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Pendampingan UMKM Kelurahan Mlati Baru, Kecamatan Timur, Kota Semarang, Melalui Pemasaran Digital: Pendampingan UMKM Kelurahan Mlati Baru, Kecamatan Timur, Kota Semarang, Melalui Pemasaran Digital Widyakto, Adhi; Suryawardana, Edy; Souisa, Johanis; Riyanto, Sugeng
DIMASEKA Vol 1 No 2 (2023): Oktober 2023
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v1i2.17

Abstract

The purpose of this community service activity is to help increase sales for MSMEs in the new Mlati Village affected by the COVID 19 pandemic. With this pandemic condition, MSMEs are required to survive in order to avoid bankruptcy. The method used in this community service activity is by providing direct training with tutorials in the field by teaching how to apply digital marketing or online marketing. The expected result is that the MSME product market in Mlati Baru Village gets a wider market reach, of course, with products that are recognized and easily accessible by consumers.
Pendampingan UMKM Kelurahan Sumurboto, Kecamatan Banyumanik, Kota Semarang, Melalui Pemasaran Digital: Pendampingan UMKM Kelurahan Sumurboto, Kecamatan Banyumanik, Kota Semarang, Melalui Pemasaran Digital Widyakto, Adhi; Edy Suryawardana; Susanto; Sugeng Riyanto
DIMASEKA Vol 2 No 01 (2024): April 2024
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v2i01.99

Abstract

Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkan penjualan bagi UMKM di Kelurahan Sumurboto yang terdampak pandemi COVID 19. Dengan adanya kondisi pandemi ini maka UMKM di tuntut untuk bertahan agar terhindar dari kebangkrutan. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini yaitu dengan memberikan pelatihan secara langsung dengan tutorial dilapangan dengan mengajarkan cara menerapkan digital marketing atau pemasaran online. Hasil yang diharapkan yaitu pasar produk UMKM di Kelurahan Sumurboto mendapatkan jangkauan pasar yang lebih luas tentunya dengan produk yang dikenali dan mudah di akses oleh konsumen.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA GAIA SHOP Suryawardana, Edy; Putri, Febrita Valenia; Rizkiana, Citra; Indriyanti, Irma Satya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12769

Abstract

This research aims to examine and analyze the influence of Product Quality and Price on Purchasing Decisions with Customer Satisfaction as an Intervening variable at Gaia Shop. The dependent variables used in this research are Purchase Decision (Y), Customer Satisfaction (Z) while the independent variables used are Product Quality (X1) and Price (X2). The sample in this study was 96 respondents. The sampling technique uses non-probability sampling with the criteria that the respondent is 17 years old and has purchased and used Gaia Shop products at least once. The analytical methods used are Convergent Validity, Discriminant Validity, Composite Reliability, Inner Model. The results of the research conducted show that Product Quality and Price have a positive and significant effect on Customer Satisfaction, the Product Quality variable has a positive and significant effect on Purchasing Decisions, the Price variable has a positive and insignificant effect on Purchasing Decisions, the Product Quality variable has a positive and significant effect on Decisions Purchasing through Customer Satisfaction, and the Price variable have a positive and significant effect on Purchasing Decisions through Customer Satisfaction.