the dependent variable. The population of this research is consumers who use the services of Zarina Wedding Organizer with a total population and sample of 96 respondents, using purposive sampling method. The data analysis method used in this study is multiple linear regression. The results of the research on price perceptions have a significant positive effect on consumer satisfaction, which means that consumers will compare service prices with other wedding organizer services. Consumers are satisfied when the price matches the expectations of the desired service. Promotion has a significant positive effect on consumer satisfaction. The more appropriate the promotion with consumer expectations, the more satisfied consumers will be. Service quality has a significant positive effect on customer satisfaction, meaning that the quality of service has everything in an effort to fulfill the needs and desires of consumers and the accuracy of delivery in balancing consumer expectations.

Pengaruh Presepsi Harga, Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Pelanggan Batik Danar Hadi Semarang Edy Suryawardana; Sugeng Riyanto; Citra Rizkiana; Kamalina Din Jannah
Jurnal Bintang Manajemen Vol 1 No 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2217

The purpose of this study was to analyze the effect of perceived price, service quality and location on customer satisfaction at Batik Danar Hadi Branch Semarang. The hypothesis of this study is the perception of price, service quality and location have a positive effect on customer satisfaction at Batik Danar Hadi Semarang. The number of samples in this study were 76 people. Then the method of collecting data through questionnaires and data analysis using SPSS which includes validity test, reliability test, classical assumption test, multiple linear regression analysis, F test, and hypothesis testing using t test and R2. The results showed that the independent variable, namely price perception, had no effect on customer satisfaction. This is evidenced by the value of t arithmetic is smaller than t table that is -0.977 < 1.667 with a significant value of 0.332 > 0.05 (not significant). Service quality has a positive effect on customer satisfaction. This is evidenced by the value of t arithmetic is greater than t table that is 3.592 > 1.667 with a significant value of 0.001 < 0.05 (significant). Location has positif effect on customer satisfaction. This is evidenced by the value of t arithmetic is bigger than t table that is 1.725 > 1.667 with a significant value of 0.039 < 0.05 (significant). Based on the value of the coefficient of determination, the test results show the adjusted r square value of 0.638, this means that changes in the customer satisfaction variable of 63.8% can be explained by the independent variables of price perception, service quality, and location. Meanwhile, 36.2% was influenced by other variables not examined.

Pendampingan Umkm Kelurahan Lamper Lor, Kecamatan Semarang Selatan, Kota Semarang, Melalui Pemasaran Digital: Pendampingan Umkm Kelurahan Lamper Lor, Kecamatan Semarang Selatan, Kota Semarang, Melalui Pemasaran Digital Adhi Widyakto; Edy Suryawardana; Johanis Souisa; Susanto Susanto
DIMASEKA Vol 1 No 1 (2023): April 2023
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v1i1.4

Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkanpenjualan bagi UMKM di Kelurahan Lamper Lor yang terdampak pandemi COVID 19.Dengan adanya kondisi pandemi ini maka UMKM di tuntut untuk bertahan agar terhindardari kebangkrutan. Metode yang digunakan dalam kegiatan pengabdian kepadamasyarakat ini yaitu dengan memberikan pelatihan secara langsung dengan tutorialdilapangan dengan mengajarkan cara menerapkan digital marketing atau pemasaranonline. Hasil yang diharapkan yaitu pasar produk UMKM di Kelurahan Lamper Lormendapatkan jangkauan pasar yang lebih luas tentunya dengan produk yang dikenali danmudah di akses oleh konsumen.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA GAIA SHOP Edy Suryawardana; Febrita Valenia Putri; Citra Rizkiana; Irma Satya Indriyanti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12769

This research aims to examine and analyze the influence of Product Quality and Price on Purchasing Decisions with Customer Satisfaction as an Intervening variable at Gaia Shop. The dependent variables used in this research are Purchase Decision (Y), Customer Satisfaction (Z) while the independent variables used are Product Quality (X1) and Price (X2). The sample in this study was 96 respondents. The sampling technique uses non-probability sampling with the criteria that the respondent is 17 years old and has purchased and used Gaia Shop products at least once. The analytical methods used are Convergent Validity, Discriminant Validity, Composite Reliability, Inner Model. The results of the research conducted show that Product Quality and Price have a positive and significant effect on Customer Satisfaction, the Product Quality variable has a positive and significant effect on Purchasing Decisions, the Price variable has a positive and insignificant effect on Purchasing Decisions, the Product Quality variable has a positive and significant effect on Decisions Purchasing through Customer Satisfaction, and the Price variable have a positive and significant effect on Purchasing Decisions through Customer Satisfaction.

Product Quality, Promotion And Price Perception Of Purchasing Decisions (Study On Consumers Of Kopi Janji Jiwa Tembalang Semarang City) widyakto, adhi; puspitasari, diana; suryawardana, edy
JURNAL STUDI MANAJEMEN ORGANISASI Vol 18, No 2 (2021)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

The consequences of product quality, promotion, and price assumption to the purchase decision in Coffee Kopi Janji Jiwatembalang Semarang. Respondents wore non-random sampling illustration methods. This illustration is wearing Purposive Sampling method, there are also criteria used are consumers or customers of the lowest age of 15 years, minimun once tasted coffee Kopi Janji Jiwa Semarang and the last had arrived at Kopi Janji Jiwa Tembalang Semarang. Methods of collecting information by wearing questionnaires and have been tested for validity and reliability. In testing product quality variables, the promotional decameter price assumption to the researcher's purchase provisions put on multiple linear regression analysis. There are also results showing if the quality of the product, promotion and price assumptions have a positive and significant influence.

PENGARUH PROMOSI ONLINE, CELEBRITY ENDORSEMENT, KUALITAS PRODUK DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK TONER SOMETHINC Yuliananda Wahyuning Permataputri; Asih Niati; Edy Suryawardana
Seminar Nasional Hasil Riset dan Pengabdian Vol. 6 (2024): Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Ke 6 Tahun 2024
Publisher : LPPM Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Persaingan pada industri kosmetik yang berkembang semakin pesat dan signifikan, terbukti dengan semakin banyaknya jenis kosmetik dan skincare di pasaran yang memiliki pengaruh terhadap minat masyarakat untuk membeli dan menggunakan produk tersebut. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi online, celebrity endorsement, kualitas produk dan minat beli terhadap keputusan pembelian produk toner Somethinc. Metode pengumpulan data dilakukan dengan kuesioner dalam bentuk google form yang diisi oleh responden yang berusia 18-27 tahun, merupakan Mahasiswa/i Perguruan Tinggi Negeri atau Perguruan Tinggi Swasta dan menggunakan produk toner Somethinc. Sampel dalam penelitian ini sebanyak 93 responden. Pengambilan sampel menggunakan metode purposive sampling dimana responden merupakan masyarakat generasi Z di Kelurahan Kalibanteng Kidul. Dalam penelitian ini analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa promosi online berpengaruh signifikan terhadap minat beli. Celebrity endorsement dan kualitas produk memiliki pengaruh namun tidak signifikan terhadap minat beli. Promosi online tidak berpengaruh dan tidak signifikan terhadap keputusan pembelian. Celebrity endorsement, kualitas produk dan minat beli berpengaruh signifikan terhadap keputusan pembelian. Kata kunci: promosi online; celebrity endorsement; kualitas produk; minat beli; keputusan pembelian

Pengaruh Brand Image, Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Infinix Citra Rizkiana; Edy Suryawardana; Putri Pratiwi; Aprih Santoso
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i3.712

This study aims to determine: (1) the effect of brand image on Infinix smartphone decisions, (2) the effect of promotion on Infinix smartphone purchasing decisions, (3) the effect of product quality on Infinix smartphone purchasing decisions. The population of this study are consumers who use or buy Infinix smartphones at Pandawa Elektronik Semarang. The sampling technique used probability sampling simple random sampling method, in order to obtain a total sample of 96 respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique uses the classical assumption test, multiple linear regression analysis, t test and the coefficient of determination (R2). The results showed that brand image had a positive and significant effect on purchasing decisions, promotion had a positive and significant effect, product quality had a positive and significant effect on purchasing decisions. The value of the coefficient of determination is 0.571 or 57.1 percent. Purchase decisions are influenced by brand image, promotion and product quality variables, while the remaining 42.9 percent are influenced by other variables outside the model that are not present in this study.

Co-Authors Adhi Widyakto Adhi Widyakto Andy Praditya Aprih Santoso Asih Niati Asih Niati Asih Niati Brilyantine Oktavianzi Cahyaningrum, Ela Marta Citra Rizkiana Citra Rizkiana Citra Rizkiana Dian Ariyani Hidayah Dian Triyani Diana Puspitasari Doni Nurdeagraha Dyah Pitaloka, Dynda Aisyah Edy Mulyantomo Endang Tri Widyarti, Endang Tri Eza, Arfian Mahendra Febrita Valenia Putri Gusmao, Cristino Hanifah, Risti Ulfi Hidayah, Ida Hidayah, Nining INDRIYANTI, IRMA SATYA IRMA SATYA INDRIYANTI Johanis Souisa Kamalina Din Jannah Kridasusila, Andy Kusnilawati, Nunik Kuswardani, Dc Maria Augustine Graciafernandy Mulyantomo, Edy Nasron Alfianto Niati, Asih Noegroho, Novianto Nugroho, Dwi Widi Pratito Sri Nurdeagraha, Doni Putri Pratiwi Putri, Febrita Valenia Raden Rara Lulus Prapti NSS Rahmawati, Kartiko Sari Richadyanato, Richadyanato Rinawati, Tri Rini Wahyuni Rizkiana, Citra Rr. Lulus Prapti Rr. Lulus Prapti NSS Salsabila, Adiba Rizka Santo, Susanto Satya, Irma Sinta Mayasari Bekti Soelistiyono, Anitiyo Souisa, Johanis Sugeng Rianto Sugeng Rianto Sugeng Riyanto Sugeng Riyanto Sugeng Riyanto Sulistyaningsih, Wiki SUSANTO susanto santo Susanto Susanto Teguh Ariefiantoro Teguh Ariefiantoro Teguh Ariefiantoro, Teguh Totok Wibisono Tri Endang Yani Tri Rinawati Vino Bagus Setyo Adi Widyakto, Adhi Yani, Tri Endang Yohanes Suhardjo Yuliananda Wahyuning Permataputri Yulianti Yulianti Zarah Nurkarimah Zulfa, Nada Intania

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