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All Journal Jurnal Kajian Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Prima Medika Sains Community Engagement and Emergence Journal (CEEJ) Jurnal Darma Agung Indonesian Journal of Global Health research Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat International Journal of Research in Community Services Pahlawan : Jurnal Ilmu Pendidikan, Sosial dan Budaya Scientific Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) New Language Dimensions ArtComm : Jurnal Komunikasi dan Desain Jurnal Riset Teknik Pertambangan Buletin Kedokteran dan Kesehatan Prima Jurnal Dimamu Sinergi International Journal of Communication Sciences Jurnal Bhakti Karya dan Inovatif Comdent: Communication Student Journal In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Jurnal Lentera Kesehatan Masyarakat (JLKM) Jurnal Ilmiah Kesehatan Keperawatan International Journal of Law, Crime and Justice International Journal of Linguistics, Communication, and Broadcasting ATDS Saintech Journal of Engineering
faisal Reza
Program Studi Ilmu Komunikasi, Fakultas Komunikasi Dan Desain, Universitas Informatika Dan Bisnis Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Dimamu

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Peran Sosial Media dalam Perkembangan Pemasaran Digital : A Systematic Literature Review Faisal Reza; Ira Valentina Silalahi
Jurnal Dimamu Vol. 3 No. 1 (2023)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v3i1.868

Abstract

The main problem in marketing communications is the communication channels that can be used in marketing programs. The purpose of this research is to answer the question of how the role of social media Instagram on the development of digital marketing. This research applies the Systematic Literature Review method. Based on the results, the researcher found 136 Scopus articles in a search using Publish or Perish and the help of other applications such as Zotero, Mendeley, VOSViewer, and Microsoft Excel which were then filtered into 55 selected articles for descriptive analysis. The findings show that social media Instagram has contributed to the development of digital marketing. Social media Instagram has played a role as a marketing communication medium, increasing brand awareness, influencing consumer engagement and behavior, and generating data that supports marketing strategies.
Co-Authors Achmad Achmad Achmad Lutfi Adi, Achwan Noorlistyo Aggi Panigoro Sarifiyono Agustian, Syahrul Agustin, Pramudita Aldiansyah, Rizky Amni , Muhammad Anggita Lestari Anggita Lestari Anggraeni, Risa Azahar, Yudi Kurnia Citra, Savitri Daeli, Elisa Hotmauli Gratia DENI SETIAWAN Dessi Isnaeni Dewani , Yunita Divan Fadhila Eko Retno Wulandari Erissa Yuliani Ernanda, Fury Elvira Ferdinand, Sahna Firman Aripin Furqan Pratama GB, Nur Tsabita Hafiz Fiqi Delmizar Hanaf, Hanafi Hanafi Hanafi Hanafi Hanafi Hanafi Hanifan, Lutfi Hartono Hartono Haryadi - Hilman Mulyadi hn Hanafi Ika Merdekawati Kusmayadi Ikbal, Dadan Muhammad Ira Valentina Silalahi Ira Valentina Silalahi Ira Valentina Silalahi Ivonne, Ivonne Jumiati Kunardi, Sidharta Lathifah, Nisa Lestari, Anggita Libertia, Yosi marsito - Maulana, Muhammad Dandi Maulana, Very Aji Maulida, Anissa Noor Midaya P, G Guci Derry Mita Hendriyani Muchtar, Muhammad Arafat Muhammad Hatta Muhammad Irfan Lutfikal Basit Muhammad Luthfi Mujahidin Mujahidin Mukhtar, Zulfikri Mustakim Mylano, Tri Adi Nasrul Nasrudin Nasution, Ikhwanul Hakim Nisa Lathifah Novianti, Desi Nugraha Sugiarta Nurfaizy, Ramadhan P, Ashady Adhe Tri Utama Pafritasary, Getse Permana, Putih Pusti Prihaswan, Irawadi Putri, Shinta Hartini Putriani, Regita Rachmawati Windyaningrum Rachmawati, Selvy Raseko Putra Prabowo Ridwan, Endy Novryan Rina Saras Wati Risa Nurisani Risa Nurisani Riskaldy, Riskaldy Rizkiani, Meti Agni Sabri, Ihsan Saidul Fikri Salamuddin Salamuddin Salma, Siti Silalahi, Ira Valentina Simarmata, Gracia Imanuela Subekti, Hamzah Sugiarta, Nugraha Surahman, Irmawati Surti, Surti Surya Dharma Suwanto, Denny Tobing, Andrico Napolin Lumban Wenti Anggraeni, Wenti Wicaksono, Theo Widjaja, Daniel Widya Yanti Sihotang Widyastuti Widyastuti Wijaya, Aby Putri Willano, Almira Yanuar Ilham Yanuar, Rd. Zidni Rizan Al-Zhahir