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All Journal PROSIDING SEMINAR NASIONAL MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Dinamika Pendidikan Seminar Nasional Informatika (SEMNASIF) Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JURNAL ILMU MANAJEMEN DAN BISNIS Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Riset Ekonomi dan Bisnis Almana : Jurnal Manajemen dan Bisnis Ecopreneur.12 MABIS: Manajemen dan Bisnis JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Mantik Maker: Jurnal Manajemen LINIMASA: JURNAL ILMU KOMUNIKASI MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Akuntansi dan Teknologi Informasi Jurnal Ilmu Manajemen Advantage The International Journal of Politics and Sociology Research eMBeJi : Manajemen dan Bisnis Jurnal Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Journal of Trends Economics and Accounting Research Jurnal Ilmu Komunikasi Borobudur Management Review Urecol Journal. Part B: Economics and Business Urecol Journal. Part F: Community Development Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Eduvest - Journal of Universal Studies Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Riwayat: Educational Journal of History and Humanities IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Journal of Ekonomics, Finance, and Management Studies
Edy Purwo Saputro
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation

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PENGARUH DIGITAL MARKETING, ONLINE TRUST DAN BRAND IMAGE TERHADAP PURCHASE INTENTION PRODUK SCARLETT WHITENING DI KALANGAN MAHASISWA UNIVERSITAS MUHAMMADIYAH SURAKARTA Chandra Reta Mevia; Edy Purwo Saputro
Ecopreneur.12 Vol 7 No 1 (2024): April 2024
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v7i1.1-15

Abstract

Tujuan dari penelitian ini untuk menganalisis pengaruh digital marketing, online trust dan brand image terhadap minat beli pada produk Scarlett whitening di kalangan mahasiswia Universitas Muhammadiyah Surakarta. Jenis penelitian yang digunakan dalam penelitian menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta yang pernah membeli produk Scarlett Whitening. Teknik pengambilan sampling menggunakan teknik purposive sampling. Jumlah sampel penelitian ini ialah 100 responden. Penelitian ini menggunakan data primer. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan menggunakan kuesioner. Teknik analisis data pada penelitian ini menggunakan rangka menguji validitas dan reabilitas dari pernyataan-pernyataan yang tercantum di dalam kuesioner dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa Digital marketing tidak mempunyai pengaruh dan tidak signifikan terhadap minat beli pada produk scarlett whitening. Online trust berpengaruh positif dan signifikan terhadap minat beli pada produk scarlett whitening. Brand image berpengaruh positif dan signifikan terhadap minat beli pada produk scarlett whitening.
Strategi Komunikasi Pemasaran dalam Meningkatkan Brand Awareness melalui Media Sosial Instagram @molla_studio Hanif Muhtarom Ayoga; Edy Purwo Saputro
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4775

Abstract

Competition between business actors has increased significantly, so that in maintaining a brand, service or goods sellers require an appropriate and effective marketing strategy. Instagram is one of the social media that can be used for marketing communication media. The purpose of this study is to determine the marketing communication strategy used by Molla Studio to increase brand awareness through Instagram social media. This study was conducted using a qualitative descriptive method from March to May 2025. The sampling technique used was purposive sampling. Data was obtained through interviews with four sources (owners, Instagram account managers, and two consumers), observation, and documentation. The results of the study showed that the marketing communication strategy used by Molla Studio by utilizing Instagram social media with the STP approach (Segmenting, Targeting, and Positioning) and using the 7P Marketing Mix strategy (Product, Promotion, Price, Place, People, Process, and Physical Evidence). The use of this strategy has been proven to increase brand awareness and increase the number of consumers.
Analysis of The Efficiency Level of Zakat Management Institutions in Indonesia: Data Envelopment Analysis (DEA) Moch. Adi Nur Ikhsan; Muzakar Isa; Muhammad Sholahuddin; Edy Purwo Saputro
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7667

Abstract

Zakat management in Indonesia faces significant challenges in achieving efficiency, even though the potential for national zakat is very large per year. The actual collection, which remains below 10% of this potential, indicates that the performance of zakat management institutions both governmental and non-governmental has yet to be optimized. This study aims to measure the efficiency levels of zakat management institutions in Indonesia, identify the factors that influence their efficiency, and analyze the differences in efficiency based on institutional clusters: government, civil society organizations, and corporate-based institutions. A quantitative descriptive approach was employed using Data Envelopment Analysis (DEA) applied to the audited financial reports of 14 zakat institutions over the period 2019–2023. Input variables included total operational costs, personnel expenses, and total assets, while output variables consisted of the amount of zakat collected and distributed. The findings reveal that not all institutions operate at optimal technical efficiency. Zakat institutions managed by civil society organizations demonstrated the highest efficiency, followed by corporate-based institutions, with government institutions showing the lowest levels of efficiency. The variation in efficiency across clusters is attributed to differences in organizational structure, decision-making flexibility, technological adoption, and community engagement. This study provide critical implications for improving zakat governance and offer strategic insights for policymakers and zakat managers to enhance institutional efficiency and maximize the potential of zakat funds in Indonesia.
PENGARUH SOSIAL MEDIA MARKETING, ELEKTRONIK WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP NIAT BELI PADA SMARTPHONE VIVO Raya, Febby; Saputro, Edy Purwo
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16517

Abstract

The aim of this research is to learn how someone can promote a product to attract customers' attention. With social media marketing, customers are interested in buying the products offered. Apart from that, promoting products through social media marketing is also offered using the electronic word of mouth method, namely through media delivered directly by word of mouth. Before offering to customers, determining the price is also important because price also influences customers' purchasing intentions. The research method used is a quantitative approach in this research used with various methods. The criteria taken to fulfill the research were people who had never purchased a Vivo smartphone product with samples obtained from more than 100 respondents. This research also comes from a survey obtained from a questionnaire using a 5 point Likert scale. The survey has been distributed to respondents in order to inform the audience to know the product being researched in order to determine the significant results and profits obtained from social media marketing and the influence of price so that they make a purchase of the product. The results obtained from this research show that the analytical method produces an insignificant influence between price perception and purchase intention. So the results of this research show that social media marketing and electronic word of mouth influence purchase intentions significantly. Meanwhile, price perception does not influence customers' purchase intentions when buying a Vivo smartphone.
PENGARUH DISIPLIN KERJA, KOORDINASI DAN PENGAWASAN TERHADAP KINERJA KARYAWAN PUSKESMAS SURUH KABUPATEN SEMARANG Rhana Nuansa Bening; Edy Purwo Saputro
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16838

Abstract

The aim of this research is to find out whether there is an influence between work discipline, coordination and supervision on the performance of employees at the Suruh Community Health Center, Semarang Regency. The research method used is a quantitative approach. Data collection was carried out by distributing questionnaires directly to respondents. The respondents in this study were all employees of the Semarang District Public Health Center with a total population of 76 people. The results obtained from the research show that the variables of work discipline, coordination and supervision simultaneously have a positive and significant effect on employee performance. The performance of employees at the Suruh Community Health Center, Semarang Regency.
PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN SKINCARE AVOSKIN Rizky Rahma Aulia Putri; Edy Purwo Saputro
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.17026

Abstract

This study aims to investigate how product quality, brand image, and brand trust affect consumers' satisfaction with Avoskin Skincare. Quantitative research methodology is applied. Analysis of data with Smart PLS 3.0. Direct distribution of questionnaires to respondents is how data collecting is carried out. Students from Muhammadiyah University of Surakarta's Faculty of Economics and Business participated in this study as respondents, with a sample size of 100 individuals. The study's findings demonstrate that consumer satisfaction is positively impacted by the factors of product quality and brand trust. On the other hand, there is no correlation and no significance between the brand image and customer satisfaction variables.
NIAT BELI PRODUK PANGAN SEHAT Kusdiyanto, Kusdiyanto; Saputro, Edy Purwo; Setyaningrum, Dewi Probowati
Prosiding University Research Colloquium Proceeding of The 10th University Research Colloquium 2019: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Riset produk pangan sehat menarik diteliti karena sejumlah risetmenunjukan hasil yang beragam. Selain itu, pertimbangan aspekkesehatan dan kesadaran kolektif terhadap gaya hidup juga tidakbisa terlepas dari pertimbangan urgensi riset produk pangan sehat.Tujuan riset ini adalah untuk mengetahui daya tarik faktor niat beliproduk pangan sehat di kalangan generasi milenial atau generasidotcom dengan menggunakan analisis regresi melibatkan respondenmahasiswa PTS X berjumlah 100 orang melalui teknik randomsampling. Hasil riset menunjukan ada sejumlah faktor yang menjadipertimbangan niat beli produk pangan sehat sehingga temuan inibisa menjadi acuan untuk strategi pemasaran. Keterbatasan dan jugasaran riset lanjutan disampaikan sebagai upaya untuk membangunmodel riset niat beli produk pangan sehat
Faktor Stimulus Produk Ramah Lingkungan Nasir, Moechammad; Saputro, Edy Purwo; Setyaningrum, Dewi Probowati
Prosiding University Research Colloquium Proceeding of The 10th University Research Colloquium 2019: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Riset tentang produk ramah lingkungan menarik diteliti karena di erakekinian persoalan tentang produk ramah lingkungan kian pelik danbersamaan dengan tuntutan industrialisasi yang ramah lingkungan.Di sisi lain kepedulian dan kesadaran kolektif terhadap konsumsiproduk ramah lingkungan semakin meningkat. Oleh karena itu tujuanpenelitian ini untuk mengetahui faktor stimulus yang mempengaruhiniat beli produk ramah lingkungan. Analisis dengan riset kuantitatifmelibatkan 100 responden menggunakan regresi berganda. Hasilanalisis menunjukan pengaruh 4P sebagai stimulus niat beli produkramah lingkungan dengan setting amatan kasus di Solo. Penjelasantentang keterbatasan dan saran riset lanjutan disampaikan sebagaiupaya eksplorasi untuk membangun model niat beli produk ramahlingkungan.
Sensitivitas Harga Terkait Produk Bajakan Saputro, Edy Purwo; Setyaningrum, Dewi Probowati
Prosiding University Research Colloquium Proceeding of The 11th University Research Colloquium 2020: Bidang Sosial Humaniora dan Ekonomi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Riset niat beli produk bajakan menarik dilakukan karena temuan sejumlah penelitian menunjukan hasil yang beragam dan kasus konsumsi produk bajakan cenderung terus berkembang, tidak hanya di negara industri – maju tapi juga di negara miskin – berkembang. Tujuan riset ini untuk mengetahui sensitivitas harga terhadap niat beli produk bajakan dengan setting amatan kasus di Solo. Analisis regresi digunakan untuk menjawab tujuan riset dengan sampel 100 mahasiswa yang mewakili karakteristik generasi milenial. Temuan riset ini memberikan gambaran tentang sensitivitas harga, meski juga dipengaruhi oleh faktor lain terkait niat beli produk bajakan. Keterbatasan dan saran disampaikan untuk menjadi pertimbangan dalam riset mendatang.
Daya Tarik Cryptocurrency M. Nasir, M. Nasir; Saputro, Edy Purwo; Setyaningrum, Dewi Probowati
Prosiding University Research Colloquium Proceeding of The 11th University Research Colloquium 2020: Bidang Sosial Humaniora dan Ekonomi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Riset tentang mata uang digital menarik dilakukan karena temuan sejumlah riset menunkukan nasil beragam. Di satu sisi legalitas dari mata uang digital juga masih memicu kontroversi sementara di sisi lain pengunaanya sebagai instrumen investasi sudah dilakukan . Tujuan riset ini untuk mengetahui daya tarik mata uang digital yaitu tidak saja kepentingan dengan teoritis tapi juga aplikasinya. Metode rsiet dengan FGD melibatkan 40 netizen yang diharapkan mewakili ketertarikan terhadap penggunaan dan transaksi mata uang digital. Hasil FGD menunjukan ada sejumlah faktor daya tarik mata uang digital sehingga temuan ini bisa menjadi referensi bagi pihak terkait sehubungan pengunaan mata uang digital
Co-Authors Achmad, Nur Adawiali, Robiatul Adhitya, Yudha Adji, Iwan Setiawan Agus Muqorobin Agus Triyono Alkhansa, Muhammad Rafi Anggun, Nita Putri Anton Agus Setyawan Ardana, Felia Mutiara Arief Firdaus Nurdiansyah Ariesca, Aprisa Chindy Arifah Kurniawati Atmajayanti, Astuti Azhara, Cindy Ayu Cahya Ningrum, Septiyana Eka Chandra Reta Mevia Chaterin Nastiti, Garnisa Febriantika Cika Yanuari Cika Yanuari Darmawan, Reyhan Dewi Probowati Setyaningrum Didit Purnomo Dina Damayanti ewi Probowati Setyaningrum Fajar Kurniawan Fauzan, Muhammad Iqbal Febby Raya Fereshti N. D. Fereshti N. D., Fereshti N. Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana, Fereshti Fina Rahma Naisaniya Handayani, Sih Hanif Muhtarom Ayoga Hisan, Rumaisa Ihwan Susila Irliana, Jauzaa Salwa Irmawati Irmawati Irmawati Irmawati Irvan Setyo Hendriyanto Janothama, Fauzan Janothama, Fauzi Khoirunisa, Alfi Khoirunnisa, Sya’bani Kurniawan, Indria Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, Kusdiyanto Kusdiyanto, K Kussudyarsana Kussudyarsana Larasati, Septiana Dewi Lukman Hakim Lukminto Aji Saputro Lulu Septiana Lulu Septiana M Mabruroh M. Faiz Ali Hidayat M. Nasir M. Nasir M. Nasir M. Nasir, M. Nasir M. Sholahuddin Mabruroh Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Maharani, Visca Amelia Mahendra, Brampubu Elok Panji Maudina, Zahra Dwi Mawardani, Dhika Sekar Meisya, Nanda Moch. Adi Nur Ikhsan Mochammad Imron Awalludin Moechammad Nasir Muhammad Faiz Fauzan Muhammad Govinda Ramdhani Muhammad Nasir Muhammad Nurul Kholifah Muhammad Sholahuddin Muzakar Isa Nabilla, Seikha Nasla Bintang Pramudita Nisa, Lulu’ Khoirun Nugroho, Widya Mutiara Nur Achmad Nur Achmad Nur Achmad Nur Latifa, Nabila Zulfa Nuranindia, Vina Nur’Aini, Ochtaviana Ajeng Nurmala, Elva Nurvita, Ridha Afni Purwaningrum, Revi Oktaviani Puspita, Diyah Ayu Putra, Rheznandya Aranda Putri Awalupi, Vanesya Auliya Putri, Maharani Anisa Putri, Maharani Avrilia Naila Rafif Rabbani, Naufal Raya, Febby Reza Muhammad Razan Rhana Nuansa Bening Rhana Nuansa Bening Rini Kuswati Riski Apriliani Rizky Rahma Aulia Putri Rizky Rahma Aulia Putri Rochmattunisa, Rochmattunisa Sari, Berliana Endah Kartika Sari, Rias Fatika Satriawan, Bima Setyaningrum, Dewi Probowati Setyawan, Sidiq Seyaningrum, Dewi Probowati Sidiq Permono Nugroho Sih Handayani Sih Handayani Sih Handayani, Sih Siswanto, Hery Sri Murwanti Sri Padmantyo Sujadi Sujadi Suyatmin Waskito Adi Suyatmin Waskito Adi Teja Kusuma Ramadhan Titania, Irena Aurora Triyanto, Joko Ulfatul Mukarromah Utami, Dina Febriyani Tri Valerian, Alvin Wardana, Aldipa Anogara Wella Manovia Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yuli Tri Cahyono Yuliawan, Muhammad Nur Fairuz Zulfa Irawati Zulfa Irawati, Zulfa