Article Per Year (5 Year)
p-Index From 2021 - 2026
9.501
P-Index
This Author published in this journals
All Journal Jurnal Kesehatan JAM : Jurnal Aplikasi Manajemen SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Jambura Science of Management Balance Vocation Accounting Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Economics and Digital Business Review Journal La Bisecoman Jurnal Ekonomi Al-Buhuts (e-journal) Golden Ratio of Human Resource Management Golden Ratio of Social Science and Education Tata Kelola Journal of Accounting and Finance (JAF) Journal of Artificial Intelligence and Digital Business Center of Economic Students Journal (CSEJ) e-Jurnal Apresiasi Ekonomi Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Celebes Journal of Community Services Journal of Ekonomics, Finance, and Management Studies INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Balireso: Jurnal Pengabdian pada Masyarakat
Serlin serang
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 74 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 74 Documents
Search

 4   5   6   7   8 
Strategi Inovasi Proses Bisnis dalam Pemasaran: Optimalisasi Layanan Pelanggan melalui Teknologi Baru untuk Peningkatan Kepuasan dan Loyalitas Pelanggan Nurnajamuddin, Mahfud; Serang, Serlin; Adriani, Chici; Aqris M, Andi Alif
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6657

Abstract

Increasingly fierce marketplace competition has made customer service quality the key differentiating factor in retaining customers. Amid rising customer expectations for fast, consistent, and accessible services, business process innovation in marketing and the utilisation of new technology need to be urgently reviewed, as both have the potential to determine customer satisfaction and loyalty. This study aims to analyse the influence of Business Process Innovation in Marketing and New Technology on Customer Satisfaction and Customer Loyalty through Customer Service Optimisation in the context of the marketplace in Makassar City. This study uses a quantitative approach with an explanatory research type. The research population consists of marketplace users in Makassar City who have made transactions and used customer services. The sampling technique used purposive sampling with a sample size of 320 respondents. Data collection was conducted through questionnaires and analysed using the PLS SEM method with the assistance of SmartPLS to test the measurement model and structural model. The results of the study indicate that business process innovation in marketing and new technology play a role in improving customer service optimisation, and customer service optimisation encourages customer satisfaction and loyalty. The findings also confirm that customer service optimisation is an important mechanism that bridges the influence of process and technological innovation on satisfaction and loyalty. The implications of this study emphasise the need for marketplaces to prioritise service process innovations that reduce customer friction and integrate new technologies appropriately in order to produce a more effective and sustainable service experience.
Pengaruh Integrasi Manajemen Rantai Pasok terhadap Kinerja Operasional dan Keunggulan Bersaing Perusahaan Serang, Serlin; Suriyanti; A, Zulkhaida; Ramadani, Ita
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6881

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh integrasi manajemen rantai pasok terhadap kinerja operasional dan keunggulan bersaing perusahaan. Integrasi manajemen rantai pasok dipandang sebagai strategi penting dalam meningkatkan efektivitas dan efisiensi operasional perusahaan serta memperkuat daya saing di tengah persaingan bisnis yang semakin ketat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian eksplanatori. Data penelitian dikumpulkan melalui penyebaran kuesioner kepada karyawan atau manajer yang terlibat langsung dalam aktivitas rantai pasok perusahaan, seperti bagian produksi, logistik, pembelian, dan pemasaran. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data yang diperoleh dianalisis menggunakan analisis statistik deskriptif dan analisis regresi linier berganda untuk menguji pengaruh variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa integrasi manajemen rantai pasok berpengaruh positif terhadap kinerja operasional perusahaan. Selain itu, integrasi manajemen rantai pasok juga terbukti berpengaruh positif terhadap keunggulan bersaing perusahaan. Temuan ini mengindikasikan bahwa semakin baik tingkat integrasi rantai pasok yang diterapkan perusahaan, baik secara internal maupun eksternal, maka semakin meningkat kinerja operasional dan keunggulan bersaing yang dimiliki perusahaan. Penelitian ini diharapkan dapat memberikan kontribusi teoritis dalam pengembangan kajian manajemen rantai pasok serta memberikan implikasi praktis bagi perusahaan dalam merumuskan strategi peningkatan kinerja dan daya saing.
Strategi Manajemen Operasional Dalam Mengoptimalkan Efisiensi Proses Produksi: Penelitian Nurul Aisyah Hasan; Nur Faadhillah Jufri; Serlin Serang; Ramlawati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5106

Abstract

Economic development is an integral part of national development, in which operations management has become a significant research topic influencing both academics and industry professionals in the manufacturing and industrial sectors. Effective operations management within a company increases the likelihood of organizational sustainability and competitiveness. This paper aims to propose several strategic recommendations that can be implemented to address operational process challenges within firms. The study employs a qualitative descriptive method to illustrate existing conditions and operational issues. The findings indicate that companies seeking to improve operational efficiency can adopt Lean Manufacturing and Six Sigma strategies, particularly in enhancing quality control and reducing waste and process variability.
Literature Review Manajemen Operasional: Manajemen Operasional Mahfudnurnajamuddin, Mahfudnurnajamuddin; Serang, Serlin; Amiruddin, Muhlis; Nurul Rahmah, Meiliana
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 3 (2026): Edisi Januari - April IN PROGRESS
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i3.544

Abstract

Manajemen operasional di era modern telah berkembang dari fungsi teknis menjadi fungsi strategis yang berperan penting dalam meningkatkan daya saing dan keberlanjutan organisasi. Transformasi digital, perkembangan teknologi informasi, serta perubahan perilaku konsumen mendorong organisasi untuk mengelola operasional secara lebih adaptif dan terintegrasi. Penelitian ini bertujuan untuk menjelaskan konsep manajemen operasional modern serta implikasinya terhadap kinerja dan keberlanjutan organisasi. Hasil pembahasan menunjukkan bahwa penerapan manajemen operasional yang efektif, berbasis teknologi, dan berorientasi pada perbaikan berkelanjutan mampu meningkatkan efisiensi, kualitas layanan, serta ketahanan organisasi dalam menghadapi dinamika lingkungan bisnis. Selain itu, dijelaskan juga mengenai pentingnya kemampuan manusia dalam menjalankan algoritma di era modern.
Co-Authors A, Zulkhaida A. Aulia Rachmadani Abdul Rahman Mus Achamad Gani Achmad Gani Adriani, Chici Adrias, Albani Mukti Agus Agus Agustriyana ahmad yani Aji, Wahyu Nusantara Akbar Akbar Akbar Usman Alfiyansyah, Alvin Allaamah, Dihaq Amalia, Nadia Ameliana, Yana Aminartha, Deasy Soraya A Amir, Muh. Amiruddin, Muhlis Amri Suka Yasih Andi Muh. Armin Yusfin Aphar, Rahmadani Mutahli Aqris M, Andi Alif Ardiansyah Putra Arfah, Aryati Ariski, Nur Auliah Aryati Arfah Ashari, Muhammad Ari AW, Muh. Aditya Baharuddin Semmaila Baso Amang, Baso Baso, Andi Revita Basri Modding Budiandriani, Budiandriani Budianriani, Budianriani Burhan, Muhammad Fahjrul Syahadat Chalid, Lukman Darmawangsyah, Darmawangsyah Dio, Andi Anggun Tenri Fitriani Fitriani Fitriani Mandung Gasali , Gasali Hamzah Muslimin Hamzah, Fierda Amalia Hamzah, Fyrdha Faradyba Hasbullah Ahiri Helty, H. Hendratta, Ady Hijriah, Mira Homer, Yohosua Huriati Huriati I Gede Pratiaksa Ardanugraha Ilmi, Ildina Miftaful Imaduddin, I. Imaduddin, Imaduddin Indriani Indriani Irfan Irfan Irma Irma Irwan Tahir Ismail Hajiali Iswahyudi, Anugrah Kadir, Amiruddin Kamase, Jeni Lamusu, Moh Fajri R Mahfud Nurnajamuddin Mahfudnurnajamuddin Mahfudnurnajamuddin , Mahfudnurnajamuddin Mahfudnurnajamuddin, Mahfudnurnajamuddin Maknun, M. Mas'ud, Masdar Miftahul Chair, Miftahul Moh Zulkifli Murfat moonai, Sudarmin Muh Arif, Muh Muh. Haerdiansyah Syahnur Muhlis Hakim Mukhammad Idrus Mulang, Hastuty Najamuddin, Maffud Nur Novita, Lola Nur Alam Nur Alam Nur Faadhillah Jufri Nur Hidayah Nur Kholis Nurfadillah, N. Nurhayati Azis Nurnajamuddin, Mahfud Nurnaningsih A Nurul Aisyah Hasan Nurul Rahmah, Meiliana P, Ramlah Palupi, Sugiati Esti Patandianan, Sinaria Popoiwo, Meidin Pratiwi Juniar A. G Putra A, Dirga Dwi Ramadani, Ita Ramlawati Ramlawati , Ramlawati Ramlawati Ramlawati Ramlawati Ramlawati Ramlawati Ramlawati Retno Ayu Puspita S Rosmini Barinong Rutfiah Mangun SAHABUDDIN SAHABUDDIN Sariana Sariana Selong, Abbas Siadi, Siadi Sismar, Andi St Sukmawati St. Asma Ul Husna Syah Suriyanti Suriyanti Suriyanti Suriyanti, Suriyanti Surya, M Rahmini Suryanti Suryanti Syamrul, Syamrul Syamsu Nujum Syamsuarni, Syamsuarni Taher, Ardi Mahrifal Hi Tamanyira, Yuliatti Ulvayanti, Andi Umar, Nur Alam Umasugi, Syafruddin Yusuf, Widayanti Zaenal Arifin Zaenal, Achmad Zulkarnaen