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All Journal Jurnal Studi Manajemen Organisasi Abdimas At-Taqaddum Management Analysis Journal IJBE (Integrated Journal of Business and Economics) Jurnal Dinamika Sosial Budaya EBSJ Jurnal Riset Ekonomi dan Bisnis Jurnal Masyarakat Merdeka (JMM) Jurnal Ilmiah Edunomika (JIE) SOLUSI Journal of Digital Marketing and Halal Industry ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING International Journal of Social Science Indonesian Journal of Devotion and Empowerment (IJDE) Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) BULETIN BISNIS & MANAJEMEN (BBM) Media Bina Ilmiah Mamangan Social Science Journal JURNAL ABDIMAS PLJ Jurnal bintang manajemen DIMASEKA Tematik Jurnal Manajemen Kewirausahaan dan Teknologi
Edy Suryawardana
Universitas Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pengujian Variabel Mediasi Stres Kerja Terhadap Kinerja Karyawan Di Perusahaan Garmen Zulfa, Nada Intania; Suryawardana, Edy; Ariefiantoro, Teguh; Mulyantomo, Edy; Kusnilawati, Nunik
Solusi Vol. 23 No. 1 (2025): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v23i1.11415

Abstract

This research aims to test or find out how much influence the workload variable and work environment have on employee performance which is mediated by the work stress variable. This test was carried out using a questionnaire method on the performance of employees in the production and packaging fields. The number of samples in this research was 100 respondents using a purposive sampling method, namely determining samples whose sample size was not yet known. The analytical tools used are path analysis, outer model analysis, inner model analysis and hypothesis testing with the help of SmartPLS 4.1.0.3 software. The results of this research show that workload and work environment have a positive and significant effect on employee performance, workload and work environment have a positive and significant effect on work stress, work stress has a positive and significant effect on employee performance. The indirect effect shows that workload and work environment influence employee performance through work stress.
Pendampingan UMKM Kelurahan Mlati Baru, Kecamatan Timur, Kota Semarang, Melalui Pemasaran Digital: Pendampingan UMKM Kelurahan Mlati Baru, Kecamatan Timur, Kota Semarang, Melalui Pemasaran Digital Widyakto, Adhi; Suryawardana, Edy; Souisa, Johanis; Riyanto, Sugeng
DIMASEKA Vol 1 No 2 (2023): Oktober 2023
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v1i2.17

Abstract

The purpose of this community service activity is to help increase sales for MSMEs in the new Mlati Village affected by the COVID 19 pandemic. With this pandemic condition, MSMEs are required to survive in order to avoid bankruptcy. The method used in this community service activity is by providing direct training with tutorials in the field by teaching how to apply digital marketing or online marketing. The expected result is that the MSME product market in Mlati Baru Village gets a wider market reach, of course, with products that are recognized and easily accessible by consumers.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA GAIA SHOP Suryawardana, Edy; Putri, Febrita Valenia; Rizkiana, Citra; Indriyanti, Irma Satya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12769

Abstract

This research aims to examine and analyze the influence of Product Quality and Price on Purchasing Decisions with Customer Satisfaction as an Intervening variable at Gaia Shop. The dependent variables used in this research are Purchase Decision (Y), Customer Satisfaction (Z) while the independent variables used are Product Quality (X1) and Price (X2). The sample in this study was 96 respondents. The sampling technique uses non-probability sampling with the criteria that the respondent is 17 years old and has purchased and used Gaia Shop products at least once. The analytical methods used are Convergent Validity, Discriminant Validity, Composite Reliability, Inner Model. The results of the research conducted show that Product Quality and Price have a positive and significant effect on Customer Satisfaction, the Product Quality variable has a positive and significant effect on Purchasing Decisions, the Price variable has a positive and insignificant effect on Purchasing Decisions, the Product Quality variable has a positive and significant effect on Decisions Purchasing through Customer Satisfaction, and the Price variable have a positive and significant effect on Purchasing Decisions through Customer Satisfaction.
Pendampingan UMKM Kelurahan Sumurboto, Kecamatan Banyumanik, Kota Semarang, Melalui Pemasaran Digital: Pendampingan UMKM Kelurahan Sumurboto, Kecamatan Banyumanik, Kota Semarang, Melalui Pemasaran Digital Adhi Widyakto; Edy Suryawardana; Susanto; Sugeng Riyanto
DIMASEKA Vol 2 No 1 (2024): April 2024
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v2i01.99

Abstract

Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkan penjualan bagi UMKM di Kelurahan Sumurboto yang terdampak pandemi COVID 19. Dengan adanya kondisi pandemi ini maka UMKM di tuntut untuk bertahan agar terhindar dari kebangkrutan. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini yaitu dengan memberikan pelatihan secara langsung dengan tutorial dilapangan dengan mengajarkan cara menerapkan digital marketing atau pemasaran online. Hasil yang diharapkan yaitu pasar produk UMKM di Kelurahan Sumurboto mendapatkan jangkauan pasar yang lebih luas tentunya dengan produk yang dikenali dan mudah di akses oleh konsumen.
Pengaruh Motivasi Ekstrinsik, Self Efficacy, dan Work Life Balance terhadap Kinerja Karyawan Produksi Rokok 12 PT Praoe Lajar Anissa Azhari; Adhi Pradiptya; Edy Suryawardana
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 1 (2025): Maret: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.1081

Abstract

This research is motivated by the existence of factors that influence employee performance in a company. The aim of this study is to determine the influence of extrinsic motivation, self-efficacy, and work-life balance on the performance in the 12-cigarette production employees at PT Praoe Lajar Semarang. The population in this study was 120 employees in the 12-cigarette production department at PT Praoe Lajar Semarang. The sample used was purposive sampling, with 60 respondents. The instrument used was a questionnaire and the measurement used a likert scale. The test tool used was SPSS Version 26. Data analysis methods included validity testing, reliability testing, respondent description analysis, multiple linear regression, classical assumption testing, t-test, and coefficient of determination testing. The results indicate that extrinsic motivation has a positive and significant effect on employee performance, indicating that employees are motivated by external influences to improve their performance. Self-efficacy has a positive and significant effect on employee performance, indicating that employees are satisfied with their ability to improve their performance. Work life balance has a positive and significant effect on employee performance, meaning that the higher the work life balance of employees, the better their performance will be.
Peran Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Repurchase Intention Aginsara Ayuning Agung; Edy Suryawardana; Teguh Ariefiantoro; Albertus Trilaksono Riyadi
Solusi Vol. 24 No. 1 (2026): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v24i1.13101

Abstract

Penelitian ini dilatar belakangi oleh peningkatan potensi industri jasa perawatan kesehatan dan kecantikan di Indonesia khususnya Provinsi Jawa Tengah yang mayoritas berpenduduk muslim. Namun peningkatan tersebut belum diimbangi oleh pengusaha dalam optimalisasi tatakelola jasa kesehatan dan kecantikan berbasis syariah. Tujuan penelitian ini untuk menganalisis peran peran kepuasan pelanggan sebagai variabel mediasi terhadap repurchase intention pada usaha klinik kesehatan dan kecantikan syariah. Variabel dalam penelitian ini meliputi brand image, word of mouth, kualitas pelayanan sebagai variabel bebas, kepuasan pelanggan sebagai variabel mediasi, dan minat beli ulang sebagai variabel terikat. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 120 responden. Data dianalisis menggunakan metode Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan bantuan program SmartPLS versi 4.0. Hasil penelitian menunjukkan bahwa brand image tidak berpengaruh signifikan terhadap kepuasan pelanggan. Sebaliknya, word of mouth dan kualitas pelayanan berpengaruh positif signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan, brand image dan kualitas pelayanan juga berpengaruh signifikan terhadap minat beli ulang. Selain itu, kepuasan pelanggan terbukti memediasi pengaruh kualitas pelayanan terhadap minat beli ulang, namun tidak memediasi pengaruh brand image. Temuan penelitian ini menunjukkan bahwa kualitas pelayanan dan komunikasi positif dari pelanggan lain memegang peran penting dalam membentuk kepuasan dan loyalitas konsumen untuk melakukan pembelian ulang. Penelitian selanjutnya disarankan untuk menambahkan variabel eksternal lain guna memperkuat hubungan antar variabel. Implementasi teori dan implikasi manajerial diulas dalam penelitian ini yang diselaraskan dengan temuan penelitian yang telah dilakukan sehingga memberikan alternatif peningkatan kinerja perusahaan ataupun kinerja bisnis.  
Co-Authors Adhi Pradiptya Adhi Widyakto Adhi Widyakto Aginsara Ayuning Agung Albertus Trilaksono Riyadi Alfianto, Nasron Andy Praditya Anissa Azhari Aprih Santoso Asih Niati Asih Niati Brilyantine Oktavianzi Cahyaningrum, Ela Marta Citra Rizkiana Citra Rizkiana Citra Rizkiana Dian Ariyani Hidayah Dian Triyani Diana Puspitasari Doni Nurdeagraha Dyah Pitaloka, Dynda Aisyah Edy Mulyantomo Endang Tri Widyarti, Endang Tri Eza, Arfian Mahendra Febrita Valenia Putri Gusmao, Cristino Hanifah, Risti Ulfi Hidayah, Ida Hidayah, Nining INDRIYANTI, IRMA SATYA IRMA SATYA INDRIYANTI Johanis Souisa Kamalina Din Jannah Kridasusila, Andy Kusnilawati, Nunik Kuswardani, Dc Maria Augustine Graciafernandy Mulyantomo, Edy Niati, Asih Noegroho, Novianto Nugroho, Dwi Widi Pratito Sri Nurdeagraha, Doni Putri Pratiwi Putri, Febrita Valenia Raden Rara Lulus Prapti NSS Rahmawati, Kartiko Sari Richadyanato, Richadyanato Rinawati, Tri Rini Wahyuni Rizkiana, Citra Rr Lulus Prapti Nugroho Setiasih Surjanti Rr. Lulus Prapti NSS Salsabila, Adiba Rizka Santo, Susanto Satya, Irma Sinta Mayasari Bekti Soelistiyono, Anitiyo Souisa, Johanis Sugeng Rianto Sugeng Rianto Sugeng Riyanto Sugeng Riyanto Sugeng Riyanto Sulistyaningsih, Wiki Susanto susanto santo Susanto Susanto Teguh Ariefiantoro Teguh Ariefiantoro Teguh Ariefiantoro, Teguh Totok Wibisono Tri Endang Yani Tri Rinawati Vino Bagus Setyo Adi Widyakto, Adhi Yani, Tri Endang Yohanes Suhardjo Yuliananda Wahyuning Permataputri Yulianti Yulianti Zarah Nurkarimah Zulfa, Nada Intania