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All Journal Kinesik JURNAL PROMOSI KESEHATAN INDONESIA JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Interaksi Online Jurnal Ilmu Komunikasi Jurnal ASPIKOM
Tandiyo Pradekso
Departemen Ilmu Komunikasi FISIP UNDIP
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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HUBUNGAN TERPAAN INFORMASI PINJAMAN ONLINE DI MEDIA SOSIAL DAN INTENSITAS KOMUNIKASI PEER GROUP DENGAN MINAT MENGGUNAKAN PINJAMAN ONLINE Wahyu Aji Hernawan, Dhimas; NS Gono, Joyo; Pradekso, Tandiyo
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Pinjaman online sedang popular akhir-akhir ini karena kemudahan dalam penggunaanya, namun karena hal tersebut, banyak masyarakat yang akhirnya menggunakan pinjaman online tanpa mempelajarinya terlebih dahulu dan berakhir terjebak bunga yang tinggi dan akhirnya mengalami gagal bayar. Bahkan selama beberapa tahun terakhir, banyak berita mengenai pinjaman online, mulai dari banyaknya pinjaman online illegal, penagihan debt collector yang cenderung meneror, hingga kasus bunuh diri karena terjerat hutang di pinjol. Namun dengan banyaknya pemberitaan negatif tersebut, pengguna pinjaman online masih terus meningkat tiap tahunnya, oleh karena itu OJK beserta pihak-pihak yang terkait berusaha memberikan edukasi ke masyarakat agar masyarakat yang menggunakan pinjaman online bisa berkurang atau setidaknya lebih paham dan waspada Ketika ingin menggunakan pinjaman online. Penelitian ini bertujuan untuk mengetahui hubungan terpaan informasi pinjaman online di media sosial dan intensitas komunikasi peer group dengan minat menggunakan pinjaman online. Teori yang digunakan dalam penelitian ini adalah teori integrasi informasi dan teori reference group. Penelitian ini menggunakan teknik non probability sampling dengan total 100 responden laki-laki maupun perempuan, dengan usia diatas 18 tahun, berdomisili di Jawa Tengah, dan pernah mendengar, atau melihat informasi terkait pinjaman online dalam satu bulan terakhir. Pengujian data dilakukan menggunakan teknik analisis Kendall’s tau-b. Hasil penelitian menunjukkan bahwa terdapat hubungan antara terpaan informasi pinjaman online dengan minat menggunakan pinjaman online dengan nilai signifikansi 0,000. Kemudian, untuk intensitas komunikasi peer group dengan minat menggunakan pinjaman online memiliki nilai signifikansi sebesar 0,000 yang mempunyai arti bahwa terdapat hubungan antara variabel tersebut.
PENGARUH TERPAAN INFORMASI AKUN INSTAGRAM @suara_tanpa_rokok DAN INTENSITAS KOMUNIKASI PEER GROUP BERHENTI MEROKOK ELEKTRIK DENGAN MINAT BERHENTI MEROKOK ELEKTRIK Wahyu Kuncoro Aji, Danar; Surayya Ulfa, Nurist; Pradekso, Tandiyo
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Indonesia menempati posisi pertama sebagai pengguna rokok elektrik dimana 25% penduduk Indonesia menggunakan rokok elektrik. Survey Global Adult Tobacco Survey (GATS) pada tahun 2021 menunjukan bahwa jumlah pengguna rokok eletrik di Indonesia pada tahun 2011 sebanyak 480 ribu pengguna meningkat menjadi 6,6 juta pengguna pada tahun 2021. Minat masyarakat untuk berhenti merokok pada tahun 2021 hanya sebesar 63,4%. Kampanye @suara_tanpa_rokok merupakan salah satu upaya dalam meningkatkan minat masyarakat untuk berhenti merokok elektrik. Adanya komunikasi peer group berhenti merokok elektrik diharapkan mampu mendorong minat masyarakat untuk berhenti merokok elektrik. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh terpaan informasi akun Instagram @suara_tanpa_rokok terhadap minat berhenti merokok elektrik dan mengetahui bagaimana pengaruh intensitas komunikasi peer group berhenti merokok elektrik terhadap minat berhenti merokok elektrik. Penelitian ini menggunakan metode kuantitatif eksplanatori dengan teknik purposive sampling yang melibatkan 100 responden dan dianalisis menggunakan teknik analisis regresi linear sederhana. Hasil dari penelitian ini menunjukan bahwa terpaan akun Instagram @suara_tanpa_rokok terhadap minat berhenti merokok elektrik memiliki signifikansi 0,142 > 0,05 yang artinya tidak ada pengaruh terpaan akun Instagram @suara_tanpa_rokok terhadap minat berhenti merokok elektrik. Sedangkan intensitas komunikasi peer group berhenti merokok elektrik memiliki terhadap minat berhenti merokok elektrik memiliki nilai signifikansi 0,00 < 0,05 dengan nilai koefesien determinasi 0,120. Artinya, terdapat pengaruh intensitas komunikasi peer group berhenti merokok elektrik dengan minat berhenti merokok elektrik ke arah positif namun lemah dimana besar pengaruh intensitas komunikasi peer group berhenti merokok elektrik terhadap minat berhenti merokok elektrik adalah sebesar 12%.
PENGARUH PERSEPSI TERHADAP ‘SPOTIFY WRAPPED’ DAN PERSEPSI KEUNTUNGAN PREMIUM TERHADAP MINAT BERLANGGANAN SPOTIFY PREMIUM Ramadhinda, Azzahra; Manalu, S. Rouli; Pradekso, Tandiyo
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Various efforts have been made by Spotify to attract people to subscribe to Spotify Premium, such as offering different types of premium service packages with various benefits and informational services like Spotify Wrapped. However, the presence of Spotify Wrapped and the benefits of Spotify Premium have led to both positive and negative perceptions among the public. This research will analyze whether the perceptions of Spotify Wrapped and the premium benefits influence the interest in subscribing to Spotify Premium. The theory used in this research is the Technology Acceptance Model (TAM). The sampling technique used in this research is non probability sampling, with a sample of 100 respondents residing in DKI Jakarta. This research conducts hypothesis testing using multiple linear regression equations. The results show that the variables of perception towards 'Spotify Wrapped' and the premium benefits variables simultaneously influence the interest in subscribing to Spotify Premium with a significance value of 0.002 < 0.05. Additionally, the value of the coefficient of determination (R Square) shows a value of 0.116, which means that the perception values towards 'Spotify Wrapped' and the perception of premium benefits towards the interest in subscribing to Spotify Premium are 11.6%. The hypotheses proposed in this study are accepted, and the research findings are in line with the theory used in this study, where the two independent variables in this research can provide benefits to the public and increase the interest in subscribing.
PENGARUH VALENSI INFORMASI DAN BOBOT INFORMASI PADA BERITA SURVEI ELEKTABILITAS CAPRES TERHADAP KECENDERUNGAN MEMILIH GANJAR PRANOWO SEBAGAI PRESIDEN RI 2024 Nur Shafira, Hana; Pradekso, Tandiyo; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Electability surveys are a trend in politics where they can lead public opinion to certain candidates. From several electability survey news, many of them show that Ganjar's electability tends to decline. This will harm Ganjar in the process of becoming a presidential candidate in the 2024 election, where the news can affect their attitude in voting. This study used an explanatory quantitative research type. The theory used in this study is Integration Information Theory. The results of the hypothesis test showed that there was no effect between the information valence variable (X1) and the information weight variable (X2) on the tendency to elect variable (Y) with a significance value of 0.084 where is more than 0.05.
Pengaruh Terpaan Promosi Penjualan dan Brand Image terhadap Keputusan Pembelian di Shopeefood Reichan Anantyo, Muhamad; Setyabudi, Djoko; Pradekso, Tandiyo
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In line with the rapid growth of the Online Food Delivery (OFD) industry, ShopeeFood entered the Indonesian market as a new competitor in 2021. Since its inception, ShopeeFood has offered a diverse range of sales promotions. Additionally, the platform successfully built a favorable brand image, evident in the increased ShopeeFood brand index in 2022. However, in 2022, ShopeeFood experienced a decline in sales figures. The theory employed to elucidate the impact of sales promotion exposure on purchasing decisions is Operant Conditioning, while the Consumer-Based Brand Equity Theory is used to explain the influence of brand image on purchasing decisions. This research involved respondents aged 17-40 in Jabodetabek exposed to ShopeeFood promotions. Regression analysis results indicate that sales promotion exposure has a significance value of 0.001 with a positive coefficient of 0.030, and brand image significance is 0.002 with a positive coefficient of 0.048. The conclusion emphasizes the importance for ShopeeFood to leverage sales promotion strategies and maintain brand image to enhance sales.
PENGARUH TERPAAN ONLINE CUSTOMER REVIEW DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SERUM WHITELAB Ajeng Rengganis, Sekar; Pradekso, Tandiyo; Luqman, Yanuar
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Whitelab Serum, as one of the beauty products, has experienced a decline in popularity. In 2022, Whitelab ranked fifth in the sales of best-selling serums on ecommerce platforms during the July-August period, with a total sale of 104,600. However, in 2024, Whitelab has dropped to the eleventh position in the sales of best-selling serums on Shopee. This study is an explanatory quantitative research type. The Total Utility theory is used to explain the relevance of price perception to purchasing decisions. The simple linear regression test on online customer reviews' impact on purchasing decisions shows a significance value of 0.584 (>0.05), thus rejecting the hypothesis, indicating that online customer reviews do not have an influence on the purchasing decision of Whitelab Serum. The significance value of price perception on purchasing decisions is 0.011 (<0.05), therefore accepting the hypothesis that price perception does influence the purchasing decision of Whitelab Serum.
THE INFLUENCE OF PRICE PERCEPTION, ADVERTISING PERCEPTION, AUDIO QUALITY PERCEPTION, MUSIC DOWNLOAD PERCEPTION, AND UNLIMITED SKIP PERCEPTION ON THE DECISION TO USE SPOTIFY PREMIUM APPLICATION Azzahira Putri Zakaria, Grandhis; Pradekso, Tandiyo; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to explain the influence of price perception, advertising perception, audio quality perception, music download perception, and unlimited skip perception on the decision to use Spotify Premium application. This research is quantitative research, with the theory used in this research are Theory of Planned Behavior and Marketing Mix Strategy Concept which uses a non-probability sampling technique with purposive sampling. The total number of respondents selected was 106 respondents, lived in Semarang city, aged 18 to 35 years, and used Spotify application. The result of testing the first hypothesis using simple regression linear analysis shows that there is an influence of price perception on the decision to use Spotify Premium application with a significance value of 0,000 means very significant. Meanwhile, the second hypothesis using multiple linear regression analysis shows that there is no influence of advertising perception, audio quality perception, music download perception, and unlimited skip perception on the decision to use Spotify Premium application with a significance value of 0,234 means not significant. However, if viewed partially, music download perception variable has an influence on the decision to use Spotify Premium application with a significance value of 0,048 means significant. The recommendation given to future researchers is that more comprehensive research is needed using other variables that can influence the decision to use Spotify Premium application.
PENGARUH INTENSITAS MENGAKSES AKUN X @PRABOWO DAN CITRA POLITIK PRABOWO SUBIANTO PADA PEMILU 2024 Andrea Oktavia, Helga; Pradekso, Tandiyo; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study explores the influence of accessing @prabowo's account on platform X and Prabowo Subianto's political image on voter intention in the 2024 elections. Using an explanatory quantitative approach with purposive sampling of 100 respondents aged 17-40 who use X and have accessed @prabowo's account, the findings indicate that both the intensity of accessing @prabowo's account (β = 0.200, p < 0.001) and Prabowo Subianto's political image (β = 0.656, p < 0.001) positively impact voter intention. These results align with the Media Dependency Theory and the Low Information Rationality theory, emphasizing the roles of social media and political image in shaping voter attitudes.
PENGARUH TERPAAN IKLAN JUDI ONLINE DI MEDIA SOSIAL, TINGKAT PENGAWASAN ORANG TUA, DAN INTENSITAS KOMUNIKASI PEER GROUP TERHADAP MINAT BERMAIN JUDI ONLINE Yusuf Akbar, Muhammad; Pradekso, Tandiyo; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to analyze the influence of online gambling advertisement exposure on social media, the level of parental supervision, and the intensity of peer group communication on the interest in online gambling. This research is motivated by the increasing interest in online gambling in Indonesia since the pandemic, accompanied by rising transaction values year after year. Factors such as the prevalence of online gambling ads on social media, lack of parental supervision, and peer influence are considered the main triggers. The research method used is a quantitative approach with a positivistic paradigm. Data were collected through questionnaires distributed to respondents who met the research criteria. The results show that exposure to online gambling advertisements on social media has a significant influence on the interest in online gambling. The level of parental supervision also has an effect, although not as strong as the influence of advertisements. The intensity of peer group communication has a significant impact, indicating that peer influence is an important factor in the interest in online gambling. This research is expected to provide new insights for future studies in the field of communication and help raise public awareness about the dangers of online gambling and the importance of parental supervision and good communication with children.
Co-Authors Achmad Habibie Taufiqqur Rahman Adi Nugroho Adinda Sekar Cinantya Aditia Nurul Huda Aditya Iman Hamidi Adityo Cahyo Aji Afif Hazly Hasibuan Agraha Dwita Sulistyajati Agus Naryoso Naryoso Agus Naryoso S.Sos, M.Si, Agus Naryoso Ahda Hanif Fauzi Ahmad Fauzi Ahmad Fikar Harakan Aike Ingget Pratiwi Aisah Putri Sajidah, Aisah Putri Ajeng Rengganis, Sekar Albert Rivai Sinaga Aldi Atwinda Jauhar Aldiansyah, Duvit Aldila Leksana Wati Alexandra Parahita Bening Kesumaputri Alif Ibrahim Alya Anwar, Rizqika Alyssa Jasmine Aurelia Rahmiqatrunnada Amrina Rida Hapsari Ananda Erfan Musthafa Andrea Oktavia, Helga Anggi Pramesthi Kusumarasri Anggia Anggraini Anjar Mukti Yuni Pamungkas, Anjar Mukti Annisa Aulia Mahari Annisa Kusumawardhani Annisya Winarni Putri Aprida Mulya, Resti Ardelia Fitriani, Neysa Ardini Koesfarmasiana, Ardini Arfika Pertiwi Putri Arif Nurochman Arinda Putri Oktaviani Aryatama Wibawa, Michael Asep Virgo Asri Aulia Rachmawati Asri Nugraheningtyas Astrid Damayanti Asty Setiandini Atika Nabila Atina Primaningtyas Aulia Nur Awang Asmoro Ayu Puspitasari, Ramadhiana Ayu Saraswati Ayu Sri Purnama, Ayu Sri Azzahira Putri Zakaria, Grandhis Badri Ilham Ramadhan Bagoes Praswanda, Yusrizal Bagoes Widjanarko Banun Diyah Ardani Bareta Hendy Pamungkas Bayu Widagdo, Muhammad Bella Yunita Binarso Budiono Budiono Bisma Alief Charisma Rahma Dinasih Chintya Dyah Meidyasari Daffa Satriowibowo Daniel Dwi Listantyo Dara Pramitha Darda Putranto, Addakhil Deansa Putri Deni Arifiin Destima Nursylva Anggraningrum Devi Pranasningtias Indriani Dhira Widya Prasya, Dhira Dhiyah Puspita Sari Dhyah Shanti Nur Kartika Dimas Muhammad Distian Jobi Ridwan Diyan Hafdinovianti Ayu Kinasih Djoko Setiabudi Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Donik Agus Setiyanto DONNA RADITA MERITSEBA DR Sunarto Dwi Mulya Ningsih Dwi Purbaningrum Eggie Nurmahabbi Eka Ardianto Farasila, Iraisa Farisa Dian Utami Fariz Dewanto Fatma Izzatussayidati Febri Ariyadi Febriana Handayani Febriandani, Anisa Fitriyani, Putri Frida Asih Pratiwi Galuh Perwitasari Ghaliyah Julya Almira Ghana Pratama, Albert Ghela Rakhma Islamey Ghita Kriska Dwi Ananda Gilang Wicaksono Hajar Azizatun Niswah Hamidah, Nadiya Handi Aditia Hapsari Dwiningtyas Hapsari Dwiningtyas Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hardiyanto, Muhamad Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hendrikus Setya Pradhana Henny Novita Rumono Hilda Maisyarah I Nyoman Winata I Nyoman Winata Ibrahim Muhammad Ramadhan Ichsan Wahyu Pratama Imam Muttaqin Indah Puspawardhani Indra Septia BW Infra Ranisetya Intan Mashitasari Ira Astri Rasika Jaya Pramono Adi Jimmy Fachrurrozy Jody Suryamar Yudha Joyo NS Gono Joyo Nur Suryanto Gono Joyo Nur Suryanto Gono Kanaya Az Zahrah Karunia Yusuf, Kevin Kembang Soca Paranggani Khairani, Indah Khairunnisya Sholikhah Kinanati Bunga Wulansari Krisna Adryanto Lintang Jati Rahina Lintang Ratri Rahmiaji LISTIANTO HINDRA PRAMONO Lizzatul Farhatiningsih Lucia Eka Pravitasari Luh Rani Wijayanti M Bayu Widagdo Maharani Easter Mahendra Zulkifli Manggala Hadi Prawira Marcia Julifar Ardianto Marsha Fildzaishma Marshanda Putri, Tyara Martia Mutiara Tasuki Marwah Gayatri Purnado Maya Lestari Melinda Wita Satryani Meriza Lestari Meta Detiana Putri Mohammad Akbar Rizal Hamidi Much Yulianto Much. Yulianto Muchamad Yulianto Muchammad Bayu widagdo MUHAMMAD ABDUSSHOMAD Muhammad Bayu Widagdo Muhammad Bayu widagdo Muhammad Fadhel Raditya Muhammad Rofiuddin Muhamy Akbar Iedani Muliawati, Ditha N S Ulfa Naafisa Maulida Pratama Nabila Rezki, Anisa Nadia Dwi Agustina Nadia Hutaminingtyas Nanik Sudaryningtyas, Nanik Naura Kamila Prasetyanti Nicho Putera Gustantyo Nidya Aldila Nikita Putri Mahardhika Nikolas Prima Ginting Ninda Nadya Nur Akbar Noni Meisavitri Novi Rosmaningrum NS Gono, Joyo NS Ulfa Nungki Dwi Widyastuti Nur Dyah Kusumawardhani Putri Nur Shafira, Hana Nur Suryanto Gono, Joyo Nurist Surayya Ulfa Nurist Surraya ulfa Nurist Surrayya Nuriyatul Lailiyah Nurrist Suraya Ulfa Nurrist Surayya Ulfa Nurul Avita Sari Nurul Hasfi Otto Fauzie Haloho Pipin F.P. Lestari Prabowo Nurwidagdyo Pranamya Dewati Prescilla Roesalya Primada Qurrota Ayun Primada Qurrota Ayun Pungkas Dwitanto Purwoko, Agus R. Sigit Pandhu Kusumawardana Radika Oktavianti, Dina Raihan Triaffandra Ramadhan, Maulana Ramadhinda, Azzahra Randyani Rarasati Raymond Soelistiono Filemon Raynaldo Faulana Pamungkas Reichan Anantyo, Muhamad Resty Widyanty Revana Meylani Rhola Bachtiar Raharjo Rifki Nur Pratiwi Rifqah Nailah Rijalul Vikry Rizka Amalia Rizka Arsianti Rizky Amalya Hadiningtyas Rizqi Ganis Ashari Rohedy Ayucandra Rohmat Pambudi Roli Harni Purba, Juita Rony Kristanto Setiawan Rosita Kemala Sari Rosyada Setijawan, Amrina Rumi Aulia Rahmanisa S. Rouli Manalu Safira Nurin Aghnia Santa Cicilia Sinabariba Septian Aldo Pradita Septiana Hadiwinoto, Jessica Septiana Wulandari Suparyo Setyabudi, Gunawan Shafira Inas Nurina Shahnaz Natasha Anya Sigit Haryadi Sofi Kumala Fatma Sofianisa Rahmawati Sri Budi Lestari Sri Widowati Sri Widowati Herieningsih Sri Widowati Herieningsih Sunarto Sunarto Suryanto Gono, Joyo Nur Tan Faizal Rachman Tasya Nadia Taufik Indra Ramadhan Taufik Reza Ardianto Taufik Suprihatini Taufik Suprihatini Teresia Kinta Wuryandini Theresia Dita Anggraini Thriyani Rahmania Titan Armaya Tiur Agata, Elisa Tjen Jocelyn Ivana Tri Muriati Harahap, Anggi Tri Utami Triangga Ardiyanto Trixie Salawati Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Turnomo Rahardjo Uci Andriani Veriska, Veriska Vicho Whisnurangga Vinny Avilla Barus Wahyu Aji Hernawan, Dhimas Wahyu Kuncoro Aji, Danar Wahyu Nur R, Efrilia Wahyu Widiyaningrum Widya Andhika Aji Wina Natasya Saragih Wiwid Noor Rakhmad Yanu Angga Andaru, Yanu Yanuar Luqman Yoga Yuniadi Yohanes Rico Ananda Putra, Yohanes Yuan Stephanie Yuliantika Hapsari Yunita Indriyaswari Yusriana, Amida YUSUF AKBAR, MUHAMMAD Zainul Asngadah Fatmawati Zelda Elsa Khabibah Zulfikar Mufti