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Siti Masitoh
Universitas Negeri Surabaya
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Journal : arbitrase journal of economics and accounting

 1 
Pengaruh Digital Marketing, Celebrity Endorser dan Gaya Hidup Terhadap Keputusan Pembelian Pada Tokopedia Dede Alipudin; Edy Nursanta; Siti Masitoh
ARBITRASE: Journal of Economics and Accounting Vol. 4 No. 2 (2023): November 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v4i2.1433

Abstract

Technological developments currently have very rapid progress, including in the fields of economics and marketing. The internet is an information mechanism that provides advice or facilities to obtain important data needed. With advances in the field of information and communication innovation, it feels like the world no longer has boundaries, distance and time. Utilization for business people does not need to experience difficult things in collecting various data to support their business operations. Even today, various types of business information can be obtained quickly and without problems, so the data obtained needs to be filtered to get accurate and significant data. The method of analysis in this study used quantitative primary data, the test stages carried out were validity, reliability, normality, heteroscedasticity, multicollinearity, multiple linear regression, coefficient of determination, t-test and F-test. The data used in this study used a questionnaire instrument, and valid data collected by 111 respondents. The sampling method in this study was purposive sampling. The testing tool used is SPSS version 29. The results of the study show that the Celebrity Endorser and Lifestyle variables partially influence the Purchase Decision at Tokopedia. Meanwhile, Digital Marketing variables do not partially influence Purchase Decisions at Tokopedia, and Digital Marketing, Celebrity Endorser, and Lifestyle variables simultaneously influence Purchase Decisions at Tokopedia.
Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Skincare: Persepektif Social Media Marketing, Kualitas Produk, Dan Persepsi Harga Afriyani Dwi Tanti; Edy Nursanta; Widiyarsih; Siti Masitoh
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.2015

Abstract

This study aims to analyze the influence of social media marketing, product quality and price perceptions on purchasing decisions for skincare products (Study of users of The Originote skincare products in Tangerang City). The analysis method in this research uses quantitative primary data, the test stages carried out are validity, reliability, normality, heteroscedasticity, multicollinearity, multiple linear regression analysis, coefficient of determination, t test and F test. The data used in this research uses questionnaire instruments, and Valid data was collected from 120 respondents. The sampling method in this research was purposive sampling. The testing tool used is SPSS Version 26. The results of the research show that the variables Social Media Marketing, Product Quality, and Price Perception partially influence the decision to purchase The Originote Skincare product. The results of the research show that the variables Social Media Marketing, Product Quality, and Price Perception simultaneously influence purchasing decisions for The Originote Skincare products.
Co-Authors Afriyani Dwi Tanti Agus Santoso Ai Aisyah Alben Ambarita Alin Ambarwati Andina Nur Ramadhani Andri Sulistyani Anggy Giri Prawiyogi Aninda Anggia Putri Anissa Rizkianti Arjuno Putro Bayu Arum Prajanti ASRI WIJIASTUTI Astri Asmayanti Athoillah Athoillah Avid Aji Setyawan Bakhtiar Syaiful Bachri Bambang Hindratmo Chandra Ertikanto Cindy Kristianty Eka Wardhani Dasep Suprijadi Dede Alipudin Deden Inayatullah Defriyanto Defriyanto, Defriyanto Destino Reza Ferry Ardhana Desy Citra Dewi Dewi Herlina Sugiarti Dinda Yulianti Dwijaksara, Ni Luh Bella Windu Febriyanti Edi Muhammad Abduh Edy Junaidi Edy Nursanta Een Nurhasanah Eha Suhayati Eva Laelasari Fajar Tri Sakti FEBRITA ARDIANINGSIH Fitriyani Hafiz Maulana Hamdanah Hani Muflihah Harahap, Salma Harun Sujadi HENDRA SETIAWAN Heny Lestary Hidayat, Deden Ilham Ramadan Imas Kismanah Inkrid Alia Ira Puspitasari Iram Barida Maisya Irawan Syarifuddin Daher Irfan Farhansyah Jalaluddin Jenia Mustika Jesika Setyani Junengsih Junengsih Khaeruman Khoiruddin, Heri Khosim, Ali Kimsen Kimsen Kurnia Dewi Nurfadilah Lisa Rustandi lutfi isni badiah Maulida Nur Maulidia, Tia Mauludani, Seli Mochamad Nursalim Mochammad Nursalim Moh Fikri Tanzil Mutaqin Muhamad Yusup Hidayat Muhammad Ichsan Muhammar Fuadi muhtarom Mujiati Mujiati Murdiani, Trufi Naila Hali Sylvia Nanik Yuliwati Novia - Nuraini Nurhasni Nurhasni Nuryati Samatan Qibtiyah, Mas Lailatul Resi Sujiwo Bijokangko Ria Yunita ridwan fauzi Rina Hasanah Rodiyah Rosdanilah Salimah Zakia Santi Martini Saragih, Carolan Ignatius Sifa Alawiyah Siswahyudianto Siti Faizah Maulidatul Ashriyah Siti Fatimatuzzahra Sori Monang Sugiharti Sugiharti Sugiharti Sugiharti Sukanta Sukanta Suntoko, Suntoko Suparmi Suparmi Syifa Fauzia Rahmah Teti Sobari, Teti Tin Afifah Tito Vielanivano Tri Ferga Prasetyo Tri Lestari Tri Wurisastuti Vera Maria Vhiena Nurfarida Soehaillah Wahyu Ekawati Widiyarsih Winieke Dinar Pratiwi Yayah Rodiana Yayuk Widyastuti Herawati Yudhia Fratidina Yuliarman Saragih Yusniah Zainal Arifin