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All Journal PROSIDING SEMINAR NASIONAL MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Dinamika Pendidikan Seminar Nasional Informatika (SEMNASIF) Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JURNAL ILMU MANAJEMEN DAN BISNIS Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Riset Ekonomi dan Bisnis Ecopreneur.12 MABIS: Manajemen dan Bisnis JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Mantik Maker: Jurnal Manajemen LINIMASA: JURNAL ILMU KOMUNIKASI MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Jurnal Ilmu Manajemen Advantage The International Journal of Politics and Sociology Research eMBeJi : Manajemen dan Bisnis Jurnal Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Journal of Trends Economics and Accounting Research Jurnal Ilmu Komunikasi Borobudur Management Review Urecol Journal. Part B: Economics and Business Urecol Journal. Part F: Community Development Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman Eduvest - Journal of Universal Studies Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Riwayat: Educational Journal of History and Humanities IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Journal of Ekonomics, Finance, and Management Studies
Edy Purwo Saputro
Universitas Muhammadiyah Surakarta
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Pengaruh kualitas produk dan harga terhadap keputusan pembelian brand 3second dengan citra merek sebagai variabel intervening Mawardani, Dhika Sekar; Saputro, Edy Purwo
JRTI (Jurnal Riset Tindakan Indonesia) Vol 10, No 1 (2025): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/30035629000

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya persaingan di industri fashion lokal, termasuk brand 3Second yang dikenal di kalangan generasi muda. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan harga terhadap keputusan pembelian brand 3Second, dengan citra merek sebagai variabel intervening. Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan survei. Populasi dalam penelitian ini adalah mahasiswa Universitas Muhammadiyah Surakarta, dan sampel terdiri dari 100 mahasiswa yang merupakan target pasar potensial bagi brand 3Second. Sampel dipilih menggunakan teknik simple random sampling. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap citra merek (β = 0,244; p < 0,05) dan keputusan pembelian (β = 0,289; p < 0,05). Harga juga berpengaruh positif dan signifikan terhadap citra merek (β = 0,202; p < 0,05) dan keputusan pembelian (β = 0,261; p < 0,05). Selain itu, citra merek terbukti menjadi variabel intervening yang signifikan dalam hubungan antara kualitas produk dan harga terhadap keputusan pembelian (β = 0,313; p < 0,05). Dengan demikian, citra merek memainkan peran penting dalam memperkuat pengaruh kualitas produk dan harga dalam membentuk keputusan pembelian konsumen terhadap brand 3Second
STRATEGI KOMUNIKASI PEMASARAN MELALUI ENDORSEMENT FADIL JAIDI TERHADAP MINAT BELI KONSUMEN Nisa, Lulu’ Khoirun; Saputro, Edy Purwo
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.24486

Abstract

This study analyzes the influence of endorsements by Fadil Jaidi on the social media platform Instagram on purchase intention toward the Nyemil Saji product. Employing a quantitative explanatory approach, the study examines the causal relationship between the endorsement variables—which include credibility, attractiveness, and content quality—and purchase intention, which comprises confidence, purchase decisions, desires and needs, and recommendations. Research data were collected through an online questionnaire completed by 99 respondents, all of whom are followers of the Instagram account @fadiljaidi. Regression analysis results indicate that endorsements by Fadil Jaidi have a positive and significant effect on purchase intention (regression coefficient = 0.803, p < 0.01). The endorsement variable explains 80.3% of the variability in public purchase intention (R² = 0.803). These findings reinforce the relevance of the Stimulus-Organism-Response (SOR) theory, wherein endorsements act as stimuli that shape consumer perceptions and drive purchasing decisions. From a practical perspective, the results of this study affirm the effectiveness of influencer-based marketing in increasing purchase intention, particularly for everyday consumer products. The implications of this research provide valuable insights for marketers in selecting credible endorsers who align with the target market to optimize digital marketing strategies.
PENGARUH DIGITAL MARKETING, ONLINE TRUST DAN BRAND IMAGE TERHADAP PURCHASE INTENTION PRODUK SCARLETT WHITENING DI KALANGAN MAHASISWA UNIVERSITAS MUHAMMADIYAH SURAKARTA Chandra Reta Mevia; Edy Purwo Saputro
Ecopreneur.12 Vol 7 No 1 (2024): April 2024
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v7i1.1-15

Abstract

Tujuan dari penelitian ini untuk menganalisis pengaruh digital marketing, online trust dan brand image terhadap minat beli pada produk Scarlett whitening di kalangan mahasiswia Universitas Muhammadiyah Surakarta. Jenis penelitian yang digunakan dalam penelitian menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta yang pernah membeli produk Scarlett Whitening. Teknik pengambilan sampling menggunakan teknik purposive sampling. Jumlah sampel penelitian ini ialah 100 responden. Penelitian ini menggunakan data primer. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan menggunakan kuesioner. Teknik analisis data pada penelitian ini menggunakan rangka menguji validitas dan reabilitas dari pernyataan-pernyataan yang tercantum di dalam kuesioner dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa Digital marketing tidak mempunyai pengaruh dan tidak signifikan terhadap minat beli pada produk scarlett whitening. Online trust berpengaruh positif dan signifikan terhadap minat beli pada produk scarlett whitening. Brand image berpengaruh positif dan signifikan terhadap minat beli pada produk scarlett whitening.
Pengaruh Promosi Dan Kualitas Layanan Terhadap Keputusan Pembelian Pada Konsumen Shoope Food Dengan Minat Beli Sebagai Variabel Intervening Mahendra, Brampubu Elok Panji; Saputro, Edy Purwo
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1526

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana promosi dan kualitaslayanan bisa memengaruhi keputusan seseorang dalam membeli, baiksecara langsung maupun melalui minat beli sebagai perantara. Penelitiandilakukan pada pengguna Shopee Food di Kabupaten Sukoharjo, denganpendekatan kuantitatif. Data dikumpulkan lewat kuesioner yang dibagikankepada 125 orang yang pernah memakai layanan tersebut. Analisis data menggunakan metode Partial Least Square melalui aplikasi SmartPLS 3.0. Hasilnya menunjukkan bahwa promosi dan kualitas layanan sama-samapunya pengaruh yang positif dan signifikan terhadap keputusan pembelian, baik secara langsung maupun lewat minat beli. Promosi terbukti mampumembangkitkan minat beli, sementara kualitas layanan juga punya peranbesar dalam mendorong minat dan keputusan pembelian. Minat beli sendiriterbukti menjadi penghubung penting antara promosi dan kualitas layanandengan keputusan membeli. Temuan ini menegaskan bahwa strategi promosi yang tepat dan pelayanan yang terus ditingkatkan sangat pentinguntuk menarik minat konsumen dan mendorong mereka melakukanpembelian lewat Shopee Food.
Pengaruh Content Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Cimory dengan Influencer Marketing Sebagai Variabel Intervening Nuranindia, Vina; Edy Purwo Saputro
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1672

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dan electronic word of mouth terhadap keputusan pembelian produk cimory, dengan influencer marketing sebagai variabel intervening. Dengan  menggunakan metode pendekatan kuantitatif, data dikumpulkan dengan membagikan kuisioner kepada 150 mahasiswa universitas muhammadiyah yang pernah mengonsumsi atau membeli produk cimory. Penelitian ini menggunakan metode Partial Least Square - Structural Equation Modeling (PLS-SEM) untuk mengalisis data dengan bantuan perangkat lunak SmartPLS 3.0. Hasil penelitian menunjukkan bahwa content marketing dan electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian. Keduanya juga berpengaruh signifikan terhadap influencer marketing selain itu influencer marketing juga berpengaruh positif terhadap keputusan pembelian. Pada pengujian mediasi menunjukkan bahwa influencer marketing mampu memediasi hubungan antara content marketing dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini menegaskan pentingnya strategi pemasaran digital yang terintegrasi terutama melalui konten dan ulasan digital yang diperkuat oleh peran influencer, dalam memengaruhi keputusan pembelian konsumen.
Strategi Komunikasi Pemasaran dalam Meningkatkan Brand Awareness melalui Media Sosial Instagram @molla_studio Hanif Muhtarom Ayoga; Edy Purwo Saputro
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4775

Abstract

Competition between business actors has increased significantly, so that in maintaining a brand, service or goods sellers require an appropriate and effective marketing strategy. Instagram is one of the social media that can be used for marketing communication media. The purpose of this study is to determine the marketing communication strategy used by Molla Studio to increase brand awareness through Instagram social media. This study was conducted using a qualitative descriptive method from March to May 2025. The sampling technique used was purposive sampling. Data was obtained through interviews with four sources (owners, Instagram account managers, and two consumers), observation, and documentation. The results of the study showed that the marketing communication strategy used by Molla Studio by utilizing Instagram social media with the STP approach (Segmenting, Targeting, and Positioning) and using the 7P Marketing Mix strategy (Product, Promotion, Price, Place, People, Process, and Physical Evidence). The use of this strategy has been proven to increase brand awareness and increase the number of consumers.
Analysis of The Efficiency Level of Zakat Management Institutions in Indonesia: Data Envelopment Analysis (DEA) Moch. Adi Nur Ikhsan; Muzakar Isa; Muhammad Sholahuddin; Edy Purwo Saputro
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7667

Abstract

Zakat management in Indonesia faces significant challenges in achieving efficiency, even though the potential for national zakat is very large per year. The actual collection, which remains below 10% of this potential, indicates that the performance of zakat management institutions both governmental and non-governmental has yet to be optimized. This study aims to measure the efficiency levels of zakat management institutions in Indonesia, identify the factors that influence their efficiency, and analyze the differences in efficiency based on institutional clusters: government, civil society organizations, and corporate-based institutions. A quantitative descriptive approach was employed using Data Envelopment Analysis (DEA) applied to the audited financial reports of 14 zakat institutions over the period 2019–2023. Input variables included total operational costs, personnel expenses, and total assets, while output variables consisted of the amount of zakat collected and distributed. The findings reveal that not all institutions operate at optimal technical efficiency. Zakat institutions managed by civil society organizations demonstrated the highest efficiency, followed by corporate-based institutions, with government institutions showing the lowest levels of efficiency. The variation in efficiency across clusters is attributed to differences in organizational structure, decision-making flexibility, technological adoption, and community engagement. This study provide critical implications for improving zakat governance and offer strategic insights for policymakers and zakat managers to enhance institutional efficiency and maximize the potential of zakat funds in Indonesia.
PENGARUH SOSIAL MEDIA MARKETING, ELEKTRONIK WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP NIAT BELI PADA SMARTPHONE VIVO Raya, Febby; Saputro, Edy Purwo
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16517

Abstract

The aim of this research is to learn how someone can promote a product to attract customers' attention. With social media marketing, customers are interested in buying the products offered. Apart from that, promoting products through social media marketing is also offered using the electronic word of mouth method, namely through media delivered directly by word of mouth. Before offering to customers, determining the price is also important because price also influences customers' purchasing intentions. The research method used is a quantitative approach in this research used with various methods. The criteria taken to fulfill the research were people who had never purchased a Vivo smartphone product with samples obtained from more than 100 respondents. This research also comes from a survey obtained from a questionnaire using a 5 point Likert scale. The survey has been distributed to respondents in order to inform the audience to know the product being researched in order to determine the significant results and profits obtained from social media marketing and the influence of price so that they make a purchase of the product. The results obtained from this research show that the analytical method produces an insignificant influence between price perception and purchase intention. So the results of this research show that social media marketing and electronic word of mouth influence purchase intentions significantly. Meanwhile, price perception does not influence customers' purchase intentions when buying a Vivo smartphone.
PENGARUH DISIPLIN KERJA, KOORDINASI DAN PENGAWASAN TERHADAP KINERJA KARYAWAN PUSKESMAS SURUH KABUPATEN SEMARANG Rhana Nuansa Bening; Edy Purwo Saputro
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16838

Abstract

The aim of this research is to find out whether there is an influence between work discipline, coordination and supervision on the performance of employees at the Suruh Community Health Center, Semarang Regency. The research method used is a quantitative approach. Data collection was carried out by distributing questionnaires directly to respondents. The respondents in this study were all employees of the Semarang District Public Health Center with a total population of 76 people. The results obtained from the research show that the variables of work discipline, coordination and supervision simultaneously have a positive and significant effect on employee performance. The performance of employees at the Suruh Community Health Center, Semarang Regency.
PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN SKINCARE AVOSKIN Rizky Rahma Aulia Putri; Edy Purwo Saputro
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.17026

Abstract

This study aims to investigate how product quality, brand image, and brand trust affect consumers' satisfaction with Avoskin Skincare. Quantitative research methodology is applied. Analysis of data with Smart PLS 3.0. Direct distribution of questionnaires to respondents is how data collecting is carried out. Students from Muhammadiyah University of Surakarta's Faculty of Economics and Business participated in this study as respondents, with a sample size of 100 individuals. The study's findings demonstrate that consumer satisfaction is positively impacted by the factors of product quality and brand trust. On the other hand, there is no correlation and no significance between the brand image and customer satisfaction variables.
Co-Authors Achmad, Nur Adawiali, Robiatul Agus Muqorobin Agus Triyono Ardana, Felia Mutiara Ardelia, Diva Aisyah Arief Firdaus Nurdiansyah Ariesca, Aprisa Chindy Arifah Kurniawati Atmajayanti, Astuti Azhara, Cindy Ayu Chandra Reta Mevia Chaterin Nastiti, Garnisa Febriantika Cika Yanuari Cika Yanuari Dewi Probowati Setyaningrum Didit Purnomo Dina Damayanti ewi Probowati Setyaningrum Fajar Kurniawan Febby Raya Fereshti N. D. Fereshti N. D., Fereshti N. Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana, Fereshti Fina Rahma Naisaniya Handayani, Sih Hanif Muhtarom Ayoga Hasrini, Hasrini Hisan, Rumaisa Ihwan Susila Irliana, Jauzaa Salwa Irmawati Irmawati Irmawati Irmawati Irvan Setyo Hendriyanto Khoirunisa, Alfi Khoirunnisa, Sya’bani Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, Kusdiyanto Kusdiyanto, K Kussudyarsana Kussudyarsana Larasati Larasati Larasati, Septiana Dewi Lukman Hakim Lukminto Aji Saputro Lulu Septiana Lulu Septiana M Mabruroh M. Faiz Ali Hidayat M. Nasir M. Nasir M. Nasir M. Nasir, M. Nasir M. Sholahuddin Mabruroh Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Maharani, Visca Amelia Mahendra, Brampubu Elok Panji Mawardani, Dhika Sekar Meisya, Nanda Moch. Adi Nur Ikhsan Mochammad Imron Awalludin Moechammad Nasir Muhammad Faiz Fauzan Muhammad Govinda Ramdhani Muhammad Nasir Muhammad Nurul Kholifah Muhammad Sholahuddin Muzakar Isa Nabilla, Seikha Nasla Bintang Pramudita Nisa, Lulu’ Khoirun Nugroho, Widya Mutiara Nur Achmad Nur Achmad Nur Achmad Nur Latifa, Nabila Zulfa Nuranindia, Vina Nur’Aini, Ochtaviana Ajeng Nurmala, Elva Nurvita, Ridha Afni Purwaningrum, Revi Oktaviani Putra, Rheznandya Aranda Putri, Maharani Anisa Putri, Maharani Avrilia Naila Rafif Rabbani, Naufal Raya, Febby Reza Muhammad Razan Rhana Nuansa Bening Rhana Nuansa Bening Rini Kuswati Riski Apriliani Rizky Rahma Aulia Putri Rizky Rahma Aulia Putri Sari, Berliana Endah Kartika Sari, Rias Fatika Setyaningrum, Dewi Probowati Setyawan, Sidiq Seyaningrum, Dewi Probowati Sidiq Permono Nugroho Sih Handayani Sih Handayani Sih Handayani, Sih Siswanto, Hery Sri Murwanti Sri Padmantyo Sujadi Sujadi Suyatmin Waskito Adi Suyatmin Waskito Adi Teja Kusuma Ramadhan Titania, Irena Aurora Triyanto, Joko Ulfatul Mukarromah Utami, Dina Febriyani Tri Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yuli Tri Cahyono Yuliawan, Muhammad Nur Fairuz Zulfa Irawati Zulfa Irawati, Zulfa