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Hubungan Antara Terpaan Promosi Penjualan dan Tingkat Kepercayaan dengan Keputusan Pembelian Produk Bean Spot Uci Andriani; Tandiyo Pradekso; Wiwid Noor Rakhmad
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Companies carry out various strategies to survive in the midst of business competition. Bean Spot carries out a sales promotion strategy to increase sales. Bean Spot also builds consumer trust through social media. However, with all the efforts that have been made, Bean Spot was unable to achieve the sales target. This study aims to explain the correlation between sales promotion exposure and the level of trust with purchase decision of Bean Spot products. Sales Promotion Stimulus Theory and Brand Equity Theory are used in this study to explain the correlation between variables. The sample of this research is 100 respondents aged 18 -35 years old in Palembang City who have seen Bean Spot sales promotions through print and social media, and have purchased Bean Spot products at least once. Through the Kendal Tau-B correlation analysis technique, the results of the first hypothesis test show that there is no correlation between sales promotion exposure and the decision to purchase Bean Spot products as evidenced by a significance value of 0.275. Then the second hypothesis test shows that there is a correlation between the level of trust and the decision to purchase Bean Spot products with a significance value of 0.000 and a coefficient value of 0.353.
Pengaruh Intensitas Menonton Konten Kreator Satwa Liar di YouTube dan Tingkat Pengetahuan Mengenai Satwa Liar terhadap Sikap Masyarakat pada Kepemilikan Satwa Liar sebagai Peliharaan Wina Natasya Saragih; Tandiyo Pradekso; Muhammad Bayu Widagdo
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Satwa liar merupakan jenis satwa yang hidup di alam liar, baik itu di darat, laut, maupun udara. Namun, dewasa ini kepemilikan satwa liar sebagai hewan peliharaan marak dipraktikkan oleh berbagai kalangan dan masyarakat juga semakin menormalisasi praktik kepemilikan satwa liar sebagai peliharaan ini. Sosial media YouTube dewasa ini ramai menampilkan konten satwa liar sebagai peliharaan. Di sisi lain, menjadikan satwa liar sebagai peliharaan memiliki banyak sekali dampak dan risiko, baik bagi satwa itu sendiri, bagi manusia di sekitarnya, maupun bagi lingkungan alam.Penelitian ini merupakan penelitian kuantitatif eksplanatori. Melalui penyebaran kuesioner kepada 100 responden dengan karakteristik masyarakat Indonesia, berusia 16 – 64 tahun, dan penonton konten kreator satwa liar di YouTube ditemukan hasil bahwa intensintas menonton konten kreator satwa liar memengaruhi sikap masyarakat pada kepemilikan satwa liar sebagai peliharaan, hal ini didukung dari angka signifikasi sebesar 0,000, hal ini sejalan dengan Social Media Framework Theory yang dikemukaan oleh Lynn A. McFarland dan Robert E. Ployhart. Ditemukan juga hasil bahwa tingkat pengetahuan yang dimiliki oleh responden mengenai satwa liar memengaruhi sikap responden pada kepemilikan satwa liar sebagai peliharaan, hal ini dilihat dari hasil signifikansi yang menunjukkan angka 0,011 serta menunjukkan keselarasan dengan Teori Respon Kognitif.
PENGARUH TERPAAN BERITA MEDIA TENTANG PERUSAHAAN DAN PERSEPSI TANGGUNG JAWAB SOSIAL PERUSAHAAN TERHADAP PERSEPSI REPUTASI PERUSAHAAN GRUP DJARUM Alyssa Jasmine Aurelia Rahmiqatrunnada; S. Rouli Manalu; Tandiyo Pradekso
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

PT Djarum is one of the largest cigarette companies in Indonesia (Djarum, 2022). The media has reported that cigarette products are harmful. However, the media has also reported that the Djarum Group has a positive impact through their corporate social responsibility and business diversification efforts. This research was conducted with the aim of determining the influence of media news exposure about the company and perceptions of the company's social responsibility on the reputation perception of the Djarum Group using survey research methods. The theory used in this research is Attribution Theory. The sampling technique used was non-probability sampling. A total of 200 respondents from the Faculty of Social and Political Sciences, Diponegoro University, were selected as the research sample. Based on hypothesis testing, perceptions of the company's social responsibility influence the reputation perception of the Djarum Group. Media news exposure about the company does not affect the reputation perception of the Djarum Group. The perception of social responsibility has a 19.4 percent influence on the perception of the Djarum Group's reputation. Perceivers compare various information about the company's social responsibility and evaluate the consequences or outcomes of the observed company's behavior (Jones & Davis, 1965; Kelley & Michela, 1980). Furthermore, perceivers consider consensus, which refers to the extent to which other companies take certain actions in a situation, observations of the Djarum Group's repetitive behavior in certain or other situations, distinctiveness, and consistency, or the repetition of the Djarum Group's behavior over time in specific situations. Therefore, this information can ultimately influence an individual's perception of the company's reputation.
Interaksi Kelompok Etnis Tionghoa dengan Etnis Non-Tionghoa Dalam Perguruan Tinggi Negeri: Studi Tentang Pemilihan Institusi oleh Mahasiswa Etnis Tionghoa Tjen Jocelyn Ivana; Tandiyo Pradekso; S. Rouli Manalu
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Indonesia has a diversity of ethnic groups, one of which is Chinese. Although people of Chinese descent in Indonesia are Indonesian citizens, the sentiment towards ethnic Chinese can still be felt today. This study aims to understand the background of the choice of institutions made by ethnic Chinese students to continue their studies in college and understand the experience of interaction of ethnic Chinese students in higher education. This research is a qualitative study with Jonathan A. Smith's Interpretative Phenomenological Analysis (IPA) analysis method which categorizes research results into reading and re-reading, Initial noting, developing emergent themes, searching for connections across emergent themes, and moving the next cases. The main theory used is Co-Culture Theory. The results of this study are (1) the suspicion of other ethnicities is passed down from one generation to another, (2) the suspicion that will be ostracized by non-Chinese ethnicities makes ethnic Chinese choose to continue their studies at private universities.
HUBUNGAN TERPAAN KAMPANYE EARTH HOUR INDONESIA DAN TINGKAT SELF EFFICACY TERHADAP PENERAPAN GAYA HIDUP HEMAT ENERGI Rifqah Nailah; Yanuar Luqman; Tandiyo Pradekso
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Climate change is caused by high concentrations of greenhouse gases produced by humans from energy produced by burning fossil fuels as an energy source. High electricity consumption in Indonesia results in high greenhouse gas emissions. Therefore, efforts are needed from society to prevent the negative impacts of high levels of greenhouse gases such as climate change and rising earth temperatures. The Earth Hour campaign, as one of the pro-environment campaigns, promotes a lifestyle shift to energy saving as an effort to tackle climate change. The aim of the research is to see whether there is a positive relationship between exposure to the Earth Hour campaign and the adoption of an energy-saving lifestyle, based on the Theory of Reasoned Action. The second objective is to see whether there is a positive relationship between an individual's level of self-efficacy towards implementing an energy-saving lifestyle on the basis of Social Cognitive Theory. Research data was collected from 100 respondents who were exposed to the Earth Hour campaign, then the data was analyzed using the Kendall Tau_b correlation equation. The research results show that there is no relationship at all between exposure to the Earth Hour campaign and adopting an energy-saving lifestyle. On the other hand, the level of self-efficacy and the adoption of an energy-saving lifestyle have a very significant value so that there is a positive relationship with a correlation efficiency of 0.269. Based on the research results, it is recommended that parties interested in supporting the implementation of an energy-saving lifestyle can look for other supporting factors besides the Earth Hour campaign and the level of self-efficacy.
PENGALAMAN KONSELOR ADIKSI DALAM IMPLEMENTASI KOMUNIKASI TERAPEUTIK DALAM PROGRAM REHABILITASI LEMBAGA BRSKPN “GALIH PAKUAN” BOGOR Fariz Dewanto; Tandiyo Pradekso; Turnomo Rahardjo
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Dalam proses berjalannya program rehabilitasi, peranan seorang konselor adiksi sebagai seorang pendamping bagi warga binaan menjadi hal yang penting untuk diperhatikan. Bagaimana seorang konselor adiksi secara tidak langsung akan menghasilkan sebuah kedekatan hubungan antara konselor adiksi dengan warga binaan dalam keberhasilan pulihnya kondisi warga binaan setelah menjalani program rehabilitasi. Kedekatan tersebut dapat terwujud melalui komunkasi terapeutik yang dilakukan oleh konselor adiksi dalam menjalankan program rehabilitasi kepada warga binaan. Melalui komunikasi terapeutik tersebut seorang konselor adiksi dapat mengetahui kondisi warga binaan. Penelitian ini bertujuan untuk menjelaskan pengalaman komunikasi terapeutik konselor adiksi dengan warga binaan dalam lembaga BRSKPN “Galih Pakuan” Bogor, dengan metode kualitatif dan pendekatan fenomenologi. Teori yang digunakan dalam penelitian ini, menggunakan komunikasi terapeutik, teori dialektika relasional dan teori pemeliharaan hubungan. Metode pengumpulan data dilakukan melalui observasi dan wawancara kepada tujuh orang informan, yang terdiri dari empat orang konselor adiksi dan tiga orang warga binaan dalam lemabga BRSKPN “Galih Pakuan” Bogor. Hasil pada penelitian ini ditemukan bahwa konselor adiksi dalam melakukan komunikasi terapeutik dengan warga binaan dalam lembaga BRSKPN “Galih Pakuan” Bogor, kedekatan hubungan antara konselor adiksi dengan warga binaan menjadi hal yang begitu penting dalam mencapai keberhasilan pulihnya warga binaan setelah menjalani program rehabilitasi. Selain itu, ditemukan juga jika intensitas komunikasi terapeutik antara konselor adiksi dengan warga binaan diperlukan juga dalam keberhasilan pulihnya kondisi warga binaan. Namun konselor adiksi dalam temuan data lapangan menunjukan melakukan upaya dalam melakukan komunikasi terapeutik dengan warga binaan melalui tiga tema, yaitu persiapan pengetahuan, persiapan pendekatan hubungan, dan juga persiapan dalam pemeliharaan hubungan kepada warga binaan.
The Influence of Social Media Marketing Exposure and Email Blast Exposure on Brand Loyalty of Grab Application Safira Nurin Aghnia; Tandiyo Pradekso; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to explain the influence of social media marketing exposure and email blast exposure on brand loyalty of Grab application. This research is quantitative studies, with the theory that it used are Honeycomb Model and Theory of Flow that combines a non-probability sampling method with accidental sampling. The total of the respondents around 166, who lived in Indonesia's big cities and use email and social media to receive, see, and experience updated campaign information from Grab application. The results of the hypothesis tests using simple linear regression technique shows that there is no influence of social media marketing exposure on brand loyalty, meanwhile the second hypothesis shows that there is an influence of email blast exposure on brand loyalty with the significance value of (0,050). The result suggest that Grab Indonesia can implements this marketing communication ways specifically in using email blast exposure in strengthening their brand loyalty.
PENGARUH TERPAAN PEMASARAN SOSIAL PENCEGAHAN STUNTING DAN TINGKAT PENDIDIKAN MASYARAKAT DAN TINGKAT PENDIDIKAN MASYARAKAT TERHADAP PERILAKU MASYARAKAT DALAM UPAYA PENCEGAHAN STUNTING Nadia Hutaminingtyas; Joyo Nur Suryanto Gono; Tandiyo Pradekso
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Children’s growth has been a concern for every parent. As of 2021, there are various kinds of health problems in children one of which is stunting. The national stunting prevalence rate as of 2021 is at 24 percent. This is above the threshold set by WHO, namely 20 percent. This problem is of concern to both the governments, the private sector, and all parents who have children. This research is a quantitative research with explanatory methods. By distributing questionnaires to 100 respondents with the characteristics of parents who have children under 6 years of age, have received information about stunting, and have had their children checked at Posyandu in Tegal City, the results showed that social marketing exposure to stunting prevention had a positive influence on stunting prevention behavior. This is reinforced by a significance value of 0.00 and a coefficient of determination value of 0.860. These findings are in line with the Integrated Theory of Health Behavior Change used. Apart from that, the level of education also has a positive influence on stunting prevention behavior. This is proven by a significance value of 0.00 and a coefficient of determination value of 0.863. The results of the research that has been carried out are in line with the Social Categorization Theory used.
Hubungan Terpaan Kampanye Pemilahan Sampah Dan Intensitas Interaksi Peer Group Dengan Perilaku Pemilahan Sampah Rumah Tangga Oleh Followers @Pilahsampah Hamidah, Nadiya; Pradekso, Tandiyo; Setyabudi, Djoko
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Instagram account @pilahsampah has actively promoted a campaign promoting waste sorting behavior, it appears that the practical adoption of this practice has not yet attained an optimal level among @pilahsampah followers. Despite the campaign being conveyed through social media with the intention of providing guidance and encouragement to followers to participate in the responsibility of waste sorting, there exists a gap between the campaign message and the level of waste sorting implementation in household daily life. This research aims to investigate the correlation between the exposure to waste sorting campaigns and the intensity of peer group interaction with household waste sorting behavior among the followers of @pilahsampah. This research employs a quantitative method with an explanatory type, based on the concept of Social Learning Theory. The sampling technique involves non-probability sampling, with a total of 100 respondents who have read, seen, or heard waste sorting campaign messages and are followers of the social media account @Pilahsampah, as well as being part of the Waste Sorting Community. Based on the results of this study using Kendall's W analysis, indicate that there is a relationship between the exposure to waste sorting campaign messages and the intensity of peer group interaction with household waste sorting behavior among followers of @pilahsampah, with a significance value of 0.002. This value is smaller than 0.05, indicating significance.
Pengaruh Kualitas Layanan, Brand Image dan Terpaan Social Media Marketing Terhadap Loyalitas Pelanggan Layanan Subscription Video-on-Demand Netflix Veriska, Veriska; Pradekso, Tandiyo
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research examines the impact of service quality, brand image, and social media exposure on customer loyalty in the context of Subscription Video on Demand (SVoD) services, with a specific focus on Netflix in Indonesia. Despite being a pioneer in the Indonesian SVoD market, Netflix experienced a decline in market share in 2022. The study aims to understand the factors influencing customer loyalty, employing the Expectancy Disconfirmation Theory, Customer-Based Brand Equity, and Advertising Exposure Theory, along with Expectancy Confirmation Theory. The sampling technique utilized non-probability sampling, with a sample size of 100 respondents comprising Generation Z and millennials residing in the Jakarta-Bogor-DepokTangerang-Bekasi (Jabodetabek) area. Regression analysis results indicate that service quality has a significance value of 0.000, with a positive coefficient of 0.144, and brand image has a significance value of 0.000, with a positive coefficient of 0.208 which show that there’s an influence of service quality and brand image on Netflix’s customer loyalty. Meanwhile, social media exposure does not show a significant impact on Netflix’s customer loyalty. These findings suggest that prioritizing and enhancing service quality and brand image can be strategic focuses for companies aiming to strengthen customer loyalty in the SVoD industry.
Co-Authors Achmad Habibie Taufiqqur Rahman Adi Nugroho Adinda Sekar Cinantya Aditia Nurul Huda Aditya Iman Hamidi Adityo Cahyo Aji Afif Hazly Hasibuan Agraha Dwita Sulistyajati Agus Naryoso Ahda Hanif Fauzi Ahmad Fauzi Ahmad Fikar Harakan Aike Ingget Pratiwi Aisah Putri Sajidah, Aisah Putri Ajeng Rengganis, Sekar Albert Rivai Sinaga Aldi Atwinda Jauhar Aldiansyah, Duvit Aldila Leksana Wati Alexandra Parahita Bening Kesumaputri Alif Ibrahim Alya Anwar, Rizqika Alyssa Jasmine Aurelia Rahmiqatrunnada Amrina Rida Hapsari Ananda Erfan Musthafa Andrea Oktavia, Helga Anggi Pramesthi Kusumarasri Anggia Anggraini Anjar Mukti Yuni Pamungkas, Anjar Mukti Annisa Aulia Mahari Annisa Kusumawardhani Annisya Winarni Putri Aprida Mulya, Resti Ardelia Fitriani, Neysa Ardini Koesfarmasiana, Ardini Arfika Pertiwi Putri Arif Nurochman Arinda Putri Oktaviani Aryatama Wibawa, Michael Asep Virgo Asri Aulia Rachmawati Asri Nugraheningtyas Astrid Damayanti Asty Setiandini Atika Nabila Atina Primaningtyas Aulia Nur Awang Asmoro Ayu Puspitasari, Ramadhiana Ayu Saraswati Ayu Sri Purnama, Ayu Sri Azzahira Putri Zakaria, Grandhis Badri Ilham Ramadhan Bagoes Praswanda, Yusrizal Banun Diyah Ardani Bareta Hendy Pamungkas Bayu Widagdo, Muhammad Bella Yunita Binarso Budiono Budiono Bisma Alief Charisma Rahma Dinasih Chintya Dyah Meidyasari Daffa Satriowibowo Daniel Dwi Listantyo Dara Pramitha Darda Putranto, Addakhil Deansa Putri Deni Arifiin Destima Nursylva Anggraningrum Devi Pranasningtias Indriani Dhira Widya Prasya, Dhira Dhiyah Puspita Sari Dhyah Shanti Nur Kartika Dimas Muhammad Distian Jobi Ridwan Diyan Hafdinovianti Ayu Kinasih Djoko Setiabudi Djoko Setyabudi Donik Agus Setiyanto DONNA RADITA MERITSEBA DR Sunarto Dwi Mulya Ningsih Dwi Purbaningrum Eggie Nurmahabbi Eka Ardianto Farasila, Iraisa Farisa Dian Utami Fariz Dewanto Fatma Izzatussayidati Febri Ariyadi Febriana Handayani Febriandani, Anisa Fitriyani, Putri Frida Asih Pratiwi Galuh Perwitasari Ghaliyah Julya Almira Ghana Pratama, Albert Ghela Rakhma Islamey Ghita Kriska Dwi Ananda Gilang Wicaksono Hajar Azizatun Niswah Hamidah, Nadiya Handi Aditia Hapsari Dwiningtyas Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hardiyanto, Muhamad Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hendrikus Setya Pradhana Henny Novita Rumono Hilda Maisyarah I Nyoman Winata I Nyoman Winata Ibrahim Muhammad Ramadhan Ichsan Wahyu Pratama Imam Muttaqin Indah Puspawardhani Indra Septia BW Infra Ranisetya Intan Mashitasari Ira Astri Rasika Jaya Pramono Adi Jimmy Fachrurrozy Jody Suryamar Yudha Joyo Nur Suyanto Gono Kanaya Az Zahrah Karunia Yusuf, Kevin Kembang Soca Paranggani Khairani, Indah Khairunnisya Sholikhah Kinanati Bunga Wulansari Krisna Adryanto Lintang Jati Rahina Lintang Ratri Rahmiaji LISTIANTO HINDRA PRAMONO Lizzatul Farhatiningsih Lucia Eka Pravitasari Luh Rani Wijayanti M Bayu Widagdo Maharani Easter Mahendra Zulkifli Manggala Hadi Prawira Marcia Julifar Ardianto Marsha Fildzaishma Marshanda Putri, Tyara Martia Mutiara Tasuki Marwah Gayatri Purnado Maya Lestari Melinda Wita Satryani Meriza Lestari Meta Detiana Putri Mohammad Akbar Rizal Hamidi Much Yulianto Much. Yulianto Muchamad Yulianto Muchammad Bayu widagdo MUHAMMAD ABDUSSHOMAD Muhammad Bayu widagdo Muhammad Bayu Widagdo Muhammad Fadhel Raditya Muhammad Rofiuddin Muhamy Akbar Iedani Muliawati, Ditha N S Ulfa Naafisa Maulida Pratama Nabila Rezki, Anisa Nadia Dwi Agustina Nadia Hutaminingtyas Nanik Sudaryningtyas, Nanik Naura Kamila Prasetyanti Nicho Putera Gustantyo Nidya Aldila Nikita Putri Mahardhika Nikolas Prima Ginting Ninda Nadya Nur Akbar Noni Meisavitri Novi Rosmaningrum NS Ulfa Nungki Dwi Widyastuti Nur Dyah Kusumawardhani Putri Nur Shafira, Hana Nurist Surayya Ulfa Nurist Surraya ulfa Nurist Surrayya Nuriyatul Lailiyah Nurrist Suraya Ulfa Nurrist Surayya Ulfa Nurul Avita Sari Nurwijayanti Otto Fauzie Haloho Pipin F.P. Lestari Prabowo Nurwidagdyo Pranamya Dewati Prescilla Roesalya Primada Qurrota Ayun Pungkas Dwitanto Purwoko, Agus R. Sigit Pandhu Kusumawardana Radika Oktavianti, Dina Raihan Triaffandra Ramadhan, Maulana Ramadhinda, Azzahra Randyani Rarasati Raymond Soelistiono Filemon Raynaldo Faulana Pamungkas Reichan Anantyo, Muhamad Resty Widyanty Revana Meylani Rhola Bachtiar Raharjo Rifki Nur Pratiwi Rifqah Nailah Rijalul Vikry Rizka Amalia Rizka Arsianti Rizky Amalya Hadiningtyas Rizqi Ganis Ashari Rohedy Ayucandra Rohmat Pambudi Roli Harni Purba, Juita Rony Kristanto Setiawan Rosita Kemala Sari Rosyada Setijawan, Amrina Rumi Aulia Rahmanisa S Rouli Manalu Safira Nurin Aghnia Santa Cicilia Sinabariba Septian Aldo Pradita Septiana Hadiwinoto, Jessica Septiana Wulandari Suparyo Setyabudi, Gunawan Shafira Inas Nurina Shahnaz Natasha Anya Sigit Haryadi Sofi Kumala Fatma Sofianisa Rahmawati Sri Budi Lestari Sri Widowati Sri Widowati Herieningsih Sri Widowati Herieningsih Sunarto Sunarto Tan Faizal Rachman Tasya Nadia Taufik Indra Ramadhan Taufik Reza Ardianto Taufik Suprihatini Taufik Suprihatini Teresia Kinta Wuryandini Theresia Dita Anggraini Thriyani Rahmania Titan Armaya Tiur Agata, Elisa Tjen Jocelyn Ivana Tri Muriati Harahap, Anggi Tri Utami Triangga Ardiyanto Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Uci Andriani Veriska, Veriska Vicho Whisnurangga Vinny Avilla Barus Wahyu Aji Hernawan, Dhimas Wahyu Kuncoro Aji, Danar Wahyu Nur R, Efrilia Wahyu Widiyaningrum Widya Andhika Aji Wina Natasya Saragih Wiwid Noor Rakhmad Yanu Angga Andaru, Yanu Yanuar Luqman Yoga Yuniadi Yohanes Rico Ananda Putra, Yohanes Yuan Stephanie Yuliantika Hapsari Yunita Indriyaswari Yusriana, Amida YUSUF AKBAR, MUHAMMAD Zainul Asngadah Fatmawati Zelda Elsa Khabibah Zulfikar Mufti