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Exploring the Language of Flavor: Emotive Language Analysis of Culinary Tourism Promotion in Solo City Djatmika; Riyadi Santosa; Tri Wiratno; Rara Sugiarti; Agus Hari Wibowo
OKARA: Jurnal Bahasa dan Sastra Vol. 20 No. 1 (2026): OKARA: Jurnal Bahasa dan Sastra (In Progress)
Publisher : Center of Language Development, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ojbs.v20i1.19485

Abstract

This study presents a meticulous examination of evaluative language patterns in culinary promotional texts, focusing on the emotive dimensions of communication within the context of Solo City’s culinary tourism discourse. Through a systematic analysis of culinary and restaurant review texts, distinct evaluation patterns and linguistic phenomena are identified and scrutinized. The analysis reveals a predominant emphasis on APPRECIATION aspects, particularly REACTION:IMPACT and REACTION:QUALITY, in conveying evaluations towards culinary entities, highlighting the strategic use of emotive language to captivate reader interest and engagement. However, there exists a notable underutilization of VALUATION aspects, which diminishes the comprehensiveness of the evaluative discourse. Furthermore, the absence of AFFECT and JUDGMENT aspects represents a missed opportunity to enrich the evaluative narrative and build familiarity with readers. Authors adeptly navigate the terrain of evaluative language, employing ATTITUDE aspects such as INTENSIFIERS and ATTITUDINAL LEXIS to imbue their discourse with emotive depth and foster reader engagement. The findings underscore the need for a balanced evaluation approach integrating APPRECIATION, VALUATION, AFFECT, and JUDGMENT aspects to sustain reader interest effectively. Future research directions include exploring cultural influences on evaluative language and investigating linguistic strategies’ effectiveness in culinary promotional texts.
Evaluative Language in Heritage Exploration: A Cultural Approach to Tourism Discourse Analysis Riyadi Santosa; Rara Sugiarti; Tri Wiratno; Djatmika; Agus Hari Wibowo
Script Journal: Journal of Linguistics and English Teaching Vol. 11 No. 1 (2026): April
Publisher : Teacher Training and Education Faculty, Widya Gama Mahakam Samarinda University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/sj.v11i1.2345

Abstract

Abstract Background: This article presents a discourse analysis of online heritage tourism posts about archaeological and cultural tourist destinations in Surakarta. The objective is to examine the use of evaluative language in cultural contexts for the promotion of local attractions to the international audience. Methodology: The sample texts, selected from two prominent tourism websites (www.lonelyplanet.com and www.javaheritagetour.com), are analyzed through the lens of Appraisal theory, complemented with SFL's concept of Register and Genre. Findings: The results demonstrate that the deployment of evaluative linguistic resources serves not only to promote destinations but also to represent specific cultural and social processes. The discourse on Surakarta's heritage tourism places emphasis on the city's archaeological and cultural significance through Monoglossic language, presenting factual, reactive evaluations that enhance focalization on heritage sites but overlook broader socio-economic and political dimensions, limiting alternative angles and inclusivity. Conclusion: The paper concludes by discussing potential reasons for the evaluative pattern and providing several implications for online heritage tourism cultural communication. Originality: The paper not only discusses conservation, traditions, site management, and visitor experiences, but also applies Appraisal analysis, SFL Genre mapping, and an extended Cultural Approach to Discourse applied to Surakarta's online heritage promotion.
English Teachers’ Ability in Writing Journal Articles in the Indonesian Language Djatmika Djatmika; Riyadi Santosa; Tri Wiratno; Rara Sugarti; Agus Hari Wibowo; Tati Sugiarti; Rudiansyah Rudiansyah; Ulfah Yanuar Lianisyah; Dimas Adika
PRASASTI: Journal of Linguistics Vol 8, No 2 (2023)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/prasasti.v8i2.75446

Abstract

This research was conducted to study the language skills of English teachers of senior high schools in Sragen Regency in composing a journal article for publication in Bahasa Indonesia. This is aimed to see the quality of Bahasa Indonesia skills of the teachers in the article even though they have an English education background and they are English teachers at present. Members of the High School English Teachers Association in the regency were involved in the research. A questionnaire consisting of 45 statements was distributed to the teachers. They were asked to give responses and then the collected responses were analysed to see their language quality related to the process of article production. Furthermore, they were also asked to write a journal article in Bahasa Indonesia, and the collected manuscripts were then analysed for their text structure and text texture. The results show that they do not have good knowledge and language skills in identifying as well as producing texts of certain types. Furthermore, they also got problems positioning what type of text to which part of a journal article. This condition indicates that the teachers still need an upgrading program for their language skills to compose a journal article, and in addition, they need others to give a hand during the process of article writing
EXTRA CAUSER AS A HIDDEN PERSUASIVE STRATEGY IN UMKM COPYWRITING Yudhistiro Pandu Widhoyoko; Riyadi Santosa; Djatmika; Tri Wiratno
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Vol 7 (2026): ICTESS 7th
Publisher : Universitas Slamet Riyadi Surakarta

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Abstract

This study investigates the strategic deployment of extra causer—a recently theorized lexicogrammatical category in Systemic Functional Linguistics (SFL)—as a hidden persuasive mechanism in the digital copywriting of Micro, Small, and Medium Enterprises (MSMEs) in Ngringo Village, Indonesia. Drawing on a corpus of 68 WhatsApp promotional texts, 19 instances of extra causer were identified and classified into four subtypes: attributor (8 texts), assigner (6 texts), inducer (4 texts), and initiator (1 text). Through qualitative discourse analysis, the study reveals how MSMEs implicitly construct product value and social legitimacy without explicit self-promotion—aligning with local Javanese cultural values such as andhap asor (humility). Findings demonstrate that extra causer enables ethical persuasion by attributing moral qualities (e.g., “without preservatives” → “healthy”), assigning social identity (e.g., “PKK subscriber” → “trustworthy”), and inducing emotional responses (e.g., “salak e” → “delicious”). This research contributes theoretically by operationalizing Santosa’s (2003) extra causer as an analytical tool in marketing discourse and practically by offering a culturally grounded training template for MSME communication. The study positions extra causer as a critical bridge between SFL theory and community-based economic practice.   Keywords: Extra causer, Digital marketing, Hidden persuasion, Javanese cultural values, MSME copywriting, systemic functional linguistics.
TRANSLATION QUALITY OF AFFECT IN TOURISM TEXTS GENERATED BY GOOGLE TRANSLATE ON THE DEPARTMENT OF CULTURE AND TOURISM OF SEMARANG WEBSITE Nada Humaida Rohmah; M.R. Nababan; Tri Wiratno
Mahakarya: Jurnal Mahasiswa Ilmu Budaya Vol. 7 No. 1 (2026)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/msjcs.v7i1.14188

Abstract

This paper examines the quality of translation of Affect by Google Translate on tourism texts from the Department of Culture and Tourism of Semarang website. This study explores Affect because it has been mostly studied in literary texts such as novels and films, and the translation and realization of Affect have barely been studied in tourism discourse. In addition, since tourism texts are of a domestic and an international nature, the translation of evaluative meanings must be taken into consideration. This study examines how Google Translate retains Affect in tourism promotion texts through appraisal analysis, translation techniques, and translation quality evaluation. The objective of this research is to identify the types of Affect, the translation techniques used, and the quality of Affect translation. Following that, as a descriptive qualitative study, linguistic and translation data are taken, analyzed through Spradley’s componential analysis. The results show that (1) Satisfaction, specifically pleasure, accounts as the main type of Affect, thus tourism texts develop pleasurable experiences for the purpose of drawing in tourists; (2) established equivalent is the key translation techniques, which highlights Google Translate’s practice of maintaining evaluative meanings by traditional lexical equivalence; and (3) the Affect has a high translation quality (average score of 2.99), confirming it is accurate, acceptable and can be understood despite one less acceptable translation produced. These results extend the research of appraisal theory to the discourse of tourism and provide empirical evidence indicating strengths and limitations of Google Translate for preserving evaluative meanings in bilingual tourism literature.
The Realization of Mood Structure in Worker Positioning in the Job Creation Law Number 11 of 2020 Nur Indah Sholikhati; Riyadi Santosa; Djatmika Djatmika; Tri Wiratno
English Language and Literature International Conference (ELLiC) Proceedings Vol 9 (2026): Reconceptualizing Intercultural Education in the Age of Artificial Intelligence and Sy
Publisher : Universitas Muhammadiyah Semarang

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Abstract

This study aims to uncover the positioning of workers in Law Number 11 of 2020 concerning Job Creation, specifically in the employment cluster, through mood structure within a Systemic Functional Linguistics analysis framework. The approach used is descriptive qualitative with content analysis methods. Data in the form of clauses in Chapter IV on Employment are analyzed based on Subject and Finite components to identify the mood types and modalities used. The results show that the mood structure in the Job Creation Law is dominated by the indicative-declarative type, which functions as both legal determination and information delivery. Grammatically, the subjects in clauses are mostly filled by authoritative entities such as the government, governors, and employers, while workers tend to be positioned as objects or complements in the clause structure. Furthermore, the use of modality shows an imbalance, where high modalities such as “must” are more often used in obligations, while medium modalities such as “can” appear in the regulation of workers' rights, potentially giving rise to legal ambiguity. These findings indicate the existence of an asymmetrical power relationship in legal texts, where workers are positioned as passive participants. Therefore, linguistic aspects of regulatory companies need to be considered to create fairer representation in industrial relations.