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All Journal JDM (Jurnal Dinamika Manajemen) Journal The Winners Gadjah Mada International Journal of Business Jurnal Minds: Manajemen Ide dan Inspirasi JBTI : Jurnal Bisnis : Teori dan Implementasi AJIE (Asian Journal of Innovation and Entrepreneurship) Binus Business Review Graduasi: Jurnal Bisnis & Ekonomi DERIVATIF Jurnal Mirai Management International Journal of Artificial Intelligence Research International Conferences SDGs 2030 Challenges and Solutions Fokus Ekonomi IJEBD (International Journal Of Entrepreneurship And Business Development) DIJB (Diponegoro International Journal of Business) BBM (Buletin Bisnis dan Manajemen) Jurnal Entrepreneur dan Entrepreneurship MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Abdidas Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Academia Open Jurnal Ilmiah Wahana Pendidikan JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Nobel Management Review Telaah Bisnis Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Golden Ratio of Community Services and Dedication BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajemen dan Kewirausahaan Journal Online Manajemen ELPEI (JOMEL) ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Prapanca : Jurnal Abdimas Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) AMMA : Jurnal Pengabdian Masyarakat Lajagoe Pustaka Jurnal Ekonomi Bisnis dan Kewirausahaan International Journal of Review Management Business and Entrepreneurship
Elia Ardyan
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Makassar, Indonesia
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Information System Based On Attraction Of Travel Selfies And Intention To Visit Tourist Destinations In The Context Of A Study Of The Utilitarian And Hedonic Benefits Of Travel Selfies Elia Ardyan; Oscarius Yudhi Ari Wijaya
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i2.1035

Abstract

Creating an information system based on travel selfie appeal and intention to visit tourist destinations involves integrating utilitarian and hedonic aspects to enhance user experience. Combining utilitarian and hedonic features, the information system aims to enhance the overall travel experience, from trip planning to enjoying the destination, while leveraging the appeal of travel selfies to create a more engaging and personalised platform. This study investigates the impact of utilitarian and hedonic advantages on the attractiveness of travel selfies and the intention to travel. There are 420 respondents from generation Z. The analysis employed is structural equation modeling, with Amos version 26 utilized to process the data. The findings of this study demonstrate that the utilitarian and hedonic effects of trip selfies can enhance their appeal. The appeal of travel selfies is a significant aspect of attracting travelers to travel destinations. Other research shows that hedonic benefits are more likely to get people to visit a site than utilitarian benefits. There are several implications presented both managerially and theoretically
Beyond creativity! Exploring the nexus of entrepreneurial self-efficacy and intellectual agility-resonance on entrepreneurial intention among Generation Z Alicia Stephanie Gunawan; Elia Ardyan
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 15, No 2 (2024): August 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i2.22468

Abstract

This research investigated the significance of entrepreneurial self-efficacy and intellectual agility-resonance in influencing entrepreneurial intention among individuals from the Generation Z cohort. The research is grounded in Social Cognitive Theory (SCT). The research sample consisted of 279 students who were engaged in entrepreneurial activities on campus. This study uses structural equation modeling partial least squares (SEM-PLS). The findings demonstrated that entrepreneurial creativity had the potential to enhance both entrepreneurial self-efficacy and intellectual agility-resonance. Moreover, the combination of entrepreneurial self-efficacy and intellectual agility-resonance could enhance the entrepreneurial intention of individuals belonging to Generation Z. Other studies have demonstrated that entrepreneurial inventiveness does not have a direct impact on entrepreneurial ambition. An essential factor in connecting the impact of entrepreneurial creativity to entrepreneurial intention includes entrepreneurial self-efficacy and intellectual agility-resonance as mediators. The results expanded Social Cognitive Theory by giving empirical evidence concerning the significant role of entrepreneurial self-efficacy and intellectual agility-resonance in mediating the link between entrepreneurial creativity and entrepreneurial intention. These findings corroborated SCT's perspective that personal and cognitive elements were crucial in developing entrepreneurial behavior and gave practical implications for boosting entrepreneurship education and development among Gen Z.
MANAJEMEN STRATEGI : Perempuan dan Kewirausahaan Berkelanjutan S.E., M.M, Dr. Monalisa,; S.E., MBA, Dr. Elia Ardyan,; Mustikarini, S.E., M.Sc, Dr. Carolina Novi; Tanesia, S.E., MBA, Cindy Yoel; S.E., M.M, Asriah Syam,
Lajagoe Pustaka
Publisher : Lajagoe Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Selamat datang dalam buku ini yang berjudul "Manajemen Strategi: Perempuan dan Kewirausahaan Berkelanjutan". Buku ini lahir dari keinginan untuk mengintegrasikan teori manajemen strategis dengan tantangan dan peluang yang dihadapi oleh perempuan dalam kewirausahaan, sambil mengedepankan prinsip keberlanjutan. Di tengah perubahan global yang cepat dan kesadaran yang meningkat akan pentingnya tanggung jawab sosial dan lingkungan, buku ini bertujuan untuk menawarkan panduan praktis dan wawasan mendalam bagi para pemimpin, wirausahawan, dan akademisi. Sebagai penulis, saya menyadari bahwa perempuan wirausahawan menghadapi tantangan unik yang memerlukan pendekatan strategis yang holistik. Oleh karena itu, buku ini tidak hanya membahas konsep-konsep manajemen strategis yang sudah mapan, tetapi juga menyoroti bagaimana prinsip Triple Bottom Line (TBL) dapat diterapkan dalam praktek kewirausahaan perempuan untuk mencapai keberlanjutan yang lebih luas. Dengan menggabungkan teori seperti Theory of Planned Behavior (TPB) dan Resource-Based View (RBV), buku ini berusaha menjembatani teori dengan aplikasi praktis di lapangan. Saya berharap bahwa buku ini akan menjadi sumber inspirasi dan panduan yang berguna untuk setiap pembaca yang tertarik dalam menerapkan strategi yang tidak hanya berorientasi pada keuntungan finansial tetapi juga pada dampak sosial dan lingkungan. Dalam bab-bab berikut, Anda akan menemukan berbagai teori yang relevan, studi kasus, dan analisis mendalam yang diharapkan dapat memberikan pemahaman yang lebih baik mengenai bagaimana manajemen strategis dapat mendukung kewirausahaan perempuan dalam mencapai tujuan yang berkelanjutan. Terima kasih kepada semua pihak yang telah memberikan dukungan dan kontribusi dalam proses penulisan buku ini. Semoga buku ini dapat memberikan manfaat yang besar dan menginspirasi para pembaca untuk menerapkan strategi yang efektif dan berkelanjutan dalam dunia kewirausahaan. Selamat membaca dan semoga sukses dalam perjalanan Anda menuju keberhasilan yang berkelanjutan.
Strategi Inovasi Pemasaran Produk pada UMKM Pisana di K tandoko, jason; Vionisia Efelin Utama; Diondre Theodore; Abigail Wulung; Elia Ardyan
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.687

Abstract

The presence of micro, small and medium enterprises (MSMEs) has an important role in the Indonesian economy, making a significant contribution to increasing employment opportunities, overcoming poverty, and becoming a source of foreign exchange income. However, in the era of rapidly developing information technology, MSME competition is influenced by technological developments, especially social media as a popular marketing platform. Pisana, an MSME in South Sulawesi that focuses on the production of banana chips, faces challenges in marketing and using modern technology. This research aims to provide innovation in developing MSME marketing strategies, with a focus on the use of AI technology. Through implementation methods involving interviews, meetings at production houses, and assistance in Expo activities, this research provides a solution in the form of using AI technology such as "Leonardo AI" to create interesting content ideas and create calendar content using Chat GPT. Apart from that, Pisana MSMEs were given an understanding of the use of Instagram Ads to increase product visibility. The results and discussions included the initial meeting with MSME Pisana, the meeting at the Expo, as well as the innovative solutions provided, such as the Business Model Canvas and Opportunity Analysis Canvas. The writing team also provides assistance in creating promotional content and improving product quality.
Inovasi Pengembangan Brand Awareness terhadap UMKM Jalangkote Sultan di Kota Makassar Provinsi Sulawesi Selatan Chandra, Angelica Aurelia; Angelina Jocelyn Djunaidy; Achmad Asqar; Nico Lucky Wijaya; Raqi Rabbani Nugraha; Syahril Sidik; Elia Ardyan
Prapanca : Jurnal Abdimas Vol. 4 No. 1 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i1.689

Abstract

Penelitian ini mengatasi tantangan yang dihadapi oleh UMKM Jalangkote Sultan di Makassar. Penelitian berfokus pada peningkatan brand awareness melalui strategi inovatif. Program Social Impact Challenge (SIC), bekerja sama dengan PLUT Sulawesi Selatan, bertujuan memanfaatkan alat AI untuk mengoptimalkan pemanfaatan media sosial dan meningkatkan kesadaran merek. Proyek melibatkan identifikasi masalah, usulan solusi berbasis AI, dan pelatihan untuk meningkatkan kapabilitas UMKM. Diharapkan hasilnya termasuk peningkatan keterlibatan pasar dan kesadaran merek untuk Jalangkote Sultan.
Greenpreneurs Mandiri: Pendampingan UMKM Bank Sampah Melati dan Mandar Sutera Asriah Syam; Elia Ardyan; Adindah Novihartina Jafar; Maichal; Cindy Yoel Tanesia; Mustikarini, Carolina Novi; Erwin Parega; David Sundoro; Rahmat Zulfikar; Bilyan Putra Sari; Kasmir Syariati
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4426

Abstract

Pengabdian masyarakat yang dilakukan pada Bank Sampah Melati dan Mandar Sutera merupakan bagian dari pelaksanaan hibah pendampingan UMKM (Usaha Mikro, Kecil dan Menengah) berbasis kemitraan. Tujuan kegiatan pendampingan UMKM ini adalah mendampingi UMKM Bank Sampah Melati dan UMKM Mandar Sutera untuk memiliki model bisnis, inovasi produk, digital marketing & branding, serta teknologi dalam sistem operasi yang tepat sehingga proses bisnis dapat berkembang dan berkelanjutan juga mampu menyerap tenaga kerja baru. Pelatihan dilaksanakan di dalam 9 kegiatan pelatihan. Hasil pengabdian masyarakat ini adalah peserta mendapatkan pengetahuan dan keterampilan untuk membuat produk yang inovatif berbasis konsep green, pengembangan model bisnis, pengelolaan keuangan, dan kemampuan penjualan berbasis pemasaran digital.
Pengabdian Masyarakat untuk Optimalisasi Pemasaran Digital pada UMKM Lomilk Lauwis, Angelica; Arselia Stefy Arianto; Jason Hartanto; Mouritzio Harapan Plate; Vlady Marcelo Sorensen; Elia Ardyan
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4540

Abstract

Pada tahun 2009, sekitar 98,87% Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia telah berkontribusi terhadap penyerapan tenaga kerja sebanyak 96,2 juta orang. UMKM membuktikan kontribusi aktifnya dalam meningkatkan perekonomian dengan tingkat fleksibilitas yang tinggi. Meskipun memiliki potensi besar, banyak UMKM menghadapi tantangan dalam pemasaran digital dan brand awareness. Jurnal ini membahas kegiatan pengabdian masyarakat terhadap UMKM Lomilk yang mengalami kendala dalam pemasaran produk dan kurangnya brand awareness. Solusi yang diusulkan melibatkan pengelolaan ulang media sosial, pemanfaatan kecerdasan buatan (AI) seperti ChatGPT dan Leonardo AI, serta pelatihan penggunaan Instagram Ads. Melalui kegiatan ini, diharapkan dapat membantu UMKM Lomilk mengatasi masalah mereka dan meningkatkan kinerja bisnis mereka.
Online Compulsive Buying and Brand Addiction in Indonesia: The Importance of Using Fear of Missing Out and Social Commerce Interactivity Ardyan, Elia; Sanapang, Gracela Marisa
Journal The Winners Vol. 24 No. 2 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i2.10817

Abstract

The research aimed to investigate the impact of fear of missing out and interactivity on online compulsive buying and brand addiction, drawing upon the theoretical framework of compensating the internet use method. The data were obtained through an online questionnaire, which was satisfactorily filled out by 133 participants. The participants were individuals who had engaged in online compulsive buying behavior and exhibited addiction to purchasing specific brands. The statistical data analysis involved utilizing structural equation modeling with partial least squares (SEM-PLS). The findings indicate that the presence of fear of missing out and interactivity have the potential to enhance consumers’ propensity to engage in online compulsive buying and develop brand addiction. Individuals who exhibit a proclivity for engaging in obsessive online purchasing behavior might have been incentivized to develop brand addiction. The researchcontributes to the existing literature on the theory of compensating internet use. It proposes that individuals may be motivated to participate in online activities to alleviate negative feelings from challenging situations. 
Emotional Experiences Drive Customer Loyalty in Indonesia Wicaksana, Gideon Carakaardi; Ardyan, Elia
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.9144

Abstract

General Background: Customer loyalty has evolved significantly with the rise of technology and social media, where emotional experiences now play a crucial role. Specific Background: This study focuses on Taman Dayu, a resort villa in Pasuruan, East Java, known for its natural scenery and ambience. Knowledge Gap: There is limited research on how emotional experiences and service quality influence consumer loyalty in the property sector, particularly in the context of Taman Dayu. Aims: This research aims to analyze how consumers form emotional bonds with brands and properties and examine the role of service quality in strengthening these relationships. Method: The study used a quantitative approach with a sample of 106 respondents from 250 distributed questionnaires, processed using SPSS. The research involved creating a questionnaire that adapted operational items from previous studies. Emotional experience, customer loyalty, and service quality were the key variables examined. A simple moderation regression method was employed to determine if the relationship between emotional experience and customer loyalty is moderated by service quality. Results: The findings indicate that emotional experiences significantly impact consumer loyalty. Positive emotions such as happiness and satisfaction lead to higher loyalty levels, characterized by repeat purchases and recommendations. Although service quality did not significantly moderate the relationship between emotions and loyalty, it was found to enhance positive emotional experiences, underscoring its importance in fostering consumer loyalty. Novelty: This research highlights the significant impact of emotional experiences on consumer loyalty in the property industry, a relatively underexplored area, especially for a specific location like Taman Dayu. Implications: The study suggests that property managers should focus on enhancing emotional experiences and maintaining high service quality to build and strengthen emotional bonds with consumers, ultimately increasing loyalty. Future research should consider larger, more diverse samples and explore additional variables such as pricing and secondary market dynamics to provide a more comprehensive understanding of consumer loyalty. Highlight: Positive emotions significantly boost customer loyalty. Service quality enhances emotions but doesn't moderate loyalty. Future research should use diverse samples and explore pricing and promotions. Keyword: Customer loyalty, emotional experience, service quality, Taman Dayu, quantitative research
THE IMPORTANCE OF HEDONIC AND SYMBOLIC VALUE ON CUSTOMER ENGAGEMENT AND ONLINE IMPULSIVE BUYING TENDENCY: THE CASE OF GENERATION Z Amdar, Amdar; Wirakusuma, Alvin; Hertanto, Noel; Anggriani, Andi Nurhalizah; Adelfy, Muhammad Fadel; Ardyan, Elia
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 2: December 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.2.180-190

Abstract

The phenomenon of impulsive online buying in Indonesia has become an important concern with the increasing use of the internet and e-commerce platforms, especially among Generation Z. Online impulsive buying is an unplanned purchasing action triggered by external stimuli, often driven by the hedonic and symbolic value of the product or service. This research aims to examine the influence of hedonic and symbolic values on customer engagement and the tendency for impulsive online buying, particularly among Generation Z. There were 216 respondents who filled out the online questionnaire. The respondents are individuals who have experience with online impulsive buying activity. The analysis used structural equation modeling partial least squares. The research findings indicate that hedonic and symbolic values have a positive and significant impact on customer engagement. Furthermore, customer engagement was found to have a positive and significant influence on online impulsive buying. The theoretical implications of this research emphasize the importance of a deep understanding of hedonic and symbolic motivations in the context of online consumer behavior. Managerially, these findings can be used by marketers to design more effective marketing strategies emphasizing the hedonic and symbolic values of their products, in order to enhance customer engagement and stimulate impulsive buying.
Co-Authors . Ismunawan . Pardi Abigail Wulung Achmad Asqar Adelfy, Muhammad Fadel Adindah Novihartina Jafar Adindah Novihartina Jafar Aditya Halim Perdana Kusuma Putra Putra Aditya M. Kouwagam Kouwagam Alex Maritz Alicia Stephanie Gunawan Amdar, Amdar Amir Sholehuddin, Thoriq Andreas Angdris, Jacqueline Fidelia Angelina Jocelyn Djunaidy Anggriani, Andi Nurhalizah Anggriawan, Claudia Ari Susanti Ari Susanti Ari Susanti Arselia Stefy Arianto Asriah Syam Atika Ayu Ismawati Atika Ayu Ismawati, Atika Ayu Barnabas Theodore Pistos Utomo Kaya Bilyan Putra Sari Putra Sari Biondy, Mel Budi Istiyanto Budi Istiyanto Budi Carolina Novi Mustikarini Chandra, Angelica Aurelia Christina Sudyasjayanti Cindy Yoel Tanesia Cindy Yoel Tanesia Cindy Yoel Tanesia Cipta C. Perdana Claudia, Jenica Constantine, Winston Cosmas Gatot Haryono Daniel Kurniawan David Sundoro Deasy Widya Hayu Deni Setiadi Deni Setiadi, Deni Denny Bernardus Diana Aqmala Dina Martha Hutapea Diondre Theodore Edelshia Salli Padang Endah Pri Ariningsih Erwin Erwin Erwin Erwin Parega Fadma Sari Felicia Wong Fenti Winda Sari Fenti Winda Sari, Fenti Winda Fintikasari, Indah Fongiman, Evelyn Khezya Fransisca Jovita Amelfdi Gaitedy, Novyanti GINANJAR RAHMAWAN Ginanjar Rahmawan Ginanjar Rahmawan, Ginanjar Gobai, Febbi Afrelia Gracela Marisa Sanapang Gracia Ongkowijoyo Hafiz Kurniawan Hafiz Kurniawan, Hafiz Hani Sirine Heny Kurnianingsih Heny Kurnianingsih, Heny Hertanto, Noel Hestin Mutmainah, Hestin Ida Ayu Kade R. Kusasih, Ida Ayu Kade R. Indah Fintikasari Indri Wijayanti Ismunawan Ismunawan, Ismunawan Istiatin Ivan, Johanes Jason Hartanto Kasih, Agatha Febrina Kasmir Syariati Laisila, Maya Lauwis, Angelica Liesapali, Karin Liliputra, Angelique Leticia Linawati Linawati Luhgianto Mahesha Al Mubarak Maichal Maichal Maichal Manuel Goncalves Manuel Goncalves Marselinus, Sayrina Cantika Michel Vincencia Michel Vincencia Mouritzio Harapan Plate Muchtar Muchtar Murry Harmawan Saputra Murry Harmawan Saputra Mustikarini, Carolina Novi Mustikarini, S.E., M.Sc, Dr. Carolina Novi Natali Ika Widjaya Nico Lucky Wijaya Novi Yuniarti Novika Ayu Triany Novika Ayu Triany Oky Tira Ayuda Oky Tira Ayuda, Oky Tira Olivia T. Putri, Olivia T. Oscarius Yudhi Ari Wijaya Oscarius Yudhi Ari Wijaya Pardi, . Parega, Erwin Purnomo, Windy Rahmat Zulfikar Raqi Rabbani Nugraha S.E., M.M, Asriah Syam, S.E., M.M, Dr. Monalisa, Sanapang, Gracela Marisa Sani, Fadhil Ali Sentosa, Gwyneth Rachel Setyiawan, Clarissa Febraskynova R. Siahaan, Paroloan Sinar Dharmayana Putra Sinar Dharmayana Putra Sobhan Arisian Sonata Christian St Salmah Sharon Stiven Gunawan Suade, Yuyun K. M. Suciawan, Ariell Goldina Sutanto, J.E Suwanto, Vanessa Leviane Syahril Sidik Syam, Asriah Syarif, Siti Fadilah tandoko, jason Tanesia, Cindy Yoel Tanesia, S.E., MBA, Cindy Yoel Tanus, Evelyn Destiana Thedy, Patricia Aprilia Theodore, Diondre Toding, Luciana Alriani Tony Antonio Tunjung Candra Ervia Danis Utama, Vionisia Efelin Utomo Wibisono Utomo Wibisono Vionisia Efelin Utama Vlady Marcelo Sorensen Wibisono, Utomo Wicaksana, Gideon Carakaardi Widiarti, Ary Wijaya, Cynthia Wijaya, Faustin Venus Wijaya, Oscarius Yudhi Ari Wijaya, Windy Angelica Widya Willar, Ayumi Elizabeth Pricillia Winarto Poernomo Winata . Winata ., Winata Winata Winata Winata, Winata Wirakusuma, Alvin Wirawan, Kevin Wisnu Sancoyo Wisnu Sancoyo, Wisnu Yuyun Karystin Meilisa Suade Yuyun Karystin Meilisa Suade