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All Journal Jurnal Manajemen Bisnis ARS: Jurnal Seni Rupa Dan Desain DeKaVe Lintas Ruang: Jurnal Pengetahuan dan Perancangan Desain Interior Riset Manajemen dan Akuntansi Journal of Urban Society´s Arts Laa Maisyir Jurnal Ekonomi Islam Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) al-Afkar, Journal For Islamic Studies SEIKO : Journal of Management & Business Jurnal Ilmu Manajemen (JIMMU) IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) PANYONARA: Journal of English Education Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Bisnis Manajemen Prima Jurnal Senirupa Warna (JSRW) Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Amplifier: Jurnal Ilmiah Bidang Teknik Elektro dan Komputer JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Unram Journal of Community Service (UJCS) Jurnal Pajak dan Bisnis (Journal of Tax and Business) AJAD : Jurnal Pengabdian kepada Masyarakat International Journal of Management Science and Information Technology (IJMSIT) Brilliant International Journal of Management and Tourism (BIJMT) Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Community Empowerment Journal Adabuna: Jurnal Pendidikan dan Pemikiran IIJSE FATAWA: Jurnal Pendidikan Agama Islam Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Conference Proceedings International Conference on Education Innovation and Social Science Proceeding of International Conference on Humanity Education and Society JER Journal of Business Improvement Indonesian Journal of Islamic Economic Law Journal of Ekonomics, Finance, and Management Studies USRATUNA: Jurnal Hukum Keluarga Islam Iqtisad : Journal of Islamic Economic and Civilization Benefit: Jurnal Manajemen dan Bisnis Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
M. Sholahuddin
Institut Seni Indonesia Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Majapahit Journal of Islamic Finance and Management

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The Effect of Islamic Marketing on Customer Loyalty Mediated by Customer Satisfaction a Study of Chicken Slaughterhouses Muhammad Amar Abiyoso; Muhammad Sholahuddin
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

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Abstract

The growing awareness among Muslim consumers regarding the significance of halal and ethical standards in food has prompted businesses, including poultry slaughterhouses, to integrate sharia-compliant principles into their marketing practices. This research investigates the influence of Islamic marketing on customer loyalty, considering customer satisfaction as a mediating factor. Employing a quantitative method, data were gathered from 155 purposively selected consumers in Surakarta who had purchased from chicken slaughterhouses. A structured questionnaire using a Likert Scale was utilized, and data were analyzed through the SEM-PLS technique. Findings reveal that while Islamic marketing exerts a positive yet statistically insignificant impact on customer loyalty, it significantly enhances customer satisfaction. Moreover, customer satisfaction positively and significantly influences loyalty and acts as a significant mediator between Islamic marketing and loyalty. This study provides theoretical contributions by expanding the scope of Islamic marketing studies in the primary food sector, as well as practical contributions in the form of recommendations for marketing strategies that are in accordance with Islamic values. The social implications are increased awareness of the importance of halal consumption and encouragement for local business actors to consistently implement business practices that are in accordance with sharia principles.
The Influence of Influencer Credibility and Online Customer Reviews on Purchasing Decisions for Muslim Fashion Products from the Heylocal Brand with Brand Trust as a Mediator Mahardika, Salwa Bunga; Sholahuddin, Muhammad
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.531

Abstract

This study aims to examine the influence of influencer credibility and online customer reviews on the purchase decision of Heylocal Muslim fashion products, with brand trust as a mediating variable. Employing a quantitative approach, data were collected through a closed-ended questionnaire based on a five-point Likert scale, distributed to consumers who had previously purchased Heylocal products and were exposed to influencer campaigns and online reviews. A purposive sampling technique was applied to select relevant respondents, and the data were analyzed using Partial Least Squares (PLS) via SmartPLS software. The results show that influencer credibility significantly affects brand trust but does not directly influence purchase decisions. In contrast, online customer reviews positively influence both brand trust and purchase decisions. Moreover, brand trust mediates the relationship between both influencer credibility and online reviews with purchase decisions. While the quantitative approach offers statistical robustness, future research may benefit from incorporating qualitative insightssuch as in-depth interviews to capture the nuanced motivations behind consumer trust and decision-making. These findings emphasize the strategic value of integrating credible influencers and customer reviews in digital marketing to foster brand trust and stimulate consumer purchases.
Co-Authors Adinata, Alberta Adirestuty, Fitranty Agus Budiman Agus Supriatman Amrullah, Muhammad Ilham Andy Dwi Bayu Bawono Anindyastri, Ranty Annisa, Widya Anton Agus Setyawan Apsta, Widya Arfatun Arsita, Nurul Cahya Asida, Abi Yusuf Nur Asri Abdullah, Moha Atwal Arifin, Atwal Awangrif, Hasna Albana Barom, Mohd. Nizam bistara, Sadewa rama Choirul Amin Conteh, Abdul Damayanti, Intan Dian Rahmawati, Sisca Dinda Wulan Andari Dionna, Finna Liana Stela Dwi Sarbini Edy Purwo Saputro Eko Suryanti Eni Setyowati Erma Setiawati Faiq Yash Bahy Nuryanto Fajar, Musa Fatahilah Febrianti, Bella Finalta, Adfan Syah Fitriana Mustikaningrum Fristyaningrum, Viciananda Ghazali, Yovanda Alfian Gunawan, Noviandra Habib Adani Hafiizh, Muhammad Esa Hardhianti, Vioreliana Helmy Nurcahyo Wibowo Henri Dwi Wahyudi Hidayat, Rezki Nur Huda, Muhammad Saiful Ida Musofiana, Ida Idris Abas, Novel Ikhbal Septyaji Putranto Trijasa Ikhlas Ramadhan, Teguh Imronuddin Imronudin Imronudin Imronudin Imronudin, I Isti Khoirul Rochmah Iswahyuni. S, Zalsa Jannah, Zainur Miftakhul Juliana Juliana Kussudyarsana Kussudyarsana Kusumastuti, Anestia Retno Lestari, Frisca Ayu M. Farid Wajdi M. Farid Wajdi, M. Farid Maharani, Naila Cahya Mahardika, Salwa Bunga Maimun, Muhammad Halim Marwan Effendy Maulina, Reni Ma’ruf, Ma’ruf Mir’atul Hayah Moch. Adi Nur Ikhsan Moechamad Nasir, Moechamad Moechammad Nasir Moha Asri Abdullah, Moha Asri Muhammad Amar Abiyoso Muhammad Amir Anshori Muhammad Arif Muhammad Hasanudin, Muhammad Muhriza, Nurul Muhyidin Muhyidin Mujiyati Mujiyati Mukaramah, Maya Mukhbir , Muhammad Muzakar Isa Nabila Nurhuwaida Nasongko, Noer Ngafwan Nilam Saputri , Iin Normalita Sari, Astri Novel Idris Abas Nugroho Dwi Saputro, Nugroho Dwi Nur Achmad Nur Ahmad Nurdaya, Bastian Nurhaliza, Cut Nurshalihah, Aini Umi Oktandani, Nafania Annisa Permatasari, Qisthoni Poerwadi, Yuniar Belly Pradana, Angga Nur Pradina Putri, Novia Pramesti, Safira Amelia Pramudya Kurnia Priyono Priyono Purnomo, Siddiq Puro, Intan Widia Purwaningtyas, Yani Purwo Saputro, Edy Putri, Widya Nirmala Qonitah Qonitah Rahmawati, Rara Yuni Ramadhani, Dina Mariana Regianingsih, Sinta Amelia Dwi Ridho, M. Ghusni Rini Kuswati Riski Pangestu Rizka Rizka, Rizka Robbani Ridho, Muhammad Salsabila, Annisa Zahra Saputra, Setyawan Adi Kresna Sembiring, Rinawati Septiawan, Gavinda Micko Setia Rini Sigit Haryanto Signori, Muhammad Sisca Dian Rahmawati Siti Fatimah Nurhayati Sri Murwanti Sri Padmantyo Sudrajad, Dimas Rama Supomo Supomo Surono, Arif Susanto, Dimas Audy Tri Nur Wahyudi Ubaidillah, M Burhanuddin Umrotun Umrotun Veriansyah, Satria Wafiatun Mukharomah Wajdi, Muhammad Farid Wiyadi Wiyadi Wiyadi, W Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yuni Rahmawati, Rara Yusuf Sulistyo Nugroho Yusuf, M Luthfi Azhril Zakariyah Zakariyah Zulfa Irawati, Zulfa