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All Journal JDM (Jurnal Dinamika Manajemen) Journal The Winners Gadjah Mada International Journal of Business Jurnal Minds: Manajemen Ide dan Inspirasi JBTI : Jurnal Bisnis : Teori dan Implementasi AJIE (Asian Journal of Innovation and Entrepreneurship) Binus Business Review Graduasi: Jurnal Bisnis & Ekonomi DERIVATIF Jurnal Mirai Management International Journal of Artificial Intelligence Research International Conferences SDGs 2030 Challenges and Solutions Fokus Ekonomi IJEBD (International Journal Of Entrepreneurship And Business Development) DIJB (Diponegoro International Journal of Business) Jurnal Entrepreneur dan Entrepreneurship (JEE) MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Accounting Profession Journal (APAJI) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Abdidas Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Economics and Digital Business Review Jurnal Ilmiah Wahana Pendidikan JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Nobel Management Review Telaah Bisnis Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Golden Ratio of Community Services and Dedication BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajemen dan Kewirausahaan Journal Online Manajemen ELPEI (JOMEL) ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Eduvest - Journal of Universal Studies Prapanca : Jurnal Abdimas Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) AMMA : Jurnal Pengabdian Masyarakat Lajagoe Pustaka Jurnal Ekonomi Bisnis dan Kewirausahaan International Journal of Review Management Business and Entrepreneurship (RMBE) Academia Open
Elia Ardyan
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Makassar, Indonesia
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Greenpreneurs Mandiri: Pendampingan UMKM Bank Sampah Melati dan Mandar Sutera Asriah Syam; Elia Ardyan; Adindah Novihartina Jafar; Maichal; Cindy Yoel Tanesia; Mustikarini, Carolina Novi; Erwin Parega; David Sundoro; Rahmat Zulfikar; Bilyan Putra Sari; Kasmir Syariati
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4426

Abstract

Pengabdian masyarakat yang dilakukan pada Bank Sampah Melati dan Mandar Sutera merupakan bagian dari pelaksanaan hibah pendampingan UMKM (Usaha Mikro, Kecil dan Menengah) berbasis kemitraan. Tujuan kegiatan pendampingan UMKM ini adalah mendampingi UMKM Bank Sampah Melati dan UMKM Mandar Sutera untuk memiliki model bisnis, inovasi produk, digital marketing & branding, serta teknologi dalam sistem operasi yang tepat sehingga proses bisnis dapat berkembang dan berkelanjutan juga mampu menyerap tenaga kerja baru. Pelatihan dilaksanakan di dalam 9 kegiatan pelatihan. Hasil pengabdian masyarakat ini adalah peserta mendapatkan pengetahuan dan keterampilan untuk membuat produk yang inovatif berbasis konsep green, pengembangan model bisnis, pengelolaan keuangan, dan kemampuan penjualan berbasis pemasaran digital.
Pengabdian Masyarakat untuk Optimalisasi Pemasaran Digital pada UMKM Lomilk Lauwis, Angelica; Arselia Stefy Arianto; Jason Hartanto; Mouritzio Harapan Plate; Vlady Marcelo Sorensen; Elia Ardyan
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4540

Abstract

Pada tahun 2009, sekitar 98,87% Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia telah berkontribusi terhadap penyerapan tenaga kerja sebanyak 96,2 juta orang. UMKM membuktikan kontribusi aktifnya dalam meningkatkan perekonomian dengan tingkat fleksibilitas yang tinggi. Meskipun memiliki potensi besar, banyak UMKM menghadapi tantangan dalam pemasaran digital dan brand awareness. Jurnal ini membahas kegiatan pengabdian masyarakat terhadap UMKM Lomilk yang mengalami kendala dalam pemasaran produk dan kurangnya brand awareness. Solusi yang diusulkan melibatkan pengelolaan ulang media sosial, pemanfaatan kecerdasan buatan (AI) seperti ChatGPT dan Leonardo AI, serta pelatihan penggunaan Instagram Ads. Melalui kegiatan ini, diharapkan dapat membantu UMKM Lomilk mengatasi masalah mereka dan meningkatkan kinerja bisnis mereka.
Online Compulsive Buying and Brand Addiction in Indonesia: The Importance of Using Fear of Missing Out and Social Commerce Interactivity Ardyan, Elia; Sanapang, Gracela Marisa
Journal The Winners Vol. 24 No. 2 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i2.10817

Abstract

The research aimed to investigate the impact of fear of missing out and interactivity on online compulsive buying and brand addiction, drawing upon the theoretical framework of compensating the internet use method. The data were obtained through an online questionnaire, which was satisfactorily filled out by 133 participants. The participants were individuals who had engaged in online compulsive buying behavior and exhibited addiction to purchasing specific brands. The statistical data analysis involved utilizing structural equation modeling with partial least squares (SEM-PLS). The findings indicate that the presence of fear of missing out and interactivity have the potential to enhance consumers’ propensity to engage in online compulsive buying and develop brand addiction. Individuals who exhibit a proclivity for engaging in obsessive online purchasing behavior might have been incentivized to develop brand addiction. The researchcontributes to the existing literature on the theory of compensating internet use. It proposes that individuals may be motivated to participate in online activities to alleviate negative feelings from challenging situations. 
THE IMPORTANCE OF HEDONIC AND SYMBOLIC VALUE ON CUSTOMER ENGAGEMENT AND ONLINE IMPULSIVE BUYING TENDENCY: THE CASE OF GENERATION Z Amdar, Amdar; Wirakusuma, Alvin; Hertanto, Noel; Anggriani, Andi Nurhalizah; Adelfy, Muhammad Fadel; Ardyan, Elia
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 2: December 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.2.180-190

Abstract

The phenomenon of impulsive online buying in Indonesia has become an important concern with the increasing use of the internet and e-commerce platforms, especially among Generation Z. Online impulsive buying is an unplanned purchasing action triggered by external stimuli, often driven by the hedonic and symbolic value of the product or service. This research aims to examine the influence of hedonic and symbolic values on customer engagement and the tendency for impulsive online buying, particularly among Generation Z. There were 216 respondents who filled out the online questionnaire. The respondents are individuals who have experience with online impulsive buying activity. The analysis used structural equation modeling partial least squares. The research findings indicate that hedonic and symbolic values have a positive and significant impact on customer engagement. Furthermore, customer engagement was found to have a positive and significant influence on online impulsive buying. The theoretical implications of this research emphasize the importance of a deep understanding of hedonic and symbolic motivations in the context of online consumer behavior. Managerially, these findings can be used by marketers to design more effective marketing strategies emphasizing the hedonic and symbolic values of their products, in order to enhance customer engagement and stimulate impulsive buying.
Optimasi Sosial Media Marketing dengan Brand Equity untuk Meningkatkan Customer Willingness to Pay for Premium Property pada Citraland City CPI Wijaya, Cynthia; Ardyan, E. Elia; Gatot Haryono , Cosmas
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 8 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i8.5015

Abstract

Pembelian properti memerlukan keputusan yang kompleks dan konsumen cenderung melakukan pencarian informasi yang panjang. Sosial media marketing merupakan salah satu strategi efektif yang dapat digunakan untuk memberikan informasi dan berkomunikasi dengan konsumen. Persepsi dan pola pikir baik atas suatu brand mampu meningkatkan keinginan konsumen untuk membayar lebih. Penelitian ini bertujuan melihat pengaruh mediasi Branding Equity  (BE) dalam sosial media marketing (SMM) serta pengaruhnya terhadap customer Willingness To Pay (WTP) pada Citraland City CPI. Penelitian menggunakan metode kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada pemilik unit di CitraLand City CPI. Analisis data dilakukan dengan metode SEM-PLS. Hasil penelitian menunjukkan bahwa variabel SMM memengaruhi WTP dengan nilai R-square 0,852 (85,2%), sementara variabel BE dipengaruhi oleh SMM dengan nilai R-square 0,790 (79%). Hubungan langsung antara SMM dan WTP memiliki koefisien jalur sebesar 0,646 dengan t-statistik 4,682. Hubungan SMM terhadap BE memiliki koefisien jalur sebesar 0,889, sedangkan hubungan BE terhadap WTP memiliki koefisien 0,299. Mediasi BE memperkuat hubungan SMM terhadap WTP dengan koefisien 0,266. Seluruh variabel memiliki hubungan signifikan. Brand Equity sebagai variable mediator terbuksi mampu memperkuat hubungan antara sosial media marketing dan keinginan konsumen untuk membayar properti premium. Kesimpulannya, BE berperan penting sebagai mediator dalam memperkuat efek SMM terhadap WTP untuk properti premium. Strategi pemasaran melalui media sosial yang optimal dapat meningkatkan persepsi konsumen terhadap nilai merek, mendorong kesediaan mereka membayar harga premium. Implikasi penelitian ini membuka peluang pengembangan strategi pemasaran berbasis media sosial yang lebih efektif untuk produk high involvement, seperti properti premium.
How Do Young Entrepreneurs Enhance Problem-Solving Skills and Quality Business Decision Making? Understanding the Driver Factors Constantine, Winston; Thedy, Patricia Aprilia; Claudia, Jenica; Anggriawan, Claudia; Angdris, Jacqueline Fidelia; Ardyan, Elia
Jurnal Entrepreneur dan Entrepreneurship Vol. 13 No. 2 (2024): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v13i2.4901

Abstract

Colleges should be able to provide the ability to solve problems and make effective decisions. The aim of this study is to investigate the correlation between entrepreneurial creativity and entrepreneurial self-efficacy with problem-solving skills and the quality of business decision-making. The method of this study utilizes a quantitative research methodology, involving 195 students who are owners of firms and actively engaged in building such enterprises. Respondents must have experience in solving problems and making decisions that significantly impact their businesses. The data was analyzed using SEM-PLS. The results of this study indicate that entrepreneurial creativity can enhance entrepreneurial self-efficacy but does not improve problem-solving skills. Whereas, entrepreneurial self-efficacy can improve problem-solving skills. The improvement in problem-solving skills will have a positive impact on the quality of business decision-making.
ASSESSING REVIEW CONSISTENCY, PRODUCT INFORMATION QUALITY, AND ONLINE IMPULSIVE BUYING TENDENCY: THE MEDIATING PATHWAY OF CUSTOMER ENGAGEMENT Toding, Luciana Alriani; Wirawan, Kevin; Gaitedy, Novyanti; Syarif, Siti Fadilah; Willar, Ayumi Elizabeth Pricillia; Ardyan, Elia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14080

Abstract

This study examines the influence of review consistency and product information quality on customer engagement and impulsive buying tendencies. The participants in this study consisted of 57 individuals who spontaneously bought on a live-streaming platform. The analytical technique employed in this study is Structural Equation Modeling - Partial Least Squares (SEM-PLS), and the data processing is conducted using WarpPls version 8. The findings of this study suggest that maintaining consistency in reviews and ensuring high-quality of product information might enhance consumer involvement. Additional findings indicate that client contact has the potential to enhance consumers' inclination towards impulsive buying. An important management conclusion of this study is that organizations must guarantee the accuracy, comprehensiveness, and clarity of the product information they supply. This will help to enhance customer engagement and promote impulsive purchase behavior.
Kelelahan Digital Di Era Media Sosial: Studi Tentang Kelebihan Informasi, Kecemasan, Dan Fear Of Missing Out (FOMO) Wijaya, Faustin Venus; Gobai, Febbi Afrelia; Suciawan, Ariell Goldina; Biondy, Mel; Ardyan, Elia
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.344

Abstract

This study aims to examine the effect of information overload and anxiety on fear of missing out (FOMO) and social media fatigue. The study was conducted on 100 respondents who had experienced FOMO and social media fatigue, using a quantitative approach. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method through WarpPLS version 8 software. The results showed that information overload had a positive and significant effect on FOMO and social media fatigue, while anxiety had a positive and significant effect on FOMO, but was not significant on social media fatigue. In addition, FOMO was shown to have a positive and significant effect on social media fatigue. These findings provide theoretical contributions by strengthening the literature on the role of FOMO as a mediator in the relationship between information overload and social media fatigue, and underlining the complexity of the influence of anxiety on the social media user experience. Practically, these results are relevant for social media platform managers to develop strategies that reduce the negative impacts of FOMO and social media fatigue, such as healthier platform design and user education on time management on social media. This study has limitations in the limited sample size and cross-sectional design, so further research with a more diverse population and longitudinal approach is recommended to strengthen generalization and analysis of causal relationships.
Memperkuat Loyalitas Elektronik Melalui Kualitas Layanan Elektronik Dan Nilai Pengalaman Pada Platform Perjalanan Digital Fongiman, Evelyn Khezya; Utama, Vionisia Efelin; Ardyan, Elia
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.349

Abstract

Digital travel platforms have significantly transformed the tourism industry, reshaping consumer behavior and service delivery processes. This study aims to examine the role of e-service quality in influencing cognitive and hedonic experiential value and its impact on e-loyalty in digital travel platforms. Data were collected through structured questionnaires from 66 respondents with prior experience using platforms such as Traveloka, Booking.com, and Tiket.com. Data analysis was conducted using Structural Equation Modeling (SEM) to test the proposed hypotheses. The findings reveal that e-service quality has a positive and significant effect on both cognitive and hedonic experiential value, with cognitive value exerting a stronger influence. Furthermore, cognitive and hedonic experiential values also positively impact e-loyalty, with cognitive value demonstrating a more substantial effect. These results emphasize the importance of experiential value in bridging the relationship between e-service quality and customer loyalty and highlight the necessity for digital travel platforms to provide both functional and emotional experiences to retain customers. This study contributes to the literature by integrating cognitive and hedonic experiential values as key drivers of e-loyalty. Practical implications include the need for digital travel platforms to invest in advanced technologies, such as personalized services and enhanced user interfaces, to optimize the customer experience.
“I Want to be an Entrepreneur”: The Important Role of Effectiveness of Entrepreneurship Education and Internal Locus of Control Ardyan, Elia; Ivan, Johanes; Parega, Erwin; Suade, Yuyun K. M.; Hutapea, Dina Martha; Susanti, Ari
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 2 (2021): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i1.1867

Abstract

This study examines the effectiveness of entrepreneurship education, entrepreneurial social support, and internal locus of control in increasing entrepreneurial intention. This research was conducted at S1 Management students at Ciputra University Surabaya (class of 2016). The total number of respondents in this study was 92 students. The analysis used is partial least square structural equation modeling (SEM-PLS). Data were processed using WarlPls version 7. The results of this study indicate that entrepreneurial social support and the effectiveness of entrepreneurship education can improve internal locus of control. High internal locus of control will have an impact on student's intention to become entrepreneurs as their career choices. Other results also show that the effectiveness of entrepreneurship education is an important part of increasing entrepreneurial intention compared to entrepreneurial social support factors.
Co-Authors . Ismunawan . Pardi Abigail Wulung Achmad Asqar Adelfy, Muhammad Fadel Adindah Novihartina Jafar Adindah Novihartina Jafar Aditya Halim Perdana Kusuma Putra Putra Aditya M. Kouwagam Kouwagam Alicia Stephanie Gunawan Amdar, Amdar Andreas Angdris, Jacqueline Fidelia Angelina Jocelyn Djunaidy Anggriani, Andi Nurhalizah Anggriawan, Claudia Ari Susanti Ari Susanti Ari Susanti Arisian, Sobhan Arselia Stefy Arianto Asriah Syam Atika Ayu Ismawati Atika Ayu Ismawati, Atika Ayu Barnabas Theodore Pistos Utomo Kaya Bilyan Putra Sari Putra Sari Biondy, Mel Budi Istiyanto Budi Istiyanto Budi Carolina Novi Mustikarini Chaerani , Fatimah Rezky Chandra , Clarine Eugenia Chandra, Angelica Aurelia Christina Sudyasjayanti Cindy Yoel Tanesia Cindy Yoel Tanesia Cindy Yoel Tanesia Cipta C. Perdana Claudia, Jenica Constantine, Winston Cosmas Gatot Haryono Daniel Kurniawan David Sundoro Deasy Widya Hayu Deni Setiadi Deni Setiadi, Deni Denny Bernardus Dewanta, Yunus Hani Diana Aqmala Dina Martha Hutapea Diondre Theodore Djiwono, Andy Kifli Edelshia Salli Padang Endah Pri Ariningsih Endi Sarwoko Erwin Erwin Parega Erwin Parega Fadma Sari Felicia Wong Fenti Winda Sari Fenti Winda Sari, Fenti Winda Fintikasari, Indah Fongiman, Evelyn Khezya Fransisca Jovita Amelfdi Gaitedy, Novyanti Gideon Carakaardi Wicaksana GINANJAR RAHMAWAN Ginanjar Rahmawan Ginanjar Rahmawan, Ginanjar Gobai, Febbi Afrelia Goncalves, Manuel Gracia Ongkowijoyo Hafiz Kurniawan Hafiz Kurniawan, Hafiz Hani Sirine Hasim , Natalsjha Angelique Ersten Uno Heny Kurnianingsih Heny Kurnianingsih, Heny Hertanto, Noel Hestin Mutmainah, Hestin Ida Ayu Kade R. Kusasih, Ida Ayu Kade R. Indah Fintikasari Indri Wijayanti Ismunawan Ismunawan, Ismunawan Istiatin Ivan, Johanes Jason Hartanto jodhinata, andreas Kasih, Agatha Febrina Kasmir Syariati Kurniawaty, Fika Laisila, Maya Lauwis, Angelica Liesapali, Karin Liliputra, Angelique Leticia Linawati Linawati Lorens, Stenly Luhgianto Mahesha Al Mubarak Maichal Maichal Maichal Manuel Goncalves Maritz, Alex Marselinus, Sayrina Cantika Metta Padmalia Michel Vincencia Michel Vincencia Mouritzio Harapan Plate Mubarak, Mahesha Al Muchtar Muchtar Murry Harmawan Saputra Murry Harmawan Saputra Mustikarini, Carolina Novi Mustikarini, S.E., M.Sc, Dr. Carolina Novi Natali Ika Widjaya Nico Lucky Wijaya Novi Yuniarti Novika Ayu Triany Novika Ayu Triany Oky Tira Ayuda Oky Tira Ayuda, Oky Tira Olivia T. Putri, Olivia T. Oscarius Yudhi Ari Wijaya Palino , Patricia Putri Pardi, . Purnomo, Windy Rahman, M. Dandi Rahmat Zulfikar Raqi Rabbani Nugraha S.E., M.M, Asriah Syam, S.E., M.M, Dr. Monalisa, Sadely, Arya Sanapang, Gracela Marisa Sani, Fadhil Ali Sentosa, Gwyneth Rachel Setyiawan, Clarissa Febraskynova R. Shak, Devin Riady Siahaan, Paroloan Sinar Dharmayana Putra Sinar Dharmayana Putra Sonata Christian St Salmah Sharon Stiven Gunawan Suade, Yuyun K. M. Suciawan, Ariell Goldina Sutanto, J.E Suwanto, Vanessa Leviane Syahril Sidik Syam, Asriah Syarif, Siti Fadilah tandoko, jason Tanesia, Cindy Yoel Tanesia, S.E., MBA, Cindy Yoel Tanus, Evelyn Destiana Thedy, Patricia Aprilia Theodore, Diondre Thoriq Amir Sholehuddin Toding, Luciana Alriani Tony Antonio Tunjung Candra Ervia Danis Utama, Vionisia Efelin Utomo Wibisono Utomo Wibisono Vionisia Efelin Utama Vlady Marcelo Sorensen Wibisono, Utomo Wicaksana, Gideon Carakaardi Widiarti, Ary Wijaya, Cynthia Wijaya, Faustin Venus Wijaya, Oscarius Yudhi Ari Wijaya, Oscarius Yudhi Ari Wijaya, Windy Angelica Widya Willar, Ayumi Elizabeth Pricillia Williams, Jason Winarto Poernomo Winata . Winata ., Winata Winata Winata Winata, Winata Wirakusuma, Alvin Wirawan, Kevin Wisnu Sancoyo Wisnu Sancoyo, Wisnu Wulung, Abigail Shanen Yuyun Karystin Meilisa Suade Yuyun Karystin Meilisa Suade