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All Journal PROSIDING SEMINAR NASIONAL MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Dinamika Pendidikan Seminar Nasional Informatika (SEMNASIF) Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JURNAL ILMU MANAJEMEN DAN BISNIS Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Riset Ekonomi dan Bisnis Almana : Jurnal Manajemen dan Bisnis Ecopreneur.12 MABIS: Manajemen dan Bisnis Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Mantik Maker: Jurnal Manajemen LINIMASA: JURNAL ILMU KOMUNIKASI MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Manajemen Bisnis Eka Prasetya Jurnal Kajian Komunikasi dan Pembangunan Daerah VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Akuntansi dan Teknologi Informasi Jurnal Ilmu Manajemen Advantage International Journal of Management Science and Information Technology (IJMSIT) The International Journal of Politics and Sociology Research eMBeJi : Manajemen dan Bisnis Jurnal Journal of Trends Economics and Accounting Research Jurnal Ilmu Komunikasi Borobudur Management Review Urecol Journal. Part B: Economics and Business Urecol Journal. Part F: Community Development Prosiding University Research Colloquium Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Keilmuan dan Keislaman Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Solo International Collaboration and Publication of Social Sciences and Humanities Riwayat: Educational Journal of History and Humanities IIJSE Jurnal Sistem Informasi dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Riset Akuntansi dan Keuangan Indonesia JER Benefit: Jurnal Manajemen dan Bisnis JRTI (Jurnal Riset Tindakan Indonesia) EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Edy Purwo Saputro
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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RESEARCH ON THE MILLENNIAL GENERATION’S BEHAVIOR TOWARD HALAL CONSUMPTION Saputro, Edy Purwo; Seyaningrum, Dewi Probowati
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9 No 1 (2023): Volume 9 Nomor 1 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i1.534

Abstract

Research on the consumption behavior toward halal products is interesting to study, not only because most of the population in Indonesia is Muslim but also because several previous studies’ findings have mixed results, creating a loophole for finding research gaps. This research, therefore, aims to examine several factors influencing the purchase intention of halal products. The sample involved 100 millennial youth represented by the Faculty of Economics and Business (FEB) students, Universitas Muhammadiyah Surakarta (UMS). The test results demonstrated that the three variables impacted purchase intention, i.e., halal awareness, halal logo, and attitude. These results become opportunities and challenges for producers and marketers to spur the role of these three variables to impact the intention to purchase halal products positively. In addition, limitations and suggestions for further research are presented to support theoretical deepening and understanding of the development of research models.
BEAUTY VLOGGER FIANI ADILAA DAN PEMBENTUKAN NARASI KECANTIKAN Pradita Rahmalia, Yossy; Purwo Saputro, Edy
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2025): Januari 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i1.21435

Abstract

This study aims to analyze the role of Fiani Adilaa, an Indonesian beauty vlogger, in shaping perceptions of beauty standards among Communication Studies students at Universitas Muhammadiyah Surakarta. Using a descriptive qualitative approach, data were collected through in-depth interviews with five students who actively follow Fiani Adilaa's content. The findings reveal that Fiani Adilaa's content not only delivers beauty tutorials and product reviews but also constructs an inclusive narrative of beauty through the promotion of self-love and self-acceptance. These messages influence audiences to perceive beauty as personal and authentic, reducing societal pressure to conform to narrow beauty standards. However, the study also identifies the dual influence of social media, which simultaneously reinforces idealized beauty standards while creating space for more realistic perspectives. This research highlights the potential of beauty vloggers as agents of change in broadening societal views on beauty, particularly in the context of digital mass communication. These findings provide a foundation for further studies on the influence of social media in shaping societal constructs of beauty standards.
Pengaruh Kualitas Produk, Harga Dan Promosi Produk Terhadap Keputusan Pembelian Yamaha Gear 125 di Kota Surakarta Muhammad Govinda Ramdhani; Edy Purwo Saputro
Center of Economic Students Journal Vol. 8 No. 1 (2025): January-Maret (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/csej.v8i1.1020

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh kualitas produk, harga dan promosi produk terhadap keputusan pembelian Yamaha Gear 125 di Kota Surakarta. Penelitian ini menggunakan metode penelitian kuantitatif. Data penelitian ini menggunakan data primer. Populasi dalam penelitian ini adalah semua warga masyarakat Surakarta yang pernah melakukan pembelian kendaraan Yamaha gear 125. Sampel dalam penelitian ini diambil sesuai dengan teori Malhotra. Jumlah sampel penelitian ini ialah 100 responden. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan menggunakan kuesioner. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Nonprobability sampling dengan metode purposive sampling. Teknik analisis data dalam penelitian ini menggunakan Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Uji Koefisien Determinasi, Uji F, Uji t, dan Uji regresi linier. Hasil penelitian ini ialah bahwa Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian. Harga berpengaruh signifikan terhadap Keputusan Pembelian. Promosi berpengaruh positif terhadap Keputusan Pembelian.
The influence of social media marketing, consumer reviews, and brand image on purchasing decisions Nabilla, Seikha; Saputro, Edy Purwo
Manajemen dan Bisnis Vol 24, No 1 (2025): March 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i1.878

Abstract

This study explores the impact of social media marketing and online consumer reviews on purchasing decisions, with brand image as a mediating variable on TikTok. The research, conducted with 100 respondents who were active students in Indonesia and had made purchases via TikTok, used a quantitative approach and purposive sampling. Data analysis applied Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method. The findings indicate that social media marketing and online consumer reviews both positively and significantly affect purchasing decisions and brand image. Furthermore, brand image plays a key role by mediating the relationship between social media marketing, online consumer reviews, and purchasing decisions. This study enriches existing literature by highlighting social media marketing and consumer reviews as essential factors shaping brand perception and purchasing behavior on TikTok. It supports the Theory of Planned Behavior (TPB), which emphasizes that attitudes, subjective norms, and perceived behavioral control influence consumer actions. From a practical standpoint, businesses can enhance their brand image and drive consumer decisions on TikTok by creating interactive, engaging content.
PENGARUH KEPEMIMPINAN, KOMUNIKASI DAN MOTIVASI TERHADAP KINERJA GURU SMA BATIK 1 SURAKARTA Oktavia, Josi Tana Nur; Purwo Saputro, Edy
JURSIMA Vol 11 No 2 (2023): Volume 11 Nomor 2 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i2.1006

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh kepemimpinan, komunikasi dan motivasi terhadap kinerja guru SMA Batik 1 Surakarta. Metode penelitian ini ialah menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini merupakan seluruh guru yang bekerja di SMA Batik 1 Surakarta. Jumlah sampel dalam penelitian ini adalah sebanyak 59 orang guru SMA Batik 1 Surakarta yang akan dipilih secara acak. Teknik pengambilan sampel yang digunakan dalam penelitian ini sendiri secara spesifik adalah teknik probability sampling. Penelitian ini menggunakan data primer. Metode pengumpulan data yang diterapkan dalam penelitian ini yaitu melalui penyebaran kuesioner. Teknik analisis data dalam penelitian ini menggunakan Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Uji Koefisien Determinasi (R2), Uji F, Uji T, Analisis Regresi Linear Berganda. Hasil penelitian ini ialah bahwa Kepemimpinan berpengaruh signifikan terhadap Kinerja Guru. Komunikasi tidak berpengaruh signifikan terhadap Kinerja Guru. Motivasi berpengaruh signifikan terhadap Kinerja Guru.
The influence of media exposure in the form of content on the instagram account @infojajansolo on visit interest Irliana, Jauzaa Salwa; Saputro, Edy Purwo; Setyawan, Sidiq; Apriliani, Riski
The International Journal of Politics and Sociology Research Vol. 12 No. 4 (2025): March: Law, Politic and Sosiology
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijopsor.v12i4.274

Abstract

Media exposure is one of the causes of changes in behavior, perspectives, desires, and preference of each individual affected. So, form the resulting impact this research aim to find out how media exposure in the dorm of content on the Instagram account @infojajansolo influences visiting interest. The theory used in this research is S-O-R, which is the theory of understanding the impact of attachment that arises due to a drive. Sample collection uses probability techniques where not all prpolations have the same opportunity. The data in this study were collected through an online survey using a questionnaire distributed to 100 respondents, followers of the Instagram account @infojajansolo, using purposive sampling technique. The questionnaire was designed to measure the influence of Instagram content on visit intentions. The results of the study showed that Instagram content had an influence of 45.7% on visit intentions, while 54.3% was influenced by other factors. These findings indicate that social media, particularly Instagram, is effective in influencing the audience's interest, but other external factors should also be considered in marketing strategies.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pada Sirup Marjan Dengan Minat Beli Sebagai Variabel Intervening Putri, Maharani Avrilia Naila; Saputro, Edy Purwo
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 1 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i1.7478

Abstract

Penelitian ini meneliti dampak Kualitas Produk dan Harga terhadap Keputusan Pembelian sirup Marjan, dengan Minat Beli sebagai Variabel mediasi. Dengan menggunakan pendekatan kuantitatif deskriptif, data dikumpulkan melalui kuesioner terstruktur daring yang disebarkan kepada konsumen yang sebelumnya telah membeli atau mengonsumsi sirup Marjan. Penelitian ini menggunakan Structural Equation Modeling (SEM) dengan menggunakan Smart PLS untuk menganalisis hubungan antar Variabel, termasuk Kualitas Produk dan Harga sebagai Variabel independen, Keputusan Pembelian sebagai Variabel dependen, dan Minat Beli sebagai faktor intervening. Temuan penelitian mengungkapkan bahwa Kualitas Produk dan Harga secara signifikan memengaruhi Keputusan Pembelian, baik secara langsung maupun tidak langsung melalui Minat Beli. Khususnya, Harga memiliki efek tidak langsung yang lebih kuat pada Keputusan Pembelian dibandingkan dengan Kualitas Produk, yang menyoroti perannya yang lebih besar dalam membentuk minat konsumen sebelum melakukan pembelian. Hasil ini menunjukkan bahwa bisnis harus fokus tidak hanya pada peningkatan Kualitas Produk tetapi juga pada penerapan penetapan harga strategis dan upaya promosi untuk merangsang minat konsumen.
The Effect of Brand Ambassador and Electronic Word of Mouth on The Purchase Decision of Erigo Apparel Products With Brand Image As An Intervening Variable Putra, Rheznandya Aranda; Edy Purwo Saputro
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 1 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i1.7507

Abstract

This study examines the impact of brand ambassador and electronic word of mouth (E-WOM) on the purchase decision of Erigo Apparel products, with brand image as an intervening variable. A quantitative research approach was used, where primary data was collected through questionnaires distributed to 100 students in Surakarta. The study utilized purposive sampling and employed a five-point Likert scale to measure the responses. The data was analyzed using SPSS Statistics 22, including classical assumption tests, multiple linear regression, and hypothesis testing with the F test and t test. The findings indicate that brand ambassador has a negative but insignificant effect on purchase decisions, while E-WOM has a positive and significant influence. Brand image was found to have a negative but insignificant effect. The study suggests that future research should explore additional variables and larger sample sizes for more comprehensive insights into factors affecting purchase decisions.
Minat Beli sebagai Mediator dalam Hubungan antara Diskon, Flash sale, terhadap Keputusan Pembelian Brand Facetology Utami, Dina Febriyani Tri; Saputro, Edy Purwo
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1250

Abstract

Upaya penelitian bertujuan untuk menjelaskan konsekuensi diskon dan penjualan kilat pada perilaku pembelian konsumen, menggunakan minat beli sebagai variabel mediasi dalam kaitannya dengan merek Facetology. Metodologi yang digunakan menganut paradigma kuantitatif, khususnya menggunakan pendekatan Pemodelan Persamaan Struktural - Partial Least Squares (SEM-PLS). Sampel peserta untuk analisis ini terdiri dari 100 responden yang memiliki pengalaman sebelumnya atau minat dalam pengadaan produk Facetology melalui platform e-commerce. Hasil penelitian menunjukkan bahwa diskon memiliki efek nyata pada keputusan pembelian, baik secara langsung maupun tidak langsung melalui bunga pembelian sebagai variabel mediasi. Sebaliknya, penjualan flash tidak menunjukkan efek signifikan pada keputusan pembelian; Namun, mereka memiliki dampak yang menguntungkan pada minat pembelian. Analisis menunjukkan bahwa minat beli berfungsi sebagai variabel mediasi dalam hubungan antara strategi promosi dan keputusan pembelian konsumen. Implikasi yang diperoleh dari penelitian ini menyoroti peran penting strategi pemasaran diskon-sentris dalam meningkatkan daya tarik produk, sedangkan efektivitas penjualan flash memerlukan penggabungan faktor tambahan untuk memaksimalkan konversi penjualan.
PENGARUH PROMOSI DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SOMETHINC MELALUI LOYALITAS KONSUMEN Putri, Maharani Anisa; Saputro, Edy Purwo
Jurnal Ilmu Manajemen dan Bisnis Vol 16, No 1 (2025): Jurnal Ilmu Manajemen dan Bisnis. Maret 2025
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v16i1.81402

Abstract

The purpose of this study is to analyze the effect of promotions and discounts on purchasing decisions of Somethinc products through consumer loyalty. This study was conducted using quantitative methods. Data were obtained through questionnaires containing statements that had been prepared by researchers and distributed to respondents, the questionnaires were distributed. Data analysis was carried out using Smart-PLS software version 3.0. The results showed that promotions did not have a significant effect on consumer loyalty of Somethinc products. However, discounts were shown to have a positive effect on consumer loyalty. Discounts through consumer loyalty have a significant effect on purchasing decisions of Somethinc products.
Co-Authors Achmad, Nur Adawiali, Robiatul Adhitya Hanutama Agus Muqorobin Agus Setiawan, Anton Agus Triyono Alam R, Yusuf Aldipa Anogara Wardana Alfi Khoirunisa Alkhansa, Muhammad Rafi Alvin Valerian Anggit Estu Prayogi Anggun, Nita Putri Anisya Cahyaningrum Anton Agus Setiawan Anton Agus Setyawan Aprisa Chindy Ariesca Arief Firdaus Nurdiansyah Ariesca, Aprisa Chindy Arifah Kurniawati Astuti Atmajayanti Atmajayanti, Astuti Azaria Maharani, Nova Azhara, Cindy Ayu Bima Satriawan Candra Kusuma Wardana Catherina Amalia Putri Ardian Chandra Reta Mevia Cika Yanuari Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Setyaningrum Dewi Probowati Seyaningrum Dhika Sekar Mawardani Dian Purworini Didit Purnomo Dina Damayanti Diva Aisyah Ardelia Diyah Ayu Puspita ewi Probowati Setyaningrum Fajar Kurniawan Fauzan Janothama Fauzi Janothama Febby Raya Febriyanto, Ahmad Felia Mutiara Ardana Fereshti N. D. Fereshti N. D., Fereshti N. Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana Dihan Fereshti Nurdiana, Fereshti Fina Rahma Naisaniya Garnisa Febriantika Chaterin Nastiti Handayani, Sih Hanif Muhtarom Ayoga Hasrini Hasrini Hisan, Rumaisa Ihwan Susila Indria Kurniawan Irliana, Jauzaa Salwa Irmawati Irmawati Irmawati Irmawati Irvan Setyo Hendriyanto Iwan Setiawan Adji Jati Waskito Khoirunnisa, Sya’bani Kusdiyanto Kusdiyanto Kusdiyanto, K Kussudyarsana Larasati Larasati Larasati, Septiana Dewi Lelita Azaria Rahmadiva Lukman Hakim Lukminto Aji Saputro Lulu Septiana M. Faiz Ali Hidayat M. Nasir M. Nasir M. Nasir M. Nasir M. Nasir M. Nasir, M. Nasir M. Sholahuddin Mabruroh Mabruroh Mabruroh Mabruroh, M Mabruroh, Mabruroh Maharani Avrilia Naila Putri Maharani, Visca Amelia Mahendra, Brampubu Elok Panji Mawardani, Dhika Sekar Meisya, Nanda Melinda Alfiananda Moch. Adi Nur Ikhsan Mochammad Imron Awalludin Moechammad Nasir Mufti Nashwan Arrosyid Muh Tasrif Muh. Tasrif Muhammad Faiz Fauzan Muhammad Faiz Fauzan Muhammad Fajri Firdausi Muhammad Govinda Ramdhani Muhammad Iqbal Fauzan Muhammad Nasir Muhammad Nurul Kholifah Muhammad Sholahuddin Muhriza, Nurul Muzakar Isa Nabila Zulfa Nur Latifa Nabilla, Seikha Nadhiya Putriani Nanda Meisya Nasla Bintang Pramudita Naufal Rafif Rabbani Nisa, Lulu’ Khoirun Nugroho, Widya Mutiara Nur Achmad Nur Achmad Nur Achmad Nur Asida, Abi Yusuf Nuranindia, Vina Nur’Aini, Ochtaviana Ajeng Nurmala, Elva Nurul Muhriza Nurvita, Ridha Afni Oktavia, Josi Tana Nur Pradita Rahmalia, Yossy Probowati Setyaningrum, Dewi Probowati Setyaningrum, ewi Purwaningrum, Revi Oktaviani Puspita Sari, Dela Putra, Rheznandya Aranda Putri, Maharani Anisa Putri, Maharani Avrilia Naila Rafidah Calistarahma, Inas Rahmad Setia Budi Raya, Febby Reyhan Darmawan Reza Muhammad Razan Rhana Nuansa Bening Rhana Nuansa Bening Rheznandya Aranda Putra Rini Kuswati Riski Apriliani Rizky Rahma Aulia Putri Rizky Rahma Aulia Putri Rochmattunisa Rochmattunisa Sari, Berliana Endah Kartika Sari, Rias Fatika Septiyana Eka Cahya Ningrum Setia Budi, Rahmad Setyaningrum, Dewi Probowati Seyaningrum, Dewi Probowati Sidiq Permono Nugroho Sidiq Setyawan Sih Handayani Sih Handayani Sih Handayani, Sih Siswanto, Hery Sri Murwanti Sri Padmantyo Sujadi Sujadi Suyatmin Waskito Adi Suyatmin Waskito Adi Suyatmin Waskito Adi Teja Kusuma Ramadhan Titania, Irena Aurora Triyanto, Joko Ulfatul Mukarromah Utami, Dina Febriyani Tri Uwase Shakilla Valerian, Alvin Vanesya Auliya Putri Awalupi Wella Manovia Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yudha Adhitya Yuli Tri Cahyono Yuliawan, Muhammad Nur Fairuz Yusuf Alam R Zahra Dwi Maudina Zulfa Irawati Zulfa Irawati, Zulfa