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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni Abdimas Caraka Tani - Agriculture Science Journal Jurnal Agro AJIE (Asian Journal of Innovation and Entrepreneurship) E-Dimas: Jurnal Pengabdian kepada Masyarakat Livestock and Animal Research AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Caraka Tani: Journal of Sustainable Agriculture Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Sebatik Minda Baharu PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Agro Bali: Agricultural Journal Jurnal E-Bis: Ekonomi Bisnis SEMAR Jurnal Pengabdian UNDIKMA Jurnal Dinamika Sosial Ekonomi MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Agristan International Journal of Social Service and Research INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Agrifo: Jurnal Agribisnis Universitas Malikussaleh Jurnal Ilmu-Ilmu Pertanian
Erlyna Wida Riptanti
Staf Pengajar Program Studi Agribisnis Fakultas Pertanian Universitas Negeri Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Veterinary Other

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Consumer Preferences for Rice Purchase Decisions in the City of Surabaya Afidah, Aftah; Uchyani, Rhina; Riptanti, Erlyna Wida
International Journal of Social Service and Research Vol. 5 No. 5 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i5.1225

Abstract

This study aims to determine the level of consumer satisfaction with rice attributes and consumer preferences in rice purchase decisions in the city of Surabaya. The location of the study was taken based on the highest rice consumption in East Java Province, namely the city of Surabaya. Sampling was done using the non-probability sampling method. The sampling technique uses an accidental convenience sampling technique based on the spontaneity factor. Data were collected from respondents based on surveys and in-depth interviews using questionnaires. The data analysis method uses Important Performance Analysis (IPA) and Customers Satisfaction Index (CSI). The results of the study showed an Important Performance Analysis (IPA) on each rice attribute. The durability attribute occupies the first position when viewed from the average level of importance and performance, both of which are the highest positions, namely with a value of 4.55 and 4.31. Physical traits occupy the second position from the average level of importance but the performance is still lacking with a value of 4.48. Kepulenan occupies the second position from the average performance level with a score of 4.11, but the level of importance is still lacking. Meanwhile, advertising is in the lowest position when viewed from the average level of importance and performance, both in the lowest position, namely with values of 2.46 and 2.96. Based on the results of the Customer Satisfaction Index (CSI) analysis, it shows that overall consumers are satisfied with rice products with a satisfaction rate of 76.23%.
PREFERENSI KONSUMEN TERHADAP PEMBELIAN CABAI BESAR DI KABUPATEN SUKOHARJO Waskito, Naufal Pratama Widya; Riptanti, Erlyna Wida; Adi, R. Kunto
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 8 No. 2 (2023): November 2023
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v8i2.9008

Abstract

Chili consumption is projected to continue to increase every year along with the increasing population in Indonesia, this is an opportunity for farming. Farmers responded to this by increasing chili production. The purpose of the study was to determine the preferences and attributes that consumers consider the most towards the purchase of large chilies. The basic research method is descriptive analytic. The research locations were chosen purposively in three sub-districts in Sukoharjo Regency, namely Sukoharjo, Kartasura, and Grogol sub-districts. Sampling was done by accidental sampling totaling 100 respondents. Data analysis used Chi-Square and Fishbein Multi-attribute methods. The results showed that the large chilies that became the preference were large chilies, bright red in color because consumers considered red to be perfect ripeness, had a glossy skin surface that represented the level of freshness, had thick skin, had a very spicy level of spiciness, and had a low price. The attributes that were considered the most in succession were skin surface, skin thickness, price of chili, type of chili, skin color, and level of spiciness. Recommendations that can be given are the use of varieties that suit consumer tastes such as IPB CH3 and IPB CH6 and maintain the quality of red chilies to maintain consumer trust.
Penguatan Manajemen Usaha pada UMKM Gethuk Bu Sri: Strengthening Business Management at Gethuk Bu Sri MSMEs Harisudin, Mohamad; Riptanti, Erlyna Wida; Khomah, Isti; Qonita, Raden Rara Aulia
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 9 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i9.9951

Abstract

Community service aims to strengthen business management for Gethuk Bu Sri MSMEs, which produce traditional foods, through targeted training in marketing, basic bookkeeping, and applying Good Manufacturing Practices (GMP). UMKM Gethuk Bu Sri has weak business management problems, including marketing, financial, and production management. This service activity uses a participatory method by involving MSME partners, which is accompanied by assistance during activities and evaluation of service activities. The results of the service activities show that Bu Sri's Gethuk MSMEs have received marketing training, bookkeeping training, and Good Manufacturing Process training, both in theory and hands-on practice. The success of this service activity can be seen in the use of social media and WhatsApp stories as a product marketing medium, the orderly and neat bookkeeping documents, and the arrangement of raw materials and finished products with a more systematic workflow. The results of the training have had a positive impact on Gethuk Bu Sri MSMEs because they can improve business management.
Pengaruh Kualitas Produk, Pelayanan, dan Harga terhadap Keputusan Pembelian Teh Ginastel di Surakarta Riptanti, Erlyna Wida; Nurdiana; Sundari, Mei Tri
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 10 No. 2 (2025): November 2025
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The plantation subsector is one of the main components in the agricultural sector. Tea is one of the leading commodities from this subsector. One of the fast-growing tea-based beverage businesses is Ginastel Tea, located in Surakarta City. This study aims to examine the effect of product quality, service quality, and price on purchasing decisions for Ginastel Tea in Surakarta. The research was conducted using quantitative analysis method, where the research location was selected using purposive sampling technique. Data were collected through observation, interviews, and recording using a questionnaire. Determination of the number of samples was also carried out by purposive sampling, involving 150 respondents. The Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach was used as data analysis. The results showed that product quality and price significantly influenced the purchase decision of Ginastel Tea, while service quality had no significant effect. In addition, consumer trust in Ginastel Tea is one of the factors that encourage consumers to prefer this product over other tea drinks. Consumers tend to consider product quality in purchasing decisions and assess that the price of Ginastel Tea is comparable to the quality offered, not much different from other tea brands.
ANALISIS KEBERLANJUTAN USAHATANI UBI KAYU (MANIHOT UTILISSIMA) SECARA MULTIDIMENSI DAN PARSIAL DI KABUPATEN WONOGIRI Puspitaningrum, Febriani; Rahayu, Endang Siti; Riptanti, Erlyna Wida
Jurnal Dinamika Sosial Ekonomi Vol. 25 No. 1 (2024): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

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Abstract

Cassava is a tuberous food commodity that has the potential to encourage the development of the country's economy. Wonogiri Regency is the region with the largest cassava production level in Central Java Province, but productivity and harvest area fluctuate and even tend to decline. This decline in productivity can disrupt the availability of cassava and lead to the unsustainability of cassava farming in Wonogiri Regency. Therefore, research on the sustainability of cassava farming in Wonogiri Regency needs to be conducted. The research was conducted in Ngadirojo, Tirtomoyo, and Pracimantoro sub-districts by taking a sample of 70 farmers. The method used in this study was Multidimensional Scaling (MDS). The results of the analysis show that multidimensionally cassava farming in Wonogiri Regency is less sustainable. Partially, the ecological, economic and technological dimensions are less sustainable, while the social dimension has a fairly sustainable status. Further analysis was conducted to determine the sensitive attributes that affect the sustainability status of each dimension. The most sensitive attribute in the ecological dimension is the availability of water during the planting period, the economic dimension is marketed crop yields, the technological dimension is the use of seeds from previous harvests, and the social dimension is conflict in farming.
STRATEGI PENGEMBANGAN KETAHANAN PANGAN RUMAH TANGGA PETANI PADA DAERAH RAWAN BANJIR DI KABUPATEN BOJONEGORO Supardi, Suprapti; Riptanti, Erlyna Wida; Qonita, Aulia
Jurnal AGRISEP JURNAL AGRISEP VOL 13 NO 01 2014 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.115 KB) | DOI: 10.31186/jagrisep.13.1.75-90

Abstract

This research aim to make the development strategy of food security in farmer household at flood prone area in Bojonegoro. The location decided by purposive random sampling. The methode that used SWOT analysis. The research shows that the food security on the fourth quadrant. The development strategy at this quadrant is stability. This strategy consist of a) Introduction technology of floating rice in flood area. b) Improvement program P2KP. c) Improvement Demapan. d) Living harmony with flood, e) Introduction rice seeds that stand with poll water. f) Establish the barn at village, g) Establishment the barn at farmer household, h) Early warning system, i) Control the pets and diseses of plant, j) Development of horticultural crops on former flooding land. k) Making strategic planning of food security in Food Security Office.
BUSINESS SUSTAINABILITY STRATEGIES OF AGRIBUSINESS MSMEs IN THE NEW NORMAL ERA Khomah, Isti; Kusnandar, Kusnandar; Harisudin, Mohamad; Adi, R. Kunto; Qonita, Rr. Aulia; Setyowati, Nuning; Riptanti, Erlyna Wida
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 01 2022 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.422 KB) | DOI: 10.31186/jagrisep.21.1.13-30

Abstract

This research aims to determine internal and external factors, formulate strategies, and decide the priority of agribusiness MSME sustainability strategies in Sukoharjo Regency in the new normal era. This research uses basic descriptive and analytical methods. A total of 28 key informants were selected purposively. Data collection was completed through in-depth interviews. Data were analyzed using the IFE, EFE, IE, SWOT, and QSP matrices. The research results depict that the most essential strength is the support of experienced human resources with particular specialties and the most significant weakness is the limited business capital. Meanwhile, product diversification becomes the biggest opportunity and a decrease in production due to the COVID-19 pandemic serves as the most challenging threat. The IE matrix demonstrates that the position of agribusiness MSMEs in Sukoharjo Regency is in cell V, which means keeping and maintaining that can be done with product penetration and development strategies. Alternatives to agribusiness MSME sustainability strategies are building synergies to increase market share with online marketing; improving the quality of human resources through training; establishing partnerships with suppliers to suppress raw materials; strengthening quality control to maintain quality; innovating the product; maximizing the ability of human resources and the management of product competitiveness; introducing, promoting, and discounting products; and increasing partnerships with large businesses. In the new normal era, the priority of agribusiness MSME business sustainability strategy in Sukoharjo Regency is building synergies to improve the market with online marketing.
Peningkatan Kualitas Kemasan Teh Bunga Telang Melalui Introduksi Teknologi Mesin Continuous Band Sealer Khomah, Isti; Kusnandar, Kusnandar; Harisudin, Mohamad; Riptanti, Erlyna Wida; Setyowati, Nuning; Qonita, Raden Rara Aulia
Jurnal Pengabdian UNDIKMA Vol. 5 No. 4 (2024): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i4.12238

Abstract

This community service activities aim to introduce continuous band sealer machine technology to improve the quality of butterfly pea flower tea product packaging from Idako Sukses Mandiri MSMEs. The implementation of this community service uses participatory and mentoring methods. Activities are evaluated using before-after evaluation and descriptive analysis. The results of the service show that the Continous Band Sealer Machine has a positive impact on business sustainability. The Continous Band Sealer Machine can overcome the problems of MSMEs with limited production equipment in terms of packaging. Idako Sukses Mandiri MSMEs can use the machine well, and they will be more experienced and skilled. The positive impact can be seen from the quality of the packaging sealing; the sealing time becomes faster with a large amount, so the time used becomes efficient.
Introduksi Teknologi Tepat Guna Mesin Perajang Singkong Sebagai Upaya Peningkatan Usaha UKM Shaqiri Kabupaten Boyolali Riptanti, Erlyna Wida; Kusnandar, Kusnandar; Harisudin, Mohamad; Setyowati, Nuning; Khomah, Isti; Qonita, Raden Rara Aulia
Jurnal Pengabdian UNDIKMA Vol. 6 No. 3 (2025): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i3.15999

Abstract

This community service activity aims to enhance the knowledge and skills of Shaqiri SME workers by introducing appropriate technology, such as cassava chopper machines. The community service activities were carried out with a participatory approach, involving collaboration between the community service team from academia and SMEs as partners. The service team also conducted monitoring and evaluation of the implementation of service activities. The community service team conducted an evaluation using a pre-post intervention approach with evaluation instruments that included sheets and questionnaires, structured interviews, photos, and video documentation. The data was analyzed descriptively and comparatively, focusing on quantitative and qualitative changes. The results showed that the introduction of a cassava chopper machine provided benefits to Shaqiri SMEs in the production process. The cassava chopping process, which previously took a long time, became faster, the thickness of the slices became consistent, and it was less tiring for workers.
PEMETAAN KONDISI KERAWANAN PANGAN DI TINGKAT WILAYAH DI KABUPATEN BOJONEGORO (FOOD INSECURITY CONDITIONS MAPPING IN BOJONEGORO REGENCY) Supardi, Suprapti; Riptanti, Erlyna Wida; Qonita, Aulia
Jurnal Ilmu-Ilmu Pertanian Vol. 16 No. 2 (2012): Desember
Publisher : Politeknik Pembangunan Pertanian Yogyakarta-Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to map the condition of food insecurity in Bojonegoro region of Bojonegoro. The research design was exploratory research, which was conducted in Bojonegoro. The data used were secondary data issued by the Food Security Agency in Bojonegoro District . The retrieving method of research location was purposively where Bojonegoro suffered flooding almost every year. The result showed that based on the results of the analysis of FNS (Food and Nutrition Awareness System) in the classifi-cation of food security mapping in Bojonegoro showed that out of 28 districts just as much as 9 districts which were yellow, while 19 districts were shown in green. A total of nine districts that had a yellowfood security map showed that the area was not good conditions for food security which included sub Ngraho, Sekar, Gondang, Ngasem, Kepohbaru, Baureno, Sumberejo, Balen and Malo. From 19 districts that constituted the general overview of Bojonegoro indicated that food security conditions of the area was good.
Co-Authors Adi, R. Kunto Afidah, Aftah Aminah, Ines Fitriana Aulia Qonita, Aulia Choiroel Anam Choirul Anam Choirul Anam AM Diponegoro DARSONO Darsono Darsono Darsono Darsono Dewani, Mayang Risti Endang Siti Rahayu Haq, Iffan Izzul Hardian Ningsih, Hardian Harini Harini Harisudin, Mohamad Heru Irianto Hidayatulloh, Sultan Indah Nurhidayati, Indah Islachudin, Muhammad Usman Ismiati Marfuah Rochmat Isti Khomah Isti Khomah Isti Khomah Janah, Nurita Miftakhul Jesica Theresia Khairiyakh, Refa’ul Khalifah, Ishtar Khoirot, Nur Lum’atul Kunto Adi Kurniawati, Atila Windi Kusnandar Kusnandar Kusnandar Kusnandar kusnandar kusnandar Lintang, Aulia Mei Tri Sundari Minar Ferichani Mohamad Harisudin Mohamad Harisudin Mohamad Harisudin Muhammad Rivai Mujiyo Mujiyo Mujiyo Nuning Setyowati nuning setyowati Nurdiana Puspitaningrum, Febriani Putri, Andrealina Mulyo Dewi Qonita, Rade Rara Aulia Qonita, Rr. Aulia R. Kunto Adi R. Kunto Adi Raden Kunto Adi, Raden Kunto Raharjo, Zeino Heka Rhina Uchayani Fajarningsih Rhina Uchyani Fajarningsih Setyowati Setyowati Setyowati, Nuning Shalsha Afifah Ayumi sri marwanti Sugiharti Mulya Handayani Sulistyono, IF Bambang Suminah, - Suprapti Supardi Suprapti Supardi Susi Dwi Widyawati Susi Wuri Ani Utami, Fitriyani Mega Wara Pratitis Sabar, Wara Pratitis Waskito, Naufal Pratama Widya Widyamurti, Nindyah Wiwit Rahayu Wiwit Rahayu