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All Journal Jurnal Manajemen Bisnis Ars: Jurnal Seni Rupa dan Desain DeKaVe Lintas Ruang: Jurnal Pengetahuan dan Perancangan Desain Interior Riset Manajemen dan Akuntansi Journal of Urban Society´s Arts Laa Maisyir Jurnal Ekonomi Islam Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) al-Afkar, Journal For Islamic Studies SEIKO : Journal of Management & Business Jurnal Ilmu Manajemen (JIMMU) IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) PANYONARA: Journal of English Education Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Bisnis Manajemen Prima Jurnal Senirupa Warna (JSRW) Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Amplifier: Jurnal Ilmiah Bidang Teknik Elektro dan Komputer JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Unram Journal of Community Service (UJCS) Jurnal Pajak dan Bisnis (Journal of Tax and Business) AJAD : Jurnal Pengabdian kepada Masyarakat International Journal of Management Science and Information Technology (IJMSIT) Brilliant International Journal of Management and Tourism (BIJMT) Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Community Empowerment Journal Adabuna: Jurnal Pendidikan dan Pemikiran IIJSE FATAWA: Jurnal Pendidikan Agama Islam Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Conference Proceedings International Conference on Education Innovation and Social Science Proceeding of International Conference on Humanity Education and Society JER Journal of Business Improvement Indonesian Journal of Islamic Economic Law Journal of Ekonomics, Finance, and Management Studies USRATUNA: Jurnal Hukum Keluarga Islam Iqtisad : Journal of Islamic Economic and Civilization Benefit: Jurnal Manajemen dan Bisnis Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
M. Sholahuddin
Institut Seni Indonesia Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : IIJSE

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Marketing Strategy for Halal And Healthy Products in Increasing Consumer Purchase Intention (A Case Study on Mie Muhammadiyah) Iswahyuni. S, Zalsa; Sholahuddin, muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5871

Abstract

This study explores the marketing strategies of halal and healthy products in increasing consumer purchase intention, with a case study on Mie Muhammadiyah. The research employs a quantitative approach using multiple regression and Structural Equation Modeling (SEM) based on Partial Least Square (PLS) to analyze the impact of promotion mix on consumer purchase intention. The sample comprises 150 respondents selected through purposive sampling based on specific criteria such as age, religion, and preference for halal and healthy products. The results show that elements of the promotion mix, such as advertising, sales promotion, online marketing, and personal selling, significantly influence consumer purchase intention and buying decisions. The conclusion highlights the importance of strengthening the promotion mix strategy to increase awareness and purchase intention toward halal and healthy products, particularly Mie Muhammadiyah. The use of digital platforms in promotions is also considered relevant for expanding market reach and increasing product recognition.
The Influence of E-WOM and Perceived Ease of Use on Purchase Interest in Muslim Fashion Products with Trust as an Intervening Variable (Study on Shopee Users in Surakarta City) Hardhianti, Vioreliana; Sholahuddin, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4706

Abstract

This study aims to investigate the impact of Electronic Word of Mouth (E-WOM) and Perceived Ease of Use on the Purchase Intention of Muslim fashion products, with Trust as an Intervening Variable. The study was conducted on Shopee platform users in Surakarta City. This research method uses a quantitative approach by collecting data through an online survey of Shopee users who are interested in Muslim fashion products. Data analysis was carried out using statistical tests and regression to evaluate the relationship between the variables studied. The results showed that the E-WOM variable had a positive and significant effect on trust and buying interest in Muslim fashion products at Shopee.
The Influence of Hedonic Motivation and Brand Love on Impulsive Buying of Muslim Fashion Products with Positive Emotion as an Intervening Variable Salsabila, Annisa Zahra; Sholahuddin, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4893

Abstract

This study investigates the influence of hedonic motivation and brand love on the impulsive buying behavior of Muslim fashion products, with positive emotion as an intervening variable. The research focuses on millennial and Gen Z women as the target respondents. The data was collected using an online questionnaire distributed to 150 female respondents aged between 18 and 35 years old. The results of the analysis, conducted using the Structural Equation Modeling (SEM) technique with Smarts software, revealed several important findings. The results indicate that hedonic motivation has a significant positive effect on impulsive buying behavior of Muslim fashion products (t-statistic = 3.082, P < 0.05), supporting H1. Similarly, brand love also shows a significant positive influence on impulsive buying behavior (t-statistic = 2.234, P < 0.05), supporting H2. However, the relationship between positive emotion and impulsive buying was found to be non-significant (t-statistic = 1.091, P > 0.05), rejecting H3. Furthermore, hedonic motivation was found to have a positive effect on positive emotion (t-statistic = 2.644, P < 0.05), supporting H4. Brand love also has a positive impact on positive emotion (t-statistic = 5.179, P < 0.05), supporting H5. These findings provide insightful information for marketers and businesses to understand the purchasing behavior of millennial and Gen Z women when it comes to Muslim fashion products. The study suggests that while hedonic motivation and brand love directly influence impulsive buying behavior, positive emotion does not fully mediate these relationships. Future research could explore additional variables to enhance the understanding of impulsive buying behavior in the context of Muslim fashion products.
The Effect of Product Quality and Service Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Case Study on Muslim Fashion Stores in Wonogiri) Ghazali, Yovanda Alfian; Sholahuddin, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5292

Abstract

The purpose of this study was to analyze the effect of product quality and service quality on customer loyalty with customer satisfaction as an intervening variable case study at a Muslim fashion store in Wonogiri. The type of research used by researchers is quantitative research. The data source for this research is primary data. The research population is consumers of 3 Muslim Clothing Stores in Wonogiri City, namely Zoya, Rabbani, and Zalfa. The number of samples in this study was 150 respondents. The sampling method in this research uses Non-probability Sampling with the Purposive Sampling technique. In this study, the analytical technique used was Partial Least Square (PLS) with a calculation process using the SmartPLS 3.0 software program. The results of this study show that Product Quality has a negative and insignificant effect on Customer Satisfaction. Service Quality and Product Quality have a significant positive effect on Customer Satisfaction. Service Quality and Customer Satisfaction have a significant positive effect on Customer Loyalty.
Co-Authors Adinata, Alberta Adirestuty, Fitranty Agus Budiman Agus Supriatman Amrullah, Muhammad Ilham Andy Dwi Bayu Bawono Anindyastri, Ranty Annisa, Widya Anton Agus Setyawan Apsta, Widya Arfatun Arsita, Nurul Cahya Aryakusuma Sumarjoko, Achmad Asri Abdullah, Moha Asyaffa Aulia, Prambawati Atwal Arifin, Atwal Awangrif, Hasna Albana Barom, Mohd. Nizam bistara, Sadewa rama Choirul Amin Conteh, Abdul Damayanti, Intan Dian Rahmawati, Sisca Dinda Wulan Andari Dionna, Finna Liana Stela Dwi Sarbini Edy Purwo Saputro Eko Suryanti Eni Setyowati Erma Setiawati Febrianti, Bella Finalta, Adfan Syah Fitriana Mustikaningrum Fristyaningrum, Viciananda Ghazali, Yovanda Alfian Gunawan, Noviandra Hafiizh, Muhammad Esa Hardhianti, Vioreliana Helmy Nurcahyo Wibowo Henri Dwi Wahyudi Hidayat, Rezki Nur Huda, Muhammad Saiful Ida Musofiana, Ida Idris Abas, Novel Ikhbal Septyaji Putranto Trijasa Ikhlas Ramadhan, Teguh Imronuddin Imronudin Imronudin Imronudin Imronudin, I Isti Khoirul Rochmah Iswahyuni. S, Zalsa Jannah, Zainur Miftakhul Juliana Juliana Kussudyarsana Kussudyarsana Kusumastuti, Anestia Retno Lestari, Frisca Ayu M. Faiz Ali Hidayat M. Farid Wajdi M. Farid Wajdi, M. Farid Maharani, Naila Cahya Mahardika, Salwa Bunga Maimun, Muhammad Halim Marwan Effendy Maulina, Reni Ma’ruf, Ma’ruf Mir’atul Hayah Moch. Adi Nur Ikhsan Moechamad Nasir, Moechamad Moechammad Nasir Moha Asri Abdullah, Moha Asri Muhammad Amar Abiyoso Muhammad Amir Anshori Muhammad Arif Muhammad Hasanudin, Muhammad Muhriza, Nurul Muhyidin Muhyidin Mujiyati Mujiyati Mukaramah, Maya Mukhbir , Muhammad Muzakar Isa Nabila Nurhuwaida Nasongko, Noer Ngafwan Nilam Saputri , Iin Normalita Sari, Astri Novel Idris Abas Nugroho Dwi Saputro, Nugroho Dwi Nur Achmad Nur Ahmad Nur ‘Ainie Diena Khanifah Nurdaya, Bastian Nurhaliza, Cut Nurshalihah, Aini Umi Oktandani, Nafania Annisa Permatasari, Qisthoni Poerwadi, Yuniar Belly Pradana, Angga Nur Pradina Putri, Novia Pramesti, Safira Amelia Pramudya Kurnia Priyono Priyono Purnomo, Siddiq Puro, Intan Widia Purwaningtyas, Yani Purwo Saputro, Edy Putri, Widya Nirmala Qonitah Qonitah Rahmawati, Rara Yuni Ramadhani, Dina Mariana Regianingsih, Sinta Amelia Dwi Ridho, M. Ghusni Rini Kuswati Riski Pangestu Rizka Rizka, Rizka Robbani Ridho, Muhammad Salsabila, Annisa Zahra Saputra, Setyawan Adi Kresna Sembiring, Rinawati Septiawan, Gavinda Micko Setia Rini Sigit Haryanto Signori, Muhammad Sisca Dian Rahmawati Siti Fatimah Nurhayati Sri Murwanti Sri Padmantyo Sudrajad, Dimas Rama Supomo Supomo Surono, Arif Susanto, Dimas Audy Tri Nur Wahyudi Ubaidillah, M Burhanuddin Umrotun Umrotun Veriansyah, Satria Wafiatun Mukharomah Wajdi, Muhammad Farid Wiyadi Wiyadi Wiyadi, W Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yuni Rahmawati, Rara Yusuf Sulistyo Nugroho Yusuf, M Luthfi Azhril Zakariyah Zakariyah Zulfa Irawati, Zulfa