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Hariadi Subagja
Politeknik Negeri Jember
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Journal : JURNAL PERTANIAN

 1 
ANALYSIS OF PRICE FACTORS AND PRODUCT QUALITY ON PURCHASE DECISIONS THROUGH CONSUMER SATISFACTION OF MINROSE PRODUCTS IN TEACHING FACTORY PROCESSING DIVISION OF TEGALAMPEL 1 STATE VOCATIONAL SCHOOL OF BONDOWOSO VOCATIONAL SCHOOL Marditasari, Mirza; Subagja, Hariadi; Kasutjianingati, Kasutjianingati
Jurnal Pertanian Vol. 10 No. 1 (2019): APRIL
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2606.272 KB) | DOI: 10.30997/jp.v10i1.1620

Abstract

Rosela (Hibiscus sabdariffa L.) is used for drinks because it contains organic acids, polysaccharides, and flavonoids that are useful in preventing cancer, controlling blood pressure, promoting blood circulation, and promoting defecation, so it is feasible to be developed. Teaching Factory Tegalampel Bondowoso Processing Division of the PP Negeri 1 Vocational School captures the potential for the development of rosella by producing Minrose processed products, ready-to-drink and healthy packaging drinks from Rosela flowers as one of the superior products suitable for consumption for all people. Sales fluctuations assume that managers need to conduct studies by conducting price policies and building positive perceptions about product quality through customer satisfaction for purchasing decisions. Researchers used samples to consumers or buyers of Minrose products at the age of 15 to 60 as many as 70 people. This study uses path analysis analysis method that shows the results that the price affects consumer satisfaction (ρX1.Z = 0.387 with Sign. 0.001), product quality has an effect on customer satisfaction (ρX2.Z = 0.294 with Sign. 0.009), the price has no effect on purchasing decision (ρX1.Y = 0.046 with Sign. 0.630 and Indirect effect = 0.157 and Total Coefficient = 0.203), product quality affects purchasing decisions (ρX2.Y = 0.457 with Sign. 0,000 and Indirect effect = 0.117 and Total Coefficient = 0.576 ), consumer satisfaction affects the purchasing decision (ρZ.Y = 0.407 with Sign. 0,000) Minrose products at the Teaching Factory of the Processing Division of SMK PP Negeri 1 Tegalampel Bondowoso.
Co-Authors - Rizal Abdurrazak Abdurrazak Adirangga Fahrudin Agus Hadi Prayitno Ali Djamhuri Anang Febri Prasetyo, Anang Febri Anang, Anang Supriadi Saleh Aryanti Candra Dewi Asrianto, Noor Awaludin, Aan Azis, Mohammad Qitmirul Bagus Putu Yudhia Kurniawan Beni Widiawan Beni Widiawan, Beni Boyke Rorimpandey Budi Prasetyo Budi Prasetyo Budi Utomo DADIK PANTAYA Denny Trias Utomo, Denny Trias Dewi, Aryanti Candra Dhanang Eka Putra Dini Aprilia Djamali, Abdoel Dr.Ir. Yunianta, DEA Driyanto Wahyu Wicaksono Durrotun Nikmah Dyah Laksito Rukmi Elisa, Sifa Erfan Kustiawan Erfan Kustiawan Erfan Kustiawan Erfan Kustiawan Erlangga Satria Mulyadi Putra Erna Yuniati Erwin Wantasen Estin Roso Pristiwaningsih Evi Setiawati Fidianingrum, Dias Nur Financia Mayasari Fredy Eka Ardhi Pratama Gilang Nursandhi Hafidz Ilyas At Thariq Hari Rujito Hasanah, Niswatin Heny Nurjanah Hidayat, Roman Huda Ahmad Hudori Ifan Maulana Imam, Shokhirul Iza Kamelia Mayasya Jamhari, Jamhari Joko Irsan Sanyoto Kasutjianingati Kasutjianingati, Kasutjianingati Krisnha Agung Santosa Krisnha Agung Santosa, Krisnha Agung Kusuma, Satria Budi Lainawa, Jolyanis Laksito Rukmi, Dyah M Adhyatma Marditasari, Mirza Merry Muspita Dyah Utami Mochamad Alfinanda Santriagung Mohamad Jamhari Nadia, Zahrotul Aprilia Nanang Dwi Wahyono Niati Ningsih Niken Dyah Ayu Kusuma Dewi Niken Dyah Kusuma Dewi Ningsih, Niati Niswatin Hasanah Novi Pradita Erlina Novilah, Sitti Nur Muhammad Nurkholis Nurkholis Nurkholis, - Paramita Andini Pratama, Priandana Riardy Andrid Rachmanita, Risse Entikaria Reni Roso Antikasari Respati, Adib Norma Retno Harieswantini Retno Lestari Ridwan Iskandar Risse Entikaria Rachmanita Rita Zachratul Jannah, Rita Zachratul Rizal Rizal Rizki Amalia Nurfitriani Rohmah, Hilda Ainur Sahranafa, Karima Salsabil, Shofy Santa, Nansi Margret Siti mutmainnah Slamet Hartono Slamet Hartono Sri Widata Suci Wulandari Suci Wulandari Suci Wulandari Sumitra Lada, Tri Hadi Supriadi Saleh, Anang SUPRIYONO Suryadi, Ujang Tanjungsari, Ardina Triadji Nugroho, Wendy Wahyono, Nanang Dwi Wida Wahidah Mubarokah Wiranata, Muhammad Ardi Yekti Maryani Yuana Susmiati Zamroni Zamroni Zuhro, Seftina Lailatul